<?xml version="1.0" encoding="UTF-8"?>
<events>
  <event>
    <created-at type="datetime">2009-11-26T05:24:50-06:00</created-at>
    <created-by type="integer">#&lt;User:0xb76c0130&gt;</created-by>
    <description>h2. Please register "HERE":http://momoshanghainov09.eventbrite.com/ 
 
&lt;p&gt; &lt;/p&gt;

!/files/touchmedia.gif!:http://www.touchmedia.cn

According to industry analysts, the mobile marketing and advertising market in China -- including messaging -- could well exceed $100 million in 2009 (optimists talk about $200 million). Though smaller than in Japan's market (est. $1 billion), China is expected to close the gap quickly, with almost 200 million mobile internet users (192 million @Sept. '09).
Founded in 2003, TouchMedia has become the leading media network in Chinese cities' taxis, offering a mix of interactive and advertising-based content to passengers.
With the average taxi ride between 18 and 21 min and a captive audience of high income consumers, TouchMedia is now starting to capitalize on higher mobile awareness and usage, and to leverage mobile networks and location-based services, like maps and coupons, to engage, interact and entertain passengers even further.
Neil Ducray, TouchMedia&#8217;s Managing Director, will guide MobileMonday Shanghai community on a journey toward convergence of mobile and &#8220;outdoor&#8221; media.

h2. Participants:

&lt;b&gt; Neil Ducray, Managing Director, TouchMedia &#8211; Keynote speaker and panelist

Steven Leong (TBC), Managing Director at Mustang Ventures, and Co-Founder and CFO at TouchMedia &#8211; panelist &lt;/b&gt;

MoMo Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.
All attendees MUST pre-register, or risk embarrassment and ridicule.

&lt;b&gt; Registrations are now centralized on our EVITE platform. Please register "HERE":http://momoshanghainov09.eventbrite.com/ &lt;/b&gt;

Please feel free to forward an invitation to colleagues or others who might be interested. *Plenty of opportunity for socializing and networking before and after the program.

Location: Kathleen's 5 - Shanghai
5th Floor Shanghai Art Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan). Tel: 63272221. &lt;b&gt; "Map":http://www.kathleens5.com.cn/map.php &lt;/b&gt;

MoMos past presentation are posted on slideshare &lt;b&gt; "http://www.slideshare.net/group/mobilemonday-shanghai":http://www.slideshare.net/group/mobilemonday-shanghai &lt;/b&gt;</description>
    <id type="integer">24</id>
    <location>Kathleen's 5 Restaurant &amp; Bar</location>
    <occurs-at type="datetime">2009-11-30T19:00:00-06:00</occurs-at>
    <published type="boolean">true</published>
    <title>The convergence of touch screens and mobile advertising services, the successful example of TouchMedia</title>
    <updated-at type="datetime">2009-11-26T21:39:19-06:00</updated-at>
    <updated-by type="integer">#&lt;User:0xb76b6db0&gt;</updated-by>
  </event>
  <event>
    <created-at type="datetime">2009-09-21T00:55:22-05:00</created-at>
    <created-by type="integer">#&lt;User:0xb765e200&gt;</created-by>
    <description>Presentations for the event can be downloaded at 
"www.slideshare.net/group/mobilemonday-shanghai":http://www.slideshare.net/group/mobilemonday-shanghai or here:
&lt;b&gt; "AdMob":/files/MoMo%20Shanghai%20AdMob%2020090921.pdf
"Madhouse":/files/Madhouse%20Momo%20Presentation_Sep-21-2009_FINAL.pdf
"Casee":/files/CASEE4MMSH.pdf &lt;/b&gt;

First, please indulge a brief appeal to the MoMo Shanghai community:
Due to the natural ebb and flow of careers, family obligations and various other factors, MobileMonday Shanghai is due for a leadership refresh. 
Your current team of volunteer leaders, steered masterfully by the indomitable Bruno, has built a strong archive of content, an active and vibrant mobile technology-centric community and a following of over 3000 MoMos during the past three years.
With the impending 2010 Expo and the ever-increasing focus on China's mobile consumers, technology companies and markets, MobileMonday will continue to play a key role in the dynamism of Shanghai's business community. 
The success of MoMo Shanghai presents a ready-made opportunity for an energetic new team of knowledgeable and passionate mobile industry profesionals to volunteer to shepherd this amazing community into the bright future.
Please make yourselves known, all ye who dare. (And don't mess it up!)
 
 
September 21 MobileMonday
Return to Kathleen's 5:
The Mobile Advertising Saga Continues

To kick off our Autumn program, we will hear from three dominant mobile advertising networks, sharing the MoMo stage:
Admob, "the world&#8217;s largest mobile advertising marketplace,"
CASEE, "China's largest mobile advertising marketplace," and
Madhouse, "China's largest and most intelligent mobile ad network."
.... this subject is obviously crying-out for an objective discussion.

Speakers include:
&lt;b&gt; Jeff Merkel
Managing Director Asia-Pacific &amp; Latin America, Admob
Xin Ye, CEO, Casee
Sidney Lee, Assistant to CEO, BD International Partnerships, Madhouse
&lt;/b&gt;

Partner Announcements:
Enter now for the GSMA Mobile Innovation Grand Prix &#8211; Asia Pacific Tournament and compete to win a trip to Barcelona and present your company at the GSMA Mobile World Congress in February 2010!
&lt;b&gt; "http://www.mobileinnovation.org/awards/AsiaPac2010":http://www.mobileinnovation.org/awards/AsiaPac2010 &lt;/b&gt;

The Mobile Marketing Insights Forum on October 22 in Shanghai is providing a corridor to explore and learn about the latest mobile marketing trends and practices in China. Initially priced at 495 USD, register now with a MoMo Shanghai discount code (quote: MM09) at 400USD and come &amp; learn critical insights, real cases and industry trends and developments from industry leaders and brands.
&lt;b&gt; "http://www.mmarketingchina.com":http://www.mmarketingchina.com &lt;/b&gt;
 
MoMo Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.
All attendees MUST pre-register, or risk embarrassment and ridicule.
Please feel free to forward an invitation to colleagues or others who might be interested.
*Plenty of opportunity for socializing and networking before and after the program.

Location: Kathleen's 5 - Shanghai
5th Floor Shanghai Art Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan).
Tel: 63272221
&lt;b&gt; "Map":http://www.kathleens5.com.cn/map.php &lt;/b&gt;
Don't forget!  Presentations from the June and July '09.

MoMos are posted on slideshare &lt;b&gt; "http://www.slideshare.net/group/mobilemonday-shanghai":http://www.slideshare.net/group/mobilemonday-shanghai &lt;/b&gt;</description>
    <id type="integer">23</id>
    <location>Kathleen's 5 restaurant and bar</location>
    <occurs-at type="datetime">2009-09-21T19:00:00-05:00</occurs-at>
    <published type="boolean">true</published>
    <title>Mobile Advertising - Sept 21st @ Kathleen's 5</title>
    <updated-at type="datetime">2009-10-06T07:46:20-05:00</updated-at>
    <updated-by type="integer">#&lt;User:0xb7658b5c&gt;</updated-by>
  </event>
  <event>
    <created-at type="datetime">2008-11-03T00:47:04-06:00</created-at>
    <created-by type="integer">#&lt;User:0xb75eab5c&gt;</created-by>
    <description>!http://www.mobilemondayshanghai.net/files/Mobile%20Coupons%20bannerNov08.jpeg!

&lt;/p&gt;

&lt;h3  style="text-align: center"&gt; Join us on Nov 10, 7-10pm at Kathleen's 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road). Entrance fee of &lt;b&gt; RMB 100 &lt;/b&gt; to cover the event cost, includes 2 alcoholic drinks and finger food &lt;/h3&gt;

&lt;h3  style="text-align: center"&gt; MobileMonday&#19978;&#28023;2008&#24180;11&#26376;10&#26085;&#65292;&#26202;&#19978;7&#21040;10&#28857; &#22320;&#28857;&#65306;&#19978;&#28023;&#36187;&#29595;&#39184;&#21381;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;&#40644;&#38466;&#21271;&#36335;).&#36153;&#29992;&#26159; &lt;b&gt; 100&#20803; &lt;/b&gt;&#65292;&#29992;&#20110;&#36192;&#36865;2&#26479;&#39278;&#26009;&#20197;&#21450;&#23567;&#28857;&#24515; &lt;/h3&gt;

&lt;/p&gt;
We have gathered a diverse panel of leaders in retail, mobile and e-coupon businesses who will help us understand where the industry stands, and the areas of convergence. 

&lt;h3&gt; &lt;b&gt; 
- Sean Yin, CEO, Chairman and Founder, "SweetMart Development":http://www.sweetmartmarketing.com 
&#23609;&#26195;&#23792;, &#27888;&#24605;&#31649;&#29702;&#31185;&#25216;&#26377;&#38480;&#20844;&#21496;(SWEETMART)&#30340;&#21019;&#22987;&#20154;&#12289;&#33891;&#20107;&#38271;&#20860;CEO 
- Billboard Kwok, CEO, "ICoupon":http://www.icoupon.com.cn 
&#37101;&#24503;&#27036;&#65292; &#39318;&#24109;&#25191;&#34892;&#23448;&#65292; &#37239;&#40527;
- Yu Zhou, CEO and Founder, "Mobile Coupon China Ltd":http://www.m-coupon.com.cn 
&#20110;&#27954;, &#25191;&#34892;&#33891;&#20107;&#37239;&#26379;&#31185;&#25216;&#65288;&#21271;&#20140;&#65289;&#26377;&#38480;&#20844;&#21496;
- Jimmy Poon, Managing Director, "Puca(China)":http://cn.puca.com
- Daniel Borin, CEO, "Enjoy China":http://www.enjoychina.com
- Jonathan Serbin, CEO and Founder, "DuoGuo":http://www.duoguo.cn

&lt;/b&gt; &lt;/h3&gt;
The complete bios and companies' profiles can be downloaded &lt;b&gt; "HERE":http://www.mobilemondayshanghai.net/files/Momo%20Mobile%20Coupons%20-%20speakers%20bio.pdf &lt;/b&gt;

&lt;hr/&gt;    
&lt;h2&gt;
          &lt;i&gt;MobileMonday Shanghai Co-Branded Newsletter:&lt;/i&gt;
        &lt;/h2&gt;

!http://www.mobilemondayshanghai.net/files/titlebar_newsletter_tmt_mm2.jpeg!:http://tmt.interfaxchina.com/assets/newsletter/mm-tmt_vol1.html

&lt;hr/&gt;        
&lt;h2&gt;
          &lt;i&gt;MobileMonday Shanghai Partners:&lt;/i&gt;
        &lt;/h2&gt;
       !http://www.mobilemondayshanghai.net/files/adtechlogo.bmp!:http://www.ad-tech.com/shanghai/adtech_shanghai.aspx
        &lt;h3&gt; &lt;b&gt; 25-26 November 2008 - Shanghai International Convention and Exhibition Center &lt;/b&gt; &lt;/h3&gt;

&lt;p&gt; &lt;/p&gt;
Riding on the potential growth in China&#8217;s online advertising trend, ad:tech Shanghai 2008 is dedicated to bringing Chinese marketers &amp; agencies the latest case studies and best practices of the digital marketing industry.  &lt;b&gt; MOMO members will be entitled to a 20% discount on the Early Bird Rate of USD$695 . Simply quote: PaSx66sR4 to claim this discount. &lt;/b&gt; Do not miss this opportunity to listen to world-class speakers and experts in Shanghai this November!
&lt;p&gt; &lt;/p&gt;
Ad:tech is also calling for mobile industry practitioners in China to speak in one of the 3 dedicated mobile-related sessions over the 2 days. Case studies on creating effective campaigns through mobile platform, content building and mobile search. Local mobile marketing cases that address and educate the consumers etc. 
&lt;p&gt; &lt;/p&gt;
Ad:tech has also created a platform for MoMo Shanghai members to showcase products, services &amp; innovation at the Mobile Pavilion, ad:tech Shanghai exhibition. Only 9 kiosks booth are available, please contact &lt;b&gt; &lt;a href="mailto:Julia@ad-tech.com"&gt; Julia Kwan &lt;/a&gt; &lt;/b&gt; today to find out more!&#8221; 

&lt;p&gt; &lt;/p&gt;
For event details, please visit &lt;b&gt; "ad:tech Shanghai website":http://www.ad-tech.com/shanghai/adtech_shanghai.aspx &lt;/b&gt;.  

&lt;hr/&gt;        
&lt;h2&gt;
          &lt;i&gt;MobileMonday Shanghai Partners:&lt;/i&gt;
        &lt;/h2&gt;
       !http://www.mobilemondayshanghai.net/files/CM400x70.gif!:http://www.china-mobility.com

        &lt;h3&gt; &lt;b&gt; 24-26 November 2008, The Regent Beijing, China &lt;/b&gt; &lt;/h3&gt;

&lt;p&gt; &lt;/p&gt;
 
Endorsed by the Ministry of Industry and Information Technology (MIIT), Beacon Events and the China Institute of Communications (CIC) will jointly organise the 9th China Mobility International Summit this November in Beijing, China.  This summit is the premier telecoms conference in China, bringing together all three of China's leading operators for three action-packed days to explore the massive business opportunities and growth potential in the Chinese telecoms market following the restructuring of China&#8217;s fixed-line and mobile operators.
&lt;p&gt; &lt;/p&gt;
Attend China's largest international wireless &amp; mobile industry gathering to:

&#8226;	Learn the 3G deployment plans of China&#8217;s newly restructured operators
&#8226;	Discover how China plans to evolve from TD-SCDMA, WCDMA and CDMA 2000 towards 4G LTE
&#8226;	Explore network deployment and optimisation best practice with leading international operators
&#8226;	Take home innovative business models for monetising 3G and its evolutions
&#8226;	Meet over 500 operators, government officials and technology specialists from the world&#8217;s biggest telecoms market
&lt;p&gt; &lt;/p&gt;

For registration, contact Beacon Events on +852 2219 0111 or email &lt;b&gt; &lt;a href="mailto:info@BeaconEvents.com"&gt; info@BeaconEvents.com &lt;/a&gt;&lt;/b&gt;.  Please quote &lt;b&gt; AC495ELMMSH &lt;/b&gt; when registering and you will be entitled to a 15% discount.  For event details, please visit &lt;b&gt; "www.China-Mobility.com":http://www.china-mobility.com &lt;/b&gt;.  

&lt;p&gt; &lt;/p&gt;

In Cooperation with &lt;b&gt; Mobility World Congress, Nov 24-28, 2008, The Regent Beijing, China &lt;/b&gt;

!http://www.mobilemondayshanghai.net/files/mc2.gif!:http://www.mobilityworldcongress.com/page.cfm/Link=1/t=m/goSection=1

MoMo Asia is pleased to announce we are &lt;b&gt; "supporting":http://www.mobilityworldcongress.com/page.cfm/Link=42/t=m/goSection=8 &lt;/b&gt; the 13th annual Mobility World Congress taking place from the 24 - 28 November 2008, Beijing, China. 

&lt;b&gt; Beacon (event organizer) is offering a special price of RMB 3888 (+5.5% tax) or US$588 if paid in Hong-Kong &lt;/b&gt; This is way beyond the 20% discount offered earlier. &lt;/b&gt; This gives access to both China Mobility AND Mobility World Congress. Register &lt;b&gt; "HERE":https://www.beaconevents.com/en/3g/registration/stage1.html &lt;/b&gt;

This leading wireless and mobile congress brings together the leading players in the mobile industry and will feature a full day of keynote sessions, an emerging markets day, two tracks on business strategies and technology issues and four workshops, including for the first time in Asia, Andrew Seybold&#8217;s Wireless University.

In 2007 34% of the MWC audience came from telecom operators, making them the single largest group at the event. The combination of a leading Congress and a highly targeted audience ensures you meet both the specifiers as well as the senior personnel who sign off on very large deals. Event brochure can be downloaded here: &lt;b&gt; "mwc_brochure.pdf":http://www.mobilemondayshanghai.net/files/mwc_brochure.pdf &lt;/b&gt;

&lt;hr/&gt;        
&lt;h2&gt;
          &lt;i&gt;MobileMonday Shanghai Partners:&lt;/i&gt;
        &lt;/h2&gt;
       !http://www.mobilemondayshanghai.net/files/mac08.gif!:http://www.mobileasiacongress.com/

        &lt;h3&gt; &lt;b&gt; Mobile Asia Congress - Macau (SAR) - Nov 18-20, 2008 &lt;/b&gt; &lt;/h3&gt;

Now in its second year at the Venetian Resort in Macau, the Mobile Asia Congress provides the ideal setting for industry player from across Asia and the world to meet, share their ideas &#8211; and create new partnerships. Showcasing the best of the Asian market in a global context, this years event will incorporate a number of new initiatives. Event brochure can be downloaded here: &lt;b&gt; "mac08_brochure.pdf":http://www.mobilemondayshanghai.net/files/mac08_brochure.pdf &lt;/b&gt;

&lt;b&gt; "MobileMonday Asia Members - Quote: MOMOA - Get a 30% Discount!":http://mobileasiacongress.com/phpIndex.php?page=register &lt;/b&gt;


The GSMA Mobile Asia Congress (formerly 3GSM World Congress Asia) is the premier mobile industry event for the Asia-Pacific region, and presents a myriad of opportunities for mobile professionals and innovators to learn from operators, value-added service providers, and equipment and device manufacturers focused on the Asian market! Attendees will be able view the newest in mobile innovation, hear the leaders of the industry address the issues pertinent in today&#8217;s global market, and enjoy a first-class exhibition. Take advantage of this unprecedented opportunity to conduct business, discuss the hottest trends in mobile communications, and help define the industry&#8217;s continued growth.

&lt;hr/&gt; if you wish to unsubscribe from this mailing list, please respond to this email or send to &lt;b&gt; &lt;a href="mailto:info@mobilemondayshanghai.net"&gt; info@mobilemondayshanghai.net &lt;/a&gt;&lt;/b&gt;with "unsubscribe" in the subject - thanks!
</description>
    <id type="integer">20</id>
    <location>Kathleen's 5 Restaurant and Bar</location>
    <occurs-at type="datetime">2008-11-10T19:00:00-06:00</occurs-at>
    <published type="boolean">true</published>
    <title>Mobile, Retail and E-Coupons (&#25163;&#26426;&#31036;&#21048;,&#30005;&#23376;&#31036;&#21048;,&#25171;&#25240;&#21048;&#65292;&#29616;&#37329;&#21048;&#31561;&#65289;- November 10, 2008</title>
    <updated-at type="datetime">2008-11-09T21:01:54-06:00</updated-at>
    <updated-by type="integer">#&lt;User:0xb75d0acc&gt;</updated-by>
  </event>
  <event>
    <created-at type="datetime">2008-08-19T06:51:18-05:00</created-at>
    <created-by type="integer">#&lt;User:0xb7a13e68&gt;</created-by>
    <description>h2. &lt;b&gt; Wrap up on the event &lt;/b&gt;

After 3 months away, mobilemonday shanghai was back to discuss convergence between mobile and online gaming. We had the pleasure to host 4 distinguished guests from Troodo, China Mobile, Gobi Ventures, Interfax. 

Troodon and Interfax presentations can be downloaded &lt;b&gt; "here":/files/Momo%20shanghai%20Troodon%20china%20gaming%20market%2020080922.pdf &lt;/b&gt; and &lt;b&gt; "here":/files/Momo%20shanghai%20Interfax%20china%20gaming%20market%2020080922.pdf &lt;/b&gt;. 

Here is a round up on the event itself:
(big thanks to Bill Crampton from "BTT China":http://www.btt-china.com for having greatly contributed to this column)

According to Interfax (Iris Hong, China TMT team leader), the mobile market is encountering steady growth (see below for downloadable report) and China Mobile launched a new mobile gaming platform for connected mobile games, charging either on a monthly basis or per item (per level reached in the game) with free download. 9 games have been launched on this platform already.

&lt;b&gt; Current challenges and conclusion from the panel &lt;/b&gt;:
- Operators dominates value chain and control the pipe, China Mobile is now owning 2 gaming platforms
- Technical difficulties - launching 3G is everything but easy, especially on unproven technology such as TD-SCDMA.
- Restructuring in industry creates uncertainty (and opportunities, but that remains to be seen actually). 
- Current network speed is low, difficult to download over 1 mb in size
-High data fees in Beijing and Shanghai, much cheaper in Guangdong
-Faster data speed SHOULD mean fees go down, even in shanghai and Beijing, which are currently the most expensive in China. 
 
Here is more on individual presentations. 

&lt;b&gt; Troodon - Larry Zhang, CEO and Founder &lt;/b&gt;

PC Online Gaming (POG) is tje most successful online business model in China
Do players only play Mobile Online Games (MOG) for short periods? actually, no! Average user spends 4.5 hours per day on the game - not snack, but dinner
60 percent are students, also soldiers who are not allowed to use the Internet
Troodon Heroes of Song doing well now
MOG user base is much bigger than POG base
Customers pay no less for MOG than for POG
Traffic fee #1 limitation, many users max out by 20th of the month or so, after they have used up their 100 MB data package.
 
&lt;b&gt; China Mobile - Mr. Wang WeiXun, Sr Project Manager &lt;/b&gt;

China Mobile gaming platform needs work
Long term goal is to support large scale MOG services
China Mobile only invests in platform when business model is well established. Example; Fetion (Feixin) platform developed after QQ established market

&lt;hr/&gt;

&lt;h2  style="text-align: center"&gt; &lt;b&gt; &#25163;&#26426;&#21644;&#32593;&#19978;&#28216;&#25103;&#30340;&#34701;&#21512; &lt;/b&gt; &lt;/h2&gt; &lt;/b&gt;

&lt;/p&gt;

&lt;h3  style="text-align: center"&gt; Sept 22nd, from 7pm to 9.30pm at Kathleen's 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road).&lt;/h3&gt;

&lt;/p&gt;
&lt;p&gt;


&lt;h3  style="text-align: center"&gt; MobileMonday&#19978;&#28023;2008&#24180;09&#26376;22&#26085;&#65292;19&#65306;00&#65293;21:30 &#22320;&#28857;&#65306;&#19978;&#28023;&#36187;&#29595;&#39184;&#21381;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;&#40644;&#38466;&#21271;&#36335;).&lt;/h3&gt;

&lt;/p&gt;

Join us on Monday to learn more about the future of mobile gaming, connected mobile games, massively multiplayer online (MMO) mobile games. The two China leaders in MMO mobile games, Troodon Entertainment and PearlInPalm, industry analyst Interfax and venture capital company Gobi Partners, will share their experience and industry vision with us. 

&#21442;&#21152;&#25105;&#20204;&#21608;&#19968;&#30340;&#27963;&#21160;&#65292;&#26469;&#20102;&#35299;&#23545;&#25163;&#26426;&#28216;&#25103;&#12289;&#25163;&#26426;&#20114;&#36830;&#28216;&#25103;&#12289;&#22823;&#35268;&#27169;&#22810;&#20154;&#23545;&#25112;&#25163;&#26426;&#28216;&#25103;&#65288;MMO)&#30340;&#23637;&#26395;&#12290;&#20004;&#20301;&#26469;&#33258;MMO&#25163;&#26426;&#28216;&#25103;&#20013;&#22269;&#24066;&#22330;&#30340;&#39046;&#20808;&#32773;, &#21271;&#20140;&#38543;&#25163;&#20114;&#21160;,&#21271;&#20140;&#25484;&#19978;&#26126;&#29664;&#65292;&#22269;&#38469;&#25991;&#20256;&#65288;&#20013;&#22269;&#65289;&#19994;&#21153;&#20998;&#26512;&#20154;&#22763;&#65292;&#25096;&#22721;&#39118;&#38505;&#25237;&#36164;&#26377;&#38480;&#20844;&#21496;&#65292;&#23558;&#19982;&#25105;&#20204;&#20998;&#20139;&#20182;&#20204;&#30340;&#32463;&#39564;&#21644;&#23545;&#27492;&#19994;&#21153;&#30340;&#30475;&#27861;&#12290;
&lt;h3&gt; &lt;b&gt; 
- Larry Zhang &#24352;&#40654;&#21033;, Founder &amp; CEO, Troodon Entertainment Technology &#21271;&#20140;&#38543;&#25163;&#20114;&#21160;&#20449;&#24687;&#25216;&#26415;&#26377;&#38480;&#20844;&#21496; "www.troodo.com":http://www.troodo.com


- Gao Kejia &#39640;&#20811;&#23478;, Chairman &amp; CEO, PearlinPalm Information Technology Ltd. &#21271;&#20140;&#25484;&#19978;&#26126;&#29664;&#20449;&#24687;&#25216;&#26415;&#26377;&#38480;&#20844;&#21496; "www.pearlinpalm.com":http://www.pearlinpalm.com


- Iris Hong &#27946;&#21321; Interfax China TMT team leader &#22269;&#38469;&#25991;&#20256;&#65288;&#20013;&#22269;&#65289;&#30005;&#35759;&#31038;&#30005;&#20449;&#12289;&#23186;&#20307;&#12289;&#20114;&#32852;&#32593;&#34892;&#19994;&#39318;&#24109;&#35760;&#32773; "www.interfax.cn":http://www.interfax.cn

- Michael Zhu, &#26417;&#29848; Vice-President, Gobi Ventures &#21103;&#24635;&#35009;&#65292;&#25096;&#22721;&#21512;&#20249;&#20154;&#26377;&#38480;&#20844;&#21496; "www.gobi.cn":http://www.gobi.cn
&lt;/b&gt; &lt;/h3&gt;

&lt;p&gt;
Event starts at 7 pm on Sept, 22nd 2008 (networking, followed by presentations at 7.30 pm and panel at 8pm). We will charge a nominal fee of &lt;b&gt; RMB 100 &lt;/b&gt; to cover the event cost. This fee includes 2 alcoholic drinks and canap&#233;s/hors-d&#8217;oeuvres. Venue Kathleen&#8217;s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu)
&lt;/p&gt;
&lt;p&gt;
&#20170;&#26376;&#30340; Mobile Monday &#23558;&#22312; 9 &#26376; 22 &#26085;&#22312;&#19978;&#28023;&#36187;&#29595;&#39184;&#21381;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495; &#65288;&#40644;&#38466;&#21271;&#36335;&#65289;&#65288;Tel: 63272221&#65289;&#20174;7&#28857;&#24320;&#22987;&#20030;&#21150;&#12290;&#36153;&#29992;&#26159; &lt;b&gt; 100&#20803; &lt;/b&gt;&#65292;&#29992;&#20110;&#36192;&#36865;2&#26479;&#39278;&#26009;&#20197;&#21450;&#23567;&#28857;&#24515;&#12290;
&lt;/p&gt;

&lt;hr/&gt;    
&lt;h2&gt;
          &lt;i&gt;MobileMonday Shanghai Partners:&lt;/i&gt;
        &lt;/h2&gt;
        !http://www.mobilemondayshanghai.net/files/Interfax-China%20Logo.jpg!:http://www.interfax.cn

        &lt;h3&gt; &lt;b&gt; Interfax-China TMT, News &amp;amp; Analysis &lt;/b&gt; &lt;/h3&gt;

Interfax has released, for MobileMonday Shanghai Community, the full summary of a landmark report on China Online and Mobile Gaming 2008-2010. The report is available at a discounted price for Momo members. Contact info@mobilemondayshanghai.net or enquiries@interfax.cn for pricing on the report. 

&lt;b&gt; Full summary is downloadable "HERE":http://www.mobilemondayshanghai.net/files/China%20Online%20and%20Mobile%20Gaming%202008%20to%202010%20-%20brochure%20for%20MobileMonday%20Shanghai.pdf &lt;/b&gt;

In 2007, revenues generated by Java and BREW mobile games reached RMB 777 million ($113.3 million). Java/BREW mobile game revenues are expected to maintain their high growth momentum and reach RMB 1.29 billion ($188.1 million) in 2008 and RMB 3.16 billion ($460.77 million) in 2010. Although there are almost three times more handset users than Internet users, those who play online games on their handsets make up a very small proportion of handset users. The mobile online gaming segment generated revenues of RMB 120 million ($17.5 million) in 2007. The year 2008 is likely to be a turning point for the online mobile game market, with revenues from the online mobile game market in China expected to almost triple to RMB 380 million ($55.65 million) in 2008. Mobile game companies are likely to see another wave of investment between 2008 and 2010.

