如果在手机VAS领域里有一种业务能被分析师和专业人员非常肯定的认为“会赚钱的”，那么这种业务很可能就是手机搜索业务-它可以复制网上的搜索业务模式（或者说是我们期望的）。在周一26日的晚上，5位在中国手机搜索业务领域里的先行者将和我们探讨他们对于此业务和该市场的看法。

 

M. Li Zhaohui (Jeffrey Li) – Director, Strategic Partnership Development, Google

M. Alvin Wang Graylin—CEO and Co-founder, mInfo Inc.

M. Song Han, Roboo mobile search CEO and Founder

M. Zhu Bo, Cgogo CEO and Founder

M. Leng Jun, UUCUN Marketing Director

 

李朝晖（谷歌）中国 地区移动领域战略合作总监

汪丛青(Alvin Wang Graylin)—CEO明复信息执行总裁兼创始人

韩松，儒豹手机搜索执行总裁兼创始人

朱波, Cgogo 执行总裁兼创始人

冷俊,悠悠村市场总监，负责公司市场、公关、战略合作

 

Event starts at 7 pm on May 26th, 2008 (networking, followed by presentations at 7.30 pm and panel at 8pm). We will charge a nominal fee of RMB 100, RMB 50 will go to the China Red Cross, and RMB 50 to cover the event cost. This fee includes 2 alcoholic drinks and canapés/hors-d’oeuvres.

今月的 Mobile Monday 将在 5 月 26 日在上海赛玛餐厅，南京西路325号（Tel: 63272221）从7点开始举办。我们将象征性地收取100元的费用，其中50元用于赠送2杯饮料以及小点心。50元将捐赠给中国红十字会。 Venue: Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu). Tel: 63272221. Directions and other info can be found at http://www.kathleens5.com.cn . 上海赛玛餐厅，南京西路325号（黄陂北路）.

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MobileMonday Shanghai Partners & Events:

Interfax-China TMT, News & Analysis

The Interfax China TMT intelligence service delivers the latest headline news and inside perspective on the forces driving China’s TMT markets. Understand market dynamics through exclusive, unbiased commentary and analysis by our in-house analysts, coupled with interviews with industry experts on the ground in China. www.interfax.cn

Mobile Search Market – industry development update

Understand the current state of mobile search services in China.

MobileMonday Shanghai & Interfax China are proud to offer the Mobile Search Market industry development update. The update provides an overview of the industry, the latest news about major players, important policy stories, industry statistics, and more. The report will be freely available at the event on Monday evening, and downloadable, upon free registration, after the event (please send download request with your professional details to info@mobilemondayshanghai.net).

MobileMonday上海的社团和Interfax中国非常高兴的向你提供手机搜索市场发展的最新动态信息。这些信息包含了对整个行业领域总体概括，主要市场竞争者的新闻消息，重要的方针政策，行业统计数据，等等。此报告将在周一晚上免费发放。或者你可以在活动结束后下载（请发送下载请求和你的具体的工作联系方法至：info@mobilemondayshanghai.net)

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Ad:Tech Singapore 26-27 June 2008

ad:tech Singapore 2008 (26 & 27 June, Suntec Convention & Exhibition Centre), The inaugural event for Asia’s Interactive Advertising and Digital Marketing Exhibition and Conference.

ad:tech Singapore announces its first keynote speaker

Meet Mark Read – WPP’s Director of Strategy and CEO of WPP Digital. Mark will set the pace of the 2 days conference by opening the keynote session. Expect to hear all about the media marketing landscape of Asia and how brands and agencies are increasingly using interactive mediums over traditional media campaigns. www.ad-tech.com/singapore

Click HERE to see who will be speaking at ad:tech Singapore.

Limited exhibition and sponsorship opportunities left available

• Click HERE to view the latest list of the current exhibitors and sponsors.

Other news:

• Hoffman has been exclusively appointed as ad:tech Singapore’s PR agency to ensure that the event is well profiled in the regional media and the Interactive Marketing industry in Asia.

