Events / Mobile and Online Gaming Convergence - Sept 22, 2008

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Wrap up on the event

After 3 months away, mobilemonday shanghai was back to discuss convergence between mobile and online gaming. We had the pleasure to host 4 distinguished guests from Troodo, China Mobile, Gobi Ventures, Interfax.

Troodon and Interfax presentations can be downloaded here and here .

Here is a round up on the event itself:
(big thanks to Bill Crampton from BTT China for having greatly contributed to this column)

According to Interfax (Iris Hong, China TMT team leader), the mobile market is encountering steady growth (see below for downloadable report) and China Mobile launched a new mobile gaming platform for connected mobile games, charging either on a monthly basis or per item (per level reached in the game) with free download. 9 games have been launched on this platform already.

Current challenges and conclusion from the panel :
- Operators dominates value chain and control the pipe, China Mobile is now owning 2 gaming platforms
- Technical difficulties – launching 3G is everything but easy, especially on unproven technology such as TD-SCDMA.
- Restructuring in industry creates uncertainty (and opportunities, but that remains to be seen actually).
- Current network speed is low, difficult to download over 1 mb in size
-High data fees in Beijing and Shanghai, much cheaper in Guangdong
-Faster data speed SHOULD mean fees go down, even in shanghai and Beijing, which are currently the most expensive in China.

Here is more on individual presentations.

Troodon – Larry Zhang, CEO and Founder

PC Online Gaming (POG) is tje most successful online business model in China
Do players only play Mobile Online Games (MOG) for short periods? actually, no! Average user spends 4.5 hours per day on the game – not snack, but dinner
60 percent are students, also soldiers who are not allowed to use the Internet
Troodon Heroes of Song doing well now
MOG user base is much bigger than POG base
Customers pay no less for MOG than for POG
Traffic fee #1 limitation, many users max out by 20th of the month or so, after they have used up their 100 MB data package.

China Mobile – Mr. Wang WeiXun, Sr Project Manager

China Mobile gaming platform needs work
Long term goal is to support large scale MOG services
China Mobile only invests in platform when business model is well established. Example; Fetion (Feixin) platform developed after QQ established market

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手机和网上游戏的融合

Sept 22nd, from 7pm to 9.30pm at Kathleen’s 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road).

MobileMonday上海2008年09月22日，19：00－21:30 地点：上海赛玛餐厅，南京西路325号（黄陂北路).

Join us on Monday to learn more about the future of mobile gaming, connected mobile games, massively multiplayer online (MMO) mobile games. The two China leaders in MMO mobile games, Troodon Entertainment and PearlInPalm, industry analyst Interfax and venture capital company Gobi Partners, will share their experience and industry vision with us.

参加我们周一的活动，来了解对手机游戏、手机互连游戏、大规模多人对战手机游戏（MMO)的展望。两位来自MMO手机游戏中国市场的领先者, 北京随手互动,北京掌上明珠，国际文传（中国）业务分析人士，戈壁风险投资有限公司，将与我们分享他们的经验和对此业务的看法。

- Larry Zhang 张黎利, Founder & CEO, Troodon Entertainment Technology 北京随手互动信息技术有限公司 www.troodo.com

- Gao Kejia 高克家, Chairman & CEO, PearlinPalm Information Technology Ltd. 北京掌上明珠信息技术有限公司 www.pearlinpalm.com

- Iris Hong 洪卉 Interfax China TMT team leader 国际文传（中国）电讯社电信、媒体、互联网行业首席记者 www.interfax.cn

- Michael Zhu, 朱璘 Vice-President, Gobi Ventures 副总裁，戈壁合伙人有限公司 www.gobi.cn

Event starts at 7 pm on Sept, 22nd 2008 (networking, followed by presentations at 7.30 pm and panel at 8pm). We will charge a nominal fee of RMB 100 to cover the event cost. This fee includes 2 alcoholic drinks and canapés/hors-d’oeuvres. Venue Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu)

今月的 Mobile Monday 将在 9 月 22 日在上海赛玛餐厅，南京西路325号 （黄陂北路）（Tel: 63272221）从7点开始举办。费用是 100元 ，用于赠送2杯饮料以及小点心。

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MobileMonday Shanghai Partners:

Interfax-China TMT, News & Analysis

Interfax has released, for MobileMonday Shanghai Community, the full summary of a landmark report on China Online and Mobile Gaming 2008-2010. The report is available at a discounted price for Momo members. Contact info@mobilemondayshanghai.net or enquiries@interfax.cn for pricing on the report.