&lt;hr/&gt;        
&lt;h2&gt;
          &lt;i&gt;MobileMonday Shanghai Partners:&lt;/i&gt;
        &lt;/h2&gt;
       !http://www.mobilemondayshanghai.net/files/CM400x70.gif!:http://www.china-mobility.com

        &lt;h3&gt; &lt;b&gt; 24-26 November 2008, The Regent Beijing, China &lt;/b&gt; &lt;/h3&gt;

&lt;p&gt; &lt;/p&gt;
 
Endorsed by the Ministry of Industry and Information Technology (MIIT), Beacon Events and the China Institute of Communications (CIC) will jointly organise the 9th China Mobility International Summit this November in Beijing, China.  This summit is the premier telecoms conference in China, bringing together all three of China's leading operators for three action-packed days to explore the massive business opportunities and growth potential in the Chinese telecoms market following the restructuring of China&#8217;s fixed-line and mobile operators.
&lt;p&gt; &lt;/p&gt;
Attend China's largest international wireless &amp; mobile industry gathering to:

&#8226;	Learn the 3G deployment plans of China&#8217;s newly restructured operators
&#8226;	Discover how China plans to evolve from TD-SCDMA, WCDMA and CDMA 2000 towards 4G LTE
&#8226;	Explore network deployment and optimisation best practice with leading international operators
&#8226;	Take home innovative business models for monetising 3G and its evolutions
&#8226;	Meet over 500 operators, government officials and technology specialists from the world&#8217;s biggest telecoms market
&lt;p&gt; &lt;/p&gt;

For registration, contact Beacon Events on +852 2219 0111 or email &lt;b&gt; &lt;a href="mailto:info@BeaconEvents.com"&gt; info@BeaconEvents.com &lt;/a&gt;&lt;/b&gt;.  Please quote &lt;b&gt; &#8220;AC495ELMMSH&#8221; &lt;/b&gt; when registering and you will be entitled to a 15% discount.  For event details, please visit &lt;b&gt; "www.China-Mobility.com":http://www.china-mobility.com &lt;/b&gt;.  

&lt;p&gt; &lt;/p&gt;
In Cooperation with Mobility World Congress, Nov 24-28, 2008, The Regent Beijing, China

!http://www.mobilemondayshanghai.net/files/head_mobworld_logo.gif!:http://www.mobilityworldcongress.com/page.cfm/Link=1/t=m/goSection=1

&lt;hr/&gt;        
&lt;h2&gt;
          &lt;i&gt;MobileMonday Shanghai Partners:&lt;/i&gt;
        &lt;/h2&gt;
       !http://www.mobilemondayshanghai.net/files/adtechlogo.bmp!:http://www.ad-tech.com/shanghai/adtech_shanghai.aspx
        &lt;h3&gt; &lt;b&gt; 25-26 November 2008 - Shanghai International Convention and Exhibition Center &lt;/b&gt; &lt;/h3&gt;

&lt;p&gt; &lt;/p&gt;
Riding on the potential growth in China&#8217;s online advertising trend, ad:tech Shanghai 2008 is dedicated to bringing Chinese marketers &amp; agencies the latest case studies and best practices of the digital marketing industry.  MOMO members will be entitled to a 20% discount on the Early Bird Rate of USD$695 till 2 November 2008. Simply quote: PaSx66sR4 to claim this discount. Do not miss this opportunity to listen to world-class speakers and experts in Shanghai this November!
&lt;p&gt; &lt;/p&gt;
Ad:tech is also calling for mobile industry practitioners in China to speak in one of the 3 dedicated mobile-related sessions over the 2 days. Case studies on creating effective campaigns through mobile platform, content building and mobile search. Local mobile marketing cases that address and educate the consumers etc. 
&lt;p&gt; &lt;/p&gt;
Ad:tech has also created a platform for MoMo Shanghai members to showcase products, services &amp; innovation at the Mobile Pavilion, ad:tech Shanghai exhibition. Only 9 kiosks booth are available, please contact &lt;b&gt; &lt;a href="mailto:Julia@ad-tech.com"&gt; Julia Kwan &lt;/a&gt; &lt;/b&gt; today to find out more!&#8221; 

&lt;p&gt; &lt;/p&gt;
For event details, please visit &lt;b&gt; "ad:tech Shanghai website":http://www.ad-tech.com/shanghai/adtech_shanghai.aspx &lt;/b&gt;.  


&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;hr/&gt;        
          
        &lt;h3&gt;&lt;b&gt; Our 10 &#8220;house rules&#8221; :)&lt;/b&gt; &lt;/h3&gt;
        &lt;ol style="list-style: decimal inside; padding-left: 10px;"&gt;
          &lt;li&gt;Friends, family and other animals not allowed. This is not a social gathering.&lt;/li&gt;

          &lt;li&gt;Kathleen 5 has a great Happy Hours offer. We don't. Alcohol is limited, please drink moderately&lt;/li&gt;
          &lt;li&gt;No smoking please. Smoking kills. Smoking and dull presentations kill faster.&lt;/li&gt;
          &lt;li&gt;Silence is golden, except for the speakers. Please give them a chance to talk.&lt;/li&gt;
          &lt;li&gt;Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!).&lt;/li&gt;
          &lt;li&gt;Don&#8217;t register if you know you won&#8217;t come or you are only 10% sure. You would end up taking someone else&#8217;s seat at the event. &lt;/li&gt;
          &lt;li&gt;If you meet our sponsors from Tekes/FinChi, don't forget to thank them. We need the money.&lt;/li&gt;

          &lt;li&gt;Carry enough name cards, you never know who you will meet (could launch your acting career)&lt;/li&gt;
          &lt;li&gt;Momo is an open community &#8211; Don&#8217;t hesitate to challenge our speakers and fuel the discussion. Besides, you might be our next speaker, so don&#8217;t hesitate to suggest your favorite topic, and let&#8217;s make it an event.&lt;/li&gt;
          &lt;li&gt;Lastly, don't piss Bruno off. He is a Frenchman! C'est la vie.&lt;/li&gt;
        &lt;/ol&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;h3&gt;&lt;b&gt; 10&#26465;&#35268;&#21017;:)&lt;/b&gt; &lt;/h3&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;ol style="list-style: decimal inside; padding-left: 10px;"&gt;
          &lt;li&gt; &#38750;&#31169;&#20154;&#32858;&#20250;&#12290;&#26379;&#21451;&#65292;&#23478;&#20154;&#20197;&#21450;&#20854;&#20182;&#30340;&#21160;&#29289;&#19981;&#20801;&#35768;&#20837;&#20869;&lt;/li&gt;

          &lt;li&gt; &#36187;&#29595;&#39184;&#21381;&#26377;&#27426;&#20048;&#26102;&#20809;&#65292;&#20294;&#26159;&#25105;&#20204;&#27809;&#26377;&#12290;&#27963;&#21160;&#26399;&#38388;&#35831;&#36866;&#24230;&#39278;&#37202;&#12290;&lt;/li&gt;
          &lt;li&gt; &#35831;&#19981;&#35201;&#21560;&#28895;&#65292;&#21560;&#28895;&#26159;&#24930;&#24615;&#33258;&#26432;&#12290;&#21560;&#28895;&#21644;&#28436;&#35762;&#22312;&#19968;&#36215;&#65292;&#33258;&#26432;&#30340;&#36895;&#24230;&#26356;&#24555;&#12290;&lt;/li&gt;
          &lt;li&gt; &#27785;&#40664;&#26159;&#37329;&#65292;&#38500;&#38750;&#20320;&#26159;&#28436;&#35762;&#32773;&#12290;&#32473;&#37027;&#20123;&#28436;&#35762;&#32773;&#19968;&#20123;&#35828;&#35805;&#30340;&#26426;&#20250;&#12290;&lt;/li&gt;
          &lt;li&gt; &#35831;&#39044;&#20808;&#22312;&#32447;&#27880;&#20876;&#12290;&#22352;&#20301;&#26377;&#38480;&#65288;&#36825;&#28857;&#38750;&#24120;&#37325;&#35201;&#65289;&#65292;&#37202;&#27700;&#20063;&#26377;&#38480;&#65288;&#36825;&#28857;&#26356;&#37325;&#35201;&#65281;&#65281;&#65289;&lt;/li&gt;
          &lt;li&gt; &#22914;&#26524;&#20320;&#19981;&#20250;&#26469;&#25110;&#32773;&#21482;&#26377;10%&#30340;&#21487;&#33021;&#24615;&#65292;&#35831;&#19981;&#35201;&#27880;&#20876;&#65292;&#22240;&#20026;&#20320;&#30340;&#27880;&#20876;&#23558;&#20250;&#21344;&#29992;&#21035;&#20154;&#30340;&#26426;&#20250;&#12290;&lt;/li&gt;

          &lt;li&gt;  &#22914;&#26524;&#20320;&#30896;&#21040;&#25105;&#20204;&#30340;&#36190;&#21161;&#21830;Tekes/FinChi&#65292;&#35831;&#21035;&#24536;&#20102;&#35874;&#35874;&#20182;&#20204;&#65292;&#25105;&#20204;&#38656;&#35201;&#20182;&#20204;&#30340;&#36190;&#21161;&lt;/li&gt;
          &lt;li&gt; &#23613;&#21487;&#33021;&#22810;&#22320;&#24102;&#19968;&#20123;&#21517;&#29255;&#65292;&#20320;&#19981;&#30693;&#36947;&#21487;&#33021;&#20250;&#36935;&#21040;&#35841;&#65288;&#21487;&#33021;&#23601;&#26159;&#20320;&#20107;&#19994;&#21457;&#23637;&#30340;&#36149;&#20154;&#65289;&lt;/li&gt;
          &lt;li&gt;Mobile Monday&#26159;&#19968;&#20010;&#24320;&#25918;&#30340;&#32452;&#32455;&#65292;&#19981;&#35201;&#29369;&#35947;&#65292;&#22823;&#32966;&#22320;&#35762;&#20986;&#20320;&#30340;&#24819;&#27861;&#12290;&#20320;&#36824;&#26377;&#21487;&#33021;&#25104;&#20026;&#25105;&#20204;&#19979;&#19968;&#26399;&#30340;&#28436;&#35762;&#32773;&#65292;&#25152;&#20197;&#65292;&#26377;&#20160;&#20040;&#26032;&#30340;&#35805;&#39064;&#23613;&#31649;&#25552;&#20986;&#26469;&#12290;&lt;/li&gt;
          &lt;li&gt; &#26368;&#21518;&#65292;&#19981;&#35201;&#24825;Bruno&#29983;&#27668;&#12290;&#20182;&#26159;&#19968;&#20010;&#27861;&#22269;&#20154;&#65281;C'est la vie&lt;/li&gt;</description>
    <id type="integer">19</id>
    <location>Kathleen's 5 restaurant and bar</location>
    <occurs-at type="datetime">2008-09-22T19:00:00-05:00</occurs-at>
    <published type="boolean">true</published>
    <title>Mobile and Online Gaming Convergence - Sept 22, 2008</title>
    <updated-at type="datetime">2008-10-02T03:39:14-05:00</updated-at>
    <updated-by type="integer">#&lt;User:0xb79f4734&gt;</updated-by>
  </event>
  <event>
    <created-at type="datetime">2008-06-02T11:42:27-05:00</created-at>
    <created-by type="integer">#&lt;User:0xb64125ec&gt;</created-by>
    <description>Thank you to all guests of the June 23rd event on Mobile User Interface. 

&lt;p&gt; &lt;/p&gt; 

3 speakers, 7 panelists, to cover the "talk of the town" topic, how to design a better user interface. According to IDEAN, a UI designed with convergence in mind (web, wap, etc) is key to driving better adoption of value-added services, reinforcing the look-and-feel identity and consistency. From a more practical perspective, all our speakers went beyond simply nice icon design to focus on the service to be delivered instead, and how to get there (on the phone) as rapidly as possible. In the case of Microsoft, the Beijing design team created a totally new concept called "Cupid" meant to build a UI environment for 2 mobile phone users, instead of one, enabling the viewing of a single videos between 2 screens, facilitating exchange of photos, multimedia files, contacts, bookmarks etc. 
Overall, though, all our panelists, including leading handset vendors, agree that Chinese Mobile operators are still behind when it comes to specifying new UI to their handset suppliers. Brand recognition (some red-ish icons, for china mobile) still primes over ease of access to different value-added services.

&lt;b&gt; Presentations can be downloaded here: &lt;/b&gt;

"Microsoft Cupid Concept" "MicrosoftCupid_shared Momo shanghai.pdf":/files/MicrosoftCupid_shared%20Momo%20shanghai.pdf
"Asentio Design" "Asentio Momo shanghai.pdf":/files/Asentio%20Momo%20shanghai.pdf
"Idean" "IDEAN - Momo shanghai.pdf":/files/IDEAN%20-%20Momo%20shanghai.pdf


and again a big thanks to our speakers on June 23rd:
&lt;/p&gt;
 &lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h3&gt; 

&lt;div&gt;

&lt;p&gt;
M. Frank Chen, User Experience Designer, Microsoft&#8217;s Advanced Technology Center (Beijing).
&lt;/p&gt;
&lt;p&gt;
M. Jonathan Li, Managing Partner, Ascentio Design
&lt;/p&gt;
&lt;p&gt;
M. Marko Vanska, VP Business Development, General Manager APAC Region, Idean 
&lt;/p&gt;
&lt;p&gt; &lt;/h3&gt;
In addition, our panel was composed of the 3 aforementioned speakers as well as:
&lt;/p&gt;
&lt;p&gt; &lt;h3&gt;
Ms. Migi Tong, Founder, Shanghai Okra InTech Co.,Ltd.
&lt;/p&gt;
&lt;p&gt;
M. Janny Cheng, UI Manager, Lenovo Mobile Division 
&lt;/p&gt;
&lt;p&gt;
M. Lin WeiLiang, UI Manager, LongCheer 
&lt;/p&gt;

&lt;/h3&gt;
 &lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;

&lt;/p&gt;

&lt;hr/&gt;    

&lt;h3  style="text-align: center"&gt; June 23rd, from 7pm to 9.30pm at Kathleen's 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road).&lt;/h3&gt;

&lt;/p&gt;
&lt;p&gt;

&lt;h2  style="text-align: center"&gt; &lt;b&gt;&#25163;&#26426;&#29992;&#25143;&#20307;&#39564; &lt;/b&gt;&lt;/h2&gt;

&lt;/p&gt;
&lt;p&gt;

&lt;h3  style="text-align: center"&gt; MobileMonday&#19978;&#28023;2008&#24180;06&#26376;23&#26085;&#65292;19&#65306;00&#65293;22&#65306;00 &#22320;&#28857;&#65306;&#19978;&#28023;&#36187;&#29595;&#39184;&#21381;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;&#40644;&#38466;&#21271;&#36335;).&lt;/h3&gt;

&lt;/p&gt;
&lt;p&gt;

&lt;hr/&gt;
    

&lt;div style="float:left; margin-right: 5px"&gt;
  !http://www.mobilemondayshanghai.net/files/android.jpg!
&lt;/div&gt;

&lt;div&gt; &lt;p&gt;
Since iPhone was launched in 2007, everyone agrees to say user experience has improved dramatically, leading to increased data downloads and mobile value-added services usage. Who is responsible? a much improved user experience or "UI" (User Interface), less clicks, more intuitive interaction with the device. Software vendors, handset vendors, telecom operators and so on, inspired by the iPhone example, are now trying hard to offer improved user experience which should lead to lower churn, increased MVAS usage etc. 
&lt;/p&gt; &lt;p&gt;
&#33258;iPhone&#19978;&#24066;&#20197;&#26469;&#65292;&#27599;&#20010;&#20154;&#37117;&#35828;&#20854;&#29992;&#25143;&#20307;&#39564;&#24050;&#32463;&#26377;&#20102;&#25103;&#21095;&#24615;&#30340;&#25552;&#39640;&#65292;&#20063;&#22686;&#21152;&#20102;&#20854;&#25968;&#25454;&#19979;&#36733;&#21644;&#25163;&#26426;&#22686;&#20540;&#26381;&#21153;&#30340;&#20351;&#29992;&#37327;&#12290;&#35841;&#26159;&#21151;&#33251;&#65311;&#19968;&#20010;&#30456;&#24403;&#25552;&#39640;&#30340;&#29992;&#25143;&#20307;&#39564;&#25110;&#32773;&#35828;&#29992;&#25143;&#32773;&#30028;&#38754;&#65292;&#26356;&#23569;&#25353;&#38190;&#65292;&#26356;&#30452;&#35266;&#20132;&#20114;&#12290;&#36719;&#20214;&#20379;&#24212;&#21830;&#65292;&#25163;&#26426;&#20379;&#24212;&#21830;&#65292;&#30005;&#20449;&#36816;&#33829;&#21830;&#65292;&#31561;&#31561;&#65292;&#37117;&#21463;&#21040;iPhone&#30340;&#21551;&#21457;&#65292;&#27491;&#22312;&#21162;&#21147;&#25552;&#39640;&#29992;&#25143;&#20307;&#39564;&#65292;&#26469;&#20943;&#23569;&#29992;&#25143;&#27969;&#22833;&#24182;&#22686;&#21152;&#31227;&#21160;&#30340;&#31227;&#21160;&#22686;&#20540;&#26381;&#21153;&#30340;&#29992;&#37327; &lt;/p&gt;
&lt;p&gt;
&lt;/div&gt;

We have invited several industry experts in user interface to tell us on what coming ahead in China in the coming months and years: 
&lt;/p&gt;
 &lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h3&gt; 

&lt;div&gt;

&lt;p&gt;
M. David Vronay, Creative Director, Microsoft&#8217;s Advanced Technology Center (Beijing).
&lt;/p&gt;
&lt;p&gt;
M. Jonathan Li, Managing Partner, Ascentio Design
&lt;/p&gt;
&lt;p&gt;
M. Marko Vanska, VP Business Development, General Manager APAC Region, Idean 
&lt;/p&gt;
&lt;p&gt; &lt;/h3&gt;
In addition, our panel will be composed of the 3 aforementioned speakers as well as:
&lt;/p&gt;
&lt;p&gt; &lt;h3&gt;
Ms. Migi Tong, Founder, Shanghai Okra InTech Co.,Ltd.
&lt;/p&gt;
&lt;p&gt;
M. Janny Cheng, UI Manager, Lenovo Mobile Division 
&lt;/p&gt;
&lt;p&gt;
M. Lin WeiLiang, UI Manager, LongCheer 
&lt;/p&gt;

&lt;/h3&gt;
 &lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;
Event starts at 7 pm on June 23rd, 2008 (networking, followed by presentations at 7.30 pm and panel at 8pm). We will charge a nominal fee of &lt;b&gt; RMB 100 &lt;/b&gt; to cover the event cost. This fee includes 2 alcoholic drinks and canap&#233;s/hors-d&#8217;oeuvres. 
&lt;/p&gt;
&lt;p&gt;
&#20170;&#26376;&#30340; Mobile Monday &#23558;&#22312; 6 &#26376; 23 &#26085;&#22312;&#19978;&#28023;&#36187;&#29595;&#39184;&#21381;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;Tel: 63272221&#65289;&#20174;7&#28857;&#24320;&#22987;&#20030;&#21150;&#12290;&#36153;&#29992;&#26159; &lt;b&gt; 100&#20803; &lt;/b&gt;&#65292;&#29992;&#20110;&#36192;&#36865;2&#26479;&#39278;&#26009;&#20197;&#21450;&#23567;&#28857;&#24515;&#12290;
Venue: Kathleen&#8217;s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu). Tel: 63272221. Directions and other info can be found at http://www.kathleens5.com.cn . &#19978;&#28023;&#36187;&#29595;&#39184;&#21381;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;&#40644;&#38466;&#21271;&#36335;&#65289;. 

&lt;/p&gt;
&lt;p&gt;

&lt;/p&gt;

&lt;hr/&gt;        

        &lt;h2&gt;
          &lt;i&gt;MobileMonday Shanghai Partners &amp;amp; Events:&lt;/i&gt;
        &lt;/h2&gt;
        
&lt;p&gt;&amp;nbsp;&lt;/p&gt;     

           &lt;a href="http://www.ad-tech.com/singapore"&gt;&lt;img src="http://www.mobilemondayshanghai.net/newsletter/2008/april/images/adtech.png" alt="adtech" style="border:none;"&gt;&lt;/a&gt;
          &lt;h3&gt; &lt;b&gt; ad:tech Singapore 2008 (26 &amp;amp; 27 June, Suntec Convention &amp;amp; Exhibition Centre)&lt;/b&gt; &lt;/h3&gt; The inaugural event for Asia&#8217;s Interactive Advertising and Digital Marketing Exhibition and Conference.

          &lt;b&gt;ad:tech Singapore announces its first keynote speaker!&lt;/b&gt;
          &lt;p&gt;
            Meet Mark Read &#8211; WPP&#8217;s Director of Strategy and CEO of WPP Digital. Mark will set the pace of the 2 days conference by opening the keynote session. Expect to hear all about the media marketing landscape of Asia and how brands and agencies are increasingly using interactive mediums over traditional media campaigns. &lt;a href="http://www.ad-tech.com/singapore"&gt;www.ad-tech.com/singapore&lt;/a&gt;
          &lt;/p&gt;
          &lt;p&gt;Click &lt;a href="http://www.ad-tech.com/singapore/adtech_singapore_speakers.aspx"&gt;here&lt;/a&gt; to see who will be speaking at ad:tech Singapore.&lt;/p&gt;

          &lt;h3&gt;Limited exhibition and sponsorship opportunities left available&lt;/h3&gt;
          &lt;ul&gt;
            &lt;li&gt;Click &lt;a href="http://www.ad-tech.com/singapore/adtech_singapore_be_an_exhibitor.aspx"&gt;here&lt;/a&gt; to view the latest list of the current exhibitors and sponsors.&lt;/li&gt;
          &lt;/ul&gt;
          &lt;h3&gt;&lt;i&gt;Other news&lt;/i&gt;&lt;/h3&gt;
          &lt;ul&gt;

            &lt;li&gt;Hoffman has been exclusively appointed as ad:tech Singapore&#8217;s PR agency to ensure that the event is well profiled in the regional media and the Interactive Marketing industry in Asia. &lt;/li&gt;
            &lt;li&gt;Conference online registration will go live on 17 March. Secure Early Bird Rate of US$695 for full conference pass before 30th May.&lt;/li&gt;
          &lt;/ul&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;hr/&gt;        

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
          
        &lt;h3&gt;&lt;b&gt; Our 10 &#8220;house rules&#8221; :)&lt;/b&gt; &lt;/h3&gt;
        &lt;ol style="list-style: decimal inside; padding-left: 10px;"&gt;
          &lt;li&gt;Friends, family and other animals not allowed. This is not a social gathering.&lt;/li&gt;

          &lt;li&gt;Kathleen 5 has a great Happy Hours offer. We don't. Alcohol is limited, please drink moderately&lt;/li&gt;
          &lt;li&gt;No smoking please. Smoking kills. Smoking and dull presentations kill faster.&lt;/li&gt;
          &lt;li&gt;Silence is golden, except for the speakers. Please give them a chance to talk.&lt;/li&gt;
          &lt;li&gt;Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!).&lt;/li&gt;
          &lt;li&gt;Don&#8217;t register if you know you won&#8217;t come or you are only 10% sure. You would end up taking someone else&#8217;s seat at the event. &lt;/li&gt;
          &lt;li&gt;If you meet our sponsors from Tekes/FinChi, don't forget to thank them. We need the money.&lt;/li&gt;

          &lt;li&gt;Carry enough name cards, you never know who you will meet (could launch your acting career)&lt;/li&gt;
          &lt;li&gt;Momo is an open community &#8211; Don&#8217;t hesitate to challenge our speakers and fuel the discussion. Besides, you might be our next speaker, so don&#8217;t hesitate to suggest your favorite topic, and let&#8217;s make it an event.&lt;/li&gt;
          &lt;li&gt;Lastly, don't piss Bruno off. He is a Frenchman! C'est la vie.&lt;/li&gt;
        &lt;/ol&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;h3&gt;&lt;b&gt; 10&#26465;&#35268;&#21017;:)&lt;/b&gt; &lt;/h3&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;ol style="list-style: decimal inside; padding-left: 10px;"&gt;
          &lt;li&gt; &#38750;&#31169;&#20154;&#32858;&#20250;&#12290;&#26379;&#21451;&#65292;&#23478;&#20154;&#20197;&#21450;&#20854;&#20182;&#30340;&#21160;&#29289;&#19981;&#20801;&#35768;&#20837;&#20869;&lt;/li&gt;

          &lt;li&gt; &#36187;&#29595;&#39184;&#21381;&#26377;&#27426;&#20048;&#26102;&#20809;&#65292;&#20294;&#26159;&#25105;&#20204;&#27809;&#26377;&#12290;&#27963;&#21160;&#26399;&#38388;&#35831;&#36866;&#24230;&#39278;&#37202;&#12290;&lt;/li&gt;
          &lt;li&gt; &#35831;&#19981;&#35201;&#21560;&#28895;&#65292;&#21560;&#28895;&#26159;&#24930;&#24615;&#33258;&#26432;&#12290;&#21560;&#28895;&#21644;&#28436;&#35762;&#22312;&#19968;&#36215;&#65292;&#33258;&#26432;&#30340;&#36895;&#24230;&#26356;&#24555;&#12290;&lt;/li&gt;
          &lt;li&gt; &#27785;&#40664;&#26159;&#37329;&#65292;&#38500;&#38750;&#20320;&#26159;&#28436;&#35762;&#32773;&#12290;&#32473;&#37027;&#20123;&#28436;&#35762;&#32773;&#19968;&#20123;&#35828;&#35805;&#30340;&#26426;&#20250;&#12290;&lt;/li&gt;
          &lt;li&gt; &#35831;&#39044;&#20808;&#22312;&#32447;&#27880;&#20876;&#12290;&#22352;&#20301;&#26377;&#38480;&#65288;&#36825;&#28857;&#38750;&#24120;&#37325;&#35201;&#65289;&#65292;&#37202;&#27700;&#20063;&#26377;&#38480;&#65288;&#36825;&#28857;&#26356;&#37325;&#35201;&#65281;&#65281;&#65289;&lt;/li&gt;
          &lt;li&gt; &#22914;&#26524;&#20320;&#19981;&#20250;&#26469;&#25110;&#32773;&#21482;&#26377;10%&#30340;&#21487;&#33021;&#24615;&#65292;&#35831;&#19981;&#35201;&#27880;&#20876;&#65292;&#22240;&#20026;&#20320;&#30340;&#27880;&#20876;&#23558;&#20250;&#21344;&#29992;&#21035;&#20154;&#30340;&#26426;&#20250;&#12290;&lt;/li&gt;

          &lt;li&gt;  &#22914;&#26524;&#20320;&#30896;&#21040;&#25105;&#20204;&#30340;&#36190;&#21161;&#21830;Tekes/FinChi&#65292;&#35831;&#21035;&#24536;&#20102;&#35874;&#35874;&#20182;&#20204;&#65292;&#25105;&#20204;&#38656;&#35201;&#20182;&#20204;&#30340;&#36190;&#21161;&lt;/li&gt;
          &lt;li&gt; &#23613;&#21487;&#33021;&#22810;&#22320;&#24102;&#19968;&#20123;&#21517;&#29255;&#65292;&#20320;&#19981;&#30693;&#36947;&#21487;&#33021;&#20250;&#36935;&#21040;&#35841;&#65288;&#21487;&#33021;&#23601;&#26159;&#20320;&#20107;&#19994;&#21457;&#23637;&#30340;&#36149;&#20154;&#65289;&lt;/li&gt;
          &lt;li&gt;Mobile Monday&#26159;&#19968;&#20010;&#24320;&#25918;&#30340;&#32452;&#32455;&#65292;&#19981;&#35201;&#29369;&#35947;&#65292;&#22823;&#32966;&#22320;&#35762;&#20986;&#20320;&#30340;&#24819;&#27861;&#12290;&#20320;&#36824;&#26377;&#21487;&#33021;&#25104;&#20026;&#25105;&#20204;&#19979;&#19968;&#26399;&#30340;&#28436;&#35762;&#32773;&#65292;&#25152;&#20197;&#65292;&#26377;&#20160;&#20040;&#26032;&#30340;&#35805;&#39064;&#23613;&#31649;&#25552;&#20986;&#26469;&#12290;&lt;/li&gt;
          &lt;li&gt; &#26368;&#21518;&#65292;&#19981;&#35201;&#24825;Bruno&#29983;&#27668;&#12290;&#20182;&#26159;&#19968;&#20010;&#27861;&#22269;&#20154;&#65281;C'est la vie&lt;/li&gt;
        &lt;/ol&gt;

        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;

        &lt;p&gt;
        We look forward to seeing you there!!!
        &lt;br/&gt;The Shanghai Mobilemonday Team.
        &lt;br/&gt;&#25105;&#20204;&#26399;&#24453;&#20320;&#30340;&#20809;&#20020;&#65281;
        &lt;br/&gt;&#19978;&#28023;Mobile Monday&#22242;&#38431;&#12290;
        &lt;/p&gt;
</description>
    <id type="integer">18</id>
    <location>Kathleen's 5 Restaurant and Bar</location>
    <occurs-at type="datetime">2008-06-23T19:00:00-05:00</occurs-at>
    <published type="boolean">true</published>
    <title>Mobile User Interface Design</title>
    <updated-at type="datetime">2008-08-20T03:34:47-05:00</updated-at>
    <updated-by type="integer">#&lt;User:0xb640e67c&gt;</updated-by>
  </event>
  <event>
    <created-at type="datetime">2008-04-29T07:11:06-05:00</created-at>
    <created-by type="integer">#&lt;User:0xb63a8278&gt;</created-by>
    <description>Again a landmark event with record participation of over 130 people. Thank you all for your interest and participation. Thanks to our speakers, especially those coming from out of town (Roboo, Cgogo, Google)!

