IconMobile and Ogilvy China form JV

iconmobile group announced on Monday at Mobilemonday Shanghai event on Mobile and E-Coupons that it has entered into a 50/50 Joint Venture with OgilvyOne China. This announcement marks the first multinational agency in China to launch a specialized mobile marketing venture.

iconmobile China, to be headquartered in Shanghai, will serve greater China including; Hong Kong, Macau and Taiwan. iconmobile China will offer a broad range of services such as design, development and implementation of mobile applications, portals, sites and marketing campaigns, mobile/in-car user interface design, consulting, mobile strategy development, cross-channel solutions and proprietary mobile technology services.

The joint venture aims to provide clients with expertise in all aspects of mobile marketing; with a focus on building experiences and interactions with consumers on the go, and integrating mobile in the overall communications mix. OgilvyOne’s expertise in digital marketing and branding paired with iconmobile’s leadership in the mobile industry will enable iconmobile China to provide world-class mobile marketing solutions.

Founded in 2003, iconmobile group, whose investors include WPP, is an international market leader in mobile marketing and mobile business applications. With a core expertise in design and technology, iconmobile group enables companies to grow and optimize their business through the creation of new digital services and products created for the mobile market.

“With increasing demand for mobile marketing services and massive penetration of mobile in China and across Asia, we believe the mobile device will become a major communications channel in the very near future,” said Chris Reitermann, President of OgilvyOne China. “As the leading communications network in Asia, Ogilvy is pleased to enter into a relationship with iconmobile, reinforcing our commitment to remain ahead of the curve in the region. This JV enables us to integrate and execute mobile and mobility into our 360 marketing communications strategy. iconmobile’s focus goes beyond mobile transactions, its outstanding technology platform allows for a seamless experience across over 20,000 different mobile devices. iconmobile’s strategic view on mobility made it an easy choice for us to transfer its success story to China, offering clients, handset makers and operators real value to their mobile marketing efforts.”

Thomas Fellger, CEO and Founding Partner of iconmobile group, went on to say, “We choose China as the starting point for this venture in Asia because we believe that China is at the tipping point where mobile will become a major marketing tool. As the largest and most successful integrated marketing agency in China, Ogilvy was an obvious choice. Both Ogilvy and iconmobile are international market leaders working at a very high level of quality and customer satisfaction, creating the perfect premises for a successful and future oriented collaboration.”

About OgilvyOne Worldwide
OgilvyOne worldwide delivers the art and science of effective one-to-one marketing. OgilvyOne is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with 120 offices in 56 countries. Our roster of clients is split between global clients including American Express, Cisco, Coca Cola Company, Glaxo Smith Kline, IBM, Nestle, SAP and Unilever, and leading clients in our local markets. OgilvyOne worldwide is a unit of Ogilvy & Mather Worldwide, which is part of the WPP Group plc (NASDAQ: WPPGY), one of the world’s largest communications services groups.

Mobile Search event (26 May) Wrap up

Again a landmark event with record participation of over 130 people. Thank you all for your interest and participation. Thanks to our speakers, especially those coming from out of town (Roboo, Cgogo, Google)!

Photos here:

Take aways/downloads

First of all, we are pleased to announce that thanks to everyone’s participation, we have collected a bit more than RMB 5,000 during the event alone for the victims of the earthquake in Sichuan. We donated it to the Red Cross Society of China. More here:

Second, we had a terrific event the other night, and had the opportunity to compare “live” 5 different services. The demo was clearcut. A small competition led with a few volunteers highlighted cgogo has the best service in entertainment and general search (followed by Google). mInfo came first in the local search (followed by Google as well).

Third, when it comes to business models, the preconceived view about advertising seems not that obvious, according to Cgogo. Zhu Bo, the CEO, was actually pessimistic about the mobile search industry’s future, at least for “small players” else than Google or Baidu. In this regards, he considered advertising was only representing a tiny fraction of Cgogo’s revenue. Most of the revenue coming from content download (MVAS). The traditional SP model is back? we can definitely wonder and ponder. if actors like mInfo definitely rely on local search sponsored ads, all the other players (cgogo, Roboo and uucun) who thrive on content and entertainment, have build more balanced revenue streams. 2008 and 2009 will really tell if small actors can truly survive in a world dominated by search giants.

