September 2008
Mobile and Online Gaming Convergence
Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (angle Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at kathleens5.com.cn
Thank you to all guests of the June 23rd event on Mobile User Interface.
3 speakers, 7 panelists, to cover the “talk of the town” topic, how to design a better user interface. According to IDEAN, a UI designed with convergence in mind (web, wap, etc) is key to driving better adoption of value-added services, reinforcing the look-and-feel identity and consistency. From a more practical perspective, all our speakers went beyond simply nice icon design to focus on the service to be delivered instead, and how to get there (on the phone) as rapidly as possible. In the case of Microsoft, the Beijing design team created a totally new concept called “Cupid” meant to build a UI environment for 2 mobile phone users, instead of one, enabling the viewing of a single videos between 2 screens, facilitating exchange of photos, multimedia files, contacts, bookmarks etc. Overall, though, all our panelists, including leading handset vendors, agree that Chinese Mobile operators are still behind when it comes to specifying new UI to their handset suppliers. Brand recognition (some red-ish icons, for china mobile) still primes over ease of access to different value-added services.
Presentations can be downloaded here:
“Microsoft Cupid Concept” MicrosoftCupid_shared Momo shanghai.pdf “Asentio Design” Asentio Momo shanghai.pdf “Idean” IDEAN – Momo shanghai.pdf
and again a big thanks to our speakers on June 23rd:
M. Frank Chen, User Experience Designer, Microsoft’s Advanced Technology Center (Beijing).
M. Jonathan Li, Managing Partner, Ascentio Design
M. Marko Vanska, VP Business Development, General Manager APAC Region, Idean
In addition, our panel was composed of the 3 aforementioned speakers as well as:
M. Janny Cheng, UI Manager, Lenovo Mobile Division
M. Lin WeiLiang, UI Manager, LongCheer
Since iPhone was launched in 2007, everyone agrees to say user experience has improved dramatically, leading to increased data downloads and mobile value-added services usage. Who is responsible? a much improved user experience or “UI” (User Interface), less clicks, more intuitive interaction with the device. Software vendors, handset vendors, telecom operators and so on, inspired by the iPhone example, are now trying hard to offer improved user experience which should lead to lower churn, increased MVAS usage etc.
自iPhone上市以来,每个人都说其用户体验已经有了戏剧性的提高,也增加了其数据下载和手机增值服务的使用量。谁是功臣?一个相当提高的用户体验或者说用户者界面,更少按键,更直观交互。软件供应商,手机供应商,电信运营商,等等,都受到iPhone的启发,正在努力提高用户体验,来减少用户流失并增加移动的移动增值服务的用量
M. David Vronay, Creative Director, Microsoft’s Advanced Technology Center (Beijing).
M. Jonathan Li, Managing Partner, Ascentio Design
M. Marko Vanska, VP Business Development, General Manager APAC Region, Idean
In addition, our panel will be composed of the 3 aforementioned speakers as well as:
M. Janny Cheng, UI Manager, Lenovo Mobile Division
M. Lin WeiLiang, UI Manager, LongCheer
Event starts at 7 pm on June 23rd, 2008 (networking, followed by presentations at 7.30 pm and panel at 8pm). We will charge a nominal fee of RMB 100 to cover the event cost. This fee includes 2 alcoholic drinks and canapés/hors-d’oeuvres.
今月的 Mobile Monday 将在 6 月 23 日在上海赛玛餐厅,南京西路325号(Tel: 63272221)从7点开始举办。费用是 100元 ,用于赠送2杯饮料以及小点心。 Venue: Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu). Tel: 63272221. Directions and other info can be found at http://www.kathleens5.com.cn . 上海赛玛餐厅,南京西路325号(黄陂北路).
Meet Mark Read – WPP’s Director of Strategy and CEO of WPP Digital. Mark will set the pace of the 2 days conference by opening the keynote session. Expect to hear all about the media marketing landscape of Asia and how brands and agencies are increasingly using interactive mediums over traditional media campaigns. www.ad-tech.com/singapore
Click here to see who will be speaking at ad:tech Singapore.
We look forward to seeing you there!!!
The Shanghai Mobilemonday Team.
我们期待你的光临!
上海Mobile Monday团队。
06/23/2008 07:00PM at Kathleen's 5 Restaurant and Bar