Photos here:

&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="288" height="192" flashvars="host=picasaweb.google.com&amp;captions=1&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5206828526159334609%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;/p&gt; 
&lt;p&gt;

h3. Take aways/downloads

&lt;/P&gt;
&lt;p&gt;

First of all, we are pleased to announce that thanks to everyone's participation, we have collected a bit more than RMB 5,000 during the event alone for the victims of the earthquake in Sichuan. We donated it to the Red Cross Society of China. More here:
!/files/chinese%20red%20cross.gif!:http://www.redcross.org.cn

Second, we had a terrific event the other night, and had the opportunity to compare "live" 5 different services. The demo was clearcut. A small competition led with a few volunteers highlighted cgogo has the best service in entertainment and general search (followed by Google). mInfo came first in the local search (followed by Google as well). 

Third, when it comes to business models, the preconceived view about advertising seems not that obvious, according to Cgogo. Zhu Bo, the CEO, was actually pessimistic about the mobile search industry's future, at least for "small players" else than Google or Baidu. In this regards, he considered advertising was only representing a tiny fraction of Cgogo's revenue. Most of the revenue coming from content download (MVAS). The traditional SP model is back? we can definitely wonder and ponder. if actors like mInfo definitely rely on local search sponsored ads, all the other players (cgogo, Roboo and uucun) who thrive on content and entertainment, have build more balanced revenue streams. 2008 and 2009 will really tell if small actors can truly survive in a world dominated by search giants.


-	Download the presentations here:
&lt;/p&gt;
&lt;p&gt;
"minfo.pdf":/files/minfo.pdf
"roboo.pdf":/files/roboo.pdf
"cgogo.pdf":/files/cgogo.pdf
"uucun.pdf":/files/uucun.pdf
&lt;/p&gt;
&lt;p&gt;

&lt;hr/&gt;       

&lt;h3  style="text-align: center"&gt; May 26th, from 7pm to 9.30pm at Kathleen's 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road).&lt;/h3&gt;

&lt;/p&gt;
&lt;p&gt;

&lt;h2  style="text-align: center"&gt; &lt;b&gt;&#25163;&#26426;&#25628;&#32034; &lt;/b&gt;&lt;/h2&gt;

&lt;/p&gt;
&lt;p&gt;

&lt;h3  style="text-align: center"&gt; MobileMonday&#19978;&#28023;2008&#24180;5&#26376;26&#26085;&#65292;19&#65306;00&#65293;22&#65306;00 &#22320;&#28857;&#65306;&#19978;&#28023;&#36187;&#29595;&#39184;&#21381;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;&#40644;&#38466;&#21271;&#36335;).&lt;/h3&gt;

&lt;/p&gt;
&lt;p&gt;

&lt;hr/&gt;
&lt;/p&gt;
&lt;p&gt; &lt;h3&gt; &lt;b&gt; MobileMonday Community supports earthquake relief &lt;/b&gt;&lt;/h3&gt;
To support relief effort towards the victims of the earth quake, MobileMonday Shanghai will exceptionally charge RMB 100 for the event(instead of RMB 50 usually). RMB 50 (out of 100) will be donated to the China Red Cross, the rest will be used to cover the event cost. If you wish to add up to the effort, we encourage our members to use their mobile phone: send &#8216;x&#8217; by SMS to 1069999301 (x = amount you wish to donate), to donate to the China Red Cross. The number of SMS donations is not limited and China Mobile users can send up to 30 RMB in one message. Thanks to all for your support.
&lt;/p&gt;
&lt;p&gt; &lt;div&gt;
&#20030;&#25163;&#20043;&#21171;&#20415;&#21487;&#20943;&#36731;&#28798;&#21306;&#20154;&#27665;&#30340;&#36127;&#25285;&#12290;&#22312;&#27492;&#25105;&#20204;&#40723;&#21169;&#21508;&#20010;&#25104;&#21592;&#22312;&#32447;&#22823;&#21147;&#25903;&#25345;&#25972;&#20010;&#32452;&#32455;&#12290;&#26368;&#31616;&#21333;&#30340;&#26041;&#27861;&#26159;&#21457;&#36865;X&#21040;1069999301&#65288;X&#31561;&#20110;&#20320;&#35201;&#25424;&#21161;&#30340;&#25968;&#39069;&#65289;&#21521;&#20013;&#22269;&#32418;&#21313;&#23383;&#20250;&#25424;&#21161;&#12290;&#25424;&#21161;&#30340;&#27425;&#25968;&#19981;&#38480;&#65292;&#20013;&#22269;&#31227;&#21160;&#29992;&#25143;&#27599;&#26465;&#30701;&#28040;&#24687;&#26368;&#39640;&#25424;&#27454;&#39069;&#24230;&#20026;30&#20803;&#12290;&#24863;&#35874;&#20320;&#30340;&#22823;&#21147;&#25903;&#25345;&#65281;&#65288;&#27880;&#65306;&#27492;&#27425;&#26202;&#20250;&#23558;&#25910;&#21462;100&#20803;&#30340;&#27963;&#21160;&#32463;&#36153;&#65292;&#20854;&#20013;50&#20803;&#23558;&#25424;&#36192;&#32473;&#20013;&#22269;&#32418;&#21313;&#23383;&#20250;&#65289;
&lt;/p&gt;

&lt;hr/&gt;        

&lt;div style="float:left; margin-right: 5px"&gt;
  !http://www.mobilemondayshanghai.net/files/mobile%20search%20picture.bmp!
&lt;/div&gt;

&lt;div&gt;
If there was one area in the mobile VAS industry where analysts and professionals are confident to say "this will make money", it could very well be Mobile Search, as business models from the web can be replicated (or so we wish). On Monday 26th evening, 5 of China's leaders in mobile search will share with us their thoughts on the state of the market:
&lt;div&gt;
&#22914;&#26524;&#22312;&#25163;&#26426;VAS&#39046;&#22495;&#37324;&#26377;&#19968;&#31181;&#19994;&#21153;&#33021;&#34987;&#20998;&#26512;&#24072;&#21644;&#19987;&#19994;&#20154;&#21592;&#38750;&#24120;&#32943;&#23450;&#30340;&#35748;&#20026;&#8220;&#20250;&#36186;&#38065;&#30340;&#8221;&#65292;&#37027;&#20040;&#36825;&#31181;&#19994;&#21153;&#24456;&#21487;&#33021;&#23601;&#26159;&#25163;&#26426;&#25628;&#32034;&#19994;&#21153;-&#23427;&#21487;&#20197;&#22797;&#21046;&#32593;&#19978;&#30340;&#25628;&#32034;&#19994;&#21153;&#27169;&#24335;&#65288;&#25110;&#32773;&#35828;&#26159;&#25105;&#20204;&#26399;&#26395;&#30340;&#65289;&#12290;&#22312;&#21608;&#19968;26&#26085;&#30340;&#26202;&#19978;&#65292;5&#20301;&#22312;&#20013;&#22269;&#25163;&#26426;&#25628;&#32034;&#19994;&#21153;&#39046;&#22495;&#37324;&#30340;&#20808;&#34892;&#32773;&#23558;&#21644;&#25105;&#20204;&#25506;&#35752;&#20182;&#20204;&#23545;&#20110;&#27492;&#19994;&#21153;&#21644;&#35813;&#24066;&#22330;&#30340;&#30475;&#27861;&#12290;
 &lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h3&gt; &lt;p&gt;
M. Li Zhaohui (Jeffrey Li) - Director, Strategic Partnership Development, Google
&lt;/p&gt;
&lt;p&gt;
M. Alvin Wang Graylin--CEO and Co-founder, mInfo Inc. 
&lt;/p&gt;
&lt;p&gt;
M. Song Han, Roboo mobile search CEO and Founder
&lt;/p&gt;
&lt;p&gt;
M. Zhu Bo, Cgogo CEO and Founder
&lt;/p&gt;
&lt;p&gt;
M. Leng Jun, UUCUN Marketing Director
&lt;/p&gt;
 &lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;

&#26446;&#26397;&#26198;&#65288;&#35895;&#27468;&#65289;&#20013;&#22269; &#22320;&#21306;&#31227;&#21160;&#39046;&#22495;&#25112;&#30053;&#21512;&#20316;&#24635;&#30417;
&lt;/p&gt;
&lt;p&gt;

&#27754;&#19995;&#38738;(Alvin Wang Graylin)&#8212;CEO&#26126;&#22797;&#20449;&#24687;&#25191;&#34892;&#24635;&#35009;&#20860;&#21019;&#22987;&#20154; 
&lt;/p&gt;
&lt;p&gt;

&#38889;&#26494;&#65292;&#20754;&#35961;&#25163;&#26426;&#25628;&#32034;&#25191;&#34892;&#24635;&#35009;&#20860;&#21019;&#22987;&#20154;
&lt;/p&gt;
&lt;p&gt;

&#26417;&#27874;, Cgogo &#25191;&#34892;&#24635;&#35009;&#20860;&#21019;&#22987;&#20154;
&lt;/p&gt;
&lt;p&gt;

&#20919;&#20426;,&#24736;&#24736;&#26449;&#24066;&#22330;&#24635;&#30417;&#65292;&#36127;&#36131;&#20844;&#21496;&#24066;&#22330;&#12289;&#20844;&#20851;&#12289;&#25112;&#30053;&#21512;&#20316;
&lt;/p&gt;
&lt;/h3&gt;
 &lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;
Event starts at 7 pm on May 26th, 2008 (networking, followed by presentations at 7.30 pm and panel at 8pm). We will charge a nominal fee of RMB 100, RMB 50 will go to the China Red Cross, and RMB 50 to cover the event cost. This fee includes 2 alcoholic drinks and canap&#233;s/hors-d&#8217;oeuvres. 
&lt;/p&gt;
&lt;p&gt;
&#20170;&#26376;&#30340; Mobile Monday &#23558;&#22312; 5 &#26376; 26 &#26085;&#22312;&#19978;&#28023;&#36187;&#29595;&#39184;&#21381;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;Tel: 63272221&#65289;&#20174;7&#28857;&#24320;&#22987;&#20030;&#21150;&#12290;&#25105;&#20204;&#23558;&#35937;&#24449;&#24615;&#22320;&#25910;&#21462;100&#20803;&#30340;&#36153;&#29992;&#65292;&#20854;&#20013;50&#20803;&#29992;&#20110;&#36192;&#36865;2&#26479;&#39278;&#26009;&#20197;&#21450;&#23567;&#28857;&#24515;&#12290;50&#20803;&#23558;&#25424;&#36192;&#32473;&#20013;&#22269;&#32418;&#21313;&#23383;&#20250;&#12290;
Venue: Kathleen&#8217;s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu). Tel: 63272221. Directions and other info can be found at http://www.kathleens5.com.cn . &#19978;&#28023;&#36187;&#29595;&#39184;&#21381;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;&#40644;&#38466;&#21271;&#36335;&#65289;. 

&lt;/p&gt;
&lt;p&gt;

&lt;/p&gt;

&lt;hr/&gt;        

        &lt;h2&gt;
          &lt;i&gt;MobileMonday Shanghai Partners &amp;amp; Events:&lt;/i&gt;
        &lt;/h2&gt;
        &lt;a href="http://www.interfax.cn"&gt;&lt;img src="http://www.mobilemondayshanghai.net/newsletter/2008/april/images/interfax.png" alt="Interfax" style="border:none;"&gt;&lt;/a&gt;
        &lt;h3&gt; &lt;b&gt; Interfax-China TMT, News &amp;amp; Analysis &lt;/b&gt; &lt;/h3&gt;
        &lt;p&gt;

          The Interfax China TMT intelligence service delivers the latest headline news and inside perspective on the forces driving China's TMT markets. Understand market dynamics through exclusive, unbiased commentary and analysis by our in-house analysts, coupled with interviews with industry experts on the ground in China.  &lt;a href="http://www.interfax.cn"&gt;www.interfax.cn&lt;/a&gt;
        &lt;/p&gt;
        &lt;h3&gt; &lt;b&gt; Mobile Search Market - industry development update&lt;/b&gt; &lt;/h3&gt;
        &lt;p&gt;
          Understand the current state of mobile search services in China. 
        &lt;/p&gt;
        &lt;p&gt;
          MobileMonday Shanghai &amp;amp; Interfax China are proud to offer the Mobile Search Market industry development update. The update provides an overview of the industry, the latest news about major players, important policy stories, industry statistics, and more. 
The report will be freely available at the event on Monday evening, and downloadable, upon free registration, after the event (please send download request with your professional details to &lt;a href="mailto:info@mobilemondayshanghai.net"&gt;info@mobilemondayshanghai.net&lt;/a&gt;).
 &lt;/p&gt;
        &lt;p&gt; MobileMonday&#19978;&#28023;&#30340;&#31038;&#22242;&#21644;Interfax&#20013;&#22269;&#38750;&#24120;&#39640;&#20852;&#30340;&#21521;&#20320;&#25552;&#20379;&#25163;&#26426;&#25628;&#32034;&#24066;&#22330;&#21457;&#23637;&#30340;&#26368;&#26032;&#21160;&#24577;&#20449;&#24687;&#12290;&#36825;&#20123;&#20449;&#24687;&#21253;&#21547;&#20102;&#23545;&#25972;&#20010;&#34892;&#19994;&#39046;&#22495;&#24635;&#20307;&#27010;&#25324;&#65292;&#20027;&#35201;&#24066;&#22330;&#31454;&#20105;&#32773;&#30340;&#26032;&#38395;&#28040;&#24687;&#65292;&#37325;&#35201;&#30340;&#26041;&#38024;&#25919;&#31574;&#65292;&#34892;&#19994;&#32479;&#35745;&#25968;&#25454;&#65292;&#31561;&#31561;&#12290;&#27492;&#25253;&#21578;&#23558;&#22312;&#21608;&#19968;&#26202;&#19978;&#20813;&#36153;&#21457;&#25918;&#12290;&#25110;&#32773;&#20320;&#21487;&#20197;&#22312;&#27963;&#21160;&#32467;&#26463;&#21518;&#19979;&#36733;&#65288;&#35831;&#21457;&#36865;&#19979;&#36733;&#35831;&#27714;&#21644;&#20320;&#30340;&#20855;&#20307;&#30340;&#24037;&#20316;&#32852;&#31995;&#26041;&#27861;&#33267;&#65306;&lt;a href="mailto:info@mobilemondayshanghai.net"&gt;info@mobilemondayshanghai.net&lt;/a&gt;)
        &lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;hr/&gt;        
      

&lt;p&gt;&amp;nbsp;&lt;/p&gt;     

           &lt;a href="http://www.ad-tech.com/singapore"&gt;&lt;img src="http://www.mobilemondayshanghai.net/newsletter/2008/april/images/adtech.png" alt="adtech" style="border:none;"&gt;&lt;/a&gt;
          &lt;h3&gt; &lt;b&gt; ad:tech Singapore 2008 (26 &amp;amp; 27 June, Suntec Convention &amp;amp; Exhibition Centre)&lt;/b&gt; &lt;/h3&gt; The inaugural event for Asia&#8217;s Interactive Advertising and Digital Marketing Exhibition and Conference.

          &lt;b&gt;ad:tech Singapore announces its first keynote speaker!&lt;/b&gt;
          &lt;p&gt;
            Meet Mark Read &#8211; WPP&#8217;s Director of Strategy and CEO of WPP Digital. Mark will set the pace of the 2 days conference by opening the keynote session. Expect to hear all about the media marketing landscape of Asia and how brands and agencies are increasingly using interactive mediums over traditional media campaigns. &lt;a href="http://www.ad-tech.com/singapore"&gt;www.ad-tech.com/singapore&lt;/a&gt;
          &lt;/p&gt;
          &lt;p&gt;Click &lt;a href="http://www.ad-tech.com/singapore/adtech_singapore_speakers.aspx"&gt;here&lt;/a&gt; to see who will be speaking at ad:tech Singapore.&lt;/p&gt;

          &lt;h3&gt;Limited exhibition and sponsorship opportunities left available&lt;/h3&gt;
          &lt;ul&gt;
            &lt;li&gt;Click &lt;a href="http://www.ad-tech.com/singapore/adtech_singapore_be_an_exhibitor.aspx"&gt;here&lt;/a&gt; to view the latest list of the current exhibitors and sponsors.&lt;/li&gt;
          &lt;/ul&gt;
          &lt;h3&gt;&lt;i&gt;Other news&lt;/i&gt;&lt;/h3&gt;
          &lt;ul&gt;

            &lt;li&gt;Hoffman has been exclusively appointed as ad:tech Singapore&#8217;s PR agency to ensure that the event is well profiled in the regional media and the Interactive Marketing industry in Asia. &lt;/li&gt;
            &lt;li&gt;Conference online registration will go live on 17 March. Secure Early Bird Rate of US$695 for full conference pass before 30th May.&lt;/li&gt;
          &lt;/ul&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;hr/&gt;        

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
          
        &lt;h3&gt;&lt;b&gt; Our 10 &#8220;house rules&#8221; :)&lt;/b&gt; &lt;/h3&gt;
        &lt;ol style="list-style: decimal inside; padding-left: 10px;"&gt;
          &lt;li&gt;Friends, family and other animals not allowed. This is not a social gathering.&lt;/li&gt;

          &lt;li&gt;Kathleen 5 has a great Happy Hours offer. We don't. Alcohol is limited, please drink moderately&lt;/li&gt;
          &lt;li&gt;No smoking please. Smoking kills. Smoking and dull presentations kill faster.&lt;/li&gt;
          &lt;li&gt;Silence is golden, except for the speakers. Please give them a chance to talk.&lt;/li&gt;
          &lt;li&gt;Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!).&lt;/li&gt;
          &lt;li&gt;Don&#8217;t register if you know you won&#8217;t come or you are only 10% sure. You would end up taking someone else&#8217;s seat at the event. &lt;/li&gt;
          &lt;li&gt;If you meet our sponsors from Tekes/FinChi, don't forget to thank them. We need the money.&lt;/li&gt;

          &lt;li&gt;Carry enough name cards, you never know who you will meet (could launch your acting career)&lt;/li&gt;
          &lt;li&gt;Momo is an open community &#8211; Don&#8217;t hesitate to challenge our speakers and fuel the discussion. Besides, you might be our next speaker, so don&#8217;t hesitate to suggest your favorite topic, and let&#8217;s make it an event.&lt;/li&gt;
          &lt;li&gt;Lastly, don't piss Bruno off. He is a Frenchman! C'est la vie.&lt;/li&gt;
        &lt;/ol&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;h3&gt;&lt;b&gt; 10&#26465;&#35268;&#21017;:)&lt;/b&gt; &lt;/h3&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;ol style="list-style: decimal inside; padding-left: 10px;"&gt;
          &lt;li&gt; &#38750;&#31169;&#20154;&#32858;&#20250;&#12290;&#26379;&#21451;&#65292;&#23478;&#20154;&#20197;&#21450;&#20854;&#20182;&#30340;&#21160;&#29289;&#19981;&#20801;&#35768;&#20837;&#20869;&lt;/li&gt;

          &lt;li&gt; &#36187;&#29595;&#39184;&#21381;&#26377;&#27426;&#20048;&#26102;&#20809;&#65292;&#20294;&#26159;&#25105;&#20204;&#27809;&#26377;&#12290;&#27963;&#21160;&#26399;&#38388;&#35831;&#36866;&#24230;&#39278;&#37202;&#12290;&lt;/li&gt;
          &lt;li&gt; &#35831;&#19981;&#35201;&#21560;&#28895;&#65292;&#21560;&#28895;&#26159;&#24930;&#24615;&#33258;&#26432;&#12290;&#21560;&#28895;&#21644;&#28436;&#35762;&#22312;&#19968;&#36215;&#65292;&#33258;&#26432;&#30340;&#36895;&#24230;&#26356;&#24555;&#12290;&lt;/li&gt;
          &lt;li&gt; &#27785;&#40664;&#26159;&#37329;&#65292;&#38500;&#38750;&#20320;&#26159;&#28436;&#35762;&#32773;&#12290;&#32473;&#37027;&#20123;&#28436;&#35762;&#32773;&#19968;&#20123;&#35828;&#35805;&#30340;&#26426;&#20250;&#12290;&lt;/li&gt;
          &lt;li&gt; &#35831;&#39044;&#20808;&#22312;&#32447;&#27880;&#20876;&#12290;&#22352;&#20301;&#26377;&#38480;&#65288;&#36825;&#28857;&#38750;&#24120;&#37325;&#35201;&#65289;&#65292;&#37202;&#27700;&#20063;&#26377;&#38480;&#65288;&#36825;&#28857;&#26356;&#37325;&#35201;&#65281;&#65281;&#65289;&lt;/li&gt;
          &lt;li&gt; &#22914;&#26524;&#20320;&#19981;&#20250;&#26469;&#25110;&#32773;&#21482;&#26377;10%&#30340;&#21487;&#33021;&#24615;&#65292;&#35831;&#19981;&#35201;&#27880;&#20876;&#65292;&#22240;&#20026;&#20320;&#30340;&#27880;&#20876;&#23558;&#20250;&#21344;&#29992;&#21035;&#20154;&#30340;&#26426;&#20250;&#12290;&lt;/li&gt;

          &lt;li&gt;  &#22914;&#26524;&#20320;&#30896;&#21040;&#25105;&#20204;&#30340;&#36190;&#21161;&#21830;Tekes/FinChi&#65292;&#35831;&#21035;&#24536;&#20102;&#35874;&#35874;&#20182;&#20204;&#65292;&#25105;&#20204;&#38656;&#35201;&#20182;&#20204;&#30340;&#36190;&#21161;&lt;/li&gt;
          &lt;li&gt; &#23613;&#21487;&#33021;&#22810;&#22320;&#24102;&#19968;&#20123;&#21517;&#29255;&#65292;&#20320;&#19981;&#30693;&#36947;&#21487;&#33021;&#20250;&#36935;&#21040;&#35841;&#65288;&#21487;&#33021;&#23601;&#26159;&#20320;&#20107;&#19994;&#21457;&#23637;&#30340;&#36149;&#20154;&#65289;&lt;/li&gt;
          &lt;li&gt;Mobile Monday&#26159;&#19968;&#20010;&#24320;&#25918;&#30340;&#32452;&#32455;&#65292;&#19981;&#35201;&#29369;&#35947;&#65292;&#22823;&#32966;&#22320;&#35762;&#20986;&#20320;&#30340;&#24819;&#27861;&#12290;&#20320;&#36824;&#26377;&#21487;&#33021;&#25104;&#20026;&#25105;&#20204;&#19979;&#19968;&#26399;&#30340;&#28436;&#35762;&#32773;&#65292;&#25152;&#20197;&#65292;&#26377;&#20160;&#20040;&#26032;&#30340;&#35805;&#39064;&#23613;&#31649;&#25552;&#20986;&#26469;&#12290;&lt;/li&gt;
          &lt;li&gt; &#26368;&#21518;&#65292;&#19981;&#35201;&#24825;Bruno&#29983;&#27668;&#12290;&#20182;&#26159;&#19968;&#20010;&#27861;&#22269;&#20154;&#65281;C'est la vie&lt;/li&gt;
        &lt;/ol&gt;

        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;

        &lt;p&gt;
        We look forward to seeing you there!!!
        &lt;br/&gt;The Shanghai Mobilemonday Team.
        &lt;br/&gt;&#25105;&#20204;&#26399;&#24453;&#20320;&#30340;&#20809;&#20020;&#65281;
        &lt;br/&gt;&#19978;&#28023;Mobile Monday&#22242;&#38431;&#12290;
        &lt;/p&gt;
</description>
    <id type="integer">17</id>
    <location>Kathleen's 5 restaurant and bar</location>
    <occurs-at type="datetime">2008-05-26T19:00:00-05:00</occurs-at>
    <published type="boolean">true</published>
    <title>Mobile Search</title>
    <updated-at type="datetime">2008-06-02T11:02:59-05:00</updated-at>
    <updated-by type="integer">#&lt;User:0xb63a4330&gt;</updated-by>
  </event>
  <event>
    <created-at type="datetime">2008-04-15T04:37:26-05:00</created-at>
    <created-by type="integer">#&lt;User:0xb6327894&gt;</created-by>
    <description>!/files/pda.gif!

