Event Photos can be downloaded here
March 12, 2007.
“M-commerce”, “mobile wallet”, “Near Field Communications (NFC)” or “m-ticketing” are not savvy marketers’ jargon anymore! Like a vengeance, mobile payment & transactions is back in the limelight in China, for good this time.
NXP and Sony, two heavyweight players in the contactless technology, recently announced they teamed up to standardize mobile wallets. In Japan only, 12.6 million consumers already have their credit card embedded in a chip in their mobile phone, and they can pay for purchases by swiping their phone over a wireless reader. The Sony-provided chip is also installed in 32 million “wallet phones” and in as many as 120 million contactless cards. A slew of trials or commercial launches in Germany, Taiwan, France, The US, The Netherlands, Malaysia, Korea, Thailand and the Philippines confirm the growing trend outside of Japan.
Yet, China is not standing still, as several trials are also taking place, such as in Shanghai or Xiamen. In 2006, a field trial started in Xiamen together with NXP, Xiamen e-tong card, Nokia and China Mobile Xiamen. The Nokia phones, equipped with an NXP NFC chip embedding a mobile wallet , can be used to shop in over 4,500 locations equipped with contactless readers as well as similarly equipped entry points in the public transportation system.
Even more recently, China Mobile just announced they joined a group of its industry peers to lead a worldwide program to extend the use of mobile phones for payments at any point of sale. The “Pay-Buy Mobile” initiative was launched on Tuesday with 14 mobile operators – representing more than 900 million subscribers – by the GSM Association.
Industry insiders predict the most popular M-transactions will revolve around:
- Ticketing (transportation, e-tickets etc)
- Micro payments using a mobile wallet with NFC/sms/wap sessions (payment at convenience stores, top-up, utility bills payment etc) and mobile banking (account balance, money transfer etc)
- Information on the move, service discovery and purchase (with NFC, QR code etc).
Our two keynote speakers and mobile transactions experts, Greg Shen, from Smartpay and Patrick Henzen from NXP, will share their views on this new ecosystem, who makes money (and how much…), what are the hottest new applications, the current barriers to entry and other regulatory limitations in China. They will then be joined in our panel by industry leaders from the banking sector, sim cards and handset vendors.
• Greg Shen, President & CEO of SmartPay
Prior to joining as CEO, Greg led a buyout and restructuring of Intrinsic Technology, a telecom solutions provider in China, which SmartPay acquired. Before that, Mr. Shen was Vice President of Asia & Far East Region for APW Ltd. Greg graduated with a BS engineering degree from Harbin Institute of Engineering in 1983, attained a Masters of Engineering degree in 1992 from the University of Wisconsin, and completed his MBA in 1996 from Marquette University.
About SmartPay – www.smartpay.com.cn
Smartpay was founded in 2002 as a corporate spinout from Linktone Ltd, a leading Chinese provider of wireless value-added services across mobile networks in China. (Nasdaq: LTON). Building up on the existing financial infrastructure, SmartPay enables individuals and merchants to securely and conveniently send and receive money anytime anywhere via the mobile phone.
SmartPay is led by an experienced management team, strong investor base and a world-class Board of Directors. Through the unique combination of our people, service and technology, Smartpay has quickly become a leader in China’s Electronic Market. We already work with over 25 Chinese banks and numerous merchants. Headquartered in Shanghai, Smartpay also has regional offices in Beijing, Guangdong, Jiangsu, Shandong, Zhejiang, Anhui, Chongqing, Hebei, Liaoning and Inner Mongolia. Smartpay was selected for the Red Herring 100 Private Companies Asia Awards in 2005 & 2006.
• Patrick Henzen, Sr. Manager Business Development Near Field Communications (NFC) of NXP Semiconductor (formerly Philips Semiconductor) – Identification
Patrick’s responsibilities include: The Market creation and business development for Near Field Communications and mobile payment, the value proposition and services definition of mobile payment, needed to drive this market to a success. Patrick has been involved in Near Field Communications since the technology was four years ago developed and has been at the basis of its current success of the market-development originally out of Graz, Austria and since 2005 out of Hong Kong with a focus on the Chinese market, and therefore involved in most of the mobile payment projects that will be based on NFC.
In previous roles he has worked for Philips Digital Networks, Sales and business development for emerging businesses such as Digital Television (DVB) and Internet over Satellite systems (DVB-RCS) in based in California, USA and Eindhoven, The Netherlands. Patrick has a degree from the Technical University in Eindhoven. He is married and has three children and lives in Hong Kong.
About NXP Semiconductors – www.nxp.com
NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in the Netherlands, the company has 37,000 employees working in 26 countries across the world. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com/news
• David Huang, Solutions Manager, NFC Solutions China, Nokia Ventures Organization – Asia
David has been working in the smart card industry for 8 years. He has held various positions at Schulmberger Smart Card (Now part of Gemalto); Shanghai Kesi Software Co., local smart card start-up in 2002. David joined Nokia NFC team 1 year ago as Solutions Manager covering mainland China, Hongkong & Taiwan, in charge of NFC technical developments and providing support to partners in the NFC ecosystem buildup. David is a BS graduate of Fudan University.
About Nokia – www.nokia.com :
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.
Venue (same as usual): Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at www.kathleens5.com.cn
03/12/2007 06:30PM at Kathleen's 5 restaurant and bar