• Conference online registration will go live on 17 March. Secure Early Bird Rate of US$695 for full conference pass before 30th May.

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China Entrepreneurs Start Up 101 Shanghai, May 13th, 6:15pm

The State of Entrepreneurship in China

China Entrepreneurs is a not-for-profit professional organization dedicated to fostering the growth of entrepreneurship in China. China Entrepreneurs is a partner of Mobilemonday Shanghai. With both domestic and foreign members, our goal is to bring the wide range of personal experiences and resources together to support entrepreneurship in China. The community is open to entrepreneurs of all industries, with businesses of all sizes. Over the course of five years in Beijing, thousands of entrepreneurs have attended our events, listened to countless talks from successful entrepreneurs, investors and people who love the world of entrepreneurship, and walked away with valuable techniques and insight on how to elevate their business. Today, we wish to bring that spirit to Shanghai!

Speakers: Jack Perkowski (ASIMCO Technologies Limited); Dick Kramlich (NEA); Raymond Cheng (Lucky Pai).

Location : Three On The Bund Price : 200 rmb pre-registration or 300rmb at the door (includes light food and refreshments) Register : Before May 12th, email to events@ce-online.cn or phone to 010-6569 1933 Language : English. For more information : click HERE

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Mobile Search event (26 May) Wrap up

Again a landmark event with record participation of over 130 people. Thank you all for your interest and participation. Thanks to our speakers, especially those coming from out of town (Roboo, Cgogo, Google)!

Photos here:

Take aways/downloads

First of all, we are pleased to announce that thanks to everyone’s participation, we have collected a bit more than RMB 5,000 during the event alone for the victims of the earthquake in Sichuan. We donated it to the Red Cross Society of China. More here:

Second, we had a terrific event the other night, and had the opportunity to compare “live” 5 different services. The demo was clearcut. A small competition led with a few volunteers highlighted cgogo has the best service in entertainment and general search (followed by Google). mInfo came first in the local search (followed by Google as well).

Third, when it comes to business models, the preconceived view about advertising seems not that obvious, according to Cgogo. Zhu Bo, the CEO, was actually pessimistic about the mobile search industry’s future, at least for “small players” else than Google or Baidu. In this regards, he considered advertising was only representing a tiny fraction of Cgogo’s revenue. Most of the revenue coming from content download (MVAS). The traditional SP model is back? we can definitely wonder and ponder. if actors like mInfo definitely rely on local search sponsored ads, all the other players (cgogo, Roboo and uucun) who thrive on content and entertainment, have build more balanced revenue streams. 2008 and 2009 will really tell if small actors can truly survive in a world dominated by search giants.

- Download the presentations here:

minfo.pdf roboo.pdf cgogo.pdf uucun.pdf

See you on June 23rd for new event on Mobile User Interface design, with the likes of Lenovo, Microsoft, Longcheer, Ideo Design, etc.

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Mobile Location Based Services, Investigative Report - for MoMo Members!!!

Interfax-China TMT, News & Analysis

The Interfax China TMT intelligence service delivers the latest headline news and inside perspective on the forces driving China’s TMT markets. Understand market dynamics through exclusive, unbiased commentary and analysis by our in-house analysts, coupled with interviews with industry experts on the ground in China. www.interfax.cn

Mobile Location Based Services, Investigative Report

Understand the current state of mobile location based services in China. MobileMonday Shanghai & Interfax are proud to offer the Mobile Location Based Services report. The report provides an in-depth investigation into the development of this industry in China, including an examination of major trends and challenges facing the industry, the outlook for the market, major players and products, current state of the value chain and more. The report will be freely available at the event on Monday evening, and downloadable, upon free registration, after the event (please send download request with your professional detail to info@mobilemondayshanghai.net).

