Upcoming Events
Events
September 2010
DOING BUSINESS IN DÜSSELDORF – Sep 20th
July 2010
THE FUTURE OF MOBILE APPLICATIONS – July 26th
May 2010
MobileMonday and Ignite Shanghai – May 24, 2010, from 3pm onwards
March 2010
Mobile Commerce in China
November 2009
The convergence of touch screens and mobile advertising services, the successful example of TouchMedia
September 2009
Mobile Advertising – Sept 21st @ Kathleen’s 5
November 2008
Mobile, Retail and E-Coupons (手机礼券,电子礼券,打折券，现金券等）- November 10, 2008
September 2008
Mobile and Online Gaming Convergence – Sept 22, 2008
June 2008
Mobile User Interface Design
May 2008
Mobile Search
April 2008
LBS and Mobile Social Networks
March 2008
Mobile Entreprise and Push Mail Services
January 2008
Mobile TV and Streaming
December 2007
Mobile Education
November 2007
New Media in Mobile Marketing
September 2007
Location-Based Services
August 2007
Mobile Gaming
July 2007
Mobile Instant Messaging
June 2007
Branded Handsets
April 2007
Mobile 2.0 in China
March 2007
Mobile Payment
January 2007
Mobile TV
November 2006
User Generated Content
October 2006
Mobile Advertising
DOING BUSINESS IN DÜSSELDORF – Sep 20th
THE FUTURE OF MOBILE APPLICATIONS – July 26th
MobileMonday and Ignite Shanghai – May 24, 2010, from 3pm onwards
Mobile Commerce in China
The convergence of touch screens and mobile advertising services, the successful example of TouchMedia
Mobile Advertising – Sept 21st @ Kathleen’s 5
Mobile, Retail and E-Coupons (手机礼券,电子礼券,打折券，现金券等）- November 10, 2008
Mobile and Online Gaming Convergence – Sept 22, 2008
Mobile User Interface Design
Mobile Search
LBS and Mobile Social Networks
Mobile Entreprise and Push Mail Services
Mobile TV and Streaming
Mobile Education
New Media in Mobile Marketing
Location-Based Services
Mobile Gaming
Mobile Instant Messaging
Branded Handsets
Mobile 2.0 in China
Mobile Payment
Mobile TV
User Generated Content
Mobile Advertising
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IconMobile and Ogilvy China form JV
iconmobile group announced on Monday at Mobilemonday Shanghai event on Mobile and E-Coupons that it has entered into a 50/50 Joint Venture with OgilvyOne China. This announcement marks the first multinational agency in China to launch a specialized mobile marketing venture.
iconmobile China, to be headquartered in Shanghai, will serve greater China including; Hong Kong, Macau and Taiwan. iconmobile China will offer a broad range of services such as design, development and implementation of mobile applications, portals, sites and marketing campaigns, mobile/in-car user interface design, consulting, mobile strategy development, cross-channel solutions and proprietary mobile technology services.
The joint venture aims to provide clients with expertise in all aspects of mobile marketing; with a focus on building experiences and interactions with consumers on the go, and integrating mobile in the overall communications mix. OgilvyOne’s expertise in digital marketing and branding paired with iconmobile’s leadership in the mobile industry will enable iconmobile China to provide world-class mobile marketing solutions.
Founded in 2003, iconmobile group, whose investors include WPP, is an international market leader in mobile marketing and mobile business applications. With a core expertise in design and technology, iconmobile group enables companies to grow and optimize their business through the creation of new digital services and products created for the mobile market.
“With increasing demand for mobile marketing services and massive penetration of mobile in China and across Asia, we believe the mobile device will become a major communications channel in the very near future,” said Chris Reitermann, President of OgilvyOne China. “As the leading communications network in Asia, Ogilvy is pleased to enter into a relationship with iconmobile, reinforcing our commitment to remain ahead of the curve in the region. This JV enables us to integrate and execute mobile and mobility into our 360 marketing communications strategy. iconmobile’s focus goes beyond mobile transactions, its outstanding technology platform allows for a seamless experience across over 20,000 different mobile devices. iconmobile’s strategic view on mobility made it an easy choice for us to transfer its success story to China, offering clients, handset makers and operators real value to their mobile marketing efforts.”
Thomas Fellger, CEO and Founding Partner of iconmobile group, went on to say, “We choose China as the starting point for this venture in Asia because we believe that China is at the tipping point where mobile will become a major marketing tool. As the largest and most successful integrated marketing agency in China, Ogilvy was an obvious choice. Both Ogilvy and iconmobile are international market leaders working at a very high level of quality and customer satisfaction, creating the perfect premises for a successful and future oriented collaboration.”
About OgilvyOne Worldwide
OgilvyOne worldwide delivers the art and science of effective one-to-one marketing. OgilvyOne is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with 120 offices in 56 countries. Our roster of clients is split between global clients including American Express, Cisco, Coca Cola Company, Glaxo Smith Kline, IBM, Nestle, SAP and Unilever, and leading clients in our local markets. OgilvyOne worldwide is a unit of Ogilvy & Mather Worldwide, which is part of the WPP Group plc (NASDAQ: WPPGY), one of the world’s largest communications services groups.
Events / MobileMonday and Ignite Shanghai - May 24, 2010, from 3pm onwards
The GeeksOnAPlane Asia Tour will begin in Shanghai with a series of events on Monday, May 24th for the startup and tech community in Shanghai. All members of MobileMonday Shanghai are invited to participate in the various events that day.
MobileMonday Shanghai will be hosting a cocktail from 5pm – 6:30pm following Ignite Shanghai. This event will feature happy hour 2 for 1 drink specials and will be open to all and a great way to connect with others in the Shanghai tech and startup communities.
Following Mobile Monday Shanghai’s cocktail, you are invited to join GeeksOnAPlane for the Startup2Startup Shanghai Dinner and Fast Pitch session afterwards that is co-hosted by AAMA Shanghai Angels. Space is limited and RSVP is required. Cost for this dinner will be RMB 350 at the door. If you are a mobile startup founder currently seeking funding, this dinner will be a great opportunity for you to connect with angel investors and VCs from Shanghai and Silicon Valley. If you are interested in having your company participate in the Fast Pitch session — where you have 3 minutes to pitch a panel of investors who will then provide constructive feedback to help in your funding process — then please contact christine@christinelu.com and she will schedule you into the Fast Pitch session.
The evening will end with a after dinner drinks and networking at Shanghai Tang Cafe.
Wrap Up on Mobile and Online Gaming Convergence event
After 3 months away, mobilemonday shanghai was back to discuss convergence between mobile and online gaming. We had the pleasure to host 4 distinguished guests from Troodo, China Mobile, Gobi Ventures, Interfax.
Troodon and Interfax presentations can be downloaded here and here .
Here is a round up on the event itself:
(big thanks to Bill Crampton from BTT China for having greatly contributed to this column)
According to Interfax (Iris Hong, China TMT team leader), the mobile market is encountering steady growth (see below for downloadable report) and China Mobile launched a new mobile gaming platform for connected mobile games, charging either on a monthly basis or per item (per level reached in the game) with free download. 9 games have been launched on this platform already.
Current challenges and conclusion from the panel :
- Operators dominates value chain and control the pipe, China Mobile is now owning 2 gaming platforms
- Technical difficulties – launching 3G is everything but easy, especially on unproven technology such as TD-SCDMA.
- Restructuring in industry creates uncertainty (and opportunities, but that remains to be seen actually).
- Current network speed is low, difficult to download over 1 mb in size
-High data fees in Beijing and Shanghai, much cheaper in Guangdong
-Faster data speed SHOULD mean fees go down, even in shanghai and Beijing, which are currently the most expensive in China.
Here is more on individual presentations.