- Download the presentations here:

minfo.pdf
roboo.pdf
cgogo.pdf
uucun.pdf

See you on June 23rd for new event on Mobile User Interface design, with the likes of Lenovo, Microsoft, Longcheer, Ideo Design, etc.

Wrap Up on Mobile and Online Gaming Convergence event

After 3 months away, mobilemonday shanghai was back to discuss convergence between mobile and online gaming. We had the pleasure to host 4 distinguished guests from Troodo, China Mobile, Gobi Ventures, Interfax.

Troodon and Interfax presentations can be downloaded here and here .

Here is a round up on the event itself:
(big thanks to Bill Crampton from BTT China for having greatly contributed to this column)

According to Interfax (Iris Hong, China TMT team leader), the mobile market is encountering steady growth (see below for downloadable report) and China Mobile launched a new mobile gaming platform for connected mobile games, charging either on a monthly basis or per item (per level reached in the game) with free download. 9 games have been launched on this platform already.

Current challenges and conclusion from the panel :
- Operators dominates value chain and control the pipe, China Mobile is now owning 2 gaming platforms
- Technical difficulties – launching 3G is everything but easy, especially on unproven technology such as TD-SCDMA.
- Restructuring in industry creates uncertainty (and opportunities, but that remains to be seen actually).
- Current network speed is low, difficult to download over 1 mb in size
-High data fees in Beijing and Shanghai, much cheaper in Guangdong
-Faster data speed SHOULD mean fees go down, even in shanghai and Beijing, which are currently the most expensive in China.

Here is more on individual presentations.

Troodon – Larry Zhang, CEO and Founder

PC Online Gaming (POG) is tje most successful online business model in China
Do players only play Mobile Online Games (MOG) for short periods? actually, no! Average user spends 4.5 hours per day on the game – not snack, but dinner
60 percent are students, also soldiers who are not allowed to use the Internet
Troodon Heroes of Song doing well now
MOG user base is much bigger than POG base
Customers pay no less for MOG than for POG
Traffic fee #1 limitation, many users max out by 20th of the month or so, after they have used up their 100 MB data package.

China Mobile – Mr. Wang WeiXun, Sr Project Manager

China Mobile gaming platform needs work
Long term goal is to support large scale MOG services
China Mobile only invests in platform when business model is well established. Example; Fetion (Feixin) platform developed after QQ established market

Mobile Location Based Services, Investigative Report - for MoMo Members!!!

Interfax-China TMT, News & Analysis

The Interfax China TMT intelligence service delivers the latest headline news and inside perspective on the forces driving China’s TMT markets. Understand market dynamics through exclusive, unbiased commentary and analysis by our in-house analysts, coupled with interviews with industry experts on the ground in China. www.interfax.cn

Mobile Location Based Services, Investigative Report

Understand the current state of mobile location based services in China.
MobileMonday Shanghai & Interfax are proud to offer the Mobile Location Based Services report. The report provides an in-depth investigation into the development of this industry in China, including an examination of major trends and challenges facing the industry, the outlook for the market, major players and products, current state of the value chain and more. The report will be freely available at the event on Monday evening, and downloadable, upon free registration, after the event (please send download request with your professional detail to info@mobilemondayshanghai.net).

April 21 - LBS and Mobile SNS event wrap up

With over 145 guests, including numerous VCs, startups, media agencies, MNCs (Nokia, Alcatel etc), large IT consulting firms, and market intelligence companies, LBS and mobile SNS momo event was the second most successful event of mobilemonday shanghai’s 2 year history.

A big thanks to Interfax for providing a well-suited LBS report, which complemented very nicely the panel, and to the speakers (Mu Rong, Jeff Lin) and Panelists (Iris Hong, Raymond Feng and our two keynotes). The panel was moderated by Bruno Bensaid.