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April 21 - LBS and Mobile SNS event wrap up

With over 145 guests, including numerous VCs, startups, media agencies, MNCs (Nokia, Alcatel etc), large IT consulting firms, and market intelligence companies, LBS and mobile SNS momo event was the second most successful event of mobilemonday shanghai’s 2 year history.

A big thanks to Interfax for providing a well-suited LBS report, which complemented very nicely the panel, and to the speakers (Mu Rong, Jeff Lin) and Panelists (Iris Hong, Raymond Feng and our two keynotes). The panel was moderated by Bruno Bensaid.

Photos here

Take aways/downloads

Bedo’s innovations are coming from a powerful friend and profile matching algorithm implemented on top of a location-aware platform. The idea is to meet people who match your expectations/profile, locate them geographically and communicate with them anonymously (if needed) over IP (Bedo has designed a VoIP gateway over GPRS). Push to talk and broadcast-to-many are key features of the service. Revenue comes from premium features but mostly advertising from POI etc. - Download the presentation here

Gypsii, a 2008-Navteq Global LBS Challenge Finalist, is positioned as a mobile lifestyle service. Gypsii is coming from a mapping and GPS background. Their focus and expertise is about sharing life experience (hence the UGC component), rather than communicating real-time with people in the vicinity (Bedo), though it is possible too (via sms, IM, or simply phone of course). The geo-tagging component plays an important part, as well as the “search venues and POI” and directions on how to get there. Search is an important component of Gypsii’s offering. - Download the presentation here

Conclusion

Location-based services is a (or I would be tempted to say) THE natural evolution and must-have feature of all new SNS and UGC (User Generated Content) based networks. China is still too early here for mobile, as usual, but considering the sheer size of online SNS in China (if counting Tencent, we talk of at least 270 million accounts created, or otherwise 51.com, in the vicinity of 60 million), let’s hope that mobile location-aware components of existing online SNS should pop up pretty rapidly, with Yahoo as a trailblazer (with YahooConnect) in Asia. Note: YahooConnect is not available in China.

See you on May 26 for another landmark event on Mobile Search!!

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Mobile UI Design Event is Coming!

June 23rd, from 7pm to 9.30pm at Kathleen’s 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road).

手机用户体验

MobileMonday上海2008年06月23日，19：00－22：00 地点：上海赛玛餐厅，南京西路325号（黄陂北路).

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We have invited several industry experts in user interface to tell us on what coming ahead in China in the coming months and years:

 

M. David Vronay, Creative Director, Microsoft’s Advanced Technology Center (Beijing).

M. Jonathan Li, Managing Partner, Ascentio Design

M. Marko Vanska, VP Business Development, General Manager APAC Region, Idean

In addition, our panel will be composed of the 3 aforementioned speakers as well as:

Ms. Migi Tong, Founder, Shanghai Okra InTech Co.,Ltd.

M. Janny Cheng, UI Manager, Lenovo Mobile Division

M. Lin WeiLiang, UI Manager, LongCheer

 

Event starts at 7 pm on June 23rd, 2008 (networking, followed by presentations at 7.30 pm and panel at 8pm). We will charge a nominal fee of RMB 100 to cover the event cost. This fee includes 2 alcoholic drinks and canapés/hors-d’oeuvres.

今月的 Mobile Monday 将在 6 月 23 日在上海赛玛餐厅，南京西路325号（Tel: 63272221）从7点开始举办。费用是 100元 ，用于赠送2杯饮料以及小点心。 Venue: Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu). Tel: 63272221. Directions and other info can be found at http://www.kathleens5.com.cn . 上海赛玛餐厅，南京西路325号（黄陂北路）.

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Wrap-up on June 23, 2008 event on Mobile UI

Thank you to all guests of the June 23rd event on Mobile User Interface.