Full summary is downloadable HERE

In 2007, revenues generated by Java and BREW mobile games reached RMB 777 million ($113.3 million). Java/BREW mobile game revenues are expected to maintain their high growth momentum and reach RMB 1.29 billion ($188.1 million) in 2008 and RMB 3.16 billion ($460.77 million) in 2010. Although there are almost three times more handset users than Internet users, those who play online games on their handsets make up a very small proportion of handset users. The mobile online gaming segment generated revenues of RMB 120 million ($17.5 million) in 2007. The year 2008 is likely to be a turning point for the online mobile game market, with revenues from the online mobile game market in China expected to almost triple to RMB 380 million ($55.65 million) in 2008. Mobile game companies are likely to see another wave of investment between 2008 and 2010.

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MobileMonday Shanghai Partners:

24-26 November 2008, The Regent Beijing, China

Endorsed by the Ministry of Industry and Information Technology (MIIT), Beacon Events and the China Institute of Communications (CIC) will jointly organise the 9th China Mobility International Summit this November in Beijing, China. This summit is the premier telecoms conference in China, bringing together all three of China’s leading operators for three action-packed days to explore the massive business opportunities and growth potential in the Chinese telecoms market following the restructuring of China’s fixed-line and mobile operators.

Attend China’s largest international wireless & mobile industry gathering to:

• Learn the 3G deployment plans of China’s newly restructured operators
• Discover how China plans to evolve from TD-SCDMA, WCDMA and CDMA 2000 towards 4G LTE
• Explore network deployment and optimisation best practice with leading international operators
• Take home innovative business models for monetising 3G and its evolutions
• Meet over 500 operators, government officials and technology specialists from the world’s biggest telecoms market

For registration, contact Beacon Events on +852 2219 0111 or email info@BeaconEvents.com . Please quote “AC495ELMMSH” when registering and you will be entitled to a 15% discount. For event details, please visit www.China-Mobility.com .

In Cooperation with Mobility World Congress, Nov 24-28, 2008, The Regent Beijing, China

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MobileMonday Shanghai Partners:

25-26 November 2008 – Shanghai International Convention and Exhibition Center

Riding on the potential growth in China’s online advertising trend, ad:tech Shanghai 2008 is dedicated to bringing Chinese marketers & agencies the latest case studies and best practices of the digital marketing industry. MOMO members will be entitled to a 20% discount on the Early Bird Rate of USD$695 till 2 November 2008. Simply quote: PaSx66sR4 to claim this discount. Do not miss this opportunity to listen to world-class speakers and experts in Shanghai this November!

Ad:tech is also calling for mobile industry practitioners in China to speak in one of the 3 dedicated mobile-related sessions over the 2 days. Case studies on creating effective campaigns through mobile platform, content building and mobile search. Local mobile marketing cases that address and educate the consumers etc.

Ad:tech has also created a platform for MoMo Shanghai members to showcase products, services & innovation at the Mobile Pavilion, ad:tech Shanghai exhibition. Only 9 kiosks booth are available, please contact Julia Kwan today to find out more!”

For event details, please visit ad:tech Shanghai website .

 

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Our 10 “house rules” :)

1. Friends, family and other animals not allowed. This is not a social gathering.
2. Kathleen 5 has a great Happy Hours offer. We don’t. Alcohol is limited, please drink moderately
3. No smoking please. Smoking kills. Smoking and dull presentations kill faster.
4. Silence is golden, except for the speakers. Please give them a chance to talk.
5. Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!).
6. Don’t register if you know you won’t come or you are only 10% sure. You would end up taking someone else’s seat at the event.
7. If you meet our sponsors from Tekes/FinChi, don’t forget to thank them. We need the money.
8. Carry enough name cards, you never know who you will meet (could launch your acting career)
9. Momo is an open community – Don’t hesitate to challenge our speakers and fuel the discussion. Besides, you might be our next speaker, so don’t hesitate to suggest your favorite topic, and let’s make it an event.
10. Lastly, don’t piss Bruno off. He is a Frenchman! C’est la vie.

 

10条规则:)

 

1. 非私人聚会。朋友，家人以及其他的动物不允许入内
2. 赛玛餐厅有欢乐时光，但是我们没有。活动期间请适度饮酒。
3. 请不要吸烟，吸烟是慢性自杀。吸烟和演讲在一起，自杀的速度更快。
4. 沉默是金，除非你是演讲者。给那些演讲者一些说话的机会。
5. 请预先在线注册。坐位有限（这点非常重要），酒水也有限（这点更重要！！）
6. 如果你不会来或者只有10%的可能性，请不要注册，因为你的注册将会占用别人的机会。
7. 如果你碰到我们的赞助商Tekes/FinChi，请别忘了谢谢他们，我们需要他们的赞助
8. 尽可能多地带一些名片，你不知道可能会遇到谁（可能就是你事业发展的贵人）
9. Mobile Monday是一个开放的组织，不要犹豫，大胆地讲出你的想法。你还有可能成为我们下一期的演讲者，所以，有什么新的话题尽管提出来。
10. 最后，不要惹Bruno生气。他是一个法国人！C’est la vie

09/22/2008 07:00PM at Kathleen's 5 restaurant and bar

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