&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5192498980931488001%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;/p&gt; 
&lt;p&gt;

h3. Take aways/downloads

&lt;/P&gt;
&lt;p&gt;
Bedo's innovations are coming from a powerful friend and profile matching algorithm implemented on top of a location-aware platform. The idea is to meet people who match your expectations/profile, locate them geographically and communicate with them anonymously (if needed) over IP (Bedo has designed a VoIP gateway  over GPRS). Push to talk and broadcast-to-many are key features of the service. Revenue comes from premium features but mostly advertising from POI etc. 
-	Download the presentation "here":/files/bedo%20Mar%2028th%202008%20(MM%20template).pdf

&lt;/p&gt;
&lt;p&gt;
Gypsii, a 2008-Navteq Global LBS Challenge Finalist, is positioned as a mobile lifestyle service. Gypsii is coming from a mapping and GPS background. Their focus and expertise is about sharing life experience (hence the UGC component), rather than communicating real-time with people in the vicinity (Bedo), though it is possible too (via sms, IM, or simply phone of course). The geo-tagging component plays an important part, as well as the &#8220;search venues and POI&#8221; and directions on how to get there.  Search is an important component of Gypsii&#8217;s offering. 
-	Download the presentation "here":/files/gypsii%20Mobilemonday%20Shanghai%202008_SNS.pdf

+++++++++++++++++++++++++++++++++++++++++++++++++


&lt;h1 style="text-align: center;"&gt;LBS and Mobile Social Networks&lt;/h1&gt;

&lt;p&gt;

&lt;h3  style="text-align: center"&gt;April 21st, from 7pm to 9.30pm at Kathleen's 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road).&lt;/h3&gt;

&lt;/p&gt;
&lt;p&gt;

&lt;h2  style="text-align: center"&gt;LBS &#25163;&#26426;&#23450;&#20301;&#26381;&#21153;&#21644;&#25163;&#26426;&#31038;&#20132;&#32593;&#32476;&lt;/h2&gt;

&lt;/p&gt;
&lt;p&gt;

&lt;h3  style="text-align: center"&gt;MobileMonday&#19978;&#28023;   2007&#24180;4&#26376;21&#26085;&#65292;19&#65306;00&#65293;22&#65306;00 &#22320;&#28857;&#65306;&#19978;&#28023;&#36187;&#29595;&#39184;&#39278;&#26377;&#38480;&#20844;&#21496;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;&#40644;&#38466;&#21271;&#36335;).&lt;/h3&gt;

&lt;/p&gt;
&lt;p&gt;

&lt;div&gt;

&lt;div style="float:left; margin-right: 5px"&gt;
  !http://www.mobilemondayshanghai.net/files/mobile_with_a_map.jpg!
&lt;/div&gt;

&lt;div&gt;
According to the estimation of Analysys International, revenues from China's LBS market reached RMB 505 million ($71.6 million) in 2007, up 59.7 percent year-on-year. A new generation of these mobile services now leverage on presence and localization to build social networks, invent new mobile phone usage, and better target advertising. 
2 emerging leaders in the sector, Bedo and Gypsii, will share with us their latest innovations. Our guest speakers: M. Mu Rong, CEO of Bedo (www.bedo.cn) and M. Jeff Lin, Managing Director of Gypsii China (www.gypsii.com). Keynote will be followed by a panel with our 2 speakers as well as Interfax China (www.interfax.cn) with M. Iris Hong, TMT Team Leader and Mustang Ventures, an investor in Bedo (www.mustangvc.com) with M. Raymond Feng, Vice-President.
&lt;/div&gt;
&lt;/div&gt;
&lt;/p&gt;
&lt;p&gt;
Event starts at 7 pm on April 21st, 2007 (networking, followed by presentations at 7.30 pm and panel at 8pm). We will charge a nominal fee of RMB 50 for the event to cover for some of the expenses. This fee includes 2 alcoholic drinks and canap&#233;s/hors-d&#8217;oeuvres. 
&lt;/p&gt;
&lt;p&gt;

&#20170;&#26376;&#30340; Mobile Monday &#23558;&#22312; 4 &#26376; 21 &#26085;&#22312;&#19978;&#28023;&#36187;&#29595;&#39184;&#39278;&#26377;&#38480;&#20844;&#21496;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;Tel: 63272221&#65289;&#20174;7&#28857;&#24320;&#22987;&#20030;&#21150;&#12290;&#25105;&#20204;&#35937;&#24449;&#24615;&#22320;&#25910;&#21462;50&#20803;&#20197;&#20316;&#20026;&#27963;&#21160;&#32463;&#36153;&#65292;&#26399;&#38388;&#23558;&#26377;&#19968;&#20010;&#22823;&#22411;&#28436;&#20986;&#20132;&#27969;&#27963;&#21160;&#65292;&#20813;&#36153;&#36192;&#36865;2&#29942;&#37202;&#20197;&#21450;&#28857;&#24515;&#12290;
Venue: Kathleen&#8217;s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu). Tel: 63272221. Directions and other info can be found at http://www.kathleens5.com.cn . &#19978;&#28023;&#36187;&#29595;&#39184;&#39278;&#26377;&#38480;&#20844;&#21496;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;&#40644;&#38466;&#21271;&#36335;&#65289;. 

&lt;/p&gt;
&lt;p&gt;

h3. Our speakers tonight:
&#20027;&#35762;&#22025;&#23486;&#65306;

&lt;/p&gt;
&lt;p&gt;

h3. MU Rong, Founder / CEO of PepTalk

Mu Rong founded Peptalk in Jun 2005 and is responsible for the overall strategic development of the company. Peptalk is a mobile 2.0 startup based in Suzhou, China.  Peptalk's location-based mobile SNS service, namely Bedo (http://bedo.cn), provides free services like location-based friend finder, geo-tagged mobile blogging, mobile IM/push-to-talk etc. Before founding Peptalk, Mu Rong was the founder &amp; CEO of Cybertech from 2001 to 2005. Cybertech is a leading software company focused on developing pioneering, mission-critical mobile applications for the Chinese police. Prior to Cybertech, Mr. Mu served as a project manger in China-Singapore Suzhou Industrial Park development Co. (1996-2000), and the head of automation dept of Suzhou Papyrus Paper mill (1993-1996). Mu Rong holds a MBA degree and a BSc degree. www.peptalk.cn 

&lt;/p&gt;
&lt;p&gt;

h3. &#31302;&#33635;&#65292;Peptalk&#21019;&#22987;&#20154;/CEO

&#31302;&#33635;&#20110;2005&#24180;6&#26376;&#21019;&#31435;&#24191;&#36798;&#21451;&#35759;&#24182;&#36127;&#36131;&#20844;&#21496;&#24635;&#20307;&#25112;&#30053;&#21450;&#36816;&#33829;&#12290;&#24191;&#36798;&#21451;&#35759;&#20301;&#20110;&#33487;&#24030;&#65292;&#26159;&#19968;&#23478;&#26080;&#32447;&#20114;&#32852;&#32593;&#21019;&#19994;&#20225;&#19994;&#12290;&#24191;&#36798;&#21451;&#35759;&#20110;2008&#24180;1&#26376;&#21457;&#24067;&#20102;&#22522;&#20110;&#20301;&#32622;&#30340;&#25163;&#26426;&#31038;&#20132;&#32593;&#32476;--"&#36125;&#22810;Bedo" (http://bedo.cn)&#12290;&#36125;&#22810;&#21521;&#29992;&#25143;&#20813;&#36153;&#25552;&#20379;&#22522;&#20110;&#20301;&#32622;&#30340;&#20132;&#21451;&#12289;&#24102;&#26377;&#22320;&#29702;&#26631;&#31614;&#30340;&#25163;&#26426;&#21338;&#23458;&#65292;&#31227;&#21160;&#21363;&#26102;&#36890;&#35759;&#21450;&#25163;&#26426;&#23545;&#35762;&#31561;&#26381;&#21153;&#12290;&#22312;&#21019;&#31435;&#24191;&#36798;&#21451;&#35759;&#21069;&#65292;&#31302;&#33635;&#26159;&#24191;&#36798;&#31185;&#25216;&#30340;&#21019;&#22987;&#20154;&#21450;CEO&#65288;2001-2005&#65289;&#12290;&#24191;&#36798;&#31185;&#25216;&#26159;&#20013;&#22269;&#39046;&#20808;&#30340;&#31227;&#21160;&#34892;&#19994;&#24212;&#29992;&#36719;&#20214;&#24320;&#21457;&#21830;&#20043;&#19968;&#65292;&#20027;&#35201;&#21521;&#20013;&#22269;&#20844;&#23433;&#26426;&#20851;&#25552;&#20379;&#20808;&#36827;&#12289;&#21487;&#38752;&#30340;&#31227;&#21160;&#35686;&#21153;&#35299;&#20915;&#26041;&#26696;&#12290;&#22312;&#21019;&#31435;&#24191;&#36798;&#31185;&#25216;&#20043;&#21069;&#65292;&#31302;&#33635;&#26366;&#20808;&#21518;&#22312;&#33487;&#24030;&#26032;&#21152;&#22369;&#24037;&#19994;&#22253;&#21306;&#24320;&#21457;&#20844;&#21496;&#25285;&#20219;&#39033;&#30446;&#32463;&#29702;&#65288;1996-2000&#65289;&#21450;&#22312;&#33487;&#24030;&#32043;&#20852;&#32440;&#19994;&#25285;&#20219;&#33258;&#21160;&#21270;&#32452;&#20027;&#31649;&#65288;1993-1996&#65289;&#12290;&#31302;&#33635;&#25317;&#26377;MBA&#21450;&#24037;&#23398;&#22763;&#23398;&#20301;&#12290;www.peptalk.cn

&lt;/p&gt;
&lt;p&gt; 

h3. Jeff Lin, Managing Director of Gypsii China

&lt;/p&gt;
&lt;p&gt;

Jeff Lin is a seasoned executive with more than 15 years of experience in the telecommunication, navigation, digital content and LBS space. Mr. Lin is the Managing Director and board member of GyPSii China, and has overall responsibility for building the GyPSii business in the Asia Pacific Region. Prior to joining GyPSii, Mr. Lin was the General Manager of NAV2, the NAVTEQ Joint Venture in China, where Mr. Lin was responsible for building the business from the ground up and led NAVTEQ&#8217;s entry into China. Nokia subsequently acquired NAVTEQ for $8.1B USD in 2007. Prior to joining NAVTEQ, Mr. Lin has also held number of senior management positions at Tellabs Inc., a global telecommunication equipment manufacturer and was part of the founding team at Dantis Inc., a next generation hosting service provider that raised over $100M USD from tier one venture investors. 

&lt;/p&gt;
&lt;p&gt;

Jeff Lin&#29616;&#20219;GyPSii&#20122;&#22826;&#21306;&#24635;&#35009;&#20860;&#33891;&#20107;&#65292;&#20840;&#38754;&#36127;&#36131;GyPSii&#22312;&#20122;&#22826;&#21306;&#30340;&#19994;&#21153;&#21457;&#23637;&#12290;
Jeff &#22312;&#36890;&#20449;&#12289;&#23548;&#33322;&#12289;&#20869;&#23481;&#20449;&#24687;&#26381;&#21153;&#21450;LBS&#34892;&#19994;&#25317;&#26377;15&#24180;&#30340;&#34892;&#25919;&#31649;&#29702;&#24037;&#20316;&#32463; &#39564;&#12290; &#22312;&#21152;&#20837;GyPSii&#20043;&#21069;&#65292;Jeff&#26366;&#20219;NAVTEQ&#22312;&#20013;&#22269;&#30340;&#21512;&#36164;&#20844;&#21496;-NAV2&#30340;&#24635;&#32463; &#29702;&#65292;&#20027;&#35201;&#36127;&#36131;&#24341;&#39046;NAVTEQ&#36827;&#20837;&#20013;&#22269;&#24066;&#22330;&#65292;&#24182;&#25512;&#21160;&#20854;&#22312;&#20013;&#22269;&#30340;&#19994;&#21153;&#21457;&#23637;&#12290;&#35834;&#22522;&#20122;&#20844;&#21496;&#20110;2007&#24180;&#23459;&#24067;&#20197;81&#20159;&#32654;&#37329;&#25910;&#36141;NAVTEQ&#12290;&#22312;&#21152;&#20837;NAVTEQ&#20043;&#21069; &#65292;Jeff&#26366;&#22312;&#32654;&#22269;Tellabs&#20844;&#21496;&#65292;&#19968;&#23478;&#20840;&#29699;&#24615;&#30005;&#20449;&#35774;&#22791;&#21046;&#36896;&#21830;&#25285;&#20219;&#36807;&#22810;&#20010;&#39640;&#32423;&#20027;&#31649;&#32844;&#20301;&#12290;&#27492;&#22806;Jeff&#36824;&#26159;&#32654;&#22269;Dantis&#20844;&#21496;&#30340;&#21019;&#21150;&#20154;&#20043;&#19968;&#12290; Dantis&#20844;&#21496;&#30001;&#19968;&#32423;&#39118;&#38505;&#25237;&#36164;&#21830;&#31609;&#38598;&#22810;&#36798;1&#20159;&#32654;&#37329;&#30340;&#36164;&#37329;&#25237;&#36164;&#24314;&#25104;&#12290;

&lt;/p&gt;
&lt;p&gt;

h3. About GyPSii

GyPSii connects people, places and communities across networks and devices. A geo-location social networking platform and services for mobile, web &amp; set-top box devices, headquartered in Amsterdam, The Netherlands. (www.gypsii.com )
&lt;/p&gt;
&lt;p&gt;

&#24635;&#37096;&#20301;&#20110;&#33655;&#20848;&#38463;&#22982;&#26031;&#29305;&#20025;&#12290;GyPSii&#26159;&#22522;&#20110;&#20301;&#32622;&#26500;&#24314;&#26032;&#22411;&#31038;&#20132;&#32593;&#32476;&#31038;&#21306;&#30340;&#24212;&#29992;&#26381;&#21153;&#25552;&#20379;&#21830;&#65292;&#33268;&#21147;&#20110;&#36890;&#36807;&#32593;&#32476;&#21644;&#30828;&#20214;&#35774;&#22791;&#20026;&#29992;&#25143;&#21019;&#24314;&#20840;&#26032;&#30340;&#29983;&#27963;&#26041;&#24335;&#12290;

&lt;/p&gt;
&lt;p&gt;

h3. Our Panelists:  
Our two keynote speakers as well as

&lt;/p&gt;
&lt;p&gt;

h3. Iris Hong&#27946;&#21321;, TMT Analyst, Reporter and Team Leader, Interfax China 

&lt;/p&gt;
&lt;p&gt;

The Interfax China TMT intelligence service delivers the latest headline news and inside perspective on the forces driving China's TMT markets. Understand market dynamics through exclusive, unbiased commentary and analysis by our in-house analysts, coupled with interviews with industry experts on the ground in China.  www.interfax.cn

&lt;/p&gt;
&lt;p&gt;

h3. Raymond Feng &#20911;&#19968;&#21517;,  Vice President&#21103;&#24635;&#35009;, Mustang Ventures 

&lt;/p&gt;
&lt;p&gt;

Mustang Ventures is a China-focused venture firm investing in early stage companies that leverage China&#8217;s attractive cost structure, large pool of intellectual talent, burgeoning domestic market and / or export capability. Mustahttp://www.mobilemondayshanghai.net/events/15-lbs-and-mobile-social-networks;editng Ventures is an investor in Bedo. www.mustangvc.com

&#20851;&#20110;&#24840;&#22855;
&#24840;&#22855;&#25237;&#36164;&#21672;&#35810;&#65288;&#19978;&#28023;&#65289;&#26377;&#38480;&#20844;&#21496;&#26159;&#32654;&#22269;&#24840;&#22855;&#25237;&#36164;&#22522;&#37329;&#35774;&#22312;&#19978;&#28023;&#30340;&#36816;&#33829;&#26426;&#26500;&#65292;&#20027;&#35201;&#38024;&#23545;&#39640;&#31185;&#25216;&#30340;&#65292;&#20855;&#26377;&#25104;&#26412;&#32467;&#26500;&#20248;&#21183;&#12289;&#31934;&#33521;&#30340;&#31649;&#29702;&#22242;&#38431;&#20197;&#21450;&#25317;&#26377;&#24040;&#22823;&#24066;&#22330;&#21069;&#26223;&#30340;&#20844;&#21496;&#36827;&#34892;&#25237;&#36164;&#12290; 
&#24840;&#22855;&#23545;&#20110;&#20854;&#25237;&#36164;&#30340;&#20844;&#21496;&#22312;&#36816;&#33829;&#30340;&#21508;&#20010;&#26041;&#38754;&#37117;&#32473;&#20104;&#30456;&#20851;&#30340;&#25903;&#25345;&#65292;&#20174;&#26368;&#21021;&#30340;&#21019;&#19994;&#29702;&#24565;&#21040;&#25104;&#20026;&#19968;&#23478;&#25104;&#21151;&#24182;&#33719;&#21033;&#30340;&#20225;&#19994;&#65292;&#24840;&#22855;&#36816;&#29992;&#20854;&#19987;&#19994;&#30340;&#25237;&#36164;&#32463;&#39564;&#21450;&#33829;&#36816;&#27169;&#24335;&#22312;&#20854;&#21019;&#19994;&#30340;&#21508;&#20010;&#38454;&#27573;&#25552;&#20379;&#24110;&#21161;&#12290; 

&lt;/p&gt;

&lt;hr/&gt;        

        &lt;h2&gt;
          &lt;i&gt;MobileMonday Shanghai Partners &amp;amp; Events:&lt;/i&gt;
        &lt;/h2&gt;
        &lt;a href="http://www.interfax.cn"&gt;&lt;img src="http://www.mobilemondayshanghai.net/newsletter/2008/april/images/interfax.png" alt="Interfax" style="border:none;"&gt;&lt;/a&gt;
        &lt;h2&gt;Interfax-China TMT, News &amp;amp; Analysis&lt;/h2&gt;
        &lt;p&gt;

          The Interfax China TMT intelligence service delivers the latest headline news and inside perspective on the forces driving China's TMT markets. Understand market dynamics through exclusive, unbiased commentary and analysis by our in-house analysts, coupled with interviews with industry experts on the ground in China.  &lt;a href="http://www.interfax.cn"&gt;www.interfax.cn&lt;/a&gt;
        &lt;/p&gt;
        &lt;h2&gt;Mobile Location Based Services, Investigative Report&lt;/h2&gt;
        &lt;p&gt;
          Understand the current state of mobile location based services in China. 
        &lt;/p&gt;
        &lt;p&gt;
          MobileMonday Shanghai &amp;amp; Interfax are proud to offer the Mobile Location Based Services report. The report provides an in-depth investigation into the development of this industry in China, including an examination of major trends and challenges facing the industry, the outlook for the market, major players and products, current state of the value chain and more.  The report will be freely available at the event on Monday evening, and downloadable, upon free registration, after the event (please send download request with your professional detail to &lt;a href="mailto:info@mobilemondayshanghai.net"&gt;info@mobilemondayshanghai.net&lt;/a&gt;).
        &lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;hr/&gt;        

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;a href="http://www.ce-online.cn"&gt;&lt;img src="http://www.mobilemondayshanghai.net/newsletter/2008/april/images/china-entrep.png" alt="China Entrepreneurs" style="border:none;"&gt;&lt;/a&gt;
        &lt;h2&gt;CE Start Up 101 Shanghai, May 13th, 6:15pm&lt;/h2&gt;
        &lt;h2&gt;"The State of Entrepreneurship in China"&lt;/h2&gt;
          
          &lt;p&gt;
            China Entrepreneurs is a not-for-profit professional organization dedicated to fostering the growth of entrepreneurship in China. With both domestic and foreign members, our goal is to bring the wide range of personal experiences and resources together to support entrepreneurship in China. The community is open to entrepreneurs of all industries, with businesses of all sizes. Over the course of five years in Beijing, thousands of entrepreneurs have attended our events, listened to countless talks from successful entrepreneurs, investors and people who love the world of entrepreneurship, and walked away with valuable techniques and insight on how to elevate their business. Today, we wish to bring that spirit to Shanghai!
          &lt;/p&gt;
          &lt;p&gt;
            &lt;b&gt;Speakers:&lt;/b&gt; Jack Perkowski (ASIMCO Technologies Limited); Dick Kramlich (NEA), Raymond Cheng (Lucky Pai)&lt;br/&gt;

            &lt;b&gt;Location:&lt;/b&gt; Three On The Bund&lt;br/&gt;
            &lt;b&gt;Price:&lt;/b&gt; 200 rmb pre-registration or 300rmb at the door (includes light food and refreshments)&lt;br/&gt;
            &lt;b&gt;Register:&lt;/b&gt; Before May 12th, email to &lt;a href="mailto:events@ce-online.cn"&gt;events@ce-online.cn&lt;/a&gt; phone to 010-6569 1933&lt;br/&gt;

            &lt;b&gt;Language:&lt;/b&gt; English. &lt;br/&gt;
            &lt;b&gt;For more information:&lt;/b&gt; &lt;a href="http://www.ce-online.cn"&gt;www.ce-online.cn&lt;/a&gt;&lt;br/&gt;
          &lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;hr/&gt;        

&lt;p&gt;&amp;nbsp;&lt;/p&gt;     

           &lt;a href="http://www.ad-tech.com/singapore"&gt;&lt;img src="http://www.mobilemondayshanghai.net/newsletter/2008/april/images/adtech.png" alt="adtech" style="border:none;"&gt;&lt;/a&gt;
          &lt;h2&gt; ad:tech Singapore 2008 (26 &amp;amp; 27 June, Suntec Convention &amp;amp; Exhibition Centre), The inaugural event for Asia&#8217;s Interactive Advertising and Digital Marketing Exhibition and Conference.&lt;/h2&gt;

          &lt;b&gt;ad:tech Singapore announces its first keynote speaker!&lt;/b&gt;
          &lt;p&gt;
            Meet Mark Read &#8211; WPP&#8217;s Director of Strategy and CEO of WPP Digital. Mark will set the pace of the 2 days conference by opening the keynote session. Expect to hear all about the media marketing landscape of Asia and how brands and agencies are increasingly using interactive mediums over traditional media campaigns. &lt;a href="http://www.ad-tech.com/singapore"&gt;www.ad-tech.com/singapore&lt;/a&gt;
          &lt;/p&gt;
          &lt;p&gt;Click &lt;a href="http://www.ad-tech.com/singapore/adtech_singapore_speakers.aspx"&gt;here&lt;/a&gt; to see who will be speaking at ad:tech Singapore.&lt;/p&gt;

          &lt;h2&gt;Limited exhibition and sponsorship opportunities left available&lt;/h2&gt;
          &lt;ul&gt;
            &lt;li&gt;Click &lt;a href="http://www.ad-tech.com/singapore/adtech_singapore_be_an_exhibitor.aspx"&gt;here&lt;/a&gt; to view the latest list of the current exhibitors and sponsors.&lt;/li&gt;
          &lt;/ul&gt;
          &lt;h2&gt;&lt;i&gt;Other news&lt;/i&gt;&lt;/h2&gt;
          &lt;ul&gt;

            &lt;li&gt;Hoffman has been exclusively appointed as ad:tech Singapore&#8217;s PR agency to ensure that the event is well profiled in the regional media and the Interactive Marketing industry in Asia. &lt;/li&gt;
            &lt;li&gt;Conference online registration will go live on 17 March. Secure Early Bird Rate of US$695 for full conference pass before 30th May.&lt;/li&gt;
          &lt;/ul&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;hr/&gt;        

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
          
        &lt;h3&gt;Our 10 &#8220;house rules&#8221; :)&lt;/h3&gt;
        &lt;ol style="list-style: decimal inside; padding-left: 10px;"&gt;
          &lt;li&gt;Friends, family and other animals not allowed. This is not a social gathering.&lt;/li&gt;

          &lt;li&gt;Kathleen 5 has a great Happy Hours offer. We don't. Alcohol is limited, please drink moderately&lt;/li&gt;
          &lt;li&gt;No smoking please. Smoking kills. Smoking and dull presentations kill faster.&lt;/li&gt;
          &lt;li&gt;Silence is golden, except for the speakers. Please give them a chance to talk.&lt;/li&gt;
          &lt;li&gt;Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!).&lt;/li&gt;
          &lt;li&gt;Don&#8217;t register if you know you won&#8217;t come or you are only 10% sure. You would end up taking someone else&#8217;s seat at the event. &lt;/li&gt;
          &lt;li&gt;If you meet our sponsors from Tekes/FinChi or Widsets/Nokia, don't forget to thank them. We need the money.&lt;/li&gt;

          &lt;li&gt;Carry enough name cards, you never know who you will meet (could launch your acting career)&lt;/li&gt;
          &lt;li&gt;Momo is an open community &#8211; Don&#8217;t hesitate to challenge our speakers and fuel the discussion. Besides, you might be our next speaker, so don&#8217;t hesitate to suggest your favorite topic, and let&#8217;s make it an event.&lt;/li&gt;
          &lt;li&gt;Lastly, don't piss Bruno off. He is a Frenchman! C'est la vie.&lt;/li&gt;
        &lt;/ol&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;h3&gt;10&#26465;&#35268;&#21017;:)&lt;/h3&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;ol style="list-style: decimal inside; padding-left: 10px;"&gt;
          &lt;li&gt; &#26379;&#21451;&#65292;&#23478;&#20154;&#20197;&#21450;&#20854;&#20182;&#30340;&#21160;&#29289;&#19981;&#20801;&#35768;&#20837;&#20869;&lt;/li&gt;

          &lt;li&gt; &#27963;&#21160;&#26399;&#38388;&#37202;&#27700;&#26377;&#38480;&#65292;&#35831;&#36866;&#24230;&#39278;&#37202;&#12290;&lt;/li&gt;
          &lt;li&gt; &#35831;&#19981;&#35201;&#21560;&#28895;&#65292;&#21560;&#28895;&#26377;&#23475;&#20581;&#24247;&#12290;&lt;/li&gt;
          &lt;li&gt; &#27785;&#40664;&#26159;&#37329;&#65292;&#38500;&#38750;&#20320;&#26159;&#28436;&#35762;&#32773;&#12290;&lt;/li&gt;
          &lt;li&gt; &#22352;&#20301;&#26377;&#38480;&#65292;&#20813;&#36153;&#37202;&#27700;&#20063;&#26377;&#38480;&#65292;&#25152;&#20197;&#35831;&#20320;&#39044;&#20808;&#22312;&#32447;&#27880;&#20876;&#65288;&#36825;&#28857;&#38750;&#24120;&#37325;&#35201;&#65289;&lt;/li&gt;
          &lt;li&gt; &#22914;&#26524;&#20320;&#19981;&#20250;&#26469;&#25110;&#32773;&#20165;&#20165;&#21482;&#26377;&#24456;&#23567;&#30340;&#21487;&#33021;&#24615;&#65292;&#35831;&#19981;&#35201;&#27880;&#20876;&#65292;&#22240;&#20026;&#20320;&#30340;&#27880;&#20876;&#23558;&#20250;&#21344;&#29992;&#21035;&#20154;&#30340;&#26426;&#20250;&#12290;&lt;/li&gt;

          &lt;li&gt; &#35831;&#20851;&#27880;&#19968;&#19979;&#25105;&#20204;&#30340;&#36190;&#21161;&#21830;Tekes/FinChi or Widsets/Nokia &#65292;&#21516;&#26102;&#21035;&#24536;&#20102;&#35874;&#35874;&#20182;&#20204;&#65292;&#40723;&#21169;&#20182;&#20204;&#32487;&#32493;&#36190;&#21161;&lt;/li&gt;
          &lt;li&gt; &#23613;&#21487;&#33021;&#22810;&#22320;&#24102;&#19968;&#20123;&#21517;&#29255;&#65292;&#20320;&#21487;&#33021;&#20250;&#36935;&#21040;&#26377;&#21161;&#20110;&#20320;&#20107;&#19994;&#21457;&#23637;&#30340;&#20154;&#12290;&lt;/li&gt;
          &lt;li&gt;Mobile Monday&#26159;&#20010;&#24320;&#25918;&#24615;&#30340;&#20844;&#21496;&#65292;&#19981;&#35201;&#29369;&#35947;&#65292;&#22823;&#32966;&#22320;&#35762;&#20986;&#20320;&#30340;&#24819;&#27861;&#65292;&#20174;&#32780;&#20351;&#25105;&#20204;&#30340;&#25506;&#35752;&#26356;&#28145;&#20837;&lt;/li&gt;
          &lt;li&gt; &#26368;&#21518;&#65292;&#19981;&#35201;&#24825;Bruno&#29983;&#27668;&#12290;&#20182;&#26159;&#19968;&#20010;&#27861;&#22269;&#20154;&#65281;C'est la vie&lt;/li&gt;
        &lt;/ol&gt;

        &lt;p&gt;&amp;nbsp;&lt;/p&gt;
        &lt;p&gt;&amp;nbsp;&lt;/p&gt;

        &lt;p&gt;
        We look forward to seeing you there!!!
        &lt;br/&gt;The Shanghai Mobilemonday Team.
        &lt;br/&gt;&#25105;&#20204;&#26399;&#24453;&#20320;&#30340;&#20809;&#20020;&#65281;
        &lt;br/&gt;&#19978;&#28023;Mobile Monday&#22242;&#38431;&#12290;
        &lt;/p&gt;
</description>
    <id type="integer">15</id>
    <location>Kathleen's 5 Restaurant and Bar</location>
    <occurs-at type="datetime">2008-04-21T19:00:00-05:00</occurs-at>
    <published type="boolean">true</published>
    <title>LBS and Mobile Social Networks</title>
    <updated-at type="datetime">2008-04-30T03:11:45-05:00</updated-at>
    <updated-by type="integer">#&lt;User:0xb632376c&gt;</updated-by>
  </event>
  <event>
    <created-at type="datetime">2008-03-20T03:18:09-05:00</created-at>
    <created-by type="integer">#&lt;User:0xb62701a8&gt;</created-by>
    <description>!/files/mobile%20entreprise%20logo.bmp!

