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Events / Branded Handsets

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Mobilemonday Shanghai tackles the issue on June 18, 2007



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Introduction by Bruno Bensaid

Ms Jian Hu, Chief Finance Officer, EBT Mobile

M. Henry Cheung, Regional Director, Consumer Electronics – Asia Pacific , The Walt Disney Company (Shanghai) Limited

M. Pierre Asseo, CEO Asia, Modelabs Group

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On May 21, 2007, Vodafone launched its first “Vodafone-only branded ultra-low cost consumer handsets”. In the same time, we have seen outside of China the emergence of a breed of co-branded handsets, such as the Motorazr Dolce & Gabana, the LG Prada phone, Disney Mobile phones (etc), a trend fostered also by the emergence of MVNOs (Mobile Virtual Network Operator – Virgin Mobile is an example) across Europe and the US, and the need for greater differentiation from retail brands. So far, China and its 2 largest operators have only mildly caught up with the fever, offering only slight customization in a few selected handsets, and little or no “quality” accessories accompanying new branded phone concepts. Modelabs Group, an expert in the field of tailor-made mobile phones and accessories, along with Disney Consumer Products, which launched an MVNO in the US and branded handsets in many countries including China, and EBT Mobile, one of the largest mobile phone distributors in China, will help us assess how the local mobile phone market will evolve towards phone and accessories branding and differentiation, and when!

M. Pierre Asseo, CEO Asia, Modelabs Group

Pierre Asseo has been setting up and developing businesses in Asia for the past 15 years through his Company Asian Business Bridge. He is a co-founder and director of several wireless and internet ventures, such as Modelabs (Euronext- code “MDL”), In-Fusio Asia, Hi-Media China.

About Modelabs Group S.A.www.modelabs.com

ModeLabs Group designs tailor-made mobiles. As a player in the new generation mobile telephony ector (CDM – Customised Design Manufacturer), it designs, develops and distributes mobile telephones, accessories and services for operators, distributors and mass consumer brands in an integrated, flexible way.

Thanks to its powerful mix of marketing expertise, cutting-edge technological know-how and flexible “fabless” organisation, ModeLabs Group responds to the growing need for Telecom market segmentation by offering consumer brands, MVNO operators and distributors the opportunity to create their own range of mobile phones, accessories and services.

The ModeLabs Group is now expanding in the fast-growing “On demand” segment in the mobile phone market, starting from a solid position in telecom distribution established since 1996. ModeLabs Group is listed on the Euronext-Paris Eurolist (code “MDL”; ISIN code: FR0010060665).

•M. Henry Cheung, Regional Director, Consumer Electronics – Asia Pacific , The Walt Disney Company (Shanghai) Limited

Mr. Henry Cheung is the Regional Director of Disney Consumer Electronics – Asia Pacific based in Shanghai. Mr. Cheung has more than 25 years of diverse experiences in Telecommunication industry, in various roles at various multi-national companies, such as Yahoo, Motorola and Palm.
Prior joining Disney in Nov 2006, Mr. Cheung served as Regional Business Development Director for Yahoo! Mobile in Asia Pacific.
During his three years with Palm, Mr. Cheung as the Director of Wireless Business Unit for Asia Pacific took the lead in building Palm Treo smartphone and telco business throughout Asia Pacific region, and directly responsible for the P&L of Palm Asia Pacific’s wireless business.
Mr. Cheung served in various sales, product marketing, and business development capacities within Motorola between 1991 and 1998 in China, Hong Kong and Singapore operations.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, electronics and animation art.This is accomplished through the work of DCP’s various lines of business: Disney Toys, Disney Stationery, Disney Home, Disney Food, Health & Beauty, Disney Consumer Electronics, Disney Apparel, Accessories and Footwear and Disney Worldwide Publishing.

•Ms Jian Hu, Chief Finance Officer, EBT Mobile.

Ms Hu works with EBT Mobile for more than 2 years, supervises the finance operation and investor relationships of EBT Group. Prior to EBT, Ms Hu worked with British American Tobacco China Ltd. and Price Waterhouse CPA Firm. Ms. Hu received her master in MBA from the Warwick Business School in United Kingdom. She is the member of Chinese Institute of Certified Public Accountants and the Association of Chartered Accountants.

About EBT Mobile – http://www.ebtmobile.com

EBT Mobile is a professional provider and distributor of mobile products and services. It’s goal and mission statement?" EveryBody Talk!". An AIM London Stock Exchange listed company (Ticker: EBT), EBT owns hundreds of stores in Eastern Region of China, working closely with leading service providers, hypermarkets and manufacturers in China.



Event starts at 6.30pm on June 18, 2007 (networking, followed by presentations at 7pm sharpand panel at 7.30pm), and is FREE. Online registration is mandatory, click here to REGISTER. If you encounter a problem with the online registration system, please notify us at info (at) mobilemondayshanghai.net .

Venue (same as usual): Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at http://www.kathleens5.com.cn



Our 10 “house rules” coming forward :

1. Friends, family and other animals not allowed. This is not a social gathering.

2. Kathleen 5 has a great Happy Hours offer. We don’t. Alcohol is limited, please drink moderately

3. No smoking please. Smoking kills. Smoking and dull presentations kill faster.

4. Silence is golden, except for the speakers. Please give them a chance to talk.

5. Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!).

6. Don’t register if you know you won’t come or you are only 10% sure. You would end up taking someone else’s seat at the event.

7. If you meet our sponsors from Tekes, FinChi or Widsets/Nokia don’t forget to thank them. We need the money.

8. Carry enough name cards, you never know who you will meet (could launch your acting career)

9. Momo is an open community – Don’t hesitate to challenge our speakers and fuel the discussion. Besides, you might be our next speaker, so don’t hesitate to suggest your favorite topic, and let’s make it an event.

10. Lastly, don’t piss Bruno off. He is a Frenchman! C’est la vie.

06/18/2007 06:30PM at Kathleen's 5 restaurant and bar

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