Troodon – Larry Zhang, CEO and Founder
PC Online Gaming (POG) is tje most successful online business model in China
Do players only play Mobile Online Games (MOG) for short periods? actually, no! Average user spends 4.5 hours per day on the game – not snack, but dinner
60 percent are students, also soldiers who are not allowed to use the Internet
Troodon Heroes of Song doing well now
MOG user base is much bigger than POG base
Customers pay no less for MOG than for POG
Traffic fee #1 limitation, many users max out by 20th of the month or so, after they have used up their 100 MB data package.
China Mobile – Mr. Wang WeiXun, Sr Project Manager
China Mobile gaming platform needs work
Long term goal is to support large scale MOG services
China Mobile only invests in platform when business model is well established. Example; Fetion (Feixin) platform developed after QQ established market
TEDx Shanghai Live Feed - Partner Event
MobileMonday partners ChinaMeme, web2asia and TEDxShanghai bring us a live feed on Tudou.com.
June 15th
10:00 a.m. – 5:00 p.m.
Link to follow shortly… watch this space!
Wrap-up on June 23, 2008 event on Mobile UI
Thank you to all guests of the June 23rd event on Mobile User Interface.
3 speakers, 7 panelists, to cover the “talk of the town” topic, how to design a better user interface. According to IDEAN, a UI designed with convergence in mind (web, wap, etc) is key to driving better adoption of value-added services, reinforcing the look-and-feel identity and consistency. From a more practical perspective, all our speakers went beyond simply nice icon design to focus on the service to be delivered instead, and how to get there (on the phone) as rapidly as possible. In the case of Microsoft, the Beijing design team created a totally new concept called “Cupid” meant to build a UI environment for 2 mobile phone users, instead of one, enabling the viewing of a single videos between 2 screens, facilitating exchange of photos, multimedia files, contacts, bookmarks etc.
Overall, though, all our panelists, including leading handset vendors, agree that Chinese Mobile operators are still behind when it comes to specifying new UI to their handset suppliers. Brand recognition (some red-ish icons, for china mobile) still primes over ease of access to different value-added services.
Presentations can be downloaded here:
“Microsoft Cupid Concept” MicrosoftCupid_shared Momo shanghai.pdf
“Asentio Design” Asentio Momo shanghai.pdf
“Idean” IDEAN – Momo shanghai.pdf
and again a big thanks to our speakers on June 23rd:
M. Frank Chen, User Experience Designer, Microsoft’s Advanced Technology Center (Beijing).
M. Jonathan Li, Managing Partner, Ascentio Design
M. Marko Vanska, VP Business Development, General Manager APAC Region, Idean
In addition, our panel was composed of the 3 aforementioned speakers as well as:
Ms. Migi Tong, Founder, Shanghai Okra InTech Co.,Ltd.
M. Janny Cheng, UI Manager, Lenovo Mobile Division
M. Lin WeiLiang, UI Manager, LongCheer
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China Online and Mobile Gaming Report - 2008-2010
MobileMonday Shanghai Partners:
Interfax-China TMT, News & Analysis
As a prelude to our upcoming event on online and mobile gaming convergence, Interfax has released, for MobileMonday Shanghai Community, the full summary of a landmark report on China Online and Mobile Gaming 2008-2010. The report is available at a discounted price for Momo members. Contact info (at) mobilemondayshanghai.net or enquiries (at) interfax.cn for pricing on the report.
Full summary is downloadable HERE
In a nutshell:
In 2007, revenues generated by Java and BREW mobile games reached RMB 777 million ($113.3 million). Java/BREW
mobile game revenues are expected to maintain their high growth momentum and reach RMB 1.29 billion ($188.1 million)
in 2008 and RMB 3.16 billion ($460.77 million) in 2010.
Although there are almost three times more handset users than Internet users, those who play online games on their
handsets make up a very small proportion of handset users. The mobile online gaming segment generated revenues of
RMB 120 million ($17.5 million) in 2007. The year 2008 is likely to be a turning point for the online mobile game market, with revenues from the online mobile game
market in China expected to almost triple to RMB 380 million ($55.65 million) in 2008. Mobile game companies are
likely to see another wave of investment between 2008 and 2010.
Full Summary is downloadable HERE
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Wrap-up on the Coupons event | Nov 10, 2008
Over 130 people attended the latest Mobilemonday event. We could not even sit everyone.
Presentations can we downloaded here:
iCoupons
icoupon mobilemonday20081110.pdf
Puca (China)
PucaMobileCoupon.pdf
SweetMart Marketing
SweetMart – public – momo shanghai.pdf
Some take aways:
- There is a real need for coupons, which are unique ways for brands/retail to engage with consumers.
- Consumers want interesting offers (iCoupons)
- redemption can be very high – 71% for Chamate chain of tea houses (iCoupons).
- Puca has a different approach of engaging consumers by putting interactive kiosks in malls and providing coupons there. This is a similar model put in place by Velo, which business model solely relies on kiosks in key locations (usually metro). over 400 kiosks have been deployed (and Velo is claiming over 1 Mil users in shanghai).
- SweetMart engages the consumer in a more classic way, by printing discount coupons in a dedicated printer, installed at supermarket cashiers. enables very accurate datamining and ROI campaign tracking.
- Enjoy China has an even more classic (and classy) discount book that users buy and enjoy in over 300 venues across town (Shanghai).
- According incumbent players (iCoupons, SweetMart, Enjoy etc), having a physical coupon in hand is a key aspect of coupon redeeming. Mobile players seemed to disagree…
- Mobile coupons could really take off when better reporting and tracking is in place, and when coupons are more personalized, easier to get and to claim.
To go beyond this panel, let’s also share some recent research about mobilecoupons:
Some 200 million consumers worldwide will use mobile coupons by 2013, says a new report from Juniper Research.
According to the study, Japan and Korea have the most advanced mobile coupon markets, but much of the forecast growth will come from the US and Europe as more restaurants, entertainment, retail and grocery companies adopt the medium.
Although most coupons today are still paper-based, mobile coupon pilots have shown much higher redemption rates, “often double-digit percentages,” noted report author Howard Wilcox.
The research forecast has Western Europe and North America together being responsible for nearly 20% of mobile coupon redemption values by 2013, taking market share from the Far East, which owns nearly all mobile coupon usage today.
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Partner Event: EZ Capital - 100 Investors & CEOs- 2009 social event - Sunday Jan 11 - 5pm
EZCapital is one of the largest Venture platforms in China. they have diligently served the industry for the last four years and organized more than 200 events.
EZCapital and holizone are organizing their annual networking event with 100 CEOs/VCs on Sunday evening (11th).
Time: 5:00pm to 9:30pm, Jan 11th,Sunday
Venue: Mythos Greek Restaurant, BLK 6, No. 479, South Zhongshan Rd, Shanghai (Inside the Old Pier）
Dress Code: Smart Casual/Informal
Expected Number of VC/Angel Investors: 60
Exected Number of CEOs: 80
Price at the door: RMB 300.
Please contact Fiona 13482657614 (Chinese speaking) Xu Zhen 13482547901 or Bob Ding (organiser, Chinese-English speaking) for more 13661552165.
official event presentation to be downloaded here:
100Investor100CEOPartyInvitation.pdf (English) or 百投百总酒会中文邀请函.pdf (Chinese)
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Upcoming Event! Mobile, Retail and E-Coupons (手机礼券,电子礼券,打折券，现金券等）- November 10, 2008
Register HERE
Join us on Nov 10, 7-10pm at Kathleen’s 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road). Entrance fee of RMB 100 to cover the event cost, includes 2 alcoholic drinks and finger food
MobileMonday上海2008年11月10日，晚上7到10点 地点：上海赛玛餐厅，南京西路325号（黄陂北路).费用是 100元 ，用于赠送2杯饮料以及小点心
We have gathered a diverse panel of leaders in retail, mobile and e-coupon businesses who will help us understand where the industry stands, and the areas of convergence.
