Events / Mobile Search

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Again a landmark event with record participation of over 130 people. Thank you all for your interest and participation. Thanks to our speakers, especially those coming from out of town (Roboo, Cgogo, Google)!

Photos here:

Take aways/downloads

First of all, we are pleased to announce that thanks to everyone’s participation, we have collected a bit more than RMB 5,000 during the event alone for the victims of the earthquake in Sichuan. We donated it to the Red Cross Society of China. More here:

Second, we had a terrific event the other night, and had the opportunity to compare “live” 5 different services. The demo was clearcut. A small competition led with a few volunteers highlighted cgogo has the best service in entertainment and general search (followed by Google). mInfo came first in the local search (followed by Google as well).

Third, when it comes to business models, the preconceived view about advertising seems not that obvious, according to Cgogo. Zhu Bo, the CEO, was actually pessimistic about the mobile search industry’s future, at least for “small players” else than Google or Baidu. In this regards, he considered advertising was only representing a tiny fraction of Cgogo’s revenue. Most of the revenue coming from content download (MVAS). The traditional SP model is back? we can definitely wonder and ponder. if actors like mInfo definitely rely on local search sponsored ads, all the other players (cgogo, Roboo and uucun) who thrive on content and entertainment, have build more balanced revenue streams. 2008 and 2009 will really tell if small actors can truly survive in a world dominated by search giants.

- Download the presentations here:

minfo.pdf roboo.pdf cgogo.pdf uucun.pdf

May 26th, from 7pm to 9.30pm at Kathleen’s 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road).

手机搜索

MobileMonday上海2008年5月26日，19：00－22：00 地点：上海赛玛餐厅，南京西路325号（黄陂北路).

MobileMonday Community supports earthquake relief

To support relief effort towards the victims of the earth quake, MobileMonday Shanghai will exceptionally charge RMB 100 for the event(instead of RMB 50 usually). RMB 50 (out of 100) will be donated to the China Red Cross, the rest will be used to cover the event cost. If you wish to add up to the effort, we encourage our members to use their mobile phone: send ‘x’ by SMS to 1069999301 (x = amount you wish to donate), to donate to the China Red Cross. The number of SMS donations is not limited and China Mobile users can send up to 30 RMB in one message. Thanks to all for your support.

举手之劳便可减轻灾区人民的负担。在此我们鼓励各个成员在线大力支持整个组织。最简单的方法是发送X到1069999301（X等于你要捐助的数额）向中国红十字会捐助。捐助的次数不限，中国移动用户每条短消息最高捐款额度为30元。感谢你的大力支持！（注：此次晚会将收取100元的活动经费，其中50元将捐赠给中国红十字会）

If there was one area in the mobile VAS industry where analysts and professionals are confident to say “this will make money”, it could very well be Mobile Search, as business models from the web can be replicated (or so we wish). On Monday 26th evening, 5 of China’s leaders in mobile search will share with us their thoughts on the state of the market:

如果在手机VAS领域里有一种业务能被分析师和专业人员非常肯定的认为“会赚钱的”，那么这种业务很可能就是手机搜索业务-它可以复制网上的搜索业务模式（或者说是我们期望的）。在周一26日的晚上，5位在中国手机搜索业务领域里的先行者将和我们探讨他们对于此业务和该市场的看法。

M. Li Zhaohui (Jeffrey Li) – Director, Strategic Partnership Development, Google

M. Alvin Wang Graylin—CEO and Co-founder, mInfo Inc.

M. Song Han, Roboo mobile search CEO and Founder

M. Zhu Bo, Cgogo CEO and Founder

M. Leng Jun, UUCUN Marketing Director

李朝晖（谷歌）中国地区移动领域战略合作总监

汪丛青(Alvin Wang Graylin)—CEO明复信息执行总裁兼创始人

韩松，儒豹手机搜索执行总裁兼创始人

朱波, Cgogo 执行总裁兼创始人

冷俊,悠悠村市场总监，负责公司市场、公关、战略合作

Event starts at 7 pm on May 26th, 2008 (networking, followed by presentations at 7.30 pm and panel at 8pm). We will charge a nominal fee of RMB 100, RMB 50 will go to the China Red Cross, and RMB 50 to cover the event cost. This fee includes 2 alcoholic drinks and canapés/hors-d’oeuvres.