&lt;p&gt;
&lt;/p&gt;

Thank you all for coming and making it a success. probably one of our best events to date. Great speakers made it possible, of course. a big thanks to Justin (SRT), Andrew (ZeroGlobal) and Sandy (Babeeta) for their enthusiasm, expertise and support. 


Download the event presentations here
- "SRT":/files/Mobilemonday%20Shanghai%20SRT%2020080317.pdf
- "ZeroGlobal":/files/Mobilemonday%20shanghai%20-%2020080317%20ZeroGlobal.pdf
- "Babeeta":/files/Mobilemonday%20Shanghai%20Babeeta%2020080317.pdf

+++++++++++++++++++++++++++++++++++++++++++++++++++++
&lt;p&gt;
&lt;/p&gt;

&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5179687318197714993%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;p&gt;
 
h3. Mobilemonday Shanghai was back on March 17th, 2008, 7pm &#8211; 10pm Venue: Kathleen&#8217;s 5 Restaurant and Bar, 325 Nanjing Xi Lu (Huangpi Bei Lu). Directions and other info can be found at http://www.kathleens5.com.cn

Mobile Monday&#19978;&#28023; 2008&#24180;3&#26376;17&#26085;&#65292;19&#65306;00&#65293;22&#65306;00
&#22320;&#28857;&#65306;&#19978;&#28023;&#36187;&#29595;&#39184;&#39278;&#26377;&#38480;&#20844;&#21496;&#65292;&#21335;&#20140;&#35199;&#36335;325&#21495;&#65288;&#40644;&#38466;&#21271;&#36335;&#65289; 
 
&lt;/p&gt;
&lt;p&gt;
 
According to BDA, China Mobile&#8217;s enterprise customers represent over 26% of its user base, and a much higher ARPU than average subscribers. The recent creation of an Enterprise division at China Mobile marks a trend that the future battle of Chinese telecom operators might be in the Enterprise space. Yet, these corporate customers require specialized sales people, better customer service and more tailored solutions. How to address these challenges? 2 of 3 speakers tonight (SRT and ZeroGlobal) will share with us some recipes for success in the enterprise market, while the third (Babeeta) will show us how these very enterprise services (push email in this case) can successfully appeal to the consumer world too and blur the lines.

&#26681;&#25454;BDA&#35843;&#26597;&#26174;&#31034;&#65292;&#36229;&#36807;26%&#30340;&#20013;&#22269;&#31227;&#21160;&#25163;&#26426;&#29992;&#25143;&#26469;&#33258;&#31227;&#21160;&#20844;&#21496;&#30340;&#31227;&#21160;&#26381;&#21153;&#19994;&#21153;&#65292;&#24182;&#19988;&#21462;&#24471;&#30340;ARPU&#27604;&#26222;&#36890;&#29992;&#25143;&#39640;&#24471;&#22810;&#12290; &#20013;&#22269;&#31227;&#21160;&#39046;&#22495;&#30340;&#26368;&#26032;&#21010;&#20998;&#26631;&#24535;&#30528;&#26410;&#26469;&#20013;&#22269;&#30005;&#20449;&#26377;&#21487;&#33021;&#36827;&#20837;&#31227;&#21160;&#39046;&#22495;&#30340;&#36235;&#21183;&#12290;&#36825;&#26679;&#65292;&#23458;&#25143;&#23558;&#38656;&#35201;&#26356;&#19987;&#19994;&#30340;&#33829;&#38144;&#20154;&#21592;&#65292;&#26356;&#22909;&#30340;&#26381;&#21153;&#20197;&#21450;&#26356;&#19987;&#19994;&#30340;&#20010;&#24615;&#21270;&#23450;&#21046;&#26041;&#26696;&#65292;&#22914;&#20309;&#24212;&#23545;&#36825;&#20123;&#25361;&#25112;&#21602;&#65311;&#20170;&#26202;&#21040;&#22330;&#30340;3&#20301;&#19987;&#23478;&#65292;&#20854;&#20013;2&#20301;&#23558;&#19982;&#25105;&#20204;&#20998;&#20139;&#20225;&#19994;&#25104;&#21151;&#30340;&#24066;&#22330;&#31574;&#30053;(SRT and ZeroGlobal&#65289;&#65292;&#21478;&#22806;&#19968;&#20301;&#23558;&#20026;&#25105;&#20204;&#20998;&#20139;&#22914;&#20309;&#25552;&#20379;&#26356;&#19987;&#19994;&#30340;&#26381;&#21153;(push mail)&#21435;&#28040;&#38500;&#30028;&#38480;&#20197;&#21560;&#24341;&#20840;&#29699;&#23458;&#25143;&#12290;


h3. To Register:
Just send an email to info@mobilemondayshanghai.net, adding your full name, company and mobile phone number. 

&#21482;&#35201;&#21457;&#36865;&#37038;&#20214;&#21040;info@mobilemondayshanghai.net&#65292;&#20889;&#19978;&#20320;&#30340;&#22995;&#21517;&#65292;&#20844;&#21496;&#21644;&#25163;&#26426;&#21495;&#30721;&#23601;&#21487;&#20197;&#20102;&#12290; 


Please remember we have started charging a nominal fee of RMB 50 to cover part of the event expenses. In addition to a great show and networking event, you will get 2 alcoholic drinks and light food. 

&#25105;&#20204;&#20165;&#20165;&#25910;&#21462;50&#20803;&#20197;&#20316;&#20026;&#27963;&#21160;&#32463;&#36153;&#65292;&#26399;&#38388;&#23558;&#26377;&#19968;&#20010;&#22823;&#22411;&#28436;&#20986;&#20132;&#27969;&#27963;&#21160;&#65292;&#20813;&#36153;&#36192;&#36865;2&#29942;&#37202;&#20197;&#21450;&#28857;&#24515;&#12290; 

&lt;/p&gt;
&lt;p&gt;
 
 
h3. Our speakers tonight: 
&#20027;&#35762;&#22025;&#23486;&#65306; 

h3. Justin Mallen, CEO Silk Road Telecommunication.

Justin has been a successful entrepreneur on the world&#8217;s economic frontier for over a decade. He first came to China in the early 1990s and established a successful trading firm. After seeing the advantages technology brought to his company, he made the transition to the IT sector. In 1999, Justin established SRT as a telecom value-added services provider focusing on network related services, telecom software development and aggregation of value added wireless services. SRT currently is one of the pioneers in wireless corporate services and, as part of a complete corporate services package, maintains one of the largest independent Internet Data Centers in Eastern China. 

Justin &#25104;&#20026;&#19990;&#30028;&#19968;&#27969;&#30340;&#20225;&#19994;&#23478;&#24050;&#32463;10&#22810;&#24180;&#12290;&#26089;&#22312;&#19978;&#19990;&#32426;90&#24180;&#20195;&#31532;&#19968;&#27425;&#26469;&#21040;&#20013;&#22269;&#65292;&#25104;&#21151;&#24314;&#31435;&#20102;&#19968;&#23478;&#36152;&#26131;&#20844;&#21496;&#12290;&#24403;&#20307;&#20250;&#21040;&#25216;&#26415;&#32473;&#20182;&#20844;&#21496;&#24102;&#26469;&#30340;&#22909;&#22788;&#21518;&#65292;&#20182;&#20570;&#20986;&#20102;&#21521;&#20449;&#24687;&#31185;&#25216;&#34892;&#19994;&#36716;&#22411;&#30340;&#20915;&#31574;.1999&#24180;&#65292;Justin&#25226;SRT&#24314;&#25104;&#20102;&#22260;&#32469;&#32593;&#32476;&#30456;&#20851;&#26381;&#21153;&#65292;&#30005;&#20449;&#36719;&#20214;&#24320;&#21457;&#21644;&#22686;&#20540;&#26080;&#32447;&#26381;&#21153;&#25972;&#21512;&#30340;&#30005;&#20449;&#22686;&#20540;&#26381;&#21153;&#20379;&#24212;&#21830;&#12290;SRT&#30446;&#21069;&#26159;&#26080;&#32447;&#20225;&#19994;&#26381;&#21153;&#39046;&#22495;&#39046;&#22836;&#32650;&#65292;&#32780;&#19988;, &#22312;&#23436;&#25972;&#30340;&#20225;&#19994;&#26381;&#21153;&#26041;&#38754;&#65292;&#19968;&#30452;&#26159;&#20013;&#22269;&#19996;&#37096;&#26368;&#22823;&#30340;&#19968;&#20010;&#29420;&#31435;&#20114;&#32852;&#32593;&#25968;&#25454;&#20013;&#24515;&#12290;

Justin has been featured in the Wall Street Journal, CNN, South China Morning Post and numerous publications within China. He is also a frequent speaker at IT industry conferences and has been invited to be a visiting professor at both Stanford and Berkeley business schools. 

Justin &#19968;&#30452;&#22312;&#21326;&#23572;&#34903;&#26085;&#25253;&#65292;&#32654;&#22269;&#26377;&#32447;&#26032;&#38395;&#32593;&#65292;&#21335;&#21326;&#26089;&#25253;&#21644;&#20013;&#22269;&#22659;&#20869;&#35768;&#22810;&#20986;&#29256;&#29289;&#19978;&#34987;&#25253;&#36947;&#12290;&#20182;&#36824;&#32463;&#24120;&#22312;IT&#34892;&#19994;&#21327;&#20250;&#20013;&#21457;&#34920;&#28436;&#35762;&#65292;&#24182;&#24050;&#33719;&#36992;&#20026;&#22312;&#26031;&#22374;&#31119;&#22823;&#23398;&#20271;&#20811;&#21033;&#20998;&#26657;&#21830;&#23398;&#38498;&#30340;&#23458;&#24231;&#25945;&#25480;&#12290; 

h3. About Silk Road Telecommunication www.srt.com.cn

Silk Road Telecommunication (SRT) has revitalized the telecom industry in China by bringing a high level of innovation, corporate customer services and commitment to quality previously absent from the Chinese market. SRT&#8217;s three main areas of focus (Mobile Corporate Services, Enhanced IDC Hosting Services, and Corporate IT Solutions), coupled with strong relationships with China&#8217;s major telecom carriers and government regulators, allow SRT to provide truly converged telecom value added services. Founded in 1999, SRT prides itself on its commitment to quality IT products and customer service, providing a one-stop solution for both foreign and domestic clients. 

&#20851;&#20110;Silk Road Telecommunication www.srt.com.cn 
&#21407;&#26469;&#20225;&#19994;&#30340;&#23458;&#25143;&#26381;&#21153;&#21644;&#36136;&#37327;&#25215;&#35834;&#33073;&#31163;&#20102;&#20013;&#22269;&#24066;&#22330;&#65292;&#32780;SRT&#26159;&#20013;&#22269;&#30005;&#20449;&#19994;&#19968;&#20010;&#39640;&#27700;&#24179;&#21019;&#26032;&#30340;&#20135;&#29289;&#12290;SRT&#26377;&#19977;&#20010;&#37325;&#28857;&#39046;&#22495;&#65288;&#31227;&#21160;&#20844;&#21496;&#26381;&#21153;&#65292;&#21152;&#24378;IDC&#30340;&#25176;&#31649;&#26381;&#21153;&#65292;&#20225;&#19994;IT&#35299;&#20915;&#26041;&#26696;&#65289;&#12290;&#19982;&#20013;&#22269;&#30340;&#20027;&#35201;&#30005;&#20449;&#36816;&#33829;&#21830;&#30340;&#32467;&#21512;&#20197;&#21450;&#21644;&#25919;&#24220;&#30417;&#31649;&#26426;&#26500;&#30340;&#24378;&#26377;&#21147;&#30340;&#20851;&#31995;&#65292;&#20351;SRT&#21487;&#20197;&#30495;&#27491;&#32858;&#28966;&#20110;&#30005;&#20449;&#22686;&#20540;&#26381;&#21153;&#12290;SRT&#25104;&#31435;&#20110;1999&#24180;&#65292;&#20197;&#20248;&#31168;&#30340;&#20135;&#21697;&#21644;&#23458;&#25143;&#26381;&#21153;&#36136;&#37327;&#20026;&#22269;&#22806;&#21644;&#22269;&#20869;&#23458;&#25143;&#25552;&#20379;&#19968;&#31449;&#24335;&#35299;&#20915;&#26041;&#26696;&#12290; 

&lt;/p&gt;
&lt;p&gt;
 
 
h3. Andrew Tang, CEO, Zero Global

As the founder and Chief Executive Officer of Zero Global, Mr. Tang is responsible for the company&#8217;s overall strategic positioning in the wireless software sector. Internationally acclaimed for his proven ability to manage the delivery of complex CRM software implementations for sophisticated corporate clients such as Compaq, Cisco Systems, Sun Microsystems, NASDAQ, Fidelity Investments and Hewlett Packard, Mr. Tang possesses the necessary industry experience as well as the entrepreneurial dexterity for the realization of the corporate mission.

&#20316;&#20026;Zero Global&#30340;&#21019;&#22987;&#20154;&#21450;&#39318;&#24109;&#25191;&#34892;&#23448;&#65292;&#21776;&#20808;&#29983;&#36127;&#36131;&#25972;&#20010;&#20844;&#21496;&#22312;&#26080;&#32447;&#36719;&#20214;&#39046;&#22495;&#30340;&#25112;&#30053;&#23450;&#20301;&#12290;&#22312;&#22269;&#38469;&#19978;&#65292;&#20182;&#31649;&#29702;&#20132;&#20184;&#22797;&#26434;CRM&#36719;&#20214;&#30340;&#23454;&#26045;&#24050;&#24471;&#21040;&#20102;&#24191;&#27867;&#35748;&#21487;&#65292;&#20225;&#19994;&#23458;&#25143;&#21253;&#25324;&#22914;&#24247;&#26575;&#65292;&#24605;&#31185;&#31995;&#32479;&#20844;&#21496;&#65292;&#22826;&#38451;&#24494;&#31995;&#32479;&#65292;&#37027;&#26031;&#36798;&#20811;&#65292;&#23500;&#36798;&#25237;&#36164;&#21644;&#24800;&#26222;&#12290;&#21776;&#20808;&#29983;&#19981;&#20165;&#25317;&#26377;&#20016;&#23500;&#30340;&#19987;&#19994;&#33021;&#21147;&#21516;&#26102;&#25317;&#26377;&#20225;&#19994;&#23478;&#30340;&#25265;&#36127;&#21644;&#25935;&#38160;&#12290; 

Prior to Zero Global, Mr. Tang held diverse executive and consultant roles at various technology firms including Accenture (formerly Andersen Consulting), where he was an original member of the Technology Competency Group within the CRM Practice. Mr. Tang holds a B.S. in Business Administration with emphasis in Management Information Systems from California State University, Long Beach (CSULB). He is a member of Microsoft Mobility Developer Advisory Council as well as International Who&#8217;s Who in Technology. 


h3. About Zero Global &#8211; www.zeroglobal.com 

Zero Global, Inc. focuses on the design, development and deployment of wireless enterprise software. Founded in 2000 in the United States, the company currently operates in Shanghai, Beijing and Guangzhou. Key clients include Fortune 500 companies in the automotive, manufacturing, pharmaceutical, consumer packaged goods, telecom and insurance sectors. Key alliances include Microsoft, Oracle and China Mobile.

&#20851;&#20110;Zero Global &#8211; www.zeroglobal.com 
Zero Global &#26377;&#38480;&#20844;&#21496;,&#20027;&#35201;&#20174;&#20107;&#36719;&#20214;&#35774;&#35745;&#65292;&#24320;&#21457;&#20197;&#21450;&#26080;&#32447;&#36719;&#20214;&#30340;&#37096;&#32626;,&#35813;&#20844;&#21496;&#20110;2000&#24180;&#22312;&#32654;&#22269;&#25104;&#31435;,
&#30446;&#21069;&#20027;&#35201;&#22312;&#19978;&#28023;&#65292;&#21271;&#20140;&#21644;&#24191;&#19996;&#36816;&#33829;&#65292;&#20027;&#35201;&#30340;&#23458;&#25143;&#21253;&#25324;&#22312;&#27773;&#36710;&#65292;&#21046;&#36896;&#19994;&#65292;&#21046;&#33647;&#65292;&#24555;&#36895;&#28040;&#36153;&#21697;&#65292;&#30005;&#20449;&#20197;&#21450;&#20445;&#38505;&#34892;&#19994;&#30340;500&#24378;&#20225;&#19994;&#12290;&#20027;&#35201;&#30340;&#21512;&#20316;&#20249;&#20276;&#21253;&#25324;Microsoft, Oracle and China Mobile. 

&lt;/p&gt;
&lt;p&gt;
 
h3. Sandy Tian Yi, CEO, Babeeta

Sandy was a correlation Trader in DB London before her return to China. She was a management consultant in McKinsey Beijing Office before her entrepreneurship. Sandy has a Ph.D from MU and a MBA from MIT Sloan Management School.

Sandy&#22238;&#22269;&#21069;&#22312;&#20262;&#25958;DB&#26159;&#19968;&#20301;&#22806;&#36152;&#21592;&#65294;&#22312;&#25104;&#20026;&#20225;&#19994;&#23478;&#20197;&#21069;, &#22905;&#26159;McKinsey&#21271;&#20140;&#21150;&#20107;&#22788;&#30340;&#19968;&#20301;&#31649;&#29702;&#39038;&#38382;&#12290;&#22905;&#25317;&#26377;&#65325;&#65333;&#30340;&#21746;&#23398;&#21338;&#22763;&#23398;&#20301;&#65292;MIT Sloan &#31649;&#29702;&#23398;&#38498;&#30340;&#24037;&#21830;&#31649;&#29702;&#30805;&#22763;&#23398;&#20301;&#12290; 

h3. About Babeeta&#8211; www.babeeta.com 

Babeeta, founded in 2006 in Beijing, is the leading provider of individual push mail service in China. As a consumer push mail brand, Shangmail takes the No.1 position in China and now supports over 800 different types of mainstream cell phones worldwide (Symbian, Windows, Palm, Java, Brew&#8230;). Babeeta has cooperated with all the major internet portals, such as Sina, Tom and Tencent. 

&#20851;&#20110;Babeeta&#8211;www.babeeta.com
Babeeta&#20110;2006&#24180;&#21019;&#24314;&#20110;&#21271;&#20140;&#65292;&#26159;&#20013;&#22269;&#20010;&#20154;push mail&#26381;&#21153;&#30340;&#20027;&#35201;&#20379;&#24212;&#21830;&#12290;&#20570;&#20026;&#19968;&#20010;push mail &#21697;&#29260;&#65292;Shangmail&#22312;&#22269;&#20869;&#22788;&#20110;&#39046;&#20808;&#22320;&#20301;&#65292;&#25903;&#25345;&#19990;&#30028;&#33539;&#22260;800&#22810;&#31181;&#19981;&#21516;&#22411;&#21495;&#30340;&#20027;&#27969;&#25163;&#26426;&#65288;Symbian, Windows, Palm, Java, Brew&#8230;) &#12290;Babeeta&#24050;&#32463;&#19982;&#20687;Sina, Tom and Tencent&#31561;&#36825;&#26679;&#30340;&#20027;&#35201;&#32593;&#32476;&#20844;&#21496;&#21512;&#20316;&#65294;</description>
    <id type="integer">14</id>
    <location>Kathleen's 5 Restaurant and Bar</location>
    <occurs-at type="datetime">2008-03-17T03:10:00-05:00</occurs-at>
    <published type="boolean">true</published>
    <title>Mobile Entreprise and Push Mail Services</title>
    <updated-at type="datetime">2008-04-30T03:10:05-05:00</updated-at>
    <updated-by type="integer">#&lt;User:0xb626c314&gt;</updated-by>
  </event>
  <event>
    <created-at type="datetime">2008-03-16T10:30:08-05:00</created-at>
    <created-by type="integer">#&lt;User:0xb6210ac8&gt;</created-by>
    <description>!/files/mobilevideo%20image.gif!

&lt;/hr&gt;
&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5179741911527015409%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;
 
&lt;p&gt;
&lt;/p&gt;

While companies like Tudou (and other web video download and PtoP services) proudly claim they have more downloads (in minutes) than Youtube, the situation in mobile is more sketchy. Slow bandwidth, regulation and IPR are the three main issues clogging growth. Yet new players have emerged, such as Dragon New Media, 3G.cn, ivision China, Green Tomato, Streamezzo etc coming from different angles, such as TV broadcast, video or streaming multimedia content businesses. Recent regulation from MII/SARFT regulating video download may also heavily influence this industry soon. 

h3. Take aways from the evening:

- Our two speakers, Wu Chunlei CEO of Dragon New Media, and Mike Lee, GM China of Streamezzo, walked us through live mobile TV services they launched in China (Dragon New Media) and elsewhere in Asia and Europe (Streamezzo).
- On the pure technical side, mobile TV services have already been launched in China, mostly through GPRS/Edge by Dragon New Media and a few other mobile players (sometimes unofficially in the latter case)
- Using a more adequate bearer, some portable multimedia players and local brands of phones can also be found using TMMB technology and broadcasting TV. It is however clear that, from a standards perspective, CMMB (SARFT advocated standard) will prevail as the official mobile TV standard. With 3G coming along, we also expect to see 3G-based mobile TV and streaming services. The big question is: how will these services be packaged and to which extend will China Mobile and other mobile operators support it, considering the heavy strain on the network. 
- Regarding the Dec 17, 2007 joint regulation from MII/SARFT stating that video download services must from now on be state-controlled, it is aimed at both Internet and Mobile Internet content providers. Video download / streaming content providers will have to be in majority owned by a state-owned company. 
- From Chunlei&#8217;s perspective, the Chinese proverb &#8220;if the order comes from the top, solutions come from the bottom&#8221; to illustrate the fact these content providers falling under the new legislation rules will find solutions to accommodate the present situation. Chunlei e highlighted the fact that Dragon New Media, as a state owned company itself, had not been approached.

&lt;/hr&gt; 

&lt;/p&gt; 
&lt;p&gt;
h3. Click here to download the 2 speakers's presentations:

Dragon New Media "Dragon New Media Management Presentation.pdf":/files/Dragon%20New%20Media%20Management%20Presentation.pdf

Streamezzo "Streamezzo Mobilemonday Shanghai 2008-Jan-28.pdf":/files/Streamezzo%20Mobilemonday%20Shanghai%202008-Jan-28.pdf

&lt;/p&gt; 

&lt;p&gt;

Our speakers:


h3. Wu Chunlei, Chief Exectutive Officer, Shanghai Dragon New Media Co., Ltd (Dragon New Media).

Mr. Wu has 13 years of work experience in domestic and North American telecommunication, data communication&#65533;&#65533; cable networking and new media industry. He was Director of Strategic Accounts, Connected Home Solution, Motorola (China), Inc. before joining Dragon New Media. He once served China Hewlett-Packard, Inc., AsiaInfo Technologies (China), Inc. and Nortel Networks, Inc., holding important positions in the area of management, sales, marketing and project management. Mr. Wu got Master Degree of Engineering from Beijing University of Posts &amp; Telecommunications in 1995. In 2004, he was awarded International Executive MBA Degree from Rutgers School, State University of New Jersey.

h3. About Dragon New Media www.dragonnewmedia.cn 

Shanghai Dragon New Media Co. Ltd. is a daughter company of Shanghai Media Group. Its business focuses on wireless interactive services via mobile networks. It is the first license-holder of mobile TV in China and the first who has launched commercial service of mobile TV in China. Dragon New Media is the market-leader in this area. It also provides traditional media-based SP services 

&lt;/p&gt;
&lt;p&gt;

h3. Mike Lee, China Country Manager, Streamezzo Group

Mike has over 10 years working experience in embedded market, including 5 years in Moible Industry. He was BD Director for iaSolution in 2003, where he helped the rapid growth of the business in China and enjoyed the aquiresition by Aplix in 2004. Before joining Streamezzo in late 2006, he was Sales Director of Esmertec China where he helped the J2ME products promotion in the Mobile and embedded market. He has a Bachelor degree in Computer Science from University of Beijing Institute of Technology.

h3. About Streamezzo &#8211; www.streamezzo.com

The Streamezzo Group develops rich media mobile services for telecom operators, broadcasters, media companies, content providers and service providers. We understand the lifestyle choices your customers are going to make, and we have the technology and services you need&#8211; mobile TV, music and multimedia, mobile portals, micro sites, etc. &#8211; to stay one step ahead of them. The Streamezzo Group also designs and develops compelling, intuitive user interfaces for mobile device manufacturers.</description>
    <id type="integer">13</id>
    <location>Kathleen's 5 Restaurant and Bar</location>
    <occurs-at type="datetime">2008-01-28T19:00:00-06:00</occurs-at>
    <published type="boolean">true</published>
    <title>Mobile TV and Streaming</title>
    <updated-at type="datetime">2008-03-20T04:00:29-05:00</updated-at>
    <updated-by type="integer">#&lt;User:0xb620cae0&gt;</updated-by>
  </event>
  <event>
    <created-at type="datetime">2008-03-16T09:33:43-05:00</created-at>
    <created-by type="integer">#&lt;User:0xb61cf1f4&gt;</created-by>
    <description>!/files/momopix3.jpg!


&lt;p&gt;&amp;nbsp;&lt;/p&gt;

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&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;hr/&gt;

Our keynote speaker tonight:

Click here to download Unbounded Learning's presentation:
"UBL Mobilemonday Shanghai Presentation 20071220.pdf":/files/UBL%20Mobilemonday%20Shanghai%20Presentation%2020071220.pdf

h3. Wilson Cheng, Ph.D., Founder &amp; CEO, Unbounded Learning Inc

Wilson has a long list of corporate and technology experience with both start-up and major multi-national organizations. He was an senior Manager for Oracle working on Oracle 8i replication suite performance with Amazon.com, where he help Amazon.com build the personalized purchasing, a technology now apply to UBL. He is also a former Senior Executive at Versant and the Managing Director of Versant India, Wilson completed five merger and acquisitions with an annual budget of US$8Million.Wilson also served as an adjunct professor for Department of Computer Science, San Francisco State University and was a lecturer of RMIT University, Australia. He has a Ph.D. in Computer Science from University of Queensland, Australia.

h3. About Unbounded Learning Inc http://www.ublearning.com/
 
Unbounded Learning Inc. (&#8220;UBL&#8221;) markets learning services through its mobile educational hub. UBL has built a powerful yet flexible software platform that delivers text, audio, and multimedia content to mobile phones as well as other mobile devices. The company has strategic partnerships with major leading content (e.g. FLTRP, Thomson Learning, Macmillan) and mobile service providers around the world to deliver the best possible mobile education and edutainment materials to its customers. UBL has become the leading provider of mobile English learning and edutainment (educational entertainment) with over 1 million subscribers since its first service launched in December 2006.  

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

Our other guest speakers:

h3. M. Steve Wiliams, Co-Founder, Praxis Language Ltd

Steve has a background in education and entrepreneurship, and is a co-founder of Praxis Language Ltd. He is also a director of Kai En Language Training Center (a Shanghai-based chain of language schools), and On Demand Training Ltd (a mobile learning specialist).

About Praxis Language Ltd http://praxislanguage.com
 
Praxis Language uses social web technologies to craft language-learning services designed around the needs of students when, where, and how they prefer to study. Services include ChinesePod.com, SpanishPod.com, and 88Groups.com. 

&lt;hr/&gt;

h3. M. Joe Constanty, Co-founder and business development director of LexDex.com

Joe Constanty has been in the Greater China region since 2000. As the co-founder of Tangential Consulting Company, Joe specializes in business development management and capital advisement. Joe is also the co-founder and business development director of LexDex.com, a project under the Tangential Group. 

About LexDex http://www.lexdex.com
 
LexDex is a provider of mobile phone and online study tools customized to students&#8217; textbooks. LexDex is made possible by working in partnership with several educational publishers, universities and private schools throughout the world as well as mobile carriers. LexDex enables students to dynamically create applications based upon a patented API system. While LexDex is currently focused on languages, it will quickly expand to additional subjects in the short-term future, as well as opening up its platform for outside developers and publishers. LexDex will launch its Beta version on January 1, 2008  </description>
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    <occurs-at type="datetime">2007-12-10T09:20:00-06:00</occurs-at>
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    <title>Mobile Education</title>
    <updated-at type="datetime">2008-03-20T04:06:36-05:00</updated-at>
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  </event>
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    <description>h2. New Media in Mobile Marketing: from Bluetooth and photo-frames to 2D barcodes &#8211; who will prevail?

