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Articles / Driving m-commerce in Tier 2 cities and beyond


A decade ago, the e-commerce industry in China was negligible, virtually non-existent, but fast forward to 2014 and the scenario has completely changed with China poised to overtake the US in revenue terms. 11/11 sales in China in 2013 grew by over 80% over the previous year more than tripling the amount of ‘Cyber Monday’ sales in the US.

With this rise in online sales is a clear trend towards transactions through mobile devices with China already leading the world on this front.

So who is driving this phenomenon? This 41.4 billion US dollar (2015 projections) question is what our speakers will address. Gain insight from the people in the know, those who have rolled up their sleeves and plunged deep in the bottomless potential that is the Chinese m-commerce industry.

Join us on Monday 21st April to find out. The answers could surprise you.

Speaker Biographies:

Schubert Lou

General Manager of Information Platform


Schubert leads the product development efforts for all Dianping platforms including Mobile, Tablet, PC and Mobile Web generating over 3.5 billion page views monthly.  Schubert also manages strategic business partnerships and integrations through Dianping’s Open API platform. 

He is a frequent speaker at various technology forums, like QCon, PMCamp, AgileTour, and a consulting lecturer at SJTU

Prior to joining Dianping, Schubert held management positions at eBay North America, Phoenix Technologies, and Amdocs. 

He holds Master and B.S. degrees from Brigham Young University.

Xiaobin LIU

Vice President, Telecom and Technology

The Nielsen Company

Xiaobin Liu is Vice President for The Nielsen Company, based in Nielsen’s Shanghai office. Xiaobin is responsible for Nielsen’s Telecom and Technology business in China, leading the service in carriers, connected device manufactures, mobile internet companies, game companies, consumer electronics, etc. Xiaobin has been with Nielsen since early 2009.

Before joining Nielsen, Xiaobin was one of founders in a big data analysis company, leading the telecom business in China.

Xiaobin hold a Master Degree from Management School of Fudan University.

Brian Xin


Starry Media
Brian Xin founded StarryMedia in late 2009 in Shanghai, China. StarryMedia is focusing on " Digital Research and O2O Local Commerceā€¯, targeting at MNO to SME. StarryMedia has strong web, mobile, and social media presences.

Before he founded StarryMedia, he played key roles in several companies, such as CTO of MSN China, CTO of iKang(Nasdaq:KANG), and VP of technology of Linktone(Nasdaq: LTON) . Brian is a serial entrepreneur, spent 9+ years in the SiliconValley (1996-2005). During the time in the states, he co-founded RivalWatch.com in 1999.

Brian is currently the vice chairman of TEEC (Tsinghua Entrepreneur and Executive Club) Shanghai branch. Brian received BSEE and MSEE degree from Tsinghua University.

Moderator for the event

Andrew Collins

Founder and CEO

Mailman Group

Andrew Collins acquired Mailman in 2007 and transformed it to become a leading China Social Media, Technology and Investment group. The group has since developed several companies including Fanstang, a celebrity social network connecting fans with Hollywood stars, Kawo, and leading social media technology, and MVIP, a sports and entertainment experience platform.

His agency Mailman provides strategy, marketing and social media services to the sports, entertainment and tourism industries including Liverpool FC, Manchester United and Tottenham Hostpur and BrandUSA.
Andrew continues to support entrepreneurship through his involvement as a board member for the Global EO Organization, Shanghai Chapter, and regular contributor to online business publications including FastCompany and Business Insider. He regularly attends international conferences and seminars as a public speaker in the field of Chinese social media, sports marketing, digital innovation and entrepreneurship.

Download the presentation of Dianping

Download the presentation of StarryMedia

Download the presentation of Nielsen

Last edited by bruno about over 2 years ago

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