今月的 Mobile Monday 将在 5 月 26 日在上海赛玛餐厅，南京西路325号（Tel: 63272221）从7点开始举办。我们将象征性地收取100元的费用，其中50元用于赠送2杯饮料以及小点心。50元将捐赠给中国红十字会。 Venue: Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu). Tel: 63272221. Directions and other info can be found at http://www.kathleens5.com.cn . 上海赛玛餐厅，南京西路325号（黄陂北路）.

MobileMonday Shanghai Partners & Events:

Interfax-China TMT, News & Analysis

The Interfax China TMT intelligence service delivers the latest headline news and inside perspective on the forces driving China’s TMT markets. Understand market dynamics through exclusive, unbiased commentary and analysis by our in-house analysts, coupled with interviews with industry experts on the ground in China. www.interfax.cn

Mobile Search Market – industry development update

Understand the current state of mobile search services in China.

MobileMonday Shanghai & Interfax China are proud to offer the Mobile Search Market industry development update. The update provides an overview of the industry, the latest news about major players, important policy stories, industry statistics, and more. The report will be freely available at the event on Monday evening, and downloadable, upon free registration, after the event (please send download request with your professional details to info@mobilemondayshanghai.net).

MobileMonday上海的社团和Interfax中国非常高兴的向你提供手机搜索市场发展的最新动态信息。这些信息包含了对整个行业领域总体概括，主要市场竞争者的新闻消息，重要的方针政策，行业统计数据，等等。此报告将在周一晚上免费发放。或者你可以在活动结束后下载（请发送下载请求和你的具体的工作联系方法至：info@mobilemondayshanghai.net)

ad:tech Singapore 2008 (26 & 27 June, Suntec Convention & Exhibition Centre)

The inaugural event for Asia’s Interactive Advertising and Digital Marketing Exhibition and Conference. ad:tech Singapore announces its first keynote speaker!

Meet Mark Read – WPP’s Director of Strategy and CEO of WPP Digital. Mark will set the pace of the 2 days conference by opening the keynote session. Expect to hear all about the media marketing landscape of Asia and how brands and agencies are increasingly using interactive mediums over traditional media campaigns. www.ad-tech.com/singapore

Click here to see who will be speaking at ad:tech Singapore.

Limited exhibition and sponsorship opportunities left available

Click here to view the latest list of the current exhibitors and sponsors.

Other news

Hoffman has been exclusively appointed as ad:tech Singapore’s PR agency to ensure that the event is well profiled in the regional media and the Interactive Marketing industry in Asia.
Conference online registration will go live on 17 March. Secure Early Bird Rate of US$695 for full conference pass before 30th May.

Our 10 “house rules” :)

Friends, family and other animals not allowed. This is not a social gathering.
Kathleen 5 has a great Happy Hours offer. We don’t. Alcohol is limited, please drink moderately
No smoking please. Smoking kills. Smoking and dull presentations kill faster.
Silence is golden, except for the speakers. Please give them a chance to talk.
Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!).
Don’t register if you know you won’t come or you are only 10% sure. You would end up taking someone else’s seat at the event.
If you meet our sponsors from Tekes/FinChi, don’t forget to thank them. We need the money.
Carry enough name cards, you never know who you will meet (could launch your acting career)
Momo is an open community – Don’t hesitate to challenge our speakers and fuel the discussion. Besides, you might be our next speaker, so don’t hesitate to suggest your favorite topic, and let’s make it an event.
Lastly, don’t piss Bruno off. He is a Frenchman! C’est la vie.

10条规则:)

非私人聚会。朋友，家人以及其他的动物不允许入内
赛玛餐厅有欢乐时光，但是我们没有。活动期间请适度饮酒。
请不要吸烟，吸烟是慢性自杀。吸烟和演讲在一起，自杀的速度更快。
沉默是金，除非你是演讲者。给那些演讲者一些说话的机会。
请预先在线注册。坐位有限（这点非常重要），酒水也有限（这点更重要！！）
如果你不会来或者只有10%的可能性，请不要注册，因为你的注册将会占用别人的机会。
如果你碰到我们的赞助商Tekes/FinChi，请别忘了谢谢他们，我们需要他们的赞助
尽可能多地带一些名片，你不知道可能会遇到谁（可能就是你事业发展的贵人）
Mobile Monday是一个开放的组织，不要犹豫，大胆地讲出你的想法。你还有可能成为我们下一期的演讲者，所以，有什么新的话题尽管提出来。
最后，不要惹Bruno生气。他是一个法国人！C’est la vie

We look forward to seeing you there!!!
The Shanghai Mobilemonday Team.
我们期待你的光临！
上海Mobile Monday团队。

05/26/2008 07:00PM at Kathleen's 5 restaurant and bar