- Sean Yin, CEO, Chairman and Founder, SweetMart Development
尹晓峰, 泰思管理科技有限公司(SWEETMART)的创始人、董事长兼CEO
- Billboard Kwok, CEO, ICoupon
郭德榜， 首席执行官， 酷鹏
- Yu Zhou, CEO and Founder, Mobile Coupon China Ltd
于洲, 执行董事酷朋科技（北京）有限公司
- Jimmy Poon, Managing Director, Puca
- Daniel Borin, CEO, Enjoy China
- Jonathan Serbin, CEO and Founder, DuoGuo
The complete bios and companies’ profiles can be downloaded HERE
MobileMonday Shanghai Co-Branded Newsletter:
MobileMonday Shanghai Partners:
25-26 November 2008 – Shanghai International Convention and Exhibition Center
Riding on the potential growth in China’s online advertising trend, ad:tech Shanghai 2008 is dedicated to bringing Chinese marketers & agencies the latest case studies and best practices of the digital marketing industry. MOMO members will be entitled to a 20% discount on the Early Bird Rate of USD$695 . Simply quote: PaSx66sR4 to claim this discount. Do not miss this opportunity to listen to world-class speakers and experts in Shanghai this November!
Ad:tech is also calling for mobile industry practitioners in China to speak in one of the 3 dedicated mobile-related sessions over the 2 days. Case studies on creating effective campaigns through mobile platform, content building and mobile search. Local mobile marketing cases that address and educate the consumers etc.
Ad:tech has also created a platform for MoMo Shanghai members to showcase products, services & innovation at the Mobile Pavilion, ad:tech Shanghai exhibition. Only 9 kiosks booth are available, please contact Julia Kwan today to find out more!”
For event details, please visit ad:tech Shanghai website .
MobileMonday Shanghai Partners:
24-26 November 2008, The Regent Beijing, China
Endorsed by the Ministry of Industry and Information Technology (MIIT), Beacon Events and the China Institute of Communications (CIC) will jointly organise the 9th China Mobility International Summit this November in Beijing, China. This summit is the premier telecoms conference in China, bringing together all three of China’s leading operators for three action-packed days to explore the massive business opportunities and growth potential in the Chinese telecoms market following the restructuring of China’s fixed-line and mobile operators.
Attend China’s largest international wireless & mobile industry gathering to:
• Learn the 3G deployment plans of China’s newly restructured operators
• Discover how China plans to evolve from TD-SCDMA, WCDMA and CDMA 2000 towards 4G LTE
• Explore network deployment and optimisation best practice with leading international operators
• Take home innovative business models for monetising 3G and its evolutions
• Meet over 500 operators, government officials and technology specialists from the world’s biggest telecoms market
For registration, contact Beacon Events on +852 2219 0111 or email info@BeaconEvents.com . Please quote AC495ELMMSH when registering and you will be entitled to a 15% discount. For event details, please visit www.China-Mobility.com .
In Cooperation with Mobility World Congress, Nov 24-28, 2008, The Regent Beijing, China
SPECIAL 20% DISCOUNT FOR ALL MOBILEMONDAY ASIA MEMBERS
MoMo Asia is pleased to announce we are supporting the 13th annual Mobility World Congress taking place from the 24 – 28 November 2008, Beijing, China. This leading wireless and mobile congress brings together the leading players in the mobile industry and will feature a full day of keynote sessions, an emerging markets day, two tracks on business strategies and technology issues and four workshops, including for the first time in Asia, Andrew Seybold’s Wireless University.
In 2007 34% of the MWC audience came from telecom operators, making them the single largest group at the event. The combination of a leading Congress and a highly targeted audience ensures you meet both the specifiers as well as the senior personnel who sign off on very large deals. Event brochure can be downloaded here: mwc_brochure.pdf
MobileMonday Shanghai Partners:
Mobile Asia Congress – Macau (SAR) – Nov 18-20, 2008
Now in its second year at the Venetian Resort in Macau, the Mobile Asia Congress provides the ideal setting for industry player from across Asia and the world to meet, share their ideas – and create new partnerships. Showcasing the best of the Asian market in a global context, this years event will incorporate a number of new initiatives. Event brochure can be downloaded here: mac08_brochure.pdf
MobileMonday Asia Members – Quote: MOMOA – Get a 30% Discount!
The GSMA Mobile Asia Congress (formerly 3GSM World Congress Asia) is the premier mobile industry event for the Asia-Pacific region, and presents a myriad of opportunities for mobile professionals and innovators to learn from operators, value-added service providers, and equipment and device manufacturers focused on the Asian market! Attendees will be able view the newest in mobile innovation, hear the leaders of the industry address the issues pertinent in today’s global market, and enjoy a first-class exhibition. Take advantage of this unprecedented opportunity to conduct business, discuss the hottest trends in mobile communications, and help define the industry’s continued growth.
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Beijing Startonomics and Startup2Startup - Partner Events
Brought to you by our friends at web2asia and The FoundersFund, pilots of the “Geeks On A Plane East Asia Tour 2009.”
Beijing Startonomics Agenda: http://www.geeksonaplane.com/beijing/startonomics-beijing/
Startonomics Beijing
June 11th, 08:30am – 06:00pm
Startup2Startup Dinner
Beijing
sponsored by BlueRun Ventures
June 12th, 07:00pm – 09:30pm
Keynotes followed by startup pitch presentations and roundtables mixing rookies, seasoned entrepreneurs and investors to share knowledge and make all better off.
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Geeks & Glamour - Partner Event
Following the inaugural TEDxShanghai program, “Geeks & Glamour” at M1NT Shanghai will serve as a fantastic after-party for TEDx and a final hurrah for the “Geeks On A Plane East Asia Tour 2009.”
Monday, June 15th from 7:30 p.m. ’til late.
For ticket information, please contact:
sage (at) mobilemondayshanghai.net
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iPhone Application Development and Platform
June 29th 7:00pm – 9:30pm
Please join the MobileMonday Shanghai community on Monday evening to discuss iPhone development activity in China!
Share opinions and experience with iPhone apps, meet over drinks and make connections with company CEOs, analysts, investors and all of our MobileMonday friends.
Cost: rmb100 – payable at the door
(includes 2 drinks and canapes)
Featured Companies:
iBokan
Infiniti Ventures
Reigndesign
Trepantech
Shouji.com
Proudly brought to you by MobileMonday Shanghai
And sponsored by new MoMo Partner:
X Media Lab, announcing XML Kunshan October 20-22nd 2009
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Mobile Gaming Event - Monday 27th July @ M1NT - 7-10pm
Please register HERE
Following this week’s momentous ChinaJoy Online Games show and the proliferation of associated parties and events, please join the MobileMonday Shanghai crew and all of your colleagues and friends in the mobile industry for brief (we promise… brief, this time!) presentations and panel discussion on:
Mobile Games in China – from the inside.
“Where have we been, and where are we headed?”
Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.
All attendees MUST register – please feel free to forward an invitation to colleagues or others who would be interested.
*Plenty of opportunity for socializing and networking before and after the program.
Location: M1NT Shanghai
Map
Participants include:
John S. Lee, CEO, Mobilebus Inc.
Giordano Bruno Contestabile, Senior Director of Business Development – APAC, PopCap Games
Jung Suh, CEO, Red Rocket Games
Sponsored by X|Media Labs – Kunshan Lab in October
Please register HERE
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Mobile Advertising - Sept 21st @ Kathleen's 5
Presentations for the event can be downloaded at
www.slideshare.net/group/mobilemonday-shanghai or here:
AdMob
Madhouse
Casee
First, please indulge a brief appeal to the MoMo Shanghai community:
Due to the natural ebb and flow of careers, family obligations and various other factors, MobileMonday Shanghai is due for a leadership refresh.