!/files/panel_BT.gif!

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5129561921035295297%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

We have assembled the best in the industry this time again to cut through the hype and tell us what will really prevail. Presentations can be downloaded here:
Pioco "Mobilemonday_Shanghai_Pioco.pdf":/files/Mobilemonday_Shanghai_Pioco.pdf
MyClick "Mobilemonday Shanghai myclick 20071105.pdf":/files/Mobilemonday%20Shanghai%20myclick%2020071105.pdf
GMedia "Mobilemonday-Gmedia.pdf":/files/Mobilemonday-Gmedia.pdf
Scanbuy "Mobilemonday Shanghai Scanbuy 20071105-b.pdf":/files/Mobilemonday%20Shanghai%20Scanbuy%2020071105-b.pdf

h3. Ray Guo, Co-founder and CMO of Pioco Telecommunications

Ray has started the learning, practice and application of digital marketing techniques since the beginning of his professional studies in McGill University. Major in Marketing and being involved in varies commercial multimedia projects and also personal connections has given access to the Chinese digital communication market. After his one year contribution as database analyst and marketing executive to one of the largest online gambling site in China, Ray began his advertising career in one of China&#8217;s most influential local digital advertising agency &#8211; Energy Source. In the beginning of 2006, Ray partnered with Steve Chao and formed the current company &#8211; Pioco Telecommunications in Shanghai. Pioco is now the leading Bluetooth proximity marketing provider in China. Under the direction of Ray, Pioco Telecommunications&#8217; flagship product &#8211; BlueAiring has served several Fortune 500 brands and is slowly forming into the world&#8217;s first Bluetooth media.

h3. About "Pioco Telecommunications":http://www.pioco.com

Pioco is the leading proximity media company in China. Based in Shanghai, one of the most dynamic and vibrant cities in the country, we are at the heart of a rapidly developing, high-technology mobile advertising market. We use cutting edge technology to provide innovative and creative marketing solutions. We believe that the current technological developments in wireless communication can be effectively utilized to enter the currently unexploited and rapidly expanding mobile market. With our proprietary BlueAiring broadcasting systems we are capable of bringing advertising directly to the millions of mobile phone users across the globe. We can provide users not just with advertising but with a whole range of services. We have taken market to a new level, offering the functions and possibilities that the young, technologically aware generation of phone users need. And with offices due to open shortly across several continents, Pioco is well set to become a world leader in this domain.

h3. Charles Yin, Partner and Executive Vice President of MyClick Media Limited

Charles Yin is Partner and Executive Vice President of MyClick Media Limited, the world&#8217;s leading mobile imaging and cross media solutions provider with award-winning software and patented technology platform. With 20 years of professional experiences in the US, China, Japan and Singapore, Mr. Yin has accumulated vast global management, marketing and operations expertise. Mr. Yin has spent 11 years with Fuji Xerox, the world's leading digital imaging and printing company, where he held a variety of senior management, operations, sales and marketing roles. Most recently, Mr. Yin served as General Manager and CMO in China and Singapore. Mr. Yin is widely regarded as the authority of digital imaging and brand transformation in China and Asia. Before joining Fuji Xerox, Mr. Yin served for nearly a decade as Managing Partner and Vice President at New York and Tokyo based marketing consultancies, where he was responsible for developing successful market entry and distribution strategies for globally recognized brands in Telecommunications, FMCG and Luxury Goods sectors.

h3. About "Myclick":http://www.myclick.hk

MyClick is a global pioneer of mobile imaging and cross media solutions with patented platform and award-winning software offerings. MyClick enables a mobile user to take photo of an image on all media forms and instantly find out the messages behind the image. MyClick was named Top 20 Most Innovative Enterprise in China for 2006 and won Asia Pacific ICT Award for 2006. MyClick, a mobile, Internet and media convergence platform, utilizes photo matching, digital content and customer relationship management systems to empower companies and organizations to engage and interact with mobile users anytime, anywhere.


h3. M. Wei Shen, CEO, GMedia Corporation

Wei Shen is the co-founder and CEO of Gmedia Corporation, the leader in mobile barcode in China. Alliance with mobile carrier in platform level, Gmedia operates the mobile barcode service in China market. Mr. Shen was the former co-founder and president of eNet, a leading vertical portal in IT industry. Also he was the former co-founder and chief editor of China Internet weekly magazine, a leading print magazine in Internet sector. Mr. Shen has more than 8 years of experiences in media advertising and 6 years of experiences in interactive marketing. Mr. Shen was graduated from Tsinghua University in 1985

h3. About "Gmedia":http://www.gmedia.cn

Gmedia was established in 2004 focusing on cross media platform powered by mobile barcode. As the first mover and leader in mobile 2D barcode in China, Gmedia has signed up strategic cooperation with China Mobile in mobile barcode platform and services. Gmedia establishes nation wide marketing channel for 2D barcode while China Mobile enables the decoder software installed in the mobile phone. Holding 10 pending patents in mobile barcode technologies, Gmedia pioneers the cross media innovations in mobile marketing. Our clients include brands, advertisers and SMEs who use the 2D barcode in their print ad, product, packaging, outdoor, business card, etc to interact with customers via mobile internet. Gmedia was awarded &#8220;Red Herring Asia 100&#8221; in 2006, and also awarded &#8220;2007 Cool Company of the Year in China&#8221; by Fortune Magazine.

h3. M. Didier Frantz, Managing Director, Scanbuy China.

Didier Frantz is a co-founder of Scanbuy where he has been serving for over 6 years as COO and CFO while developing and managing key partnerships and customer relationships. In 2007, Didier relocated to Shanghai where he is developing regional operations for the company. Didier is also the inventor of several patents relative to barcodes in the mobile commerce industry. Prior to Scanbuy, Didier worked for the Societe Generale (SocGen) in Paris, where he conducted as a senior consultant management and organization audits. Didier graduated from HEC, the leading business school in France

h3. About "Scanbuy":http://www.scanbuy.com

Scanbuy is a leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. Scanbuy's 2D barcode capture technology is revolutionizing the way media companies, marketers, handset manufacturers and carriers around the world provide information and services to consumers on their mobile phones. Founded in New York in 2000, Scanbuy has a strong and growing intellectual property base and was highlighted as a Fortune's 25 breakout company and honored as one of Red Herring's 100 most innovative companies. Scanbuy operates in North and Latin America, Europe and established in 2007 a subsidiary in Shanghai to primarily service the Greater China market.


&lt;p&gt;&amp;nbsp;&lt;/p&gt;

Event starts at 7 pm on November 5th, 2007 (networking, followed by presentations at 7.30 pm sharp and panel at 8pm). We will charge a nominal fee of RMB 50 for the event to cover for some of the expenses. This fee includes 2 alcoholic drinks and canap&#233;s/finger food.

Venue: Kathleen&#8217;s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at "here":http://www.kathleens5.com.cn


&lt;br clear="right"/&gt;

Our special sponsor for the event:

h3. GSMA Mobile Asia Congress (formerly 3GSM World Congress Asia)- November 12-15th 2007.

!/files/Mac07_Header_052407-cropped.jpg!:http://www.mobileasiacongress.com/

GSMA Mobile Asia Congress is the sister event to Mobile World Congress, Barcelona, the largest, most significant and most successful global mobile event in the world. An estimated 52,000 visitors gathered in Barcelona at this year's Congress to do business, to discuss the hottest trends in the mobile communications industry, and to participate in its future.

Mobile Asia Congress 2007 builds on the momentum of Barcelona, presenting a myriad of opportunities for mobile professionals and innovators from operators, value-added service providers, and equipment and device manufacturers from across Asia and around the world.

GSMA is sponsoring the November 5th Mobile Monday Event giving you an opportunity to learn more about the congress and register for attendance.

Connect with the Mobile Future at GSMA Mobile Asia Congress.

Learn more at http://www.mobileasiacongress.com/ and www.gsmworld.com

The main Conference and Exhibition takes place 13-15th November. Monday 12th November is dedicated to Seminar and Member activities, such as the Mobile Innovation Programme 
!/files/mob_innov_prog_posi%20-small.jpg!:http://www.mobileinnovation.org

&lt;br clear="right"/&gt;

Our special Partner for the event:

h3. UpClose with Stephen Covey &#8211; 7 November 2007.

!/files/covey_emailbanner-smaller.jpg!:http://www.redcarpetpresents.com


Dr. Stephen Covey, bestselling author of The 7 Habits of Highly Effective People, will be live &amp; in person in Shanghai on November 7 from 9:00am &#8211; 4:00pm to deliver his seminar on Leadership Greatness teaching you how to unleash the talent and capability of your team. Mobile Monday members receive a discounted rate of RMB 5,000 to attend this event.

For more info &amp; to book please visit RedCarpet "website":http://www.redcarpetpresents.com


&lt;br clear="right"/&gt;

h3. Mobility World Congress &#8211;
3-6 December 2007, Hong Kong Convention &amp; Exhibition Centre.

!/files/mwce_logo_cmyk-small.jpg!:http://www.MobilityWorldCongress.com


The Mobility World Congress is Asia&#8217;s premier conference for the mobile and wireless communities.  Four days, 160+ speakers, 1500 delegates and 50 exhibiting companies.  Over 60 operators have confirmed to speak at this ground-breaking event, the most operators at an Asian telecoms conference in 2007.  Major technologies to be covered include DMB, DVB-H, EV-DO, HSPA, LTE, NGN/NGMN, TD-SCDMA, NFC, UMB and WiMAX. 

The event features 2 afternoons of keynote sessions, 6 congress tracks, 3 co-located events, 2 special interest seminars and 6 technology workshops.  For more information please visit www.MobilityWorldCongress.com.  Alternatively download the congress brochure at www.MobilityWorldCongress.com/confbrochure.


&lt;br clear="right"/&gt;

h3. MEF LIVE 4-5 December 2007, Hong Kong Convention &amp; Exhibition Centre.

!/files/MEFLIVE_WEB_RGB_07.jpg!:http://www.meflive.com

MEF Live is the official event of MEF Asia. Attracting operators, content providers, aggregators and technology providers MEF LIVE will be THE Asian event for the mobile and media communities to come together. Featuring speakers from organizations such as China Entertainment Television, Electronic Arts, EMI Music, ITN, KTF, MTV, MySpace, PCCW, PT Indosat, SmarTone-Vodafone, Sony BMG Music Entertainment, Sony Television Pictures International, Star TV, Swisscom Mobile, Tata Teleservices, TeliaSonera, Vodafone, Warner Music and Yahoo! this promises to be THE forum in Asia for the mobile entertainment and content industries.

For more information on how you can get involved or to download the congress brochure please visit www.meflive.com.

&lt;br clear="right"/&gt;

h3. 2nd Annual Mobile Rules! Business Plan Competition!  - formerly known as the Web2Mobile Competition.

Track 1: Mobile Applications (including multiplayer/connected games, multimedia, enterprise and infotainment) &#8211; deadline: January 25th, 2008

Track 2: Mobile Business Plans (novel ideas that create new value within the mobile ecosystem) &#8211; deadline: November 16th, 2007
With one winner and two runners-up per category in Track One and one winner and two runners-up in Track Two, the competition prizes include Nokia devices, memberships of Nokia-owned developer communities,promotion of the winning application/plan through channels owned by Nokia or other competition sponsors and expert advice from Nokia specialists.  The five overall winners will also be offered the chance to develop a contract with one of the competition sponsors or a significant cash prize if no contract is awarded.

For more information, go to "www.mobilerules.org":http://www.mobilerules.org


&lt;p&gt;&amp;nbsp;&lt;/p&gt;

h3. "The impact of the Internet on social and economic life in a new urban ecosystem.

!/files/orange%20event%20-%20small.jpg!:http://sat.burb.tv/view/PROGRAM_WEB_2.0_-_OrangeLabs_Beijing

In web 2.0, business models are based on more and more self-tailored and collaborative services. The changing status of the user reshapes the relationship between people and within communities, and innovative services revolutionize everyone's experience of urban spaces.

The social science research team of Orange Labs Beijing invites you to an international seminar to explore the consequences of this phenomenon in the special context of China from a new angle. It will be an open and dynamic platform for scholars, entrepreneurs and bloggers to discuss about future opportunities! Please visit the wiki and do not forget to sign up at "here":http://sat.burb.tv/view/PROGRAM_WEB_2.0_-_OrangeLabs_Beijing</description>
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  </event>
  <event>
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    <description>!/files/pda.gif!


With the expected and massive arrival of GPS-enabled mobile phones and PMP (Portable Multimedia Players) and in-vehicle navigation devices in the Chinese market, location-based services is set to take off in the coming few months. 

&lt;br clear="right"/&gt;


&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5114154431050129265%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;br clear="right"/&gt;

Though we are still unclear on how much money is to be made in this market, our expert speakers gave us a few ideas ahead:

h3. Device, Device, Device!

According to Kirvan Pierson, this is where the money is. And he is not alone. Destinator also relies on device-embedded applications, currently available on PND (Personal Navigation Devices), PDAs and now cell phones. There are
300 PND manufacturers in China, and the bulk currently supplies to 77Mil vehicles in use, growing at 16% CAGR through 2011. This is where growth will be sustained in the coming few years. 

h3. Network-based applications will be slow to pick due to China Mobile and China Unicom speed (or lack therefore) in making the technology easily available to MVAS providers. 

h3. Connected applications (embedded in device, but refreshed real-time) will prevail. Maps are a perfect example. GPS-enabled devices will become mainstream (USD 5 only for a chipset currently).

h3. Pure LBS will be restricted to niches (police, emergencies etc). MTI showed that building a business on LBS only and customized devices for elderly, handicapped people or kids is possible. Niche specialization should be key to success here. 

For more, download presentations here:

Kirvan Pierson, Managing Director, XLocate. "HERE":/files/Mobilemonday%20Shanghai%20LBS%20-%20Xlocate-%20Sept%2024,%202007.pdf

Silas Zhou, Sr Business Development Manager, Asia-Pacific, Destinator Technologies - "HERE":/files/Mobilemonday%20Shanghai%20LBS%20-%20Sept%2024,%202007%20-%20Destinator%20-%20public.pdf

Tony Zhao, CEO, MTI - "HERE":/files/Mobilemonday%20Shanghai%20LBS%20-%20MTI%20-%20Sept%2024,%202007.pdf

Jeff Lin, CEO China, GyPSii - "HERE":/files/Mobilemonday%20Shanghai%20LBS%20-%20GyPSii%20-%20Sept%2024,%202007.pdf

More news this month:

- Finland Innovation Agency (Tekes) aggressively promoting its location-enabled companies in China.
&lt;br clear="right"/&gt;
- Innosonic launching officially with several Chinese partners its videotones.
&lt;br clear="right"/&gt;
- New Widsets and industry recognition.
&lt;br clear="right"/&gt;
- Last days to submit your gaming topic to Nokia Mobile Rules 2008
&lt;br clear="right"/&gt;
- Last chance to be selected for the Mobile Innovation Award s to be presented at the GSMA Asia World Congress in Macau in November &lt;br clear="right"/&gt;

Download all these updates "HERE":/files/Mobilemonday%20Shanghai%20intro%20-%20LBS%20-%20Sept%2024,%202007.pdf

&lt;br clear="right"/&gt;
More about our speakers

&lt;br clear="right"/&gt;

h3. Jeff Lin, Managing Director, GyPSii China (excused)

Jeff Lin is a seasoned executive with more than 15 years of experience in telecommunication, navigation, digital content and LBS. Mr. Lin is the Managing Director of GyPSii China, its geo-location software technology that connects people to people, and people to places with new and exciting social community and location specific content and services. Prior to joining GyPSii, Mr. Lin was the General Manager of NAV2, the NAVTEQ Joint Venture in China, where Mr. Lin was responsible for building the business and led NAVTEQ&#8217;s entry into China. Prior to joining NAVTEQ, Mr. Lin has also held number of senior management positions at Tellabs, a global telecommunication equipment manufacturer and was part of the founding team at Dantis, a next generation hosting service provider that raised over $100M USD from tier one venture investors. 

h3. About GyPSii 

!/files/gypsii.gif!

GyPSii is the consumer application for mobile, web &amp; Internet connected devices. GyPSii allows users to share their real life experiences in the virtual world using mobile devices and the web. It is a social networking, search &amp; location based suite of integrated mobile and web applications - for users to share, view &amp; upload pictures, video, text and POI (points of interest) with a Geo-location - place and track each other in their select communities. Find people and places, points of interest, map and navigate to them all. A seamless mobile &amp; web experience built on the convergence of locations based services, social networking, mobile &amp; web 2.0 technologies, agnostic access across devices and networks. For further information, please visit "www.gypsii.com":http://www.gypsii.com 

&lt;br clear="right"/&gt;

h3. M. Silas Zhou, Sr Business Development Manager, Asia-Pacific, Destinator Technologies

Silas Zhou joined Destinator Technologies in 2005 as its Sr. Business Development Manager, responsible for strategic ecosystem management between APAC location based service (LBS) device venders and their overseas distribution channels. Prior to Destinator, Silas had been a product manager for Spirent Communications for over 5 years. With that position, Silas managed the lifecycles of telecom network performance analysis product lines, as well as represented the company at International Telecom Union (ITU), a telecom standardization organization under the United Nations. Earlier in his career, Silas was a system engineer with China Mobile for wireless system planning. Silas holds a Bachelor&#8217;s degree in Electronics Engineering. He is currently pursuing an EMBA degree with University of New Jersey (Rutgers). 

h3. About Destinator Technologies

!/files/logo_des.gif!

Destinator Technologies makes navigation easier for mobile people. The company develops navigation solutions for use on mobile devices such as dedicated navigation devices, mobile phones and PDA's. Important information in terms of location and destination is now available anytime, anywhere to suit the individual requirements of any user. 

Destinator Technologies cooperates with leading OEMs, hardware manufacturers and wireless vendors. Its highly customizable software makes it the partner of choice of many leading brands in the navigation market. Initially founded in 2003, Destinator Technologies is among the top software vendors on the global navigation market. The company has offices in USA, Canada, Germany, Israel, Taiwan and China. For further information, please visit "www.destinatortechnologies.com":http://www.destinatortechnologies.com

&lt;br clear="right"/&gt;

h3. Kirvan Pierson, Managing Director, XLOCATE, a consulting firm advising Navteq and SK Corporations.
 
Kirvan Pierson is currently engaged in management consulting for IT strategy, practice, and distribution, specializing in China and North Asia. Kirvan's background is primarily telecom, transportation logistics, and navigation/mapping systems, most recently advising global leader NAVTEQ on new business strategy. 

Kirvan has held consulting and management positions in the information technology industry for twenty years, in product development, product management, and sales channel management. 

Kirvan graduated from the University of Virginia with a BS in Electrical Engineering, worked in systems with a unit of British Aerospace, in software with United Parcel Service, and in business management with independent software vendor MapInfo Corporation.

For the last six years, Kirvan has been based in Beijing, managing the MapInfo business in Greater China and Korea, and engaged with IT consulting firm XLOCATE. 

&lt;br clear="right"/&gt;

h3. Tony Zhao, CEO, MTI

Over the last 2 years, MTI has been focusing on research and develop a MMX&#174; LBS platform with the latest LBS and wireless technology and apply it to a market of business  and consumer in China. 

MTI has developed a cell Capture&#174; technology and algorithm to catch roaming position without GPS and Carriers support. It has been used in the Stand-alone device, Kare&#174; and Smartcard&#174;, to support a LBS service in positions of vehicle, kid, senior, field-worker, valuable assets, even pets&#8230;

MTI has cooperated with local  wireless carriers including China Mobile and China Unicom for co-marketing Kare&#174; and Smartman&#174;. Currently MTI have more than 15000 users in Kare&#174; and Smartman&#174; service with their monthly payment.

More about "MTI":http://www.mti.com.cn

______________________________________________________________________


Event starts at 6.30pm on September 24th, 2007 (networking, followed by presentations at 7pm sharp and panel at 7.30pm). *We will be charging a small fee of RMB 50 to cover for the meal and drinks*, while we will continue looking for sponsors&#8217; help to make this event as inexpensive as possible.

Online registration is mandatory. If you encounter a problem with the online registration system, please notify us at info (at) mobilemondayshanghai.net. 

NEW VENUE: 
Moon River Diner, 68 Yuyao Lu, The New Factories, Building #1, &#20313;&#23002;&#36335;68&#21495;&#65292;&#21516;&#20048;&#22346;&#20869;&#65292;&#36817;&#35199;&#24247;&#36335; &#8211; tel: 52135106 


!/files/moon%20river%20diner%202%20smaller.gif!

&lt;br clear="right"/&gt;

&lt;hr/&gt;</description>
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    <occurs-at type="datetime">2007-09-24T06:30:00-05:00</occurs-at>
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    <title>Location-Based Services</title>
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&lt;hr/&gt;

Another Great event last night with an amazing turnout of almost 150 people from Shanghai, Beijing, Hong-Kong, Asia and the US, all converging to Mobilemonday after a day at GDC, the Mobile Developers' Conference held in Shanghai. Our friends from Nokia honored us with a strong presence, with over 20 people for Nokia alone! China Mobile Folks (the gaming team!) also came and shared some thoughts with us. 

Take away from the meeting:

- It is very difficult to meet marketing "windows" when you work with the Chinese market, where application time for the  China Mobile deck for example can go up to 6 months (marketing window = launching a licensed game before or in the same time as the movie for example).

- New business models will emerge, outside the operators' control (Glu launched a scratch card with Maxis in Malaysia on one of its recent launches), but for now, the classic SP-Operator relationship and billing still holds, and downloads (according to China Mobile) have been increasing steadily. 

- Contrary to what people might think, the timing to invest in mobile gaming in china is appropriate. Mobile gaming, outsourcing or selling to the local market, is poised to grow, especially with higher bandwidth available with 3G.

A special thanks to Robert Hayes, MD APAC of Glu, flying from Hong-Kong, and Petri Talala, VP at FutureMark, who flew from Finland. 

Congratulations, finally, to Philip Ma from HP and David Cao from Streamezzo who won the lucky draw tickets for the DeBono Conference on Sept 20, valued each over EUR 500 each.

Presentations can be downloaded here:
- Robert Hayes, MD Asia, Glue - "HERE":/files/Mobile%20Monday%202007.08.27%20-%20glu.pdf
- Petri Talala, VP FutureMark - "HERE":/files/Mobilemonday%20Shanghai%20Futuremark.pdf
- Ranjit Singh, CEO, Fugumobile - "HERE":/files/fugumobile_momo.zip

For the other announcements of this mobilemonday, download the presentation "HERE":/files/Mobilemonday%20Shanghai%20-%20Mobile%20Gaming%20intro%20-%20Aug%2027,%202007.pdf


&lt;br clear="right"/&gt;

&lt;hr/&gt;

In the wake of the Game Developers Conference &#8217;07 held from August 27th to 29th in Shanghai, Mobilemonday Shanghai aims at bringing a condensed of the latest gaming trends in China and elsewhere, from the advent of casual games sweeping the market, to the future of high-end games highly leveraging on 3D and broadband connection, we will also be addressing new business models (ad-funded games, an increasingly popular model in Asia) and Flash-based games, a new &#8220;menace&#8221; to traditional Java and Symbian gaming developers. Our keynote speakers: 


h3. Robert Hayes, Managing Director of Asia-Pacific, Glu

With deep financing, business development, and corporate governance experience, oversees Glu&#8217;s operations throughout . Hayes joined Glu Mobile from Sienna Ventures where he was integral in the deal that secured venture financing in Glu and actively managed the firm's investment in the company. Also while at Sienna Ventures, Hayes held director and observer positions with the boards of directors for Asset International, M7 Networks and Newport Opticom. Hayes has been focused on private equity and venture capital within the wireless communications industry since 1999 and has held posts at Beneventure Capital and SigmaBleyzer where he identified and managed investments for 's cable, wireless communications, information technology, commercial airline, and food industries. He has a B.A. in political science from of at and earned his Master of Business Administration in International Management from Thunderbird, The Garvin School of International Management.


h3. About "Glu":http://www.glu.com

Glu is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and the Ancient Empires franchise, and titles based on major brands from Atari, Harrah's, Hasbro, Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, California and has offices in London, Hong Kong, France, Germany and Brazil. Consumers can find high quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com. 


h3. Petri Talala, Vice President, Mobile Business, Futuremark Corp

Petri Talala is responsible for directing Futuremark&#8217;s global mobile business operations, maintaining a focus on sales and marketing of Futuremark&#8217;s Handheld Benchmark Development Programs, handheld benchmark products and promoting Futuremark services in the mobile sector including technology demos and performance analysis projects. Mr Talala joined Futuremark in 2006. Talala has a distinguished career in the IT and Telecom fields, holding a number of executive level positions and playing key roles building and developing businesses in those sectors. He has substantial experience in sales, marketing and business development honed from his successes at leading telecom companies in North America and Europe, including LM Ericsson and Tellabs Inc. 


h3. About "Futuremark":http://www.futuremark.com

Futuremark&#174; Corporation is the leading provider of system performance analysis software and services for cell phones, handhelds and PCs. Futuremark&#174; is known around the world for its benchmark products, including the 3DMark&#174; and PCMark&#174; Series, SPMark&#8482; and VGMark &#8482; (with more than 30 million copies distributed worldwide) and value-added services powered by a database of over 13 million real life benchmarking results.


h3. Ranjit Singh, CEO and Founder, Fugumobile

Ranjit is the CEO of Fugumobile Limited, a leading mobile marketing and gaming company headquarted in Shanghai and has a deep understanding of brand marketing, consumer entertainment and technology gained from over twelve years in the consumer, Internet and telecom industry. Prior to Fugumobile, Ranjit was instrumental in the set up of Mobile2win in China and headed marketing solutions and international services for Mobile2win globally, based out of Shanghai, prior to the acquisition of its Chinese operations by Disney.
Ranjit has worked on approximately 200 mobile marketing campaigns for over 80 leading brands and has developed direct relationships with a large number of leading brands and agencies in China. 


h3. About "FuguMobile":http://www.fugumobile.com

Based in Shanghai, with development teams in Shanghai and Mumbai, Fugumobile is a leading developer and distributor of mobile games and applications as well as a full service mobile marketing agency executing rich media adver-gaming campaigns for consumer brands.
In addition, all Fugumobile games support its Enrapture Ad-Serving &#8482; platform as well as its proprietary mobile tournament platform. 


______________________________________________________________________


Event starts at 6.30pm on August 27th, 2007 (networking, followed by presentations at 7pm sharp and panel at 7.30pm), and is FREE. Online registration is mandatory. If you encounter a problem with the online registration system, please notify us at info (at) mobilemondayshanghai.net. 

NEW VENUE:

Moon River Diner, 68 Yuyao Lu, The New Factories, Building #1, &#20313;&#23002;&#36335;68&#21495;&#65292;&#21516;&#20048;&#22346;&#20869;&#65292;&#36817;&#35199;&#24247;&#36335;

!/files/moon%20river%20diner%202%20smaller.gif!


______________________________________________________________________


&lt;br clear="right"/&gt;

&lt;hr/&gt;

!/files/de%20bono%20emailbanner-75.jpg!:http://www.redcarpetpresents.com/upclosewith/debono/china/about.asp


h2. Red Carpet Presents: UpClose with Edward de Bono,  September 20 from 10am &#8211; 3pm

One of the world's leading experts in creative thinking and the pioneer of the concept of Lateral Thinking, Dr. Edward de Bono, will present an interactive one day seminar in Shanghai on 20 September. Dr. de Bono has been named one of the 250 people who have most influenced humanity and leading business journals have chosen him as one of the 20 visionaries alive today. Don&#8217;t miss this opportunity to learn from the guru himself!  Individual Seats from RMB 4,500.  For more information and to register &lt;b&gt; "click here":http://www.redcarpetpresents.com/upclosewith/debono/china/about.asp &lt;/b&gt; or phone 10 800 8521628 for China Netcom, 10 800 1521628 for China Telecom or email "angela.delecke@redcarpet.co.nz":angela.delecke@redcarpet.co.nz

&lt;h3&gt; Mobilemonday Shanghai guests will be invited to participate to a lucky draw during our next Mobile Gaming event (Aug 27th) to win 2 complimentary registrations for the UpClose event with Edward de Bono. &lt;/h3&gt;


&lt;br clear="right"/&gt;

&lt;hr/&gt;

h3. Our 10 &#8220;house rules&#8221; coming forward:

1. Friends, family and other animals not allowed. This is not a social gathering.

2. Moon River Diner has a great Happy Hours offer. We don't. Alcohol is limited, please drink moderately

3. No smoking please. Smoking kills. Smoking and dull presentations kill faster.

4. Silence is golden, except for the speakers. Please give them a chance to talk.

5. Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!).