Photos here

Take aways/downloads

Bedo’s innovations are coming from a powerful friend and profile matching algorithm implemented on top of a location-aware platform. The idea is to meet people who match your expectations/profile, locate them geographically and communicate with them anonymously (if needed) over IP (Bedo has designed a VoIP gateway over GPRS). Push to talk and broadcast-to-many are key features of the service. Revenue comes from premium features but mostly advertising from POI etc.
- Download the presentation here

Gypsii, a 2008-Navteq Global LBS Challenge Finalist, is positioned as a mobile lifestyle service. Gypsii is coming from a mapping and GPS background. Their focus and expertise is about sharing life experience (hence the UGC component), rather than communicating real-time with people in the vicinity (Bedo), though it is possible too (via sms, IM, or simply phone of course). The geo-tagging component plays an important part, as well as the “search venues and POI” and directions on how to get there. Search is an important component of Gypsii’s offering.
- Download the presentation here

Conclusion

Location-based services is a (or I would be tempted to say) THE natural evolution and must-have feature of all new SNS and UGC (User Generated Content) based networks. China is still too early here for mobile, as usual, but considering the sheer size of online SNS in China (if counting Tencent, we talk of at least 270 million accounts created, or otherwise 51.com, in the vicinity of 60 million), let’s hope that mobile location-aware components of existing online SNS should pop up pretty rapidly, with Yahoo as a trailblazer (with YahooConnect) in Asia. Note: YahooConnect is not available in China.

See you on May 26 for another landmark event on Mobile Search!!

TEDx Shanghai Live Feed - Partner Event

MobileMonday partners ChinaMeme, web2asia and TEDxShanghai bring us a live feed on Tudou.com.

June 15th

10:00 a.m. – 5:00 p.m.

Link to follow shortly… watch this space!

Wrap-up on June 23, 2008 event on Mobile UI

Thank you to all guests of the June 23rd event on Mobile User Interface.

3 speakers, 7 panelists, to cover the “talk of the town” topic, how to design a better user interface. According to IDEAN, a UI designed with convergence in mind (web, wap, etc) is key to driving better adoption of value-added services, reinforcing the look-and-feel identity and consistency. From a more practical perspective, all our speakers went beyond simply nice icon design to focus on the service to be delivered instead, and how to get there (on the phone) as rapidly as possible. In the case of Microsoft, the Beijing design team created a totally new concept called “Cupid” meant to build a UI environment for 2 mobile phone users, instead of one, enabling the viewing of a single videos between 2 screens, facilitating exchange of photos, multimedia files, contacts, bookmarks etc.
Overall, though, all our panelists, including leading handset vendors, agree that Chinese Mobile operators are still behind when it comes to specifying new UI to their handset suppliers. Brand recognition (some red-ish icons, for china mobile) still primes over ease of access to different value-added services.

Presentations can be downloaded here:

“Microsoft Cupid Concept” MicrosoftCupid_shared Momo shanghai.pdf
“Asentio Design” Asentio Momo shanghai.pdf
“Idean” IDEAN – Momo shanghai.pdf

and again a big thanks to our speakers on June 23rd:

M. Frank Chen, User Experience Designer, Microsoft’s Advanced Technology Center (Beijing).

M. Jonathan Li, Managing Partner, Ascentio Design

M. Marko Vanska, VP Business Development, General Manager APAC Region, Idean

In addition, our panel was composed of the 3 aforementioned speakers as well as:

Ms. Migi Tong, Founder, Shanghai Okra InTech Co.,Ltd.

M. Janny Cheng, UI Manager, Lenovo Mobile Division

M. Lin WeiLiang, UI Manager, LongCheer

 

 

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China Online and Mobile Gaming Report - 2008-2010

MobileMonday Shanghai Partners:

Interfax-China TMT, News & Analysis

As a prelude to our upcoming event on online and mobile gaming convergence, Interfax has released, for MobileMonday Shanghai Community, the full summary of a landmark report on China Online and Mobile Gaming 2008-2010. The report is available at a discounted price for Momo members. Contact info (at) mobilemondayshanghai.net or enquiries (at) interfax.cn for pricing on the report.