Your current team of volunteer leaders, steered masterfully by the indomitable Bruno, has built a strong archive of content, an active and vibrant mobile technology-centric community and a following of over 3000 MoMos during the past three years.
With the impending 2010 Expo and the ever-increasing focus on China’s mobile consumers, technology companies and markets, MobileMonday will continue to play a key role in the dynamism of Shanghai’s business community.
The success of MoMo Shanghai presents a ready-made opportunity for an energetic new team of knowledgeable and passionate mobile industry profesionals to volunteer to shepherd this amazing community into the bright future.
Please make yourselves known, all ye who dare. (And don’t mess it up!)
September 21 MobileMonday
Return to Kathleen’s 5:
The Mobile Advertising Saga Continues
To kick off our Autumn program, we will hear from three dominant mobile advertising networks, sharing the MoMo stage:
Admob, “the world’s largest mobile advertising marketplace,”
CASEE, “China’s largest mobile advertising marketplace,” and
Madhouse, “China’s largest and most intelligent mobile ad network.”
…. this subject is obviously crying-out for an objective discussion.
Speakers include:
Jeff Merkel
Managing Director Asia-Pacific & Latin America, Admob
Xin Ye, CEO, Casee
Sidney Lee, Assistant to CEO, BD International Partnerships, Madhouse
Partner Announcements:
Enter now for the GSMA Mobile Innovation Grand Prix – Asia Pacific Tournament and compete to win a trip to Barcelona and present your company at the GSMA Mobile World Congress in February 2010!
http://www.mobileinnovation.org/awards/AsiaPac2010
The Mobile Marketing Insights Forum on October 22 in Shanghai is providing a corridor to explore and learn about the latest mobile marketing trends and practices in China. Initially priced at 495 USD, register now with a MoMo Shanghai discount code (quote: MM09) at 400USD and come & learn critical insights, real cases and industry trends and developments from industry leaders and brands.
http://www.mmarketingchina.com
MoMo Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.
All attendees MUST pre-register, or risk embarrassment and ridicule.
Please feel free to forward an invitation to colleagues or others who might be interested.
*Plenty of opportunity for socializing and networking before and after the program.
Location: Kathleen’s 5 – Shanghai
5th Floor Shanghai Art Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan).
Tel: 63272221
Map
Don’t forget! Presentations from the June and July ’09.
MoMos are posted on slideshare http://www.slideshare.net/group/mobilemonday-shanghai
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The Future of Mobile Applications / Meet Australian TMT startups – July 26th
thanks to the patronage of Victorian Government, Australia & Australia Interactive Media Industry Association (AIMIA).
This event is now closed, but you can download the presentations here:
Australian TMT companies visiting:
AIMIA_Digital_Mission_MoMo_Shanghai_July_2010.pdf
and Brad Howarth presentation on his new book “a faster future” Lagrange_MoMo_Shanghai_July_2010_MOD.pdf
With a stated goal of connecting all Australian premises through fibre based, next generation wireless and satellite technologies, the National Broadband Network (NBN) promises to be an enabler for the mobile industry, leading to the creation of a new range of applications and services that consumers will access through their mobile devices.
Hear more about this initiative from Brad Howarth, one of Australia’s preeminent journalists for technology and business, author of ‘Innovation & Emerging Markets’ and co-author of ‘A Faster Future’ www.afasterfuture.com
Attended by a strong delegation of leading Australian mobile and digital companies, the event will give you an opportunity to gain insight, exchange ideas and build business relationships with the mobile and digital industry down under.
Attending companies include
1. Academy of Information Technology www.ait.nsw.edu.au
2. Blackglass www.blackglass.com.au
3. Bulpadok www.bulpadok.com
4. Crewjo www.crewjo.com
5. Direct Digital Group www.directdigitalgroup.com.au
6. Gruden www.gruden.com
7. Internetrix www.internetrix.com.au
8. Netagi www.izdot.com
9. Peoplelogic www.peoplelogic.com.au
10. Unseen TV www.unseentv.com
11. Valleyarm Digital www.valleyarm.com
12. ZAC Toons www.zactoons.com
MoMo Cost: 100 RMB payable at the door, includes 2 beverages, light appetizers and Australian delegation booklet. All attendees MUST pre-register, or risk embarrassment. Please feel free to forward an invitation to colleagues or others who might be interested.
*Plenty of opportunity for socializing and networking before and after the program.
Location: Kathleen’s 5 – Shanghai
5th Floor Shanghai Art Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan Lu).
Tel: 63272221
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Mobile Commerce in China 移动电子商务
Summary of 8 March event
Two very enticing presentations from Taobao Wireless Dpt Director, Song Man Yuan, and Harry Liu, CEO of TreasureBeam, sole mobile commerce and payment partner of Guangdong Mobile. Two other companies, PayPal China (M. Michael Zhao, Head of China Integration) and HandPay (M. Chen Dihao, Marketing Director) joined us for the panel discussion.
Some trends first: for operator-driven m-commerce transactions, utility payment and ticketing (lottery, bus tickets, air tickets etc) are by far the most popular items. Ticketing is also avery fast growing category on Taobao wireless which is not dependent on operator billing but leveraging on Alipay mobile payment gateway. For TreasureBeam, mobile education, newspaper and insurance selling on mobile will be the next big things, in addition to traditional m-commerce (clothes, cosmetics etc) which are lagging a bit (small screens to download pictures, etc).
On the downside, when working with operators, the difficulty met is in the transaction size limit, a real hurdle for air tickets (Treasure Beam has yet to launch their airticket service) and bad debt. With China Mobile introducing mobile wallet applications, some of these restrictions will be lifted. Marketing of all these applications will also be a key success factor, as users are usually unaware of all the m-commerce applications they can use on their phone.
Some numbers: on Taobao, the average mobile transaction size is RMB 100. The number of daily transactions reached 100,000 in 2009 and daily transaction volume reached 1 million RMB (302 Mil RMB transactions for 2009 alone). The number of daily visitors reached 4 million at the end of 2009 (2.5 Mil daily active users over 2009 on average). Taobao Wireless saw a “hockey stick” in user growth in the second half of 2009, with 40% increase usage. TreasureBeam, on their side, claim at least 10 Mil subscribers. They also saw similar growth patterns.
The presentations can be downloaded HERE .
Dear friends and supporters of Mobile Monday Shanghai, we are back with a roar for our first event in the year of the tiger, so be there THIS MONDAY, 8th MARCH! As always, you can look forward to interesting speakers, an open forum and a great opportunity to meet up with like-minded people.
This Monday we talk about an extremely relevant topic that has the potential of impacting the way we go about our lives in the near future. The potential of mobile commerce has always been understood, but lets hear from our speakers about how this potential is being translated into real world commerce. The topic will touch upon:
• Consumer e-commerce on mobile phone
• Popular mobile commerce applications and user experience
• Payment gateways and platforms used for mobile commerce
Guest Speakers/Panelists:
TaoBao: Song Manyuan 宋漫远
Marketing Director of TaoBao wireless Dept 淘宝无线事业负责对外合作总监 www.taobao.com
PayPal: Michael Zhao 赵祺 Head of China Integration, 解决方案部总监 PayPal Beibao China 贝宝中国
www.paypal.com
Treasure beam: Mr. Liu Xufeng 刘旭晖
VP, 广州天运网络科技有限公司 (the mobile payment partner of China Mobile Guangdong Corporation) www.teamix.com.cn ; www.paycm.com
Handpay: Shi weifeng 施伟峰 (TBC)
CEO of Handpay 上海 瀚银 信息技术有限公司
www.handpay.com.cn
MoMo Cost:
100 RMB payable at the door, includes 2 beverages and light appetizers. All attendees MUST pre-register, or risk embarrassment and ridicule. Please feel free to forward an invitation to colleagues or others who might be interested. *Plenty of opportunity for socializing and networking before and after the program.