6.  Don&#8217;t register if you know you won&#8217;t come or you are only 10% sure. You would end up taking someone else&#8217;s seat at the event. 

7. If you meet our sponsors from Tekes, FinChi or Widsets/Nokia don't forget to thank them. We need the money.

8. Carry enough name cards, you never know who you will meet (could launch your acting career).

9. Who knows, you might be our next speaker &#8211; come forward and introduce us your project and let&#8217;s fit it into one of next topics.

10. Lastly, don't piss Bruno off. He is a Frenchman! C'est la vie. 

&lt;/P&gt;</description>
    <id type="integer">9</id>
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    <published type="boolean">true</published>
    <title>Mobile Gaming</title>
    <updated-at type="datetime">2007-09-27T18:46:52-05:00</updated-at>
    <updated-by type="integer">#&lt;User:0xb60990b4&gt;</updated-by>
  </event>
  <event>
    <created-at type="datetime">2007-07-05T05:50:36-05:00</created-at>
    <created-by type="integer">#&lt;User:0xb60289e0&gt;</created-by>
    <description>&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5093889118993279857%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;br clear="right"/&gt;

&lt;hr/&gt;

*Download presentations:*

"Introduction":/files/Intro%20-%20Mobilemonday%20Shangha%20july%2016%202007%20-%20IM.pdf | "MSN":/files/Mobilemonday%20Shanghai_MSN_final.pdf | "Tencent":/files/MobileMondaySH_20070716%20tencent.pdf | "PICA":/files/PICA%20Mobile%20Monday%20SH%20-%2020070716%20-%20public.pdf

*Download event photos "here":http://picasaweb.google.com/shanghaimomo/MobilemondayShanghaiInstantMessaging20070716*

h2. Gateway to next generation social networks, user generated services and mobile advertising channels, with:

!/files/pica.gif!

&lt;ul&gt;
  &lt;li&gt;&lt;b&gt;M. Alex Liang, Founder and CEO&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;div style="float: left;"&gt;
!/files/Alex_Liang.gif!
&lt;/div&gt;

&lt;ul&gt;
  &lt;li&gt;15 years in Internet, VoIP, and telecom industry;&lt;/li&gt;
  &lt;li&gt;VP at Asia Netcom (HK) for global VAS and IP Voice, Head of sales for Greater China;&lt;/li&gt;
  &lt;li&gt;Managed 50 people in 12 countries with $60M+ revenue;&lt;/li&gt;
  &lt;li&gt;VP at 21Vianet (BJ), China&#8217;s #1 private IDC;&lt;/li&gt;
  &lt;li&gt;Director at iBasis (US), global #1 VoIP wholesaler;&lt;/li&gt;
  &lt;li&gt;MS from BJ University of Posts &amp; Telecom.&lt;/li&gt;
  &lt;li&gt;About PICA and MMIM &#8211; "http://www.pica.com":http://www.pica.com&lt;/li&gt;
&lt;/ul&gt;

MMIM Technologies, Inc. (MMIM) was established in September, 2004.  With innovative technologies in mobile multimedia communications, MMIM is positioned to becoming the leader in providing services across the mobile network and the Internet. Since the beginning of 2005, MMIM has offered the PICA (Personalized Information and Communication Assistant) product suits, including multimedia instant messaging (IM), chatting, blogging, and information services for the mobile users.  PICA provides its consumer customers with personalized mobile communications and information services, and provides its corporate customers with mobile group communications and business applicationsMMIM&#8216;s philosophy is &#8220;to create a fashionable mobile lifestyle through technology innovation and best user experience.&#8221; Since its establishment, the company has been growing very fast. In September 2005, MMIM was recognized by Red Herring as one of the &#8220;Asian Top 100&#8221; private companies.  In December 2005, MMIM closed its second round funding from IDGVC and BlueRun VC, which made its total investment to about US$10 million.  

MMIM has developed cooperation with mobile operators in China and internationally. It has joint efforts with handset manufactories and design houses, and the PICA software supports all mainstream mobile platforms, including SYMBIAN&#12289; WINDOWS MOBILE&#12289;LINUX&#12289;K-JAVA&#12289;and BREW.  MMIM has also aligned partnerships with many local and international content providers.

MMIM is on its way to becoming the leader in bridging the mobile network and the internet, and in providing applications across the converged platforms.


!/files/msn.gif!

&lt;ul&gt;
 &lt;li&gt;&lt;b&gt;M. Brad Chen, Product Marketing Manager, Wireless Mobile &#8211; Microsoft MSN&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;

Brad Chen joined Microsoft MSN China in January 2007 as product marketing manager for all mobile products and services under Windows Live and MSN brands. On this position, Brad is responsible for strategic planning, product feature/roadmap and monetization. Before that, Brad was working for Intel Corp. going through positions like technical marketing and Asia-pacific marcom manager for China and India. Earlier in his career, Brad was a solution consultant of Motorola China actively driving mobile commerce development in China. In 2003, he delivered China&#8217;s first K-Java based mobile-banking service with ICBC Shanghai branch.

Brad holds a bachelor degree of computing mathematics and is about to graduate from ENPC MBA in Paris this year.

&lt;b&gt;About Microsoft MSN (Shanghai MSN)&lt;/b&gt;

On April 8, 2005, Microsoft and Shanghai Alliance Investment Co.&#65292;Ltd. co-founded a joint venture, Shanghai MSN Network Communications Technology Co.&#65292;Ltd in Shanghai. The joint venture is dedicated to delivering the Microsoft Online Service Group&#8217;s various online services and software products under Microsoft&#8217;s two brands, MSN and Windows Live. Microsoft has the following facilities to support its MSN business in China: Windows Live Mobile China office in Shenzhen, Microsoft Search Technology Center (Beijing), Microsoft Windows Live Technology Center (Beijing and Shanghai), and Microsoft Advertising Technology Lab (Beijing).

With localized versions available globally in 42 markets and 21 languages, Microsoft MSN attracts more than 465 million unique users worldwide per month. While Windows Live Hotmail gains over 268 million accounts globally, more than 263 million people worldwide use Windows Live Messenger. Windows Live Spaces were opened by over 90 million people, with independent users exceeding 120 million and with monthly traffic of over 1.5 billion. In addition, the mobile versions of MSN, that are expected to break the boundaries of communications, are available in up to 32 countries and regions globally through 85 mobile operators.

At present, the Microsoft MSN China has integrated online services including portal website, search, instant messenger, e-mail, and personal spaces as well as mobile services. By the first quarter of 2007, Microsoft MSN&#8217;s businesses have won widespread favor from Chinese users and strong support from many local partners. The MSN China portal is accessed by over 50 million users with monthly traffic of over 220 million. Active users of Windows Live Messenger and Windows Live Hotmail reached 15 million and 9.6 million respectively in China. At the same time, as many as 9 million Chinese users have set up their own Windows Live Spaces. Microsoft MSN has been committed to developing and expanding its various businesses to provide better and more innovative online services and experiences.


!/files/QQ.gif!

&lt;ul&gt;
&lt;li&gt;&lt;b&gt; Alvin Yang, Director of Business Development, Wireless Business Unit &lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;


&lt;/b&gt;
&lt;br clear="right"/&gt;

&lt;hr/&gt;
Event starts at &lt;b&gt;6.30pm&lt;/b&gt; on &lt;b&gt;July 16, 2007&lt;/b&gt; (networking, followed by presentations at 7pm sharp and panel at 7.30pm), and is FREE. 

&lt;div style="centered"&gt;
&lt;img src="/files/moon.gif" width="550" height="137"/&gt;
&lt;/div&gt;

&lt;b&gt;

&lt;br clear="right"/&gt;

&lt;hr/&gt;

Our 10 &#8220;house rules&#8221; coming forward : &lt;/b&gt;

1. Friends, family and other animals not allowed. This is not a social gathering. 

2. Moon River Diner has a great Happy Hours offer. We don't. Alcohol is limited, please drink moderately 

3. No smoking please. Smoking kills. Smoking and dull presentations kill faster. 

4. Silence is golden, except for the speakers. Please give them a chance to talk. 

5. Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!). 

6.  Don&#8217;t register if you know you won&#8217;t come or you are only 10% sure. You would end up taking someone else&#8217;s seat at the event.  

7. If you meet our sponsors from Tekes, FinChi or Widsets/Nokia don't forget to thank them. We need the money. 

8. Carry enough name cards, you never know who you will meet (could launch your acting career)

9. Who knows, you might be our next speaker &#8211; come forward and introduce us your project and let&#8217;s fit it into one of next topics.

10. Lastly, don't piss Bruno off. He is a Frenchman! C'est la vie. </description>
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    <location>Moon River Diner</location>
    <occurs-at type="datetime">2007-07-16T18:30:00-05:00</occurs-at>
    <published type="boolean">true</published>
    <title>Mobile Instant Messaging</title>
    <updated-at type="datetime">2007-09-27T18:49:14-05:00</updated-at>
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  </event>
  <event>
    <created-at type="datetime">2007-06-07T05:06:17-05:00</created-at>
    <created-by type="integer">#&lt;User:0xb5fd15dc&gt;</created-by>
    <description>&lt;div class="centered"&gt;

!/files/banner_jun07.gif!

&lt;b&gt;Mobilemonday Shanghai tackles the issue on June 18, 2007&lt;/b&gt;

&lt;/div&gt;

&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5093890038116281681%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;br clear="right"/&gt;

&lt;hr/&gt;

*Download Presentations*

"Introduction by Bruno Bensaid":/files/Mobilemonday%20Shangha%20June%2018%202007%20intro.ppt

"Ms Jian Hu, Chief Finance Officer, EBT Mobile":/files/Mobilemonday%20Shanghai%20EBT%2020070618.pdf

"M. Henry Cheung, Regional Director, Consumer Electronics - Asia Pacific , The Walt Disney Company (Shanghai) Limited":/files/Mobilemonday%20Shanghai%20Disney%2018%20Jun%2007.pdf

"M. Pierre Asseo, CEO Asia, Modelabs Group":/files/Mobilemonday%20Shanghai%20Modelabs.pdf

*Download event photos "here":http://picasaweb.google.com/shanghaimomo/MobilemondayShanghaiBrandedHandsets20070618*

&lt;br clear="right"/&gt;

&lt;hr/&gt;

&lt;div style="float: right;"&gt;

!/files/june_top1.gif!

&lt;/div&gt;

On May 21, 2007, Vodafone launched its first "Vodafone-only branded ultra-low cost consumer handsets". In the same time, we have seen outside of China the emergence of a breed of co-branded handsets, such as the Motorazr Dolce &amp; Gabana, the LG Prada phone, Disney Mobile phones (etc), a trend fostered also by the emergence of MVNOs (Mobile Virtual Network Operator &#8211; Virgin Mobile is an example) across Europe and the US, and the need for greater differentiation from retail brands. So far, China and its 2 largest operators have only mildly caught up with the fever, offering only slight customization in a few selected handsets, and little or no &#8220;quality&#8221; accessories accompanying new branded phone concepts. Modelabs Group, an expert in the field of tailor-made mobile phones and accessories, along with Disney Consumer Products, which launched an MVNO in the US and branded handsets in many countries including China, and EBT Mobile, one of the largest mobile phone distributors in China, will help us assess how the local mobile phone market will evolve towards phone and accessories branding and differentiation, and when!

&lt;div&gt;
&lt;b&gt; M. Pierre Asseo, CEO Asia, Modelabs Group&lt;/b&gt;
&lt;/div&gt;

Pierre Asseo has been setting up and developing businesses in Asia for the past 15 years through his Company Asian Business Bridge. He is a co-founder and director of several wireless and internet ventures, such as Modelabs (Euronext- code "MDL"), In-Fusio Asia, Hi-Media China. 

&lt;b&gt;About Modelabs Group S.A.&lt;/b&gt;  &#8211; "www.modelabs.com":http://www.modelabs.com

&lt;div style="float: right;"&gt;
!/files/Modelabs.gif!
&lt;/div&gt;
  
ModeLabs Group designs tailor-made mobiles. As a player in the new generation mobile telephony ector (CDM - Customised Design Manufacturer), it designs, develops and distributes mobile telephones, accessories and services for operators, distributors and mass consumer brands in an integrated, flexible way. 

Thanks to its powerful mix of marketing expertise, cutting-edge technological know-how and flexible "fabless" organisation, ModeLabs Group responds to the growing need for Telecom market segmentation by offering consumer brands, MVNO operators and distributors the opportunity to create their own range of mobile phones, accessories and services. 

The ModeLabs Group is now expanding in the fast-growing "On demand" segment in the mobile phone market, starting from a solid position in telecom distribution established since 1996. ModeLabs Group is listed on the Euronext-Paris Eurolist (code "MDL"; ISIN code: FR0010060665). 



&lt;strong&gt;&#8226;M. Henry Cheung, Regional Director, Consumer Electronics - Asia Pacific , The Walt Disney Company (Shanghai) Limited&lt;/strong&gt;


Mr. Henry Cheung is the Regional Director of Disney Consumer Electronics &#8211; Asia Pacific based in Shanghai. Mr. Cheung has more than 25 years of diverse experiences in Telecommunication industry, in various roles at various multi-national companies, such as Yahoo, Motorola and Palm. 
Prior joining Disney in Nov 2006, Mr. Cheung served as Regional Business Development Director for Yahoo! Mobile in Asia Pacific. 
During his three years with Palm, Mr. Cheung as the Director of Wireless Business Unit for Asia Pacific took the lead in building Palm Treo smartphone and telco business throughout Asia Pacific region, and directly responsible for the P&amp;L of Palm Asia Pacific&#8217;s wireless business. 
Mr. Cheung served in various sales, product marketing, and business development capacities within Motorola between 1991 and 1998 in China, Hong Kong and Singapore operations.   


&lt;strong&gt;About Disney Consumer Products&lt;/strong&gt;

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, electronics and animation art.This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Stationery, Disney Home, Disney Food, Health &amp; Beauty, Disney Consumer Electronics, Disney Apparel, Accessories and Footwear and Disney Worldwide Publishing.


&lt;strong&gt;&#8226;Ms Jian Hu, Chief Finance Officer, EBT Mobile.&lt;/strong&gt;

Ms Hu works with EBT Mobile for more than 2 years, supervises the finance operation and investor relationships of EBT Group.  Prior to EBT, Ms Hu worked with British American Tobacco China Ltd. and Price Waterhouse CPA Firm. Ms. Hu received her master in MBA from the Warwick Business School in United Kingdom. She is the member of Chinese Institute of Certified Public Accountants and the Association of Chartered Accountants.

&lt;strong&gt;About EBT Mobile &#8211; "http://www.ebtmobile.com":http://www.ebtmobile.com &lt;/strong&gt;

&lt;div style="float: right;"&gt;
!/files/ebtmobile.gif!
&lt;/div&gt;

EBT Mobile is a professional provider and distributor of mobile products and services. It&#8217;s goal and mission statement?" EveryBody Talk!".  An AIM London Stock Exchange listed company (Ticker: EBT), EBT owns hundreds of stores in Eastern Region of China, working closely with leading service providers, hypermarkets and manufacturers in China.

&lt;br clear="right"/&gt;

&lt;hr/&gt;

Event starts at &lt;b&gt;6.30pm&lt;/b&gt; on June 18, 2007 (networking, followed by &lt;b&gt;presentations at 7pm sharp&lt;/b&gt;and panel at 7.30pm), and is &lt;u&gt;FREE&lt;/u&gt;. Online registration &lt;u&gt;is mandatory&lt;/u&gt;, click here to REGISTER. If you encounter a problem with the online registration system, please notify us at info (at) mobilemondayshanghai.net . 

Venue (same as usual): Kathleen&#8217;s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at http://www.kathleens5.com.cn

&lt;br clear="right"/&gt;

&lt;hr/&gt;

&lt;strong&gt;Our 10 &#8220;house rules&#8221; coming forward :&lt;/strong&gt;
 
1. Friends, family and other animals not allowed. This is not a social gathering. 

2. Kathleen 5 has a great Happy Hours offer. We don't. Alcohol is limited, please drink moderately 

3. No smoking please. Smoking kills. Smoking and dull presentations kill faster. 

4. Silence is golden, except for the speakers. Please give them a chance to talk. 

5. Please pre-register online. Seats are limited (literally!!) and so are free drinks coupons (more importantly!!). 

6.  Don&#8217;t register if you know you won&#8217;t come or you are only 10% sure. You would end up taking someone else&#8217;s seat at the event.  

7. If you meet our sponsors from Tekes, FinChi or Widsets/Nokia don't forget to thank them. We need the money. 

8. Carry enough name cards, you never know who you will meet (could launch your acting career)

9. Momo is an open community &#8211; Don&#8217;t hesitate to challenge our speakers and fuel the discussion. Besides, you might be our next speaker, so don&#8217;t hesitate to suggest your favorite topic, and let&#8217;s make it an event.

10. Lastly, don't piss Bruno off. He is a Frenchman! C'est la vie. 
</description>
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    <location>Kathleen's 5 restaurant and bar</location>
    <occurs-at type="datetime">2007-06-18T18:30:00-05:00</occurs-at>
    <published type="boolean">true</published>
    <title>Branded Handsets</title>
    <updated-at type="datetime">2007-09-27T18:53:03-05:00</updated-at>
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  <event>
    <created-at type="datetime">2007-07-10T09:17:34-05:00</created-at>
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    <description>&lt;div class="centered"&gt;
!/files/banner_apr07.gif!
&lt;/div&gt;

&lt;br clear="right"/&gt;

&lt;hr/&gt;

&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5093892769715482529%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;br clear="right"/&gt;

&lt;hr/&gt;

*Download Presentations*

"Gordon Tsang - Openwave":/files/Mobilemonday%20Shanghai%20openwave%2020070423%20-%20public.pdf

"Ding Gang - Widsets":/files/Mobilemonday%20Shanghai%20Widsets%20042307_v2%20-%20public.pdf

"Pierre-Andr&#233; Divisia - Opera":/files/momo%20Shanghai%20Opera%20-%2020070423%20-%20public.pdf

*Download event photos "here":http://picasaweb.google.com/shanghaimomo/MobilemondayShanghaiMobileBrowsing20070423*

&lt;br clear="right"/&gt;

&lt;hr/&gt;

&lt;b&gt;Mobilemonday Shanghai tackled the issue on April 23, 2007.&lt;/b&gt;

&lt;div style="float: right"&gt;
!/files/openwave-mobile_widgets.jpg!
&lt;/div&gt;

Over 450 Mil mobile subscribers in China, but how many really access internet content on their tiny phone screen?

Research shows than less than 10% do it regularly. Low bandwidth is the convenient culprit as 3G has yet to be deployed here, but what about user-friendliness, tailor-made content and simply readability for smaller screens? Microsoft Deepfish, Yahoo! Go 2.0, Nokia Widsets, Openwave Mobile Widgets, Opera Mini, ZenZui are a host of new solutions addressing the very needs, and for some provide an integrated user experience, encompassing mobile community, mobile RSS, search and other contents. 

Three key players, Nokia, Openwave and Opera, will help us understand how they have done it, what problems are still lingering, and how they finally hope to drive usage.

&lt;b&gt;&#8226;	Ding Gang (Mike), Widsets China Director, Nokia. &lt;/b&gt;

Mike joined Nokia Emerging Business Unit in 2004. Mike has 15 years IT/Telecom experience in China, US and Asia serving multinational companies Intel, HP and Nokia. Recently before joining Nokia, Mike worked in the VC industry in China

About Widsets &#8211; "www.widsets.com":http://www.widsets.com

&lt;div style="float: left"&gt;
!/files/widesets.gif!
&lt;/div&gt;

Widsets provides an easy and exciting way to access Web content and service from the mobile phones.
WidSets enables users to download mobile applications known as "widgets" -- from mobile versions 
of Wikipedia to news and hot online community topics -- to their mobile phones. Users can then access their selections through a single interface without having to launch each site directly. Besides, users could create their own widgets and share them with others.

About Nokia - "www.nokia.com":http://www.nokia.com 

&lt;div style="float: right"&gt;
!/files/nokia.gif!
&lt;/div&gt;

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.



&lt;b&gt;&#8226;	Gordon Tsang: Asia Pacific Area Vice President of Openwave&lt;/b&gt;
 
Gordon brings 17 years telecom knowledge to Openwave. Prior to joining Openwave he held the Regional Director&#8217;s position at Magic4 where he successfully helped to develop its mobile messaging business in the Asia Pacific region. Gordon assisted Zi Corporation to expand its text input solutions across APAC region. Openwave acquired Magic4 in July 2004 and Gordon became Asia Pacific Area Vice President of Openwave. Gordon focuses on the Client Software business of Openwave. Now there are already over 1 billion phones shipped with Openwave browser software.

About Openwave &#8211; "www.openwave.com":http://www.openwave.com

&lt;div style="float: left"&gt;
!/files/openwave.gif!
&lt;/div&gt;

Openwave Systems Inc. is the leading independent provider of software solutions that ignite mobility for the communications and media industries. Openwave empowers its customers to rapidly transform their business by sparking new revenue streams and market opportunities, building loyal subscriber communities and reducing operational costs. Openwave's broad range of IP-based handset-to-network solutions enable the rapid launch of information, communication and entertainment services across networks and devices and include handset software, content delivery, adaptive messaging, location, music and video services. Openwave is a global company headquartered in Redwood City, California.


&lt;b&gt;&#8226;	Pierre-Andr&#233; Divisia, Chief Representative Opera Software International AS Beijing Representative Office &lt;/b&gt;

Pierre-Andr&#233; Divisia, Opera Software's Chief Representative for Beijing Office, is responsible for Opera's Operations and Business Development in Greater China (Taiwan, Hong Kong)

Pierre-Andr&#233; holds a Master of Science degree from the Ecole Sup&#233;rieure des Sciences Commerciales d&#8217;Angers (ESSCA &#8211; France) and trained at the International Trade Institute (Hsinchu, Taiwan). He began his career in Hong Kong working for luxury trading company Balenciaga before joining the Fujitsu Group in 1995 where he held various positions in the UK, Japan and the US. He later joined Globalstar Satellite Telecommunications as Chief Representative and Regional Director for Western Europe, based in Paris. 
In 2003, Pierre-Andr&#233; started working in the embedded software industry where he secured significant contracts with tier-one Operator and Manufacturers in Europe before moving to Beijing with his family in January 2005.

Pierre-Andr&#233; and his wife, Chen Jare-Ying, have two daughters and a son. Weather permitting, Pierre-Andr&#233; is a keen surfer and avid windsurfer.

About Opera Software ASA &#8211; "www.opera.com":http://www.opera.com

&lt;div style="float: left"&gt;
!/files/opera.gif!
&lt;/div&gt;

Opera Software ASA has redefined Web browsing for PCs, mobile phones and other networked devices. Opera's cross- platform Web browser technology is renowned for its small size, performance and standards-compliance, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA.

&lt;br clear="right"/&gt;

&lt;hr/&gt;

&lt;b&gt;Mobilemonday Shanghai is looking for additional sponsors and partners!&lt;/b&gt;

MobileMonday is a community of mobile, media and internet professionals, which promotes the mobile and digital industries and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

As a non-profit organization, we exist thanks to the generosity of our sponsors and partners. In return, we provide unprecedented local coverage (live and online) and global reach (through our networking with mobilemonday chapters around the world).

Mobilemonday Shanghai has met an immediate success since its inception in October 2006, filling a long-term need (we can even say void) for accessible and regular networking event in the Shanghai and Region telecom and digital industry. Thanks to your renewed interest and positive feed-back on past events, we thrive to do better, more punchy and interesting every new event.

Popularity comes at a price - cash (more guests = more room, more drinks etc). Why not becoming our partner in your turn and helping us "keep up the good work"? In return, we garantee you/your company significant online and live coverage for several months on the local and regional telecom and Media scene.

If interested, please contact either of us (Bruno, Sage or Ranjit) offline or at our next event, and let's chat!

The Mobilemonday Shanghai team.
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&lt;br clear="right"/&gt;

&lt;hr/&gt;

&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5093893409665610177%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;br clear="right"/&gt;

&lt;hr/&gt;

*Download presentations*

"Patrick Henzen, Sr. Manager Business Development Near Field Communications (NFC) of NXP Semiconductor (formerly Philips Semiconductor)":/files/Momo%2020070312%20-%20NFC%20-%20public.ppt

"David Huang, Solutions Manager, NFC Solutions China, Nokia Ventures Organization - Asia":/files/Momo%2020070312%20-%20Nokia%20-%20public.ppt

"Greg Shen, President &amp; CEO of SmartPay":/files/Momo%2020070312%20-%20Smartpay%20-%20public.ppt


*Event Photos can be downloaded "here":http://picasaweb.google.com/shanghaimomo/MobilemondayShanghaiMobilePayment20070312*

&lt;br clear="right"/&gt;

&lt;hr/&gt;

&lt;b&gt;March 12, 2007.&lt;/b&gt;

&#8220;M-commerce&#8221;, &#8220;mobile wallet&#8221;, &#8220;Near Field Communications (NFC)&#8221; or &#8220;m-ticketing&#8221; are not savvy marketers&#8217; jargon anymore! Like a vengeance, mobile payment &amp; transactions is back in the limelight in China, for good this time.


&lt;div style="float: right;"&gt;
!/files/march_side_image.gif!
&lt;/div&gt;


NXP and Sony, two heavyweight players in the contactless technology, recently announced they teamed up to standardize mobile wallets. In Japan only, 12.6 million consumers already have their credit card embedded in a chip in their mobile phone, and they can pay for purchases by swiping their phone over a wireless reader. The Sony-provided chip is also installed in 32 million &#8220;wallet phones&#8221; and in as many as 120 million contactless cards. A slew of trials or commercial launches in Germany, Taiwan, France, The US, The Netherlands, Malaysia, Korea, Thailand and the Philippines confirm the growing trend outside of Japan.

Yet, China is not standing still, as several trials are also taking place, such as in Shanghai or Xiamen. In 2006, a field trial started in Xiamen together with NXP, Xiamen e-tong card, Nokia and China Mobile Xiamen. The Nokia phones, equipped with an NXP NFC chip embedding a mobile wallet , can be used to shop in over 4,500 locations equipped with contactless readers as well as similarly equipped entry points in the public transportation system.

Even more recently, China Mobile just announced they joined a group of its industry peers to lead a worldwide program to extend the use of mobile phones for payments at any point of sale. The "Pay-Buy Mobile" initiative was launched on Tuesday with 14 mobile operators - representing more than 900 million subscribers - by the GSM Association.

Industry insiders predict the most popular M-transactions will revolve around:

- Ticketing (transportation, e-tickets etc)

- Micro payments using a mobile wallet with NFC/sms/wap sessions (payment at convenience stores, top-up, utility bills payment etc) and mobile banking (account balance, money transfer etc)

- Information on the move, service discovery and purchase (with NFC, QR code etc).

Our two keynote speakers and mobile transactions experts, Greg Shen, from Smartpay and Patrick Henzen from NXP, will share their views on this new ecosystem, who makes money (and how much&#8230;), what are the hottest new applications, the current barriers to entry and other regulatory limitations in China. They will then be joined in our panel by industry leaders from the banking sector, sim cards and handset vendors.


&lt;b&gt;&#8226; Greg Shen, President &amp; CEO of SmartPay&lt;/b&gt;

Prior to joining as CEO, Greg led a buyout and restructuring of Intrinsic Technology, a telecom solutions provider in China, which SmartPay acquired. Before that, Mr. Shen was Vice President of Asia &amp; Far East Region for APW Ltd. Greg graduated with a BS engineering degree from Harbin Institute of Engineering in 1983, attained a Masters of Engineering degree in 1992 from the University of Wisconsin, and completed his MBA in 1996 from Marquette University.

