While companies like Tudou (and other web video download and PtoP services) proudly claim they have more downloads (in minutes) than Youtube, the situation in mobile is more sketchy. Slow bandwidth, regulation and IPR are the three main issues clogging growth. Yet new players have emerged, such as Dragon New Media, 3G.cn, ivision China, Green Tomato, Streamezzo etc coming from different angles, such as TV broadcast, video or streaming multimedia content businesses. Recent regulation from MII/SARFT regulating video download may also heavily influence this industry soon.
- Our two speakers, Wu Chunlei CEO of Dragon New Media, and Mike Lee, GM China of Streamezzo, walked us through live mobile TV services they launched in China (Dragon New Media) and elsewhere in Asia and Europe (Streamezzo).
- On the pure technical side, mobile TV services have already been launched in China, mostly through GPRS/Edge by Dragon New Media and a few other mobile players (sometimes unofficially in the latter case)
- Using a more adequate bearer, some portable multimedia players and local brands of phones can also be found using TMMB technology and broadcasting TV. It is however clear that, from a standards perspective, CMMB (SARFT advocated standard) will prevail as the official mobile TV standard. With 3G coming along, we also expect to see 3G-based mobile TV and streaming services. The big question is: how will these services be packaged and to which extend will China Mobile and other mobile operators support it, considering the heavy strain on the network.
- Regarding the Dec 17, 2007 joint regulation from MII/SARFT stating that video download services must from now on be state-controlled, it is aimed at both Internet and Mobile Internet content providers. Video download / streaming content providers will have to be in majority owned by a state-owned company.
- From Chunlei’s perspective, the Chinese proverb “if the order comes from the top, solutions come from the bottom” to illustrate the fact these content providers falling under the new legislation rules will find solutions to accommodate the present situation. Chunlei e highlighted the fact that Dragon New Media, as a state owned company itself, had not been approached.
Dragon New Media Dragon New Media Management Presentation.pdf
Mr. Wu has 13 years of work experience in domestic and North American telecommunication, data communication�� cable networking and new media industry. He was Director of Strategic Accounts, Connected Home Solution, Motorola (China), Inc. before joining Dragon New Media. He once served China Hewlett-Packard, Inc., AsiaInfo Technologies (China), Inc. and Nortel Networks, Inc., holding important positions in the area of management, sales, marketing and project management. Mr. Wu got Master Degree of Engineering from Beijing University of Posts & Telecommunications in 1995. In 2004, he was awarded International Executive MBA Degree from Rutgers School, State University of New Jersey.
Shanghai Dragon New Media Co. Ltd. is a daughter company of Shanghai Media Group. Its business focuses on wireless interactive services via mobile networks. It is the first license-holder of mobile TV in China and the first who has launched commercial service of mobile TV in China. Dragon New Media is the market-leader in this area. It also provides traditional media-based SP services
Mike has over 10 years working experience in embedded market, including 5 years in Moible Industry. He was BD Director for iaSolution in 2003, where he helped the rapid growth of the business in China and enjoyed the aquiresition by Aplix in 2004. Before joining Streamezzo in late 2006, he was Sales Director of Esmertec China where he helped the J2ME products promotion in the Mobile and embedded market. He has a Bachelor degree in Computer Science from University of Beijing Institute of Technology.
The Streamezzo Group develops rich media mobile services for telecom operators, broadcasters, media companies, content providers and service providers. We understand the lifestyle choices your customers are going to make, and we have the technology and services you need– mobile TV, music and multimedia, mobile portals, micro sites, etc. – to stay one step ahead of them. The Streamezzo Group also designs and develops compelling, intuitive user interfaces for mobile device manufacturers.
01/28/2008 07:00PM at Kathleen's 5 Restaurant and Bar