Events / Mobile Gaming

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Another Great event last night with an amazing turnout of almost 150 people from Shanghai, Beijing, Hong-Kong, Asia and the US, all converging to Mobilemonday after a day at GDC, the Mobile Developers’ Conference held in Shanghai. Our friends from Nokia honored us with a strong presence, with over 20 people for Nokia alone! China Mobile Folks (the gaming team!) also came and shared some thoughts with us.

Take away from the meeting:

- It is very difficult to meet marketing “windows” when you work with the Chinese market, where application time for the China Mobile deck for example can go up to 6 months (marketing window = launching a licensed game before or in the same time as the movie for example).

- New business models will emerge, outside the operators’ control (Glu launched a scratch card with Maxis in Malaysia on one of its recent launches), but for now, the classic SP-Operator relationship and billing still holds, and downloads (according to China Mobile) have been increasing steadily.

- Contrary to what people might think, the timing to invest in mobile gaming in china is appropriate. Mobile gaming, outsourcing or selling to the local market, is poised to grow, especially with higher bandwidth available with 3G.

A special thanks to Robert Hayes, MD APAC of Glu, flying from Hong-Kong, and Petri Talala, VP at FutureMark, who flew from Finland.

Congratulations, finally, to Philip Ma from HP and David Cao from Streamezzo who won the lucky draw tickets for the DeBono Conference on Sept 20, valued each over EUR 500 each.

Presentations can be downloaded here:
- Robert Hayes, MD Asia, Glue – HERE
- Petri Talala, VP FutureMark – HERE
- Ranjit Singh, CEO, Fugumobile – HERE

For the other announcements of this mobilemonday, download the presentation HERE

In the wake of the Game Developers Conference ’07 held from August 27th to 29th in Shanghai, Mobilemonday Shanghai aims at bringing a condensed of the latest gaming trends in China and elsewhere, from the advent of casual games sweeping the market, to the future of high-end games highly leveraging on 3D and broadband connection, we will also be addressing new business models (ad-funded games, an increasingly popular model in Asia) and Flash-based games, a new “menace” to traditional Java and Symbian gaming developers. Our keynote speakers:

Robert Hayes, Managing Director of Asia-Pacific, Glu

With deep financing, business development, and corporate governance experience, oversees Glu’s operations throughout . Hayes joined Glu Mobile from Sienna Ventures where he was integral in the deal that secured venture financing in Glu and actively managed the firm’s investment in the company. Also while at Sienna Ventures, Hayes held director and observer positions with the boards of directors for Asset International, M7 Networks and Newport Opticom. Hayes has been focused on private equity and venture capital within the wireless communications industry since 1999 and has held posts at Beneventure Capital and SigmaBleyzer where he identified and managed investments for ’s cable, wireless communications, information technology, commercial airline, and food industries. He has a B.A. in political science from of at and earned his Master of Business Administration in International Management from Thunderbird, The Garvin School of International Management.

About Glu

Glu is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and the Ancient Empires franchise, and titles based on major brands from Atari, Harrah’s, Hasbro, Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, California and has offices in London, Hong Kong, France, Germany and Brazil. Consumers can find high quality, fresh entertainment created exclusively for their mobile phones wherever they see the ‘g’ character logo or at www.glu.com.

Petri Talala, Vice President, Mobile Business, Futuremark Corp

Petri Talala is responsible for directing Futuremark’s global mobile business operations, maintaining a focus on sales and marketing of Futuremark’s Handheld Benchmark Development Programs, handheld benchmark products and promoting Futuremark services in the mobile sector including technology demos and performance analysis projects. Mr Talala joined Futuremark in 2006. Talala has a distinguished career in the IT and Telecom fields, holding a number of executive level positions and playing key roles building and developing businesses in those sectors. He has substantial experience in sales, marketing and business development honed from his successes at leading telecom companies in North America and Europe, including LM Ericsson and Tellabs Inc.

About Futuremark

Futuremark® Corporation is the leading provider of system performance analysis software and services for cell phones, handhelds and PCs. Futuremark® is known around the world for its benchmark products, including the 3DMark® and PCMark® Series, SPMark™ and VGMark ™ (with more than 30 million copies distributed worldwide) and value-added services powered by a database of over 13 million real life benchmarking results.

Ranjit Singh, CEO and Founder, Fugumobile

Ranjit is the CEO of Fugumobile Limited, a leading mobile marketing and gaming company headquarted in Shanghai and has a deep understanding of brand marketing, consumer entertainment and technology gained from over twelve years in the consumer, Internet and telecom industry. Prior to Fugumobile, Ranjit was instrumental in the set up of Mobile2win in China and headed marketing solutions and international services for Mobile2win globally, based out of Shanghai, prior to the acquisition of its Chinese operations by Disney.
Ranjit has worked on approximately 200 mobile marketing campaigns for over 80 leading brands and has developed direct relationships with a large number of leading brands and agencies in China.

About FuguMobile

Based in Shanghai, with development teams in Shanghai and Mumbai, Fugumobile is a leading developer and distributor of mobile games and applications as well as a full service mobile marketing agency executing rich media adver-gaming campaigns for consumer brands.
In addition, all Fugumobile games support its Enrapture Ad-Serving ™ platform as well as its proprietary mobile tournament platform.

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Event starts at 6.30pm on August 27th, 2007 (networking, followed by presentations at 7pm sharp and panel at 7.30pm), and is FREE. Online registration is mandatory. If you encounter a problem with the online registration system, please notify us at info (at) mobilemondayshanghai.net.

NEW VENUE:

Moon River Diner, 68 Yuyao Lu, The New Factories, Building #1, 余姚路68号，同乐坊内，近西康路

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Red Carpet Presents: UpClose with Edward de Bono, September 20 from 10am – 3pm

One of the world’s leading experts in creative thinking and the pioneer of the concept of Lateral Thinking, Dr. Edward de Bono, will present an interactive one day seminar in Shanghai on 20 September. Dr. de Bono has been named one of the 250 people who have most influenced humanity and leading business journals have chosen him as one of the 20 visionaries alive today. Don’t miss this opportunity to learn from the guru himself! Individual Seats from RMB 4,500. For more information and to register click here or phone 10 800 8521628 for China Netcom, 10 800 1521628 for China Telecom or email angela.delecke@redcarpet.co.nz

Mobilemonday Shanghai guests will be invited to participate to a lucky draw during our next Mobile Gaming event (Aug 27th) to win 2 complimentary registrations for the UpClose event with Edward de Bono.

Our 10 “house rules” coming forward:

1. Friends, family and other animals not allowed. This is not a social gathering.

2. Moon River Diner has a great Happy Hours offer. We don’t. Alcohol is limited, please drink moderately

3. No smoking please. Smoking kills. Smoking and dull presentations kill faster.

4. Silence is golden, except for the speakers. Please give them a chance to talk.

5. Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!).

6. Don’t register if you know you won’t come or you are only 10% sure. You would end up taking someone else’s seat at the event.

7. If you meet our sponsors from Tekes, FinChi or Widsets/Nokia don’t forget to thank them. We need the money.

8. Carry enough name cards, you never know who you will meet (could launch your acting career).

9. Who knows, you might be our next speaker – come forward and introduce us your project and let’s fit it into one of next topics.

10. Lastly, don’t piss Bruno off. He is a Frenchman! C’est la vie.

08/27/2007 06:30PM