Events / New Media in Mobile Marketing

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New Media in Mobile Marketing: from Bluetooth and photo-frames to 2D barcodes – who will prevail?

We have assembled the best in the industry this time again to cut through the hype and tell us what will really prevail. Presentations can be downloaded here:
Pioco Mobilemonday_Shanghai_Pioco.pdf
MyClick Mobilemonday Shanghai myclick 20071105.pdf
GMedia Mobilemonday-Gmedia.pdf
Scanbuy Mobilemonday Shanghai Scanbuy 20071105-b.pdf

Ray Guo, Co-founder and CMO of Pioco Telecommunications

Ray has started the learning, practice and application of digital marketing techniques since the beginning of his professional studies in McGill University. Major in Marketing and being involved in varies commercial multimedia projects and also personal connections has given access to the Chinese digital communication market. After his one year contribution as database analyst and marketing executive to one of the largest online gambling site in China, Ray began his advertising career in one of China’s most influential local digital advertising agency – Energy Source. In the beginning of 2006, Ray partnered with Steve Chao and formed the current company – Pioco Telecommunications in Shanghai. Pioco is now the leading Bluetooth proximity marketing provider in China. Under the direction of Ray, Pioco Telecommunications’ flagship product – BlueAiring has served several Fortune 500 brands and is slowly forming into the world’s first Bluetooth media.

About Pioco Telecommunications

Pioco is the leading proximity media company in China. Based in Shanghai, one of the most dynamic and vibrant cities in the country, we are at the heart of a rapidly developing, high-technology mobile advertising market. We use cutting edge technology to provide innovative and creative marketing solutions. We believe that the current technological developments in wireless communication can be effectively utilized to enter the currently unexploited and rapidly expanding mobile market. With our proprietary BlueAiring broadcasting systems we are capable of bringing advertising directly to the millions of mobile phone users across the globe. We can provide users not just with advertising but with a whole range of services. We have taken market to a new level, offering the functions and possibilities that the young, technologically aware generation of phone users need. And with offices due to open shortly across several continents, Pioco is well set to become a world leader in this domain.

Charles Yin, Partner and Executive Vice President of MyClick Media Limited

Charles Yin is Partner and Executive Vice President of MyClick Media Limited, the world’s leading mobile imaging and cross media solutions provider with award-winning software and patented technology platform. With 20 years of professional experiences in the US, China, Japan and Singapore, Mr. Yin has accumulated vast global management, marketing and operations expertise. Mr. Yin has spent 11 years with Fuji Xerox, the world’s leading digital imaging and printing company, where he held a variety of senior management, operations, sales and marketing roles. Most recently, Mr. Yin served as General Manager and CMO in China and Singapore. Mr. Yin is widely regarded as the authority of digital imaging and brand transformation in China and Asia. Before joining Fuji Xerox, Mr. Yin served for nearly a decade as Managing Partner and Vice President at New York and Tokyo based marketing consultancies, where he was responsible for developing successful market entry and distribution strategies for globally recognized brands in Telecommunications, FMCG and Luxury Goods sectors.

About Myclick

MyClick is a global pioneer of mobile imaging and cross media solutions with patented platform and award-winning software offerings. MyClick enables a mobile user to take photo of an image on all media forms and instantly find out the messages behind the image. MyClick was named Top 20 Most Innovative Enterprise in China for 2006 and won Asia Pacific ICT Award for 2006. MyClick, a mobile, Internet and media convergence platform, utilizes photo matching, digital content and customer relationship management systems to empower companies and organizations to engage and interact with mobile users anytime, anywhere.

M. Wei Shen, CEO, GMedia Corporation

Wei Shen is the co-founder and CEO of Gmedia Corporation, the leader in mobile barcode in China. Alliance with mobile carrier in platform level, Gmedia operates the mobile barcode service in China market. Mr. Shen was the former co-founder and president of eNet, a leading vertical portal in IT industry. Also he was the former co-founder and chief editor of China Internet weekly magazine, a leading print magazine in Internet sector. Mr. Shen has more than 8 years of experiences in media advertising and 6 years of experiences in interactive marketing. Mr. Shen was graduated from Tsinghua University in 1985

About Gmedia

Gmedia was established in 2004 focusing on cross media platform powered by mobile barcode. As the first mover and leader in mobile 2D barcode in China, Gmedia has signed up strategic cooperation with China Mobile in mobile barcode platform and services. Gmedia establishes nation wide marketing channel for 2D barcode while China Mobile enables the decoder software installed in the mobile phone. Holding 10 pending patents in mobile barcode technologies, Gmedia pioneers the cross media innovations in mobile marketing. Our clients include brands, advertisers and SMEs who use the 2D barcode in their print ad, product, packaging, outdoor, business card, etc to interact with customers via mobile internet. Gmedia was awarded “Red Herring Asia 100” in 2006, and also awarded “2007 Cool Company of the Year in China” by Fortune Magazine.