100 元入场费用包含两杯软饮料和小食。参加者务必事先在网上登记以避免无法入场。欢迎转发给任何感兴趣参加活动的人员。 *正式会议前后均有自由洽谈时间
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DOING BUSINESS IN DÜSSELDORF - MobileMonday Event on 20 Sep
DOING BUSINESS IN DÜSSELDORF: A HUB FOR CHINESE MOBILE COMPANIES 德国杜塞尔多夫 – 发展你移动业务的港湾
On September 20th MobileMonday at Kathleen’s 5
In the spirit of the World Expo 2010, MobileMonday Shanghai in partnership with our colleagues at MobileMonday Düsseldorf, have organized a special event sponsored by the city of Düsseldorf. This event will be held on September 20th at Kathleen’s 5. Confirm your presence early, as this event is likely to fill up fast.
Senior representatives from the city of Düsseldorf will briefly touch upon the business and investment opportunities that Düsseldorf has to offer blue-chip Chinese mobile companies as well as start-ups. Also, visit the City of Düsseldorf in person at the Shanghai World Expo or check out their website Here
The mobile industry is a focal point of the economy in Düsseldorf, and has already attracted some of the largest communications companies in the world, including leading Chinese companies such as Huawei who has its European headquarter in the region and will be present to share its experiences. If you are looking at expanding your business and scouting for opportunities in International markets, this session should not be missed.
Speakers & Panelists include:
Mr.Ralf Kreikamp, CTO Vodafone Business Unit of Huawei Technologies 华为科技德国分公司首席技术官
Mr.Jeff Tang, Managing Director China at NET mobile执行董事
Mr.Mark Wächter, Chairman MobileMonday Germany MobileMonday德国区组织者
Mr.Wilfried Kruse, Commissioner for Organization, Human Resources, IT, Economic Development and Public Health, City of Düsseldorf 杜塞尔多夫组织专员
Mr.Derick Tsang , Group Vice President of SIM Technology Group Limited曾兆强, 晨讯科技集团副总裁
As a special offer for all MobileMonday Shanghai members, Huawei has organised a visit to Huawei Shanghai R&D Centre. This visit is planned for the afternoon of the 20th September and transportation to and from has been organized. Register for the Tour
MoMo Cost: 100 RMB payable at the door includes 2 beverages and a dinner buffet. All attendees MUST pre-register. Please feel free to forward an invitation to colleagues or others who might be interested.
100 元入场费用包含两杯软饮料和小食。参加者务必事先在网上登记以避免无法入场。欢迎转发给任何感兴趣参加活动的人员。 *正式会议前后均有自由洽谈时间
*Plenty of opportunity for socializing and networking before and after the program.
Location:
Kathleen’s 5 – Shanghai
5th Floor Shanghai Art Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan Lu).上海赛玛餐厅，南京西路325号（黄陂北路）
MOMO PARTNERS EVENTS
Mobile Marketing Insights Forum 2010 – From Experimental To Full Implementation
21-22 Oct 2010, Shanghai
Not concept briefing, the 2nd Mobile Marketing Insights Forum rather focuses on implementation, how to execute mobile marketing, steps and actions, where to start, who to partner, what information is needed to facilitate mobile marketing.
TFM&A (Technology for Marketing and Advertising) CHINA
27-28 Oct 2010, Shanghai
Marking the 10th anniversary of TFM&A, TFM&A China 2010 will be held on Oct 27th – 28th at Shanghai Pudong Expo. With focus on digital, data and CRM, the China event will combine local best practice with international expertise to provide the best learning and networking opportunities for the marketing management professionals in China. Look forward to seeing you at TFM&A China 2010!
The Entrepreneurship & innovation Mega-Forum
25-26 October 2010, Beijing
Over 400 elite high growth ventures, 148 prominent investment firms, and 60 premier-level speakers will gather this October 25-26 at “The China Mega-Forum for Entrepreneurship and Innovation,” engaging top entrepreneurs and experts with honest questions and constructive insights. The forum will also feature the China Entrepreneurship Ecosystem Awards and Gala Dinner. Recognizing the most dynamic and visionary leaders, the awards will celebrate individuals that have stimulated growth not only in their own company but also in the ecosystem around them.
A Special word from the sponsors of our last event, the Victorian Government, Australia & Australia Interactive Media Industry Association (AIMIA):
For further information on establishing a presence in Victoria (Australia) or the digital content / mobile capabilities in Victoria (Australia), please contact Stuart Bland on +61 417 561 676 or email – stuart.bland@mmv.vic.gov.au
For the presentations:
Australian TMT companies visiting:
AIMIA_Digital_Mission_MoMo_Shanghai_July_2010.pdf
and Brad Howarth presentation on his new book “a faster future” Lagrange_MoMo_Shanghai_July_2010_MOD.pdf
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M. Frank Chen, User Experience Designer, Microsoft’s Advanced Technology Center (Beijing).
M. Jonathan Li, Managing Partner, Ascentio Design
M. Marko Vanska, VP Business Development, General Manager APAC Region, Idean
In addition, our panel was composed of the 3 aforementioned speakers as well as:
Ms. Migi Tong, Founder, Shanghai Okra InTech Co.,Ltd.
M. Janny Cheng, UI Manager, Lenovo Mobile Division
M. Lin WeiLiang, UI Manager, LongCheer
China Online and Mobile Gaming Report - 2008-2010
MobileMonday Shanghai Partners:
Interfax-China TMT, News & Analysis
As a prelude to our upcoming event on online and mobile gaming convergence, Interfax has released, for MobileMonday Shanghai Community, the full summary of a landmark report on China Online and Mobile Gaming 2008-2010. The report is available at a discounted price for Momo members. Contact info (at) mobilemondayshanghai.net or enquiries (at) interfax.cn for pricing on the report.
Full summary is downloadable HERE
In a nutshell:
In 2007, revenues generated by Java and BREW mobile games reached RMB 777 million ($113.3 million). Java/BREW
mobile game revenues are expected to maintain their high growth momentum and reach RMB 1.29 billion ($188.1 million)
in 2008 and RMB 3.16 billion ($460.77 million) in 2010.
Although there are almost three times more handset users than Internet users, those who play online games on their
handsets make up a very small proportion of handset users. The mobile online gaming segment generated revenues of
RMB 120 million ($17.5 million) in 2007. The year 2008 is likely to be a turning point for the online mobile game market, with revenues from the online mobile game
market in China expected to almost triple to RMB 380 million ($55.65 million) in 2008. Mobile game companies are
likely to see another wave of investment between 2008 and 2010.
Full Summary is downloadable HERE
Wrap-up on the Coupons event | Nov 10, 2008
Over 130 people attended the latest Mobilemonday event. We could not even sit everyone.
Presentations can we downloaded here:
iCoupons
icoupon mobilemonday20081110.pdf
Puca (China)
PucaMobileCoupon.pdf
SweetMart Marketing
SweetMart – public – momo shanghai.pdf
Some take aways:
- There is a real need for coupons, which are unique ways for brands/retail to engage with consumers.
- Consumers want interesting offers (iCoupons)
- redemption can be very high – 71% for Chamate chain of tea houses (iCoupons).
- Puca has a different approach of engaging consumers by putting interactive kiosks in malls and providing coupons there. This is a similar model put in place by Velo, which business model solely relies on kiosks in key locations (usually metro). over 400 kiosks have been deployed (and Velo is claiming over 1 Mil users in shanghai).
