Events / User Generated Content

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Monday 13th November, 2006 – 6.30pm – Free Entry

According to a new report from Informa Telecoms and Media and strategic partner, the Mobile Entertainment Forum (MEF), the global market for mobile communities and user generated content will be worth US$13.1 billion by 2011, with photo and chat based services being the top revenue generators,
The same report indicates that chat services currently represent the largest segment of the market. However, as increasing numbers of photo and video enabled devices enter the market, the volume of users uploading images or clips is expected to grow significantly. In 2006, 46 million users are expected to submit video clips to services such as SeeMeTV or YouTube from their mobile phone, rising to 198 million by 2011.
Mere months ago, mobile user-generated content barely existed. But on Monday night we will be joined by several companies, both on stage and in the audience, that are making a run at China’s millions of amateur mobile-videographers, bloggers and IM’ers.
With dozens of start-up companies, as well as the major Internet players like portals and blog platforms, all aiming to develop this young market, what is the current status and where is the industry headed?

Our speakers and guests will engage in a lively debate about the value of user-generated content from a mobile perspective. Everyone wants to know what will drive this dynamic and unpredictable new market.

Please bring the questions that are nagging you, and be prepared to challenge our speakers – these are just a few of the critical issues we will cover:

The mobile version of user-generated content has completely different usability issues (and therefore different usage drivers) from its Internet cousin. How does this affect development and marketing of applications?
Who is responsible for regulating or controlling the content that users submit? And who really owns the content that is contributed? How will service providers address this challenge?
What is driving content generation, so far, and what will be the key drivers in the future?
Are advertising-supported business models applicable to mobile UGC platforms? How will this work?
Be a part of a new community of like-minded mobile aficionados – join us at MobileMonday!

Panelists:

Fred Y Ju, CEO, Wap Tianxia

Wap Tianxia (www.waptx.com ; wap.waptx.com) is a leading content and service portal for mobile internet users in China. The product portfolio includes: bbs, chat, multimedia files sharing, news, book/novel readings, multiplayer games. The company is based in Shanghai.
Fred is a former investment partner of ‘Siemens Acceleration in Communications’ in Asia pacific. Companies under his management were the top performers among the entire portfolio. After spending 4 years investing in Chinese wireless projects, Fred switched career mode to become an entrepreneur and run Wap Tianxia. Prior to that, He was a senior technologist at IBM corporate marketing in Armonk NY. Fred Ju is a Shanghai native Chinese American. He graduated with BS degree in Management information system from Connecticut State University in 1994.

MU Rong, Founder / CEO of PepTalk

Founded in Jun 2005, Peptalk (www.peptalk.com.cn ; www.peptalk.cn) is a leading provider of Mobile Instant Messaging Services (MIMS) in China. A pure IP-based MIMS solution, PepTalk can be deployed on any IP based wireless network, including 2.5G/3G/Wifi etc. Peptalk is located in Suzhou, west of Shanghai.
Mu Rong founded Peptalk in Jun 2005 and is responsible for the overall strategic development of the company. He has 6 years of management experience in wireless application development. Before founding Peptalk, he was the founder & CEO of Cybertech from 2001 to 2005. Cybertech is a leading software company focused on developing pioneering, mission-critical mobile applications for the Chinese police. CyberTech’s mobile data applications received several national awards, including China Symbian Contest (2003), Windows Mobile Contest (2006) etc. Prior to Cybertech, Mr. Mu served as a project manger in China-Singapore Suzhou Industrial Park development Co (1996-2000), and the head of automation dept of Stora-Enso Suzhou Paper mill (1993-1996). Mr. Mu holds a MBA degree and a BSc degree.

Sam Flemming, CEO/Founder, CIC data

Sam Flemming has established CIC data as the leading Internet Word of Mouth research and consulting firm in China. CIC data (www.cicdata.com; www.cicdata.cn) is the China pioneer for converting consumer conversations on blogs and online message boards (BBS) into actionable business intelligence using custom developed Chinese text mining software. Sam is CIC data’s tech bubble survivor, having worked with leading Chinese Internet players beginning in 1996, including Shanghai Huateng and Chinapay.com

Organizers:

Founded in Helsinki in 2000, MobileMonday (www.mobilemonday.net) is the most developed mobile industry-related community and event organizer. MobileMonday is already running in more than 40 cities around the world and 400 events are expected to be held worldwide in 2007.
The Shanghai chapter of Mobile Monday is founded and organized by seasoned executives of the China information technology industry:

Bruno Bensaid (in China since 1997), now an independent consultant working with European wireless and internet firms, acted as COO of In-Fusio in China, a leading European mobile gaming firm, from 2002 to 2005.
Sage Brennan is the general manager of JLM Pacific Epoch, a leading research firm that covers China’s emerging media, entertainment and technology industries.
Ranjit Singh, current CEO of Fugumobile, a mobile gaming and marketing company in Shanghai, was previously head of Marketing Solutions at Mobile2win, a leading mobile marketing agency, till the recent acquisition of its China operations
Venue: Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at http://www.kathleens5.com.cn.

11/13/2006 06:30PM at Kathleen's 5 restaurant and bar

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