Full summary is downloadable HERE

In a nutshell:
In 2007, revenues generated by Java and BREW mobile games reached RMB 777 million ($113.3 million). Java/BREW
mobile game revenues are expected to maintain their high growth momentum and reach RMB 1.29 billion ($188.1 million)
in 2008 and RMB 3.16 billion ($460.77 million) in 2010.
Although there are almost three times more handset users than Internet users, those who play online games on their
handsets make up a very small proportion of handset users. The mobile online gaming segment generated revenues of
RMB 120 million ($17.5 million) in 2007. The year 2008 is likely to be a turning point for the online mobile game market, with revenues from the online mobile game
market in China expected to almost triple to RMB 380 million ($55.65 million) in 2008. Mobile game companies are
likely to see another wave of investment between 2008 and 2010.

Full Summary is downloadable HERE

 

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Wrap-up on the Coupons event | Nov 10, 2008

Over 130 people attended the latest Mobilemonday event. We could not even sit everyone.

Presentations can we downloaded here:
iCoupons
icoupon mobilemonday20081110.pdf
Puca (China)
PucaMobileCoupon.pdf
SweetMart Marketing
SweetMart – public – momo shanghai.pdf

Some take aways:
- There is a real need for coupons, which are unique ways for brands/retail to engage with consumers.
- Consumers want interesting offers (iCoupons)
- redemption can be very high – 71% for Chamate chain of tea houses (iCoupons).
- Puca has a different approach of engaging consumers by putting interactive kiosks in malls and providing coupons there. This is a similar model put in place by Velo, which business model solely relies on kiosks in key locations (usually metro). over 400 kiosks have been deployed (and Velo is claiming over 1 Mil users in shanghai).
- SweetMart engages the consumer in a more classic way, by printing discount coupons in a dedicated printer, installed at supermarket cashiers. enables very accurate datamining and ROI campaign tracking.
- Enjoy China has an even more classic (and classy) discount book that users buy and enjoy in over 300 venues across town (Shanghai).
- According incumbent players (iCoupons, SweetMart, Enjoy etc), having a physical coupon in hand is a key aspect of coupon redeeming. Mobile players seemed to disagree…
- Mobile coupons could really take off when better reporting and tracking is in place, and when coupons are more personalized, easier to get and to claim.

To go beyond this panel, let’s also share some recent research about mobilecoupons:

Some 200 million consumers worldwide will use mobile coupons by 2013, says a new report from Juniper Research.

According to the study, Japan and Korea have the most advanced mobile coupon markets, but much of the forecast growth will come from the US and Europe as more restaurants, entertainment, retail and grocery companies adopt the medium.

Although most coupons today are still paper-based, mobile coupon pilots have shown much higher redemption rates, “often double-digit percentages,” noted report author Howard Wilcox.

The research forecast has Western Europe and North America together being responsible for nearly 20% of mobile coupon redemption values by 2013, taking market share from the Far East, which owns nearly all mobile coupon usage today.

 

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Partner Event: EZ Capital - 100 Investors & CEOs- 2009 social event - Sunday Jan 11 - 5pm

EZCapital is one of the largest Venture platforms in China. they have diligently served the industry for the last four years and organized more than 200 events.

EZCapital and holizone are organizing their annual networking event with 100 CEOs/VCs on Sunday evening (11th).

Time: 5:00pm to 9:30pm, Jan 11th,Sunday
Venue: Mythos Greek Restaurant, BLK 6, No. 479, South Zhongshan Rd, Shanghai (Inside the Old Pier）

Dress Code: Smart Casual/Informal

Expected Number of VC/Angel Investors: 60
Exected Number of CEOs: 80

Price at the door: RMB 300.