3 speakers, 7 panelists, to cover the “talk of the town” topic, how to design a better user interface. According to IDEAN, a UI designed with convergence in mind (web, wap, etc) is key to driving better adoption of value-added services, reinforcing the look-and-feel identity and consistency. From a more practical perspective, all our speakers went beyond simply nice icon design to focus on the service to be delivered instead, and how to get there (on the phone) as rapidly as possible. In the case of Microsoft, the Beijing design team created a totally new concept called “Cupid” meant to build a UI environment for 2 mobile phone users, instead of one, enabling the viewing of a single videos between 2 screens, facilitating exchange of photos, multimedia files, contacts, bookmarks etc. Overall, though, all our panelists, including leading handset vendors, agree that Chinese Mobile operators are still behind when it comes to specifying new UI to their handset suppliers. Brand recognition (some red-ish icons, for china mobile) still primes over ease of access to different value-added services.

Presentations can be downloaded here:

“Microsoft Cupid Concept” MicrosoftCupid_shared Momo shanghai.pdf “Asentio Design” Asentio Momo shanghai.pdf “Idean” IDEAN – Momo shanghai.pdf

and again a big thanks to our speakers on June 23rd:

 

M. Frank Chen, User Experience Designer, Microsoft’s Advanced Technology Center (Beijing).

M. Jonathan Li, Managing Partner, Ascentio Design

M. Marko Vanska, VP Business Development, General Manager APAC Region, Idean

In addition, our panel was composed of the 3 aforementioned speakers as well as:

Ms. Migi Tong, Founder, Shanghai Okra InTech Co.,Ltd.

M. Janny Cheng, UI Manager, Lenovo Mobile Division

M. Lin WeiLiang, UI Manager, LongCheer

 

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China Online and Mobile Gaming Report - 2008-2010

MobileMonday Shanghai Partners:

Interfax-China TMT, News & Analysis

As a prelude to our upcoming event on online and mobile gaming convergence, Interfax has released, for MobileMonday Shanghai Community, the full summary of a landmark report on China Online and Mobile Gaming 2008-2010. The report is available at a discounted price for Momo members. Contact info (at) mobilemondayshanghai.net or enquiries (at) interfax.cn for pricing on the report.

Full summary is downloadable HERE

In a nutshell: In 2007, revenues generated by Java and BREW mobile games reached RMB 777 million ($113.3 million). Java/BREW mobile game revenues are expected to maintain their high growth momentum and reach RMB 1.29 billion ($188.1 million) in 2008 and RMB 3.16 billion ($460.77 million) in 2010. Although there are almost three times more handset users than Internet users, those who play online games on their handsets make up a very small proportion of handset users. The mobile online gaming segment generated revenues of RMB 120 million ($17.5 million) in 2007. The year 2008 is likely to be a turning point for the online mobile game market, with revenues from the online mobile game market in China expected to almost triple to RMB 380 million ($55.65 million) in 2008. Mobile game companies are likely to see another wave of investment between 2008 and 2010.

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9th China Mobility International Summit 2008

MobileMonday Shanghai Partners:

24-26 November 2008, The Regent Beijing, China

Endorsed by the Ministry of Industry and Information Technology (MIIT), Beacon Events and the China Institute of Communications (CIC) will jointly organise the 9th China Mobility International Summit this November in Beijing, China. This summit is the premier telecoms conference in China, bringing together all three of China’s leading operators for three action-packed days to explore the massive business opportunities and growth potential in the Chinese telecoms market following the restructuring of China’s fixed-line and mobile operators.

Attend China’s largest international wireless & mobile industry gathering to: • Learn the 3G deployment plans of China’s newly restructured operators • Discover how China plans to evolve from TD-SCDMA, WCDMA and CDMA 2000 towards 4G LTE • Explore network deployment and optimisation best practice with leading international operators • Take home innovative business models for monetising 3G and its evolutions • Meet over 500 operators, government officials and technology specialists from the world’s biggest telecoms market

For registration, contact Beacon Events on +852 2219 0111 or email info@BeaconEvents.com . Please quote “AC495ELMMSH” when registering and you will be entitled to a 15% discount. For event details, please visit www.China-Mobility.com .

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