- SweetMart engages the consumer in a more classic way, by printing discount coupons in a dedicated printer, installed at supermarket cashiers. enables very accurate datamining and ROI campaign tracking.
- Enjoy China has an even more classic (and classy) discount book that users buy and enjoy in over 300 venues across town (Shanghai).
- According incumbent players (iCoupons, SweetMart, Enjoy etc), having a physical coupon in hand is a key aspect of coupon redeeming. Mobile players seemed to disagree…
- Mobile coupons could really take off when better reporting and tracking is in place, and when coupons are more personalized, easier to get and to claim.
To go beyond this panel, let’s also share some recent research about mobilecoupons:
Some 200 million consumers worldwide will use mobile coupons by 2013, says a new report from Juniper Research.
According to the study, Japan and Korea have the most advanced mobile coupon markets, but much of the forecast growth will come from the US and Europe as more restaurants, entertainment, retail and grocery companies adopt the medium.
Although most coupons today are still paper-based, mobile coupon pilots have shown much higher redemption rates, “often double-digit percentages,” noted report author Howard Wilcox.
The research forecast has Western Europe and North America together being responsible for nearly 20% of mobile coupon redemption values by 2013, taking market share from the Far East, which owns nearly all mobile coupon usage today.
Partner Event: EZ Capital - 100 Investors & CEOs- 2009 social event - Sunday Jan 11 - 5pm
EZCapital is one of the largest Venture platforms in China. they have diligently served the industry for the last four years and organized more than 200 events.
EZCapital and holizone are organizing their annual networking event with 100 CEOs/VCs on Sunday evening (11th).
Time: 5:00pm to 9:30pm, Jan 11th,Sunday
Venue: Mythos Greek Restaurant, BLK 6, No. 479, South Zhongshan Rd, Shanghai (Inside the Old Pier）
Dress Code: Smart Casual/Informal
Expected Number of VC/Angel Investors: 60
Exected Number of CEOs: 80
Price at the door: RMB 300.
Please contact Fiona 13482657614 (Chinese speaking) Xu Zhen 13482547901 or Bob Ding (organiser, Chinese-English speaking) for more 13661552165.
official event presentation to be downloaded here:
100Investor100CEOPartyInvitation.pdf (English) or 百投百总酒会中文邀请函.pdf (Chinese)
Upcoming Event! Mobile, Retail and E-Coupons (手机礼券,电子礼券,打折券，现金券等）- November 10, 2008
Register HERE
Join us on Nov 10, 7-10pm at Kathleen’s 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road). Entrance fee of RMB 100 to cover the event cost, includes 2 alcoholic drinks and finger food
MobileMonday上海2008年11月10日，晚上7到10点 地点：上海赛玛餐厅，南京西路325号（黄陂北路).费用是 100元 ，用于赠送2杯饮料以及小点心
We have gathered a diverse panel of leaders in retail, mobile and e-coupon businesses who will help us understand where the industry stands, and the areas of convergence.
- Sean Yin, CEO, Chairman and Founder, SweetMart Development
尹晓峰, 泰思管理科技有限公司(SWEETMART)的创始人、董事长兼CEO
- Billboard Kwok, CEO, ICoupon
郭德榜， 首席执行官， 酷鹏
- Yu Zhou, CEO and Founder, Mobile Coupon China Ltd
于洲, 执行董事酷朋科技（北京）有限公司
- Jimmy Poon, Managing Director, Puca
- Daniel Borin, CEO, Enjoy China
- Jonathan Serbin, CEO and Founder, DuoGuo
The complete bios and companies’ profiles can be downloaded HERE
MobileMonday Shanghai Co-Branded Newsletter:
MobileMonday Shanghai Partners:
25-26 November 2008 – Shanghai International Convention and Exhibition Center
Riding on the potential growth in China’s online advertising trend, ad:tech Shanghai 2008 is dedicated to bringing Chinese marketers & agencies the latest case studies and best practices of the digital marketing industry. MOMO members will be entitled to a 20% discount on the Early Bird Rate of USD$695 . Simply quote: PaSx66sR4 to claim this discount. Do not miss this opportunity to listen to world-class speakers and experts in Shanghai this November!
Ad:tech is also calling for mobile industry practitioners in China to speak in one of the 3 dedicated mobile-related sessions over the 2 days. Case studies on creating effective campaigns through mobile platform, content building and mobile search. Local mobile marketing cases that address and educate the consumers etc.
Ad:tech has also created a platform for MoMo Shanghai members to showcase products, services & innovation at the Mobile Pavilion, ad:tech Shanghai exhibition. Only 9 kiosks booth are available, please contact Julia Kwan today to find out more!”
For event details, please visit ad:tech Shanghai website .
MobileMonday Shanghai Partners:
24-26 November 2008, The Regent Beijing, China
Endorsed by the Ministry of Industry and Information Technology (MIIT), Beacon Events and the China Institute of Communications (CIC) will jointly organise the 9th China Mobility International Summit this November in Beijing, China. This summit is the premier telecoms conference in China, bringing together all three of China’s leading operators for three action-packed days to explore the massive business opportunities and growth potential in the Chinese telecoms market following the restructuring of China’s fixed-line and mobile operators.
Attend China’s largest international wireless & mobile industry gathering to:
• Learn the 3G deployment plans of China’s newly restructured operators
• Discover how China plans to evolve from TD-SCDMA, WCDMA and CDMA 2000 towards 4G LTE
• Explore network deployment and optimisation best practice with leading international operators
• Take home innovative business models for monetising 3G and its evolutions
• Meet over 500 operators, government officials and technology specialists from the world’s biggest telecoms market
For registration, contact Beacon Events on +852 2219 0111 or email info@BeaconEvents.com . Please quote AC495ELMMSH when registering and you will be entitled to a 15% discount. For event details, please visit www.China-Mobility.com .
In Cooperation with Mobility World Congress, Nov 24-28, 2008, The Regent Beijing, China
SPECIAL 20% DISCOUNT FOR ALL MOBILEMONDAY ASIA MEMBERS
MoMo Asia is pleased to announce we are supporting the 13th annual Mobility World Congress taking place from the 24 – 28 November 2008, Beijing, China. This leading wireless and mobile congress brings together the leading players in the mobile industry and will feature a full day of keynote sessions, an emerging markets day, two tracks on business strategies and technology issues and four workshops, including for the first time in Asia, Andrew Seybold’s Wireless University.
In 2007 34% of the MWC audience came from telecom operators, making them the single largest group at the event. The combination of a leading Congress and a highly targeted audience ensures you meet both the specifiers as well as the senior personnel who sign off on very large deals. Event brochure can be downloaded here: mwc_brochure.pdf
MobileMonday Shanghai Partners:
Mobile Asia Congress – Macau (SAR) – Nov 18-20, 2008
Now in its second year at the Venetian Resort in Macau, the Mobile Asia Congress provides the ideal setting for industry player from across Asia and the world to meet, share their ideas – and create new partnerships. Showcasing the best of the Asian market in a global context, this years event will incorporate a number of new initiatives. Event brochure can be downloaded here: mac08_brochure.pdf
MobileMonday Asia Members – Quote: MOMOA – Get a 30% Discount!
The GSMA Mobile Asia Congress (formerly 3GSM World Congress Asia) is the premier mobile industry event for the Asia-Pacific region, and presents a myriad of opportunities for mobile professionals and innovators to learn from operators, value-added service providers, and equipment and device manufacturers focused on the Asian market! Attendees will be able view the newest in mobile innovation, hear the leaders of the industry address the issues pertinent in today’s global market, and enjoy a first-class exhibition. Take advantage of this unprecedented opportunity to conduct business, discuss the hottest trends in mobile communications, and help define the industry’s continued growth.