Please contact Fiona 13482657614 (Chinese speaking) Xu Zhen 13482547901 or Bob Ding (organiser, Chinese-English speaking) for more 13661552165.

official event presentation to be downloaded here:
100Investor100CEOPartyInvitation.pdf (English) or 百投百总酒会中文邀请函.pdf (Chinese)

 

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Upcoming Event! Mobile, Retail and E-Coupons (手机礼券,电子礼券,打折券，现金券等）- November 10, 2008

Register HERE

Join us on Nov 10, 7-10pm at Kathleen’s 5 restaurant and bar (325 Nanjing West Road, inside Museum of Modern Art, angle with Huang Pi Road). Entrance fee of RMB 100 to cover the event cost, includes 2 alcoholic drinks and finger food

MobileMonday上海2008年11月10日，晚上7到10点 地点：上海赛玛餐厅，南京西路325号（黄陂北路).费用是 100元 ，用于赠送2杯饮料以及小点心

We have gathered a diverse panel of leaders in retail, mobile and e-coupon businesses who will help us understand where the industry stands, and the areas of convergence.

- Sean Yin, CEO, Chairman and Founder, SweetMart Development
尹晓峰, 泰思管理科技有限公司(SWEETMART)的创始人、董事长兼CEO
- Billboard Kwok, CEO, ICoupon
郭德榜， 首席执行官， 酷鹏
- Yu Zhou, CEO and Founder, Mobile Coupon China Ltd
于洲, 执行董事酷朋科技（北京）有限公司
- Jimmy Poon, Managing Director, Puca
- Daniel Borin, CEO, Enjoy China
- Jonathan Serbin, CEO and Founder, DuoGuo

The complete bios and companies’ profiles can be downloaded HERE

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MobileMonday Shanghai Co-Branded Newsletter:

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MobileMonday Shanghai Partners:

25-26 November 2008 – Shanghai International Convention and Exhibition Center

Riding on the potential growth in China’s online advertising trend, ad:tech Shanghai 2008 is dedicated to bringing Chinese marketers & agencies the latest case studies and best practices of the digital marketing industry. MOMO members will be entitled to a 20% discount on the Early Bird Rate of USD$695 . Simply quote: PaSx66sR4 to claim this discount. Do not miss this opportunity to listen to world-class speakers and experts in Shanghai this November!

Ad:tech is also calling for mobile industry practitioners in China to speak in one of the 3 dedicated mobile-related sessions over the 2 days. Case studies on creating effective campaigns through mobile platform, content building and mobile search. Local mobile marketing cases that address and educate the consumers etc.

Ad:tech has also created a platform for MoMo Shanghai members to showcase products, services & innovation at the Mobile Pavilion, ad:tech Shanghai exhibition. Only 9 kiosks booth are available, please contact Julia Kwan today to find out more!”

For event details, please visit ad:tech Shanghai website .

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MobileMonday Shanghai Partners:

24-26 November 2008, The Regent Beijing, China

Endorsed by the Ministry of Industry and Information Technology (MIIT), Beacon Events and the China Institute of Communications (CIC) will jointly organise the 9th China Mobility International Summit this November in Beijing, China. This summit is the premier telecoms conference in China, bringing together all three of China’s leading operators for three action-packed days to explore the massive business opportunities and growth potential in the Chinese telecoms market following the restructuring of China’s fixed-line and mobile operators.

Attend China’s largest international wireless & mobile industry gathering to:

• Learn the 3G deployment plans of China’s newly restructured operators
• Discover how China plans to evolve from TD-SCDMA, WCDMA and CDMA 2000 towards 4G LTE
• Explore network deployment and optimisation best practice with leading international operators
• Take home innovative business models for monetising 3G and its evolutions
• Meet over 500 operators, government officials and technology specialists from the world’s biggest telecoms market

For registration, contact Beacon Events on +852 2219 0111 or email info@BeaconEvents.com . Please quote AC495ELMMSH when registering and you will be entitled to a 15% discount. For event details, please visit www.China-Mobility.com .