M. Didier Frantz, Managing Director, Scanbuy China.

Didier Frantz is a co-founder of Scanbuy where he has been serving for over 6 years as COO and CFO while developing and managing key partnerships and customer relationships. In 2007, Didier relocated to Shanghai where he is developing regional operations for the company. Didier is also the inventor of several patents relative to barcodes in the mobile commerce industry. Prior to Scanbuy, Didier worked for the Societe Generale (SocGen) in Paris, where he conducted as a senior consultant management and organization audits. Didier graduated from HEC, the leading business school in France

About Scanbuy

Scanbuy is a leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. Scanbuy’s 2D barcode capture technology is revolutionizing the way media companies, marketers, handset manufacturers and carriers around the world provide information and services to consumers on their mobile phones. Founded in New York in 2000, Scanbuy has a strong and growing intellectual property base and was highlighted as a Fortune’s 25 breakout company and honored as one of Red Herring’s 100 most innovative companies. Scanbuy operates in North and Latin America, Europe and established in 2007 a subsidiary in Shanghai to primarily service the Greater China market.

Event starts at 7 pm on November 5th, 2007 (networking, followed by presentations at 7.30 pm sharp and panel at 8pm). We will charge a nominal fee of RMB 50 for the event to cover for some of the expenses. This fee includes 2 alcoholic drinks and canapés/finger food.

Venue: Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at here

Our special sponsor for the event:

GSMA Mobile Asia Congress (formerly 3GSM World Congress Asia)- November 12-15th 2007.

GSMA Mobile Asia Congress is the sister event to Mobile World Congress, Barcelona, the largest, most significant and most successful global mobile event in the world. An estimated 52,000 visitors gathered in Barcelona at this year’s Congress to do business, to discuss the hottest trends in the mobile communications industry, and to participate in its future.

Mobile Asia Congress 2007 builds on the momentum of Barcelona, presenting a myriad of opportunities for mobile professionals and innovators from operators, value-added service providers, and equipment and device manufacturers from across Asia and around the world.

GSMA is sponsoring the November 5th Mobile Monday Event giving you an opportunity to learn more about the congress and register for attendance.

Connect with the Mobile Future at GSMA Mobile Asia Congress.

Learn more at http://www.mobileasiacongress.com/ and www.gsmworld.com

The main Conference and Exhibition takes place 13-15th November. Monday 12th November is dedicated to Seminar and Member activities, such as the Mobile Innovation Programme

Our special Partner for the event:

UpClose with Stephen Covey – 7 November 2007.

Dr. Stephen Covey, bestselling author of The 7 Habits of Highly Effective People, will be live & in person in Shanghai on November 7 from 9:00am – 4:00pm to deliver his seminar on Leadership Greatness teaching you how to unleash the talent and capability of your team. Mobile Monday members receive a discounted rate of RMB 5,000 to attend this event.

For more info & to book please visit RedCarpet website

Mobility World Congress –
3-6 December 2007, Hong Kong Convention & Exhibition Centre.

The Mobility World Congress is Asia’s premier conference for the mobile and wireless communities. Four days, 160+ speakers, 1500 delegates and 50 exhibiting companies. Over 60 operators have confirmed to speak at this ground-breaking event, the most operators at an Asian telecoms conference in 2007. Major technologies to be covered include DMB, DVB-H, EV-DO, HSPA, LTE, NGN/NGMN, TD-SCDMA, NFC, UMB and WiMAX.

The event features 2 afternoons of keynote sessions, 6 congress tracks, 3 co-located events, 2 special interest seminars and 6 technology workshops. For more information please visit www.MobilityWorldCongress.com. Alternatively download the congress brochure at www.MobilityWorldCongress.com/confbrochure.

MEF LIVE 4-5 December 2007, Hong Kong Convention & Exhibition Centre.

MEF Live is the official event of MEF Asia. Attracting operators, content providers, aggregators and technology providers MEF LIVE will be THE Asian event for the mobile and media communities to come together. Featuring speakers from organizations such as China Entertainment Television, Electronic Arts, EMI Music, ITN, KTF, MTV, MySpace, PCCW, PT Indosat, SmarTone-Vodafone, Sony BMG Music Entertainment, Sony Television Pictures International, Star TV, Swisscom Mobile, Tata Teleservices, TeliaSonera, Vodafone, Warner Music and Yahoo! this promises to be THE forum in Asia for the mobile entertainment and content industries.

For more information on how you can get involved or to download the congress brochure please visit www.meflive.com.

2nd Annual Mobile Rules! Business Plan Competition! – formerly known as the Web2Mobile Competition.

Track 1: Mobile Applications (including multiplayer/connected games, multimedia, enterprise and infotainment) – deadline: January 25th, 2008

Track 2: Mobile Business Plans (novel ideas that create new value within the mobile ecosystem) – deadline: November 16th, 2007
With one winner and two runners-up per category in Track One and one winner and two runners-up in Track Two, the competition prizes include Nokia devices, memberships of Nokia-owned developer communities,promotion of the winning application/plan through channels owned by Nokia or other competition sponsors and expert advice from Nokia specialists. The five overall winners will also be offered the chance to develop a contract with one of the competition sponsors or a significant cash prize if no contract is awarded.

For more information, go to www.mobilerules.org

"The impact of the Internet on social and economic life in a new urban ecosystem.

In web 2.0, business models are based on more and more self-tailored and collaborative services. The changing status of the user reshapes the relationship between people and within communities, and innovative services revolutionize everyone’s experience of urban spaces.

The social science research team of Orange Labs Beijing invites you to an international seminar to explore the consequences of this phenomenon in the special context of China from a new angle. It will be an open and dynamic platform for scholars, entrepreneurs and bloggers to discuss about future opportunities! Please visit the wiki and do not forget to sign up at here

11/05/2007 05:42AM at shanghai Kathleen's 5 restaurant

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