Events / Location-Based Services

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With the expected and massive arrival of GPS-enabled mobile phones and PMP (Portable Multimedia Players) and in-vehicle navigation devices in the Chinese market, location-based services is set to take off in the coming few months.

Though we are still unclear on how much money is to be made in this market, our expert speakers gave us a few ideas ahead:

Device, Device, Device!

According to Kirvan Pierson, this is where the money is. And he is not alone. Destinator also relies on device-embedded applications, currently available on PND (Personal Navigation Devices), PDAs and now cell phones. There are
300 PND manufacturers in China, and the bulk currently supplies to 77Mil vehicles in use, growing at 16% CAGR through 2011. This is where growth will be sustained in the coming few years.

Network-based applications will be slow to pick due to China Mobile and China Unicom speed (or lack therefore) in making the technology easily available to MVAS providers.

Connected applications (embedded in device, but refreshed real-time) will prevail. Maps are a perfect example. GPS-enabled devices will become mainstream (USD 5 only for a chipset currently).

Pure LBS will be restricted to niches (police, emergencies etc). MTI showed that building a business on LBS only and customized devices for elderly, handicapped people or kids is possible. Niche specialization should be key to success here.

For more, download presentations here:

Kirvan Pierson, Managing Director, XLocate. HERE

Silas Zhou, Sr Business Development Manager, Asia-Pacific, Destinator Technologies – HERE

Tony Zhao, CEO, MTI – HERE

Jeff Lin, CEO China, GyPSii – HERE

More news this month:

- Finland Innovation Agency (Tekes) aggressively promoting its location-enabled companies in China.

- Innosonic launching officially with several Chinese partners its videotones.

- New Widsets and industry recognition.

- Last days to submit your gaming topic to Nokia Mobile Rules 2008

- Last chance to be selected for the Mobile Innovation Award s to be presented at the GSMA Asia World Congress in Macau in November

Download all these updates HERE

More about our speakers

Jeff Lin, Managing Director, GyPSii China (excused)

Jeff Lin is a seasoned executive with more than 15 years of experience in telecommunication, navigation, digital content and LBS. Mr. Lin is the Managing Director of GyPSii China, its geo-location software technology that connects people to people, and people to places with new and exciting social community and location specific content and services. Prior to joining GyPSii, Mr. Lin was the General Manager of NAV2, the NAVTEQ Joint Venture in China, where Mr. Lin was responsible for building the business and led NAVTEQ’s entry into China. Prior to joining NAVTEQ, Mr. Lin has also held number of senior management positions at Tellabs, a global telecommunication equipment manufacturer and was part of the founding team at Dantis, a next generation hosting service provider that raised over $100M USD from tier one venture investors.

About GyPSii

GyPSii is the consumer application for mobile, web & Internet connected devices. GyPSii allows users to share their real life experiences in the virtual world using mobile devices and the web. It is a social networking, search & location based suite of integrated mobile and web applications – for users to share, view & upload pictures, video, text and POI (points of interest) with a Geo-location – place and track each other in their select communities. Find people and places, points of interest, map and navigate to them all. A seamless mobile & web experience built on the convergence of locations based services, social networking, mobile & web 2.0 technologies, agnostic access across devices and networks. For further information, please visit www.gypsii.com

M. Silas Zhou, Sr Business Development Manager, Asia-Pacific, Destinator Technologies

Silas Zhou joined Destinator Technologies in 2005 as its Sr. Business Development Manager, responsible for strategic ecosystem management between APAC location based service (LBS) device venders and their overseas distribution channels. Prior to Destinator, Silas had been a product manager for Spirent Communications for over 5 years. With that position, Silas managed the lifecycles of telecom network performance analysis product lines, as well as represented the company at International Telecom Union (ITU), a telecom standardization organization under the United Nations. Earlier in his career, Silas was a system engineer with China Mobile for wireless system planning. Silas holds a Bachelor’s degree in Electronics Engineering. He is currently pursuing an EMBA degree with University of New Jersey (Rutgers).

About Destinator Technologies

Destinator Technologies makes navigation easier for mobile people. The company develops navigation solutions for use on mobile devices such as dedicated navigation devices, mobile phones and PDA’s. Important information in terms of location and destination is now available anytime, anywhere to suit the individual requirements of any user.

Destinator Technologies cooperates with leading OEMs, hardware manufacturers and wireless vendors. Its highly customizable software makes it the partner of choice of many leading brands in the navigation market. Initially founded in 2003, Destinator Technologies is among the top software vendors on the global navigation market. The company has offices in USA, Canada, Germany, Israel, Taiwan and China. For further information, please visit www.destinatortechnologies.com

Kirvan Pierson, Managing Director, XLOCATE, a consulting firm advising Navteq and SK Corporations.

Kirvan Pierson is currently engaged in management consulting for IT strategy, practice, and distribution, specializing in China and North Asia. Kirvan’s background is primarily telecom, transportation logistics, and navigation/mapping systems, most recently advising global leader NAVTEQ on new business strategy.

Kirvan has held consulting and management positions in the information technology industry for twenty years, in product development, product management, and sales channel management.

Kirvan graduated from the University of Virginia with a BS in Electrical Engineering, worked in systems with a unit of British Aerospace, in software with United Parcel Service, and in business management with independent software vendor MapInfo Corporation.

For the last six years, Kirvan has been based in Beijing, managing the MapInfo business in Greater China and Korea, and engaged with IT consulting firm XLOCATE.

Tony Zhao, CEO, MTI

Over the last 2 years, MTI has been focusing on research and develop a MMX® LBS platform with the latest LBS and wireless technology and apply it to a market of business and consumer in China.

MTI has developed a cell Capture® technology and algorithm to catch roaming position without GPS and Carriers support. It has been used in the Stand-alone device, Kare® and Smartcard®, to support a LBS service in positions of vehicle, kid, senior, field-worker, valuable assets, even pets…

MTI has cooperated with local wireless carriers including China Mobile and China Unicom for co-marketing Kare® and Smartman®. Currently MTI have more than 15000 users in Kare® and Smartman® service with their monthly payment.

More about MTI

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Event starts at 6.30pm on September 24th, 2007 (networking, followed by presentations at 7pm sharp and panel at 7.30pm). We will be charging a small fee of RMB 50 to cover for the meal and drinks, while we will continue looking for sponsors’ help to make this event as inexpensive as possible.

Online registration is mandatory. If you encounter a problem with the online registration system, please notify us at info (at) mobilemondayshanghai.net.

NEW VENUE:
Moon River Diner, 68 Yuyao Lu, The New Factories, Building #1, 余姚路68号，同乐坊内，近西康路 – tel: 52135106

09/24/2007 06:30AM at Moon River Diner Restaurant