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Articles / MobileMonday China Mobile Startup Competition 2012


A Joint event organized by MobileMonday Shanghai & Beijing. With the support of GSMA Ltd, the organizer of Mobile Asia Expo (June 20-22) in Shanghai
由MobileMonday上海和北京联合举办。获亚洲通信博览会(GSMA 6月20-22日)组织者支持。2012年6月18日下午7点于上海K5西餐厅

Monday 18thJune, 7-10pm, Kathleen’s 5 restaurant and Bar

Congratulations to the 3 winners of the competition:

- Winner: Starry Media (Shanghai) www.starrymedia.com
O2O e-commerce solution focusing on creating transactions for merchants

- Runner-up(and winner of audience vote): Walkin (Shanghai) www.walkin.com.cn
O2O mobile platform for generating foot-traffic in fashion, cosmetics and life-style brands in China

- Runner-up: MNE Creations (Shanghai) www.mnecreations.com
mobile educational games

These 3 companies have won a Gold Pass (value: $2,000) for the Mobile Asia Expo Conference taking place in shanghai 20-22 June.

Along with them, 7 other companies have been selected to present at the Innovation Labs at Mobile Asia Expo on Thursday morning. Congratulations to them too. These 7 other companies are:

- Training Beam(Guangzhou) mobile education and language learning apps
- Mobile Measure(Shanghai) Mobile Market Research Agency
- Wodache (Beijing) Carpooling and social network app
- Pixel Fairy Digital (Shanghai) restaurant booking app called“easy queue”
- Favspot (Hong Kong) LBS – consumer centric venue and restaurant review app
- Piove (Shanghai) Augmented Reality app agency
- iQin (Shanghai) mobile gaming company (Kung Fu Box app)

thank you again to all participants (15 of them) and to our judges, Allen Zhu (GSR Ventures), Robin Laylin (GSMA), Todd Embley (Chinaccelerator) and Haila Wang (Orange R&D China)

Download candidates presentation HERE:

Starry Media


MNE Creations

Training Bean

Mobile Measure


Pixel Fairy Digital






Easy Life



MobileMonday Shanghai and Beijing Chapters are teaming up for a one-of-a-kind mobile startup competition. How unique? Well, a jury of VCs, Angel Investors, Tech Incubators and successful mobile entrepreneurs will help us select through 30 mobile startups presenting at MobileMonday China Mobile Startup Competition. Also, in a typical Mobilemonday manner, audiences will be able to vote for their favorite startup. The selected few will have the unique opportunity to showcase their technology at The Innovation Labs @ Mobile Asia Expo on June 21st morning, and gain world visibility and PR.

MobileMonday上海和北京分会共同启动移动创业大赛。独特之处?风险投资,天使投资,科技孵化器和成功的移动企业家将作为评委会,帮助我们在MobileMonday 中国创业大赛的30个移动类创业公司中选择赢家。此外,以典型的MobileMonday活动方式,观众将可以投票给自己喜爱的创业项目。最终入选者将有独特的机会于6月21日上午,在亚洲移动通信博览会的创新实验室,展示他们的技术和业务,同时获得全球的关注和宣传。

To qualify for the competition, you must:

- Be a mobile internet startup, preferably mobile centric at inception

- Be at least 6-month old, but younger than two years.
Not be VC funded yet. Angel investment is fine (but lower than US$ 1 Mil)
- Be able to demonstrate a product on iOS or Android (or other platforms) during the competition (if a commercial product or demo is not available, at the very least you should have a video demo of the product on a phone simulator)
- Be able to write slides in English


- 是移动互联网类创业公司,最好是以移动为中心而成立
- 项目启动至少有6个月,但不超过两年
- 尚未获得VC 资助、尚未获得高于1百万美金的天使投资
- 参赛时能够在iOS或Android(或其他平台)进行演示。如果没有商业产品或演示,至少有一个可以通过手机终端模拟的视频演示产品)
- 英语的幻灯片,可以用中文或者英语进行演讲

Please send product demo (preferably a video) and company presentation (ppt) at both addresses 请将产品演示(最好有一段视频)和公司介绍(PPT)发送到这两个地址: info@mobilemondayshanghai.net + info@mobilemondaybeijing.net

Candidates please use this template for your presentation 参赛者请用以上模板来完成幻灯片: MobileMonday China application template Please do not exceed 20 slides.Submission limit date is June 15th. 幻灯片长度请不超过20页PPT,提交最后期限6月15日

Entry is – exceptionally – FREE OF CHARGE, so please register fast as seating is limited. We expect 100-150 guests.


Location: Kathleen’s 5 – 5th Floor Shanghai Art Museum, 325 Nanjing West Road (opposite the JW Marriott Hotel, cross street Huanpi Nan Road)


19:00: Doors Open, networking around a drink and finger foods.

19:45: Joint Opening by MobileMonday Shanghai and Beijing Chapter heads

19:50: a word from GSMA Ltd and Mobile Asia Expo organizers

20:00: Startup pitches, Q&A, Jury vote and Audience vote

21:15: end of competition, announcement of the selected startups.

21:15 – 22:00: more networking, drinks and food







Last edited by bruno about over 4 years ago

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