Beijing Startonomics and Startup2Startup - Partner Events
Brought to you by our friends at web2asia and The FoundersFund, pilots of the “Geeks On A Plane East Asia Tour 2009.”
Beijing Startonomics Agenda: http://www.geeksonaplane.com/beijing/startonomics-beijing/
Startonomics Beijing
June 11th, 08:30am – 06:00pm
Startup2Startup Dinner
Beijing
sponsored by BlueRun Ventures
June 12th, 07:00pm – 09:30pm
Keynotes followed by startup pitch presentations and roundtables mixing rookies, seasoned entrepreneurs and investors to share knowledge and make all better off.
Geeks & Glamour - Partner Event
Following the inaugural TEDxShanghai program, “Geeks & Glamour” at M1NT Shanghai will serve as a fantastic after-party for TEDx and a final hurrah for the “Geeks On A Plane East Asia Tour 2009.”
Monday, June 15th from 7:30 p.m. ’til late.
For ticket information, please contact:
sage (at) mobilemondayshanghai.net
iPhone Application Development and Platform
June 29th 7:00pm – 9:30pm
Please join the MobileMonday Shanghai community on Monday evening to discuss iPhone development activity in China!
Share opinions and experience with iPhone apps, meet over drinks and make connections with company CEOs, analysts, investors and all of our MobileMonday friends.
Cost: rmb100 – payable at the door
(includes 2 drinks and canapes)
Featured Companies:
iBokan
Infiniti Ventures
Reigndesign
Trepantech
Shouji.com
Proudly brought to you by MobileMonday Shanghai
And sponsored by new MoMo Partner:
X Media Lab, announcing XML Kunshan October 20-22nd 2009
Mobile Gaming Event - Monday 27th July @ M1NT - 7-10pm
Please register HERE
Following this week’s momentous ChinaJoy Online Games show and the proliferation of associated parties and events, please join the MobileMonday Shanghai crew and all of your colleagues and friends in the mobile industry for brief (we promise… brief, this time!) presentations and panel discussion on:
Mobile Games in China – from the inside.
“Where have we been, and where are we headed?”
Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.
All attendees MUST register – please feel free to forward an invitation to colleagues or others who would be interested.
*Plenty of opportunity for socializing and networking before and after the program.
Location: M1NT Shanghai
Map
Participants include:
John S. Lee, CEO, Mobilebus Inc.
Giordano Bruno Contestabile, Senior Director of Business Development – APAC, PopCap Games
Jung Suh, CEO, Red Rocket Games
Sponsored by X|Media Labs – Kunshan Lab in October
Please register HERE
Mobile Advertising - Sept 21st @ Kathleen's 5
Presentations for the event can be downloaded at
www.slideshare.net/group/mobilemonday-shanghai or here:
AdMob
Madhouse
Casee
First, please indulge a brief appeal to the MoMo Shanghai community:
Due to the natural ebb and flow of careers, family obligations and various other factors, MobileMonday Shanghai is due for a leadership refresh.
Your current team of volunteer leaders, steered masterfully by the indomitable Bruno, has built a strong archive of content, an active and vibrant mobile technology-centric community and a following of over 3000 MoMos during the past three years.
With the impending 2010 Expo and the ever-increasing focus on China’s mobile consumers, technology companies and markets, MobileMonday will continue to play a key role in the dynamism of Shanghai’s business community.
The success of MoMo Shanghai presents a ready-made opportunity for an energetic new team of knowledgeable and passionate mobile industry profesionals to volunteer to shepherd this amazing community into the bright future.
Please make yourselves known, all ye who dare. (And don’t mess it up!)
September 21 MobileMonday
Return to Kathleen’s 5:
The Mobile Advertising Saga Continues
To kick off our Autumn program, we will hear from three dominant mobile advertising networks, sharing the MoMo stage:
Admob, “the world’s largest mobile advertising marketplace,”
CASEE, “China’s largest mobile advertising marketplace,” and
Madhouse, “China’s largest and most intelligent mobile ad network.”
…. this subject is obviously crying-out for an objective discussion.
Speakers include:
Jeff Merkel
Managing Director Asia-Pacific & Latin America, Admob
Xin Ye, CEO, Casee
Sidney Lee, Assistant to CEO, BD International Partnerships, Madhouse
Partner Announcements:
Enter now for the GSMA Mobile Innovation Grand Prix – Asia Pacific Tournament and compete to win a trip to Barcelona and present your company at the GSMA Mobile World Congress in February 2010!
http://www.mobileinnovation.org/awards/AsiaPac2010
The Mobile Marketing Insights Forum on October 22 in Shanghai is providing a corridor to explore and learn about the latest mobile marketing trends and practices in China. Initially priced at 495 USD, register now with a MoMo Shanghai discount code (quote: MM09) at 400USD and come & learn critical insights, real cases and industry trends and developments from industry leaders and brands.
http://www.mmarketingchina.com
MoMo Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.
All attendees MUST pre-register, or risk embarrassment and ridicule.
Please feel free to forward an invitation to colleagues or others who might be interested.
*Plenty of opportunity for socializing and networking before and after the program.
Location: Kathleen’s 5 – Shanghai
5th Floor Shanghai Art Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan).
Tel: 63272221
Map
Don’t forget! Presentations from the June and July ’09.
MoMos are posted on slideshare http://www.slideshare.net/group/mobilemonday-shanghai
The Future of Mobile Applications / Meet Australian TMT startups – July 26th
thanks to the patronage of Victorian Government, Australia & Australia Interactive Media Industry Association (AIMIA).
This event is now closed, but you can download the presentations here:
Australian TMT companies visiting:
AIMIA_Digital_Mission_MoMo_Shanghai_July_2010.pdf
and Brad Howarth presentation on his new book “a faster future” Lagrange_MoMo_Shanghai_July_2010_MOD.pdf
With a stated goal of connecting all Australian premises through fibre based, next generation wireless and satellite technologies, the National Broadband Network (NBN) promises to be an enabler for the mobile industry, leading to the creation of a new range of applications and services that consumers will access through their mobile devices.
Hear more about this initiative from Brad Howarth, one of Australia’s preeminent journalists for technology and business, author of ‘Innovation & Emerging Markets’ and co-author of ‘A Faster Future’ www.afasterfuture.com
Attended by a strong delegation of leading Australian mobile and digital companies, the event will give you an opportunity to gain insight, exchange ideas and build business relationships with the mobile and digital industry down under.
Attending companies include
1. Academy of Information Technology www.ait.nsw.edu.au
2. Blackglass www.blackglass.com.au
3. Bulpadok www.bulpadok.com
4. Crewjo www.crewjo.com
5. Direct Digital Group www.directdigitalgroup.com.au
6. Gruden www.gruden.com
7. Internetrix www.internetrix.com.au
8. Netagi www.izdot.com
9. Peoplelogic www.peoplelogic.com.au
10. Unseen TV www.unseentv.com
11. Valleyarm Digital www.valleyarm.com
12. ZAC Toons www.zactoons.com
MoMo Cost: 100 RMB payable at the door, includes 2 beverages, light appetizers and Australian delegation booklet. All attendees MUST pre-register, or risk embarrassment. Please feel free to forward an invitation to colleagues or others who might be interested.
*Plenty of opportunity for socializing and networking before and after the program.
Location: Kathleen’s 5 – Shanghai 5th Floor Shanghai Art Museum 325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan Lu). Tel: 63272221
Mobile Commerce in China 移动电子商务
Summary of 8 March event
Two very enticing presentations from Taobao Wireless Dpt Director, Song Man Yuan, and Harry Liu, CEO of TreasureBeam, sole mobile commerce and payment partner of Guangdong Mobile. Two other companies, PayPal China (M. Michael Zhao, Head of China Integration) and HandPay (M. Chen Dihao, Marketing Director) joined us for the panel discussion.
