Events / Mobile TV

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Introduction

Jan Henrik Pratje,
General Manager – 1MPt

Johann Le Roux
Technical pioneer and training expert in the TV industry
MIH Group,

PipelineThierry A. Raymaekers Managing Director, Asia-Pacific Marketing Irdeto

i-Vision China Inc.

Event photos can be downloaded here

First of all, the Shanghai MobileMonday team would like to wish you an excellent New Year 2007 and year of the Pig (in advance)!

Shanghai MobileMonday is also proud to announce it has assembled a prestigious advisory board (Richard Robinson, CEO of Dada Asia, Nick Zhang, CEO of Mobile2Win, Tan Yinglan, Director for China, 3i Venturelab, INSEAD and Mark Natkin, founder and managing director of Marbridge Consulting) who will help us shape MobileMonday’s direction in Shanghai for 2007.

We have an exciting program for 2007, starting with one of the hottest topics to date in China (and elsewhere): Mobile TV – will broadcast on our phones live up to its promises? Will content-on-demand and pre-recorded programs formatted for our gizmos replace live broadcast as the preferred new media? What new business models will we see emerge and how is the advertising industry responding to this new opportunity? Will mobile TV enable the emergence and growth of other mobile value-added services? Etc. No less than 5 speakers will address this issue with us, all from a different perspective:

• Thierry A. Raymaekers (Keynote), Managing Director, Asia-Pacific Marketing Irdeto, will give us a broad vision of this nascent market, help us clarify what standards are being fought for in China and how the ecosystem is building up.

• Jan Henrik Pratje, General Manager of 1MP, a content aggregator for IPTV and Mobile TV services in China, will help us understand the requirements for mobile TV content providers and what business model will emerge successfully in China.

• Johann Le Roux, technical pioneer and training expert in the television industry for the MIH Group, will talk about the caveats and technical issues mobile TV implementations usually go trough.

• Angela Chan, Managing Director, I-Vision, a VC-funded Beijing firm currently building a mobile TV operation in China, will walk us through her project, expected business model and which standard could emerge in China.

• David Schapira, Sales Director Asia for Expway, a leader in Electronic Service Guide (ESG) solutions, will share with us Expway’s experience launching DVB-H with Italian mobile operators in 2006 and how ESG is, according to Expway, at the heart of Mobile TV successful implementations.

Event starts at 6.30pm on January 15, 2007, and is FREE. Online registration is mandatory. Please register below. We will start presentations around 6.50 pm, since we have a heavy and exciting program ahead of us for the evening. For those unable to register online, please send your registration email to
shanghai@mobilemonday.net

Venue (same as usual): Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at http://www.kathleens5.com.cn

More on our speakers:

• Thierry A. Raymaekers (Keynote), Managing Director, Asia-Pacific Marketing Irdeto.

Irdeto is a world leader in content security, providing comprehensive solutions in the Digital TV, IPTV and Mobile environments. It offers the industry’s most complete portfolio of mobile content protection solutions, including CA/DRM/OMA DRM, either hardware, software, or SIM card based, securing rich media content to mobile devices for S-DMB, T-DMB, DVB-H, DVB-T, 3G, or 2/2.5/2.75G networks. Also, Irdeto fully supports China Mobile Broadcasting Standards.

About M. Raymaekers: Thierry A. Raymaekers joined Irdeto in July 1999 as General Manager North Asia, based in Beijing, and has been building up Irdeto local operations in becoming market leader in China broadcasting industry ever since. Upon establishment of Irdeto Access Technology (Beijing) Co., Ltd. in 2002, he was appointed as General Manager, Greater China ?Sales and Marketing. In this role, Thierry was charged with managing growth in digitalization and expanding content protection from traditional television broadcasting to the broadband and mobile markets. Since January 2005, he has taken care of Marketing in the Asia-Pacific region, a responsibility which gives him, among other things, more exposure to building partnerships into addressing the emerging rich media and mobile entertainment industry.

Prior to joining Irdeto, Thierry was a Shanghai-based Business Development Manager for Advanced Fibre Communications active in Access Networks. Earlier, he spent a significant part of his career at Philips Consumer Electronics holding various managerial positions around the world in the field of operations, sales and marketing.

Thierry holds a Law Degree from Gent University (Belgium), a Masters degree in foreign trade from Institut L. Cooremans (Belgium), and a MBA/MIM degree from Thunderbird, the Garvin School of International Management (US). He is a 1991 laureate of the prestigious Prince Albert Foundation. He is an Elected Executive Member of the CASBAA Council of Governors and Chairman of the CASBAA China Committee.

