Events / The convergence of touch screens and mobile advertising services, the successful example of TouchMedia

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According to industry analysts, the mobile marketing and advertising market in China — including messaging — could well exceed $100 million in 2009 (optimists talk about $200 million). Though smaller than in Japan’s market (est. $1 billion), China is expected to close the gap quickly, with almost 200 million mobile internet users (192 million @Sept. ‘09).
Founded in 2003, TouchMedia has become the leading media network in Chinese cities’ taxis, offering a mix of interactive and advertising-based content to passengers.
With the average taxi ride between 18 and 21 min and a captive audience of high income consumers, TouchMedia is now starting to capitalize on higher mobile awareness and usage, and to leverage mobile networks and location-based services, like maps and coupons, to engage, interact and entertain passengers even further.
Neil Ducray, TouchMedia’s Managing Director, will guide MobileMonday Shanghai community on a journey toward convergence of mobile and “outdoor” media.

Participants:

Neil Ducray, Managing Director, TouchMedia – Keynote speaker and panelist

Steven Leong (TBC), Managing Director at Mustang Ventures, and Co-Founder and CFO at TouchMedia – panelist

MoMo Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.
All attendees MUST pre-register, or risk embarrassment and ridicule.

Registrations are now centralized on our EVITE platform. Please register HERE

Please feel free to forward an invitation to colleagues or others who might be interested. *Plenty of opportunity for socializing and networking before and after the program.

Location: Kathleen’s 5 – Shanghai
5th Floor Shanghai Art Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan). Tel: 63272221. Map

MoMos past presentation are posted on slideshare http://www.slideshare.net/group/mobilemonday-shanghai

11/30/2009 07:00PM at Kathleen's 5 Restaurant & Bar

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