Some trends first: for operator-driven m-commerce transactions, utility payment and ticketing (lottery, bus tickets, air tickets etc) are by far the most popular items. Ticketing is also avery fast growing category on Taobao wireless which is not dependent on operator billing but leveraging on Alipay mobile payment gateway. For TreasureBeam, mobile education, newspaper and insurance selling on mobile will be the next big things, in addition to traditional m-commerce (clothes, cosmetics etc) which are lagging a bit (small screens to download pictures, etc).
On the downside, when working with operators, the difficulty met is in the transaction size limit, a real hurdle for air tickets (Treasure Beam has yet to launch their airticket service) and bad debt. With China Mobile introducing mobile wallet applications, some of these restrictions will be lifted. Marketing of all these applications will also be a key success factor, as users are usually unaware of all the m-commerce applications they can use on their phone.
Some numbers: on Taobao, the average mobile transaction size is RMB 100. The number of daily transactions reached 100,000 in 2009 and daily transaction volume reached 1 million RMB (302 Mil RMB transactions for 2009 alone). The number of daily visitors reached 4 million at the end of 2009 (2.5 Mil daily active users over 2009 on average). Taobao Wireless saw a “hockey stick” in user growth in the second half of 2009, with 40% increase usage. TreasureBeam, on their side, claim at least 10 Mil subscribers. They also saw similar growth patterns.
The presentations can be downloaded HERE .
Dear friends and supporters of Mobile Monday Shanghai, we are back with a roar for our first event in the year of the tiger, so be there THIS MONDAY, 8th MARCH! As always, you can look forward to interesting speakers, an open forum and a great opportunity to meet up with like-minded people.
This Monday we talk about an extremely relevant topic that has the potential of impacting the way we go about our lives in the near future. The potential of mobile commerce has always been understood, but lets hear from our speakers about how this potential is being translated into real world commerce. The topic will touch upon:
• Consumer e-commerce on mobile phone
• Popular mobile commerce applications and user experience
• Payment gateways and platforms used for mobile commerce
Guest Speakers/Panelists:
TaoBao: Song Manyuan 宋漫远
Marketing Director of TaoBao wireless Dept 淘宝无线事业负责对外合作总监 www.taobao.com
PayPal: Michael Zhao 赵祺 Head of China Integration, 解决方案部总监 PayPal Beibao China 贝宝中国
www.paypal.com
Treasure beam: Mr. Liu Xufeng 刘旭晖
VP, 广州天运网络科技有限公司 (the mobile payment partner of China Mobile Guangdong Corporation) www.teamix.com.cn ; www.paycm.com
Handpay: Shi weifeng 施伟峰 (TBC)
CEO of Handpay 上海 瀚银 信息技术有限公司
www.handpay.com.cn
MoMo Cost:
100 RMB payable at the door, includes 2 beverages and light appetizers. All attendees MUST pre-register, or risk embarrassment and ridicule. Please feel free to forward an invitation to colleagues or others who might be interested. *Plenty of opportunity for socializing and networking before and after the program.
100 元入场费用包含两杯软饮料和小食。参加者务必事先在网上登记以避免无法入场。欢迎转发给任何感兴趣参加活动的人员。 *正式会议前后均有自由洽谈时间
DOING BUSINESS IN DÜSSELDORF - MobileMonday Event on 20 Sep
DOING BUSINESS IN DÜSSELDORF: A HUB FOR CHINESE MOBILE COMPANIES 德国杜塞尔多夫 – 发展你移动业务的港湾
On September 20th MobileMonday at Kathleen’s 5
In the spirit of the World Expo 2010, MobileMonday Shanghai in partnership with our colleagues at MobileMonday Düsseldorf, have organized a special event sponsored by the city of Düsseldorf. This event will be held on September 20th at Kathleen’s 5. Confirm your presence early, as this event is likely to fill up fast.
Senior representatives from the city of Düsseldorf will briefly touch upon the business and investment opportunities that Düsseldorf has to offer blue-chip Chinese mobile companies as well as start-ups. Also, visit the City of Düsseldorf in person at the Shanghai World Expo or check out their website Here
The mobile industry is a focal point of the economy in Düsseldorf, and has already attracted some of the largest communications companies in the world, including leading Chinese companies such as Huawei who has its European headquarter in the region and will be present to share its experiences. If you are looking at expanding your business and scouting for opportunities in International markets, this session should not be missed.
Speakers & Panelists include:
Mr.Ralf Kreikamp, CTO Vodafone Business Unit of Huawei Technologies 华为科技德国分公司首席技术官
Mr.Jeff Tang, Managing Director China at NET mobile执行董事
Mr.Mark Wächter, Chairman MobileMonday Germany MobileMonday德国区组织者
Mr.Wilfried Kruse, Commissioner for Organization, Human Resources, IT, Economic Development and Public Health, City of Düsseldorf 杜塞尔多夫组织专员
Mr.Derick Tsang , Group Vice President of SIM Technology Group Limited曾兆强, 晨讯科技集团副总裁
As a special offer for all MobileMonday Shanghai members, Huawei has organised a visit to Huawei Shanghai R&D Centre. This visit is planned for the afternoon of the 20th September and transportation to and from has been organized. Register for the Tour
MoMo Cost: 100 RMB payable at the door includes 2 beverages and a dinner buffet. All attendees MUST pre-register. Please feel free to forward an invitation to colleagues or others who might be interested.
100 元入场费用包含两杯软饮料和小食。参加者务必事先在网上登记以避免无法入场。欢迎转发给任何感兴趣参加活动的人员。 *正式会议前后均有自由洽谈时间
*Plenty of opportunity for socializing and networking before and after the program.
Location:
Kathleen’s 5 – Shanghai
5th Floor Shanghai Art Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan Lu).上海赛玛餐厅，南京西路325号（黄陂北路）
MOMO PARTNERS EVENTS
Mobile Marketing Insights Forum 2010 – From Experimental To Full Implementation
21-22 Oct 2010, Shanghai
Not concept briefing, the 2nd Mobile Marketing Insights Forum rather focuses on implementation, how to execute mobile marketing, steps and actions, where to start, who to partner, what information is needed to facilitate mobile marketing.
TFM&A (Technology for Marketing and Advertising) CHINA
27-28 Oct 2010, Shanghai
Marking the 10th anniversary of TFM&A, TFM&A China 2010 will be held on Oct 27th – 28th at Shanghai Pudong Expo. With focus on digital, data and CRM, the China event will combine local best practice with international expertise to provide the best learning and networking opportunities for the marketing management professionals in China. Look forward to seeing you at TFM&A China 2010!
The Entrepreneurship & innovation Mega-Forum
25-26 October 2010, Beijing
Over 400 elite high growth ventures, 148 prominent investment firms, and 60 premier-level speakers will gather this October 25-26 at “The China Mega-Forum for Entrepreneurship and Innovation,” engaging top entrepreneurs and experts with honest questions and constructive insights. The forum will also feature the China Entrepreneurship Ecosystem Awards and Gala Dinner. Recognizing the most dynamic and visionary leaders, the awards will celebrate individuals that have stimulated growth not only in their own company but also in the ecosystem around them.
A Special word from the sponsors of our last event, the Victorian Government, Australia & Australia Interactive Media Industry Association (AIMIA):
For further information on establishing a presence in Victoria (Australia) or the digital content / mobile capabilities in Victoria (Australia), please contact Stuart Bland on +61 417 561 676 or email – stuart.bland@mmv.vic.gov.au
For the presentations:
Australian TMT companies visiting:
AIMIA_Digital_Mission_MoMo_Shanghai_July_2010.pdf
and Brad Howarth presentation on his new book “a faster future” Lagrange_MoMo_Shanghai_July_2010_MOD.pdf