• Jan Henrik Pratje, General Manager of 1MP.

1MP Ltd. is a content aggregator for IPTV and Mobile TV services in China. With an extensive library of rich and fast paced programs as well as dedicated “Made for Mobile” productions, the company aims to offer entertainment and infotainment to users anywhere.

Prior to joining 1MP, Jan Henrik has been instrumental in establishing Netelusion Media, the content distribution arm of Singapore SGX listed media conglomerate Netelusion Ltd. He also spent years in the digital TV & multimedia technology market, heading the business development divisions of SGX listed DMX Technologies and Germany’s Deuromedia GmbH.

• Johann Le Roux, technical pioneer and training expert in the television industry for the MIH Group.

Johann le Roux has been a technical pioneer and training expert in the television industry for the past three decades across Africa, Europe and Asia, and in 1996 joined the multinational pay media group MIH as a technical liaison and training specialist. At MIH, Johann has trained more than 3000 installers, sales executives and customer services representatives in Africa and Greece, written a 200-page training document, now also available in Chinese, and produced numerous training videos.

For the last 5 years, he has been involved in the operation of the CBSAT Pay TV DTH platform, and has consulted on myriad of digital cable Pay TV projects in China. In 2006, he helped navigate the project planning and roll out of the Mobile Broadcast TV platform in South Africa, and continues to advice on all aspects of Mobile TV in China. Johann has been instrumental in installing many cinema theaters in South Africa, and pioneered the building of C-band satellite dishes there.
MIH is a multinational media group with its principal operations in electronic media (pay television, mobile TV and internet subscriber platforms, and related technologies) and print media (newspapers, magazines, printing, book publishing and private education). The group’s most significant operations are located in South Africa, Africa, China, Netherlands, Greece, Cyprus and Brazil. MIH’s core skills are: Subscriber management, Content aggregation, Content packaging – building brand names, Content distribution – delivered in a variety of forms and through a variety of channels, including television platforms, mobile TV, internet services, newspapers, magazines and books.

• Angela Chan, Managing Director, I-Vision

Established in March 2004, i-Vision is based in Beijing. The company provides interactive TV solution and services by combining broadcast TV (a one-to-many service) with telecom network (for user interactivity). The integrated new media platform delivers rich, personal, interactive multimedia content and services to various end devices including TV, PCs and mobile handsets. i-Vision enables the projection of targeted, interactive TV services and advertising in a new format.

Prior to i-Vision, Angela was an investment banker and covered the China market for over 12 years. She was the executive director in charge of Financing & Risk Management China Market at UBS, and then Barclays Capital. Prior to that, she was an AVP of the Proprietary Trading Division at CSFB. Before that she was an executive at HSBC. Angela has a Bachelor of Commerce in MIS from McGill University, Montreal.

• David Schapira, Sales Director Asia for Expway

EXPWAY is a leading provider of end-to-end content & service management solutions over mobile broadcast, mobile telecom and Broadband IP networks. EXPWAY solutions include Electronic Service Guide (ESG), Electronic Program Guide (EPG) and Interactive Services such as betting, voting and advertising.

EXPWAY standard based software solutions include FastESG™, ESG solution dedicated to MobileTV and based on DVB IPDC specifications for DVB-H, and FastEPG™, EPG solution dedicated to IPTV and based on DVB-IPI and TV-Anytime specifications.

EXPWAY FastESG™ solution was the first world-wide DVB IPDC compliant solution commercially deployed. EXPWAY solutions are integrated with multiple CAS and DRM systems and already deployed or market tested by Telecom and Broadcast Operators in Italy, France, Germany, Sweden, Japan, US as well as integrated by handset, STB and TV set manufacturers world wide. Founded in 2000, the privately-held company is headquartered in Paris, France.

David Schapira joined Expway in May 2005 to set off the sales process and to put in place the business development strategy for the APAC region. David follows actively the activities of NTT group in Japan in relation to their partnership for NGN projects and is also in close relations with the leading manufacturers of DVB-H enabled devices such as Samsung and LGE.

David started his career in Alcatel and has 8 years experience in telecom world, ranging from large networks deployments to sales and business development. He participated to Taiwan incumbent operator launch in year 2000 and Orange network launch in Thailand in 2002.

David graduated from EMLyon MBA, has followed an exchange program with CEIBS Shanghai, and has an Msc from EFREI, French engineer school in Telecom and computer science.

01/15/2007 06:30PM at Kathleen's 5 restaurant and bar

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