&lt;b&gt;About SmartPay&lt;/b&gt; &#8211; "www.smartpay.com.cn":http://www.smartpay.com.cn

&lt;div style="float:left"&gt;
!/files/smartpay.gif!
&lt;/div&gt;

Smartpay was founded in 2002 as a corporate spinout from Linktone Ltd, a leading Chinese provider of wireless value-added services across mobile networks in China. (Nasdaq: LTON). Building up on the existing financial infrastructure, SmartPay enables individuals and merchants to securely and conveniently send and receive money anytime anywhere via the mobile phone.

SmartPay is led by an experienced management team, strong investor base and a world-class Board of Directors. Through the unique combination of our people, service and technology, Smartpay has quickly become a leader in China&#8217;s Electronic Market. We already work with over 25 Chinese banks and numerous merchants. Headquartered in Shanghai, Smartpay also has regional offices in Beijing, Guangdong, Jiangsu, Shandong, Zhejiang, Anhui, Chongqing, Hebei, Liaoning and Inner Mongolia. Smartpay was selected for the Red Herring 100 Private Companies Asia Awards in 2005 &amp; 2006.


&lt;b&gt;&#8226; Patrick Henzen, Sr. Manager Business Development Near Field Communications (NFC) of NXP Semiconductor (formerly Philips Semiconductor) &#8211; Identification&lt;/b&gt;


Patrick&#8217;s responsibilities include: The Market creation and business development for Near Field Communications and mobile payment, the value proposition and services definition of mobile payment, needed to drive this market to a success. Patrick has been involved in Near Field Communications since the technology was four years ago developed and has been at the basis of its current success of the market-development originally out of Graz, Austria and since 2005 out of Hong Kong with a focus on the Chinese market, and therefore involved in most of the mobile payment projects that will be based on NFC.

In previous roles he has worked for Philips Digital Networks, Sales and business development for emerging businesses such as Digital Television (DVB) and Internet over Satellite systems (DVB-RCS) in based in California, USA and Eindhoven, The Netherlands. Patrick has a degree from the Technical University in Eindhoven. He is married and has three children and lives in Hong Kong.

&lt;b&gt;About NXP Semiconductors&lt;/b&gt; &#8211; "www.nxp.com":http://www.nxp.com

&lt;div style="float:right"&gt;
!/files/nxp.gif!
&lt;/div&gt;

NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in the Netherlands, the company has 37,000 employees working in 26 countries across the world. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com/news


&lt;b&gt;&#8226; David Huang, Solutions Manager, NFC Solutions China, Nokia Ventures Organization - Asia&lt;/b&gt;

David has been working in the smart card industry for 8 years. He has held various positions at Schulmberger Smart Card (Now part of Gemalto); Shanghai Kesi Software Co., local smart card start-up in 2002. David joined Nokia NFC team 1 year ago as Solutions Manager covering mainland China, Hongkong &amp; Taiwan, in charge of NFC technical developments and providing support to partners in the NFC ecosystem buildup. David is a BS graduate of Fudan University.

&lt;b&gt;About Nokia&lt;/b&gt; &#8211; www.nokia.com :

&lt;div style="float:left"&gt;
!/files/nokia.gif!
&lt;/div&gt;

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.

&lt;br clear="right"/&gt;

&lt;hr/&gt;

Venue (same as usual): Kathleen&#8217;s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at www.kathleens5.com.cn
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!/files/banner_jan07.gif!
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&lt;br clear="right"/&gt;

&lt;hr/&gt;

&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5021672442465427505%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;br clear="right"/&gt;

&lt;hr/&gt;

*Download presentations*

"Introduction":/files/momo%2020070115%20-%20intro%20-%20public.ppt

"Jan Henrik Pratje, 
General Manager - 1MPt":/files/momo%2020070115%20-%201MP%20-%20public.ppt

"Johann Le Roux
Technical pioneer and training expert in the TV industry
MIH Group,":/files/momo%2020070115%20-%20MIH%20-%20public.ppt

"PipelineThierry A. Raymaekers Managing Director, Asia-Pacific Marketing Irdeto":/files/momo20070115Irdetopublic.pdf

"i-Vision China Inc.":/files/momo20070115i-visionpublic.pdf


*Event photos can be downloaded "here":http://picasaweb.google.com/shanghaimomo/MomoJan152007OnMobileTV*

&lt;br clear="right"/&gt;

&lt;hr/&gt;

*First of all, the Shanghai MobileMonday team would like to wish you an excellent New Year 2007 and year of the Pig (in advance)!*


Shanghai MobileMonday is also proud to announce it has assembled a prestigious advisory board (Richard Robinson, CEO of Dada Asia, Nick Zhang, CEO of Mobile2Win, Tan Yinglan, Director for China, 3i Venturelab, INSEAD and Mark Natkin, founder and managing director of Marbridge Consulting) who will help us shape MobileMonday&#8217;s direction in Shanghai for 2007. 


We have an exciting program for 2007, starting with one of the hottest topics to date in China (and elsewhere): Mobile TV &#8211; will broadcast on our phones live up to its promises? Will content-on-demand and pre-recorded programs formatted for our gizmos replace live broadcast as the preferred new media? What new business models will we see emerge and how is the advertising industry responding to this new opportunity? Will mobile TV enable the emergence and growth of other mobile value-added services? Etc. No less than 5 speakers will address this issue with us, all from a different perspective:


&#8226; Thierry A. Raymaekers (Keynote), Managing Director, Asia-Pacific Marketing Irdeto, will give us a broad vision of this nascent market, help us clarify what standards are being fought for in China and how the ecosystem is building up.


&#8226; Jan Henrik Pratje, General Manager of 1MP, a content aggregator for IPTV and Mobile TV services in China, will help us understand the requirements for mobile TV content providers and what business model will emerge successfully in China.


&#8226; Johann Le Roux, technical pioneer and training expert in the television industry for the MIH Group, will talk about the caveats and technical issues mobile TV implementations usually go trough. 


&#8226; Angela Chan, Managing Director, I-Vision, a VC-funded Beijing firm currently building a mobile TV operation in China, will walk us through her project, expected business model and which standard could emerge in China.


&#8226; David Schapira, Sales Director Asia for Expway, a leader in Electronic Service Guide (ESG) solutions, will share with us Expway&#8217;s experience launching DVB-H with Italian mobile operators in 2006 and how ESG is, according to Expway, at the heart of Mobile TV successful implementations.

&lt;br clear="right"/&gt;

&lt;hr/&gt;

Event starts at 6.30pm on January 15, 2007, and is FREE. Online registration is mandatory. Please register below. We will start presentations around 6.50 pm, since we have a heavy and exciting program ahead of us for the evening. For those unable to register online, please send your registration email to 
&lt;a href="mailto:shanghai@mobilemonday.net"&gt;shanghai@mobilemonday.net&lt;/a&gt;


Venue (same as usual): Kathleen&#8217;s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at "http://www.kathleens5.com.cn":http://www.kathleens5.com.cn

&lt;br clear="right"/&gt;

&lt;hr/&gt;

More on our speakers:


&#8226; Thierry A. Raymaekers (Keynote), Managing Director, Asia-Pacific Marketing Irdeto.

Irdeto is a world leader in content security, providing comprehensive solutions in the Digital TV, IPTV and Mobile environments. It offers the industry's most complete portfolio of mobile content protection solutions, including CA/DRM/OMA DRM, either hardware, software, or SIM card based, securing rich media content to mobile devices for S-DMB, T-DMB, DVB-H, DVB-T, 3G, or 2/2.5/2.75G networks. Also, Irdeto fully supports China Mobile Broadcasting Standards. 


About M. Raymaekers: Thierry A. Raymaekers joined Irdeto in July 1999 as General Manager North Asia, based in Beijing, and has been building up Irdeto local operations in becoming market leader in China broadcasting industry ever since. Upon establishment of Irdeto Access Technology (Beijing) Co., Ltd. in 2002, he was appointed as General Manager, Greater China ?Sales and Marketing. In this role, Thierry was charged with managing growth in digitalization and expanding content protection from traditional television broadcasting to the broadband and mobile markets. Since January 2005, he has taken care of Marketing in the Asia-Pacific region, a responsibility which gives him, among other things, more exposure to building partnerships into addressing the emerging rich media and mobile entertainment industry. 


Prior to joining Irdeto, Thierry was a Shanghai-based Business Development Manager for Advanced Fibre Communications active in Access Networks. Earlier, he spent a significant part of his career at Philips Consumer Electronics holding various managerial positions around the world in the field of operations, sales and marketing. 


Thierry holds a Law Degree from Gent University (Belgium), a Masters degree in foreign trade from Institut L. Cooremans (Belgium), and a MBA/MIM degree from Thunderbird, the Garvin School of International Management (US). He is a 1991 laureate of the prestigious Prince Albert Foundation. He is an Elected Executive Member of the CASBAA Council of Governors and Chairman of the CASBAA China Committee.


&#8226; Jan Henrik Pratje, General Manager of 1MP.


1MP Ltd. is a content aggregator for IPTV and Mobile TV services in China. With an extensive library of rich and fast paced programs as well as dedicated &#8220;Made for Mobile&#8221; productions, the company aims to offer entertainment and infotainment to users anywhere. 


Prior to joining 1MP, Jan Henrik has been instrumental in establishing Netelusion Media, the content distribution arm of Singapore SGX listed media conglomerate Netelusion Ltd. He also spent years in the digital TV &amp; multimedia technology market, heading the business development divisions of SGX listed DMX Technologies and Germany&#8217;s Deuromedia GmbH. 


&#8226; Johann Le Roux, technical pioneer and training expert in the television industry for the MIH Group.


Johann le Roux has been a technical pioneer and training expert in the television industry for the past three decades across Africa, Europe and Asia, and in 1996 joined the multinational pay media group MIH as a technical liaison and training specialist. At MIH, Johann has trained more than 3000 installers, sales executives and customer services representatives in Africa and Greece, written a 200-page training document, now also available in Chinese, and produced numerous training videos.


For the last 5 years, he has been involved in the operation of the CBSAT Pay TV DTH platform, and has consulted on myriad of digital cable Pay TV projects in China. In 2006, he helped navigate the project planning and roll out of the Mobile Broadcast TV platform in South Africa, and continues to advice on all aspects of Mobile TV in China. Johann has been instrumental in installing many cinema theaters in South Africa, and pioneered the building of C-band satellite dishes there.
MIH is a multinational media group with its principal operations in electronic media (pay television, mobile TV and internet subscriber platforms, and related technologies) and print media (newspapers, magazines, printing, book publishing and private education). The group&#8217;s most significant operations are located in South Africa, Africa, China, Netherlands, Greece, Cyprus and Brazil. MIH&#8217;s core skills are: Subscriber management, Content aggregation, Content packaging &#8211; building brand names, Content distribution &#8211; delivered in a variety of forms and through a variety of channels, including television platforms, mobile TV, internet services, newspapers, magazines and books.


&#8226; Angela Chan, Managing Director, I-Vision 


Established in March 2004, i-Vision is based in Beijing. The company provides interactive TV solution and services by combining broadcast TV (a one-to-many service) with telecom network (for user interactivity). The integrated new media platform delivers rich, personal, interactive multimedia content and services to various end devices including TV, PCs and mobile handsets. i-Vision enables the projection of targeted, interactive TV services and advertising in a new format. 


Prior to i-Vision, Angela was an investment banker and covered the China market for over 12 years. She was the executive director in charge of Financing &amp; Risk Management China Market at UBS, and then Barclays Capital. Prior to that, she was an AVP of the Proprietary Trading Division at CSFB. Before that she was an executive at HSBC. Angela has a Bachelor of Commerce in MIS from McGill University, Montreal. 


&#8226; David Schapira, Sales Director Asia for Expway

EXPWAY is a leading provider of end-to-end content &amp; service management solutions over mobile broadcast, mobile telecom and Broadband IP networks. EXPWAY solutions include Electronic Service Guide (ESG), Electronic Program Guide (EPG) and Interactive Services such as betting, voting and advertising.


EXPWAY standard based software solutions include FastESG&#8482;, ESG solution dedicated to MobileTV and based on DVB IPDC specifications for DVB-H, and FastEPG&#8482;, EPG solution dedicated to IPTV and based on DVB-IPI and TV-Anytime specifications.


EXPWAY FastESG&#8482; solution was the first world-wide DVB IPDC compliant solution commercially deployed. EXPWAY solutions are integrated with multiple CAS and DRM systems and already deployed or market tested by Telecom and Broadcast Operators in Italy, France, Germany, Sweden, Japan, US as well as integrated by handset, STB and TV set manufacturers world wide. Founded in 2000, the privately-held company is headquartered in Paris, France.


David Schapira joined Expway in May 2005 to set off the sales process and to put in place the business development strategy for the APAC region. David follows actively the activities of NTT group in Japan in relation to their partnership for NGN projects and is also in close relations with the leading manufacturers of DVB-H enabled devices such as Samsung and LGE.


David started his career in Alcatel and has 8 years experience in telecom world, ranging from large networks deployments to sales and business development. He participated to Taiwan incumbent operator launch in year 2000 and Orange network launch in Thailand in 2002.


David graduated from EMLyon MBA, has followed an exchange program with CEIBS Shanghai, and has an Msc from EFREI, French engineer school in Telecom and computer science.
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  <event>
    <created-at type="datetime">2007-07-10T09:47:17-05:00</created-at>
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!/files/banner_nov06.gif!
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&lt;br clear="right"/&gt;

&lt;hr/&gt;

&lt;embed type="application/x-shockwave-flash" src="http://picasaweb.google.com/s/c/bin/slideshow.swf" width="400" height="267" flashvars="host=picasaweb.google.com&amp;RGB=0x000000&amp;feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2Fshanghaimomo%2Falbumid%2F5000652964272144401%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer"&gt;&lt;/embed&gt;

&lt;br clear="right"/&gt;

&lt;hr/&gt;

*Download Presentations*

"Download CICdata presentation":/files/Momo20061113CICdatapublic.pdf

"Downlaod WapTianxia  presentation":/files/Momo20061113WapTianxiapublic.pdf

"Download Peptalk presentation":/files/Momo2020061113Peptalkpublic.pdf



*Event photos can be downloaded "here":http://picasaweb.google.com/shanghaimomo/MobileUserGeneratedContentNov132006*

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&lt;b&gt;Monday 13th November, 2006 - 6.30pm - Free Entry&lt;/b&gt;

According to a new report from Informa Telecoms and Media and strategic partner, the Mobile Entertainment Forum (MEF), the global market for mobile communities and user generated content will be worth US$13.1 billion by 2011, with photo and chat based services being the top revenue generators, 
The same report indicates that chat services currently represent the largest segment of the market. However, as increasing numbers of photo and video enabled devices enter the market, the volume of users uploading images or clips is expected to grow significantly. In 2006, 46 million users are expected to submit video clips to services such as SeeMeTV or YouTube from their mobile phone, rising to 198 million by 2011.
Mere months ago, mobile user-generated content barely existed.  But on Monday night we will be joined by several companies, both on stage and in the audience, that are making a run at China&#8217;s millions of amateur mobile-videographers, bloggers and IM&#8217;ers.
With dozens of start-up companies, as well as the major Internet players like portals and blog platforms, all aiming to develop this young market, what is the current status and where is the industry headed?

Our speakers and guests will engage in a lively debate about the value of user-generated content from a mobile perspective. Everyone wants to know what will drive this dynamic and unpredictable new market.

Please bring the questions that are nagging you, and be prepared to challenge our speakers &#8211; these are just a few of the critical issues we will cover:

The mobile version of user-generated content has completely different usability issues (and therefore different usage drivers) from its Internet cousin. How does this affect development and marketing of applications?
Who is responsible for regulating or controlling the content that users submit?  And who really owns the content that is contributed?  How will service providers address this challenge?
What is driving content generation, so far, and what will be the key drivers in the future?
Are advertising-supported business models applicable to mobile UGC platforms?  How will this work?
Be a part of a new community of like-minded mobile aficionados - join us at MobileMonday!


&lt;b&gt;Panelists:&lt;/b&gt;

&lt;b&gt;Fred Y Ju, CEO, Wap Tianxia&lt;/b&gt;


Wap Tianxia (www.waptx.com ; wap.waptx.com) is a leading content and service portal for mobile internet users in China. The product portfolio includes: bbs, chat, multimedia files sharing, news, book/novel readings, multiplayer games. The company is based in Shanghai.
Fred is a former investment partner of &#8216;Siemens Acceleration in Communications&#8217; in Asia pacific. Companies under his management were the top performers among the entire portfolio. After spending 4 years investing in Chinese wireless projects, Fred switched career mode to become an entrepreneur and run Wap Tianxia. Prior to that, He was a senior technologist at IBM corporate marketing in Armonk NY. Fred Ju is a Shanghai native Chinese American. He graduated with BS degree in Management information system from Connecticut State University in 1994.


&lt;b&gt;MU Rong, Founder / CEO of PepTalk&lt;/b&gt;


Founded in Jun 2005, Peptalk (www.peptalk.com.cn ; www.peptalk.cn) is a leading provider of Mobile Instant Messaging Services (MIMS) in China.   A pure IP-based MIMS solution, PepTalk can be deployed on any IP based wireless network, including 2.5G/3G/Wifi etc. Peptalk is located in Suzhou, west of Shanghai.   
Mu Rong founded Peptalk in Jun 2005 and is responsible for the overall strategic development of the company.  He has 6 years of management experience in wireless application development.   Before founding Peptalk, he was the founder &amp; CEO of Cybertech from 2001 to 2005.   Cybertech is a leading software company focused on developing pioneering, mission-critical mobile applications for the Chinese police.   CyberTech&#8217;s mobile data applications received several national awards, including China Symbian Contest (2003), Windows Mobile Contest (2006) etc.   Prior to Cybertech, Mr. Mu served as a project manger in China-Singapore Suzhou Industrial Park development Co (1996-2000), and the head of automation dept of Stora-Enso Suzhou Paper mill (1993-1996).  Mr. Mu holds a MBA degree and a BSc degree.

&lt;b&gt;Sam Flemming, CEO/Founder, CIC data&lt;/b&gt;

Sam Flemming has established CIC data as the leading Internet Word of Mouth research and consulting firm in China. CIC data (www.cicdata.com; www.cicdata.cn) is the China pioneer for converting consumer conversations on blogs and online message boards (BBS) into actionable business intelligence using custom developed Chinese text mining software.  Sam is CIC data&#8217;s tech bubble survivor, having worked with leading Chinese Internet players beginning in 1996, including Shanghai Huateng and Chinapay.com

&lt;b&gt;Organizers:&lt;/b&gt;

Founded in Helsinki in 2000, MobileMonday (www.mobilemonday.net) is the most developed mobile industry-related community and event organizer. MobileMonday is already running in more than 40 cities around the world and 400 events are expected to be held worldwide in 2007.
The Shanghai chapter of Mobile Monday is founded and organized by seasoned executives of the China information technology industry:

Bruno Bensaid (in China since 1997), now an independent consultant working with European wireless and internet firms, acted as COO of In-Fusio in China, a leading European mobile gaming firm, from 2002 to 2005.
Sage Brennan is the general manager of JLM Pacific Epoch, a leading research firm that covers China's emerging media, entertainment and technology industries.
Ranjit Singh, current CEO of Fugumobile, a mobile gaming and marketing company in Shanghai, was previously head of Marketing Solutions at Mobile2win, a leading mobile marketing agency, till the recent acquisition of its China operations
Venue: Kathleen&#8217;s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at http://www.kathleens5.com.cn.
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&lt;b&gt;Download presentations:&lt;/b&gt;

"Download MadHouse presentation":/files/Momo%2020061016%20MadHouse%20public.ppt

"Download HenBang Network presentation":/files/Momo%2020061016%20HenBang%20Network%20public.ppt

"Download mInfo presentation":/files/Momo2020061016mInfo-public.pdf

"Download Mindshare Interactive presentation":/files/Momo%2020061016%20Mindshare%20Interactive%20public.ppt

*Event photos can be downloaded "here":http://picasaweb.google.com/shanghaimomo/MobileAdvertisingOct162006*


&lt;b&gt;Monday 16th October, 2006. Free Entry (and one iPod to win!)&lt;/b&gt;

After years of proselytizing and prognosticating, the development of a true mobile advertising market in China may finally be upon us.

In addition to Focus Media recently purchasing (Kaiwei Diangao) Dotad Media Holdings for $30 million and China Mobile's "M-Dream" choosing Fractalist China Inc. as its exclusive advertising agency (China Mobile thus becoming one of the largest advertisers in China) , a gaggle of VC-backed projects were set up in 2006 to develop tools and networks that hope to take advantage of emerging mobile advertising media.

Advertising on wireless wapsites only started to appear in March of this year, but monthly sales reached nearly 1 million Yuan in July according to SinoCast China IT Watch. Some industry watchers estimate that mobile phone advertising in China will generate nearly 500 million Yuan in revenue this year -- double last year's market value, and growing at a compound annual rate of 38%.  Yahoo, Google, Sina, Baidu and other industry heavyweights are piling into this advertising sector.

With so much of China&#8217;s advertising innovation emerging from the &#8220;new media&#8221; hotbed of Shanghai, Mobile Monday will take a stab at assessing this newest of new media, and addressing some of the concerns:

What are the roles of operators to block or permit user info surfing free sites that do not belong to China Mobile m-dream? Will China Mobile even matter in the long run?
How is mobile an extension of online - but is it really?
What does mobile advertising enable?  There are many applications available on the market.  Will mobile search supplant desktop search in China, for example?
What are the &#8220;goldilocks&#8221; limits on this new medium? Spam will surely crop up, and we need to understand tolerance levels as many customers are already fed up.
How to measure this market? Segmentation and tracking of clicks is a key to healthy development, as traditional media agencies are currently dubious that there is enough evidence to convince their clients to make the jump to mobile
Three true thought-leaders in the mobile advertising sector will fuel the debate at our inaugural event.

&lt;b&gt;Panelists:&lt;/b&gt;

&lt;b&gt;Joshua Maa, CEO and Founder, Madhouse&lt;/b&gt;


Joshua Maa has over 14 years of managerial experience in Greater China&#8217;s New Media, Entertainment, and Consumer Marketing industries. He is former Founding CEO of Rock Mobile Corporation, Greater China's leading Mobile Music Entertainment Service Provider, where he raised US$8.5M in 2 rounds of financing from Legend Capital, Walden International, Acer Technology Ventures, and Siemens Mobile Ventures. At Rock Mobile, he built a team of 160 professionals and made RMC the leading Mobile Music Service Provider in Greater China. Before founding Madhouse, Joshua was EVP at TOM Online, China's largest Wireless Value-Added Service Provider by revenue. At TOM Online, Joshua directed Wireless Business &amp; Operations and International Business Development, leading 450 professionals and contributing to over 90% of total company revenue, which grew to reach well over US$16 million monthly in 2005.

About Madhouse:
Founded in March 2006, Shanghai-based Madhouse Inc. is China's most intelligent interactive mobile media agency. A recognized specialist focusing exclusively on mobile media and advertising, Madhouse brings advertisers together with mobile media publishers to realize the power of mobile advertising. Madhouse offers three key services: MadSolutions: mobile marketing solutions and campaign management services; MadServing: a highly intelligent in-house ad serving and reporting platform; MadNetwork: China's leading network of affiliate WAP sites that Madhouse represents to advertisers. The Madhouse team consists of over 70 professionals drawn from 4A Agencies, interactive media, mobile carriers, WVAS, and the IT industries. www.madhouse.cn


&lt;b&gt;Alvin Wang Graylin, CEO and Co-founder , mInfo Inc. &lt;/b&gt;


Mr. Graylin is a seasoned technology entrepreneur and business leader with over 15 years of management experience, six of which are in Greater China.   Alvin co-founded mInfo almost two years ago and is intimately knowledgeable about the wireless search and mobile marketing market in China.  Before mInfo, Mr. Graylin helped establish the Intel organization in Shanghai in the mid-90&#8217;s, and grew its consumer business in China from $50M to $300M over a three year period.  He also led Asia Pacific marketing for Intel Online Services in the late &#8216;90s.  Additionally, Mr. Graylin ran the global Enterprise and Consumer business units at Trend Micro (based in Taipei), and security products/services business at WatchGuard Technologies (based in Seattle), with respective yearly revenues of $200M, $100M and $80M.  He delivered sizable double digit revenue growth on all three businesses units.  Mr. Graylin was also the founder &amp; CEO of two other technology start-ups in the US, one in e-marketing personalization/datamining and the other in online personalized financial analytics.  Mr. Graylin started his career at IBM designing next generation processors for mini-computers. Mr. Graylin earned his MBA and MS in EE/CS from the Massachusetts Institute of Technology (MIT), and graduate top of his department with a BS in Electrical Engineering from the University of Washington.  Mr. Graylin was born in China, educated in the US, and honed his professional skills in the global marketplace.  He is fluent in English, Mandarin and Cantonese.


&lt;b&gt;About mInfo Inc.&lt;/b&gt;

mInfo Inc. is the leading provider of natural language mobile search and wireless information services to China&#8217;s 440 million wireless subscribers.   mInfo provides a wide variety of search content to its users, and its services are available nationwide via SMS, WAP or IM on China Mobile and Unicom's networks.  It also provides various mobile marketing tools/services to both large branded advertisers and thousands of SMEs in the China market.  mInfo's free mobile search services are based on numerous patent-pending technologies making its services truly intuitive to use and its search results highly relevant.  mInfo is headquartered in Shanghai, China, and has offices in Beijing, Guangzhou and Chengdu.  For more information, please visit www.minfo.com.


&lt;b&gt;Aileen Ku, Director, MindShare Interaction Shanghai&lt;/b&gt;

Aileen is a well-rounded media marketing strategist with over 10 years integrated media experience.  Taking a media budget and smartly determining where to put it is an art form in itself, Aileen&#8217;s diverse background in traditional media, online marketing, creative and client marketing management coupled with international live/work experience has lead a track record of successful case studies. Aileen is currently director of MindShare Interaction for Eastern and Southern China.  Before joining MindShare, she worked at Texas Instruments, Universal McCann, Media Contacts, marchFIRST, Leo Burnett&#8230;etc.  She received a BA in Advertising from Syracuse University, New York and BBA in International Business from Fujen University, Taipei.  In her leisure time she enjoys fine dining, traveling and internet surfing. 

&lt;b&gt;About MindShare Interaction&lt;/b&gt;

MindShare Interaction is the global interactive arm of MindShare- the world's leading full service media management company under WPP. MindShare Interaction delivers customized digital marketing solutions by integrating insights from traditional media, research and in-house content production.  MindShare Interaction is represented in 9 countries in Asia Pacific, with over 100 digital media experts.  Recent JV with HYLZ, a leading full service online agency in China, further ensures local insight and intelligent negotiation. MindShare Interaction&#8217;s media approach is called Destination Planning- Giving brands a direction to their destination.

&lt;b&gt;Organizers:&lt;/b&gt;
Founded in Helsinki in 2000, MobileMonday (www.mobilemonday.net) is the most developed mobile industry-related community and event organizer. MobileMonday is already running in more than 40 cities around the world and 400 events are expected to be held worldwide in 2007.
The Shanghai chapter of Mobile Monday is founded and organized by seasoned executives of the China information technology industry:

Bruno Bensaid (in China since 1997), now an independent consultant working with European wireless and internet firms, acted as COO of In-Fusio in China, a leading European mobile gaming firm, from 2002 to 2005.
Sage Brennan is the general manager of JLM Pacific Epoch, a leading research firm that covers China's emerging media, entertainment and technology industries.
Ranjit Singh, current CEO of Fugumobile, a mobile gaming and marketing company in Shanghai, was previously head of Marketing Solutions at Mobile2win, a leading mobile marketing agency, till the recent acquisition of its China operations
Venue: Kathleen&#8217;s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu) Tel: 6327 2221. Directions and other info can be found at "http://www.kathleens5.com.cn":http://www.kathleens5.com.cn.
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