In Cooperation with Mobility World Congress, Nov 24-28, 2008, The Regent Beijing, China

SPECIAL 20% DISCOUNT FOR ALL MOBILEMONDAY ASIA MEMBERS

MoMo Asia is pleased to announce we are supporting the 13th annual Mobility World Congress taking place from the 24 – 28 November 2008, Beijing, China. This leading wireless and mobile congress brings together the leading players in the mobile industry and will feature a full day of keynote sessions, an emerging markets day, two tracks on business strategies and technology issues and four workshops, including for the first time in Asia, Andrew Seybold’s Wireless University.

In 2007 34% of the MWC audience came from telecom operators, making them the single largest group at the event. The combination of a leading Congress and a highly targeted audience ensures you meet both the specifiers as well as the senior personnel who sign off on very large deals. Event brochure can be downloaded here: mwc_brochure.pdf

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MobileMonday Shanghai Partners:

Mobile Asia Congress – Macau (SAR) – Nov 18-20, 2008

Now in its second year at the Venetian Resort in Macau, the Mobile Asia Congress provides the ideal setting for industry player from across Asia and the world to meet, share their ideas – and create new partnerships. Showcasing the best of the Asian market in a global context, this years event will incorporate a number of new initiatives. Event brochure can be downloaded here: mac08_brochure.pdf

MobileMonday Asia Members – Quote: MOMOA – Get a 30% Discount!

The GSMA Mobile Asia Congress (formerly 3GSM World Congress Asia) is the premier mobile industry event for the Asia-Pacific region, and presents a myriad of opportunities for mobile professionals and innovators to learn from operators, value-added service providers, and equipment and device manufacturers focused on the Asian market! Attendees will be able view the newest in mobile innovation, hear the leaders of the industry address the issues pertinent in today’s global market, and enjoy a first-class exhibition. Take advantage of this unprecedented opportunity to conduct business, discuss the hottest trends in mobile communications, and help define the industry’s continued growth.

 

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Beijing Startonomics and Startup2Startup - Partner Events

Brought to you by our friends at web2asia and The FoundersFund, pilots of the “Geeks On A Plane East Asia Tour 2009.”

Beijing Startonomics Agenda: http://www.geeksonaplane.com/beijing/startonomics-beijing/

Startonomics Beijing

June 11th, 08:30am – 06:00pm

Startup2Startup Dinner
Beijing
sponsored by BlueRun Ventures

June 12th, 07:00pm – 09:30pm

Keynotes followed by startup pitch presentations and roundtables mixing rookies, seasoned entrepreneurs and investors to share knowledge and make all better off.

 

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Geeks & Glamour - Partner Event

Following the inaugural TEDxShanghai program, “Geeks & Glamour” at M1NT Shanghai will serve as a fantastic after-party for TEDx and a final hurrah for the “Geeks On A Plane East Asia Tour 2009.”

Monday, June 15th from 7:30 p.m. ’til late.

For ticket information, please contact:
sage (at) mobilemondayshanghai.net

 

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iPhone Application Development and Platform

June 29th 7:00pm – 9:30pm

Please join the MobileMonday Shanghai community on Monday evening to discuss iPhone development activity in China!

Share opinions and experience with iPhone apps, meet over drinks and make connections with company CEOs, analysts, investors and all of our MobileMonday friends.

Cost: rmb100 – payable at the door

(includes 2 drinks and canapes)

Featured Companies:

iBokan

Infiniti Ventures

Reigndesign

Trepantech

Shouji.com

Proudly brought to you by MobileMonday Shanghai

And sponsored by new MoMo Partner:

X Media Lab, announcing XML Kunshan October 20-22nd 2009

 

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Mobile Gaming Event - Monday 27th July @ M1NT - 7-10pm

Please register HERE

Following this week’s momentous ChinaJoy Online Games show and the proliferation of associated parties and events, please join the MobileMonday Shanghai crew and all of your colleagues and friends in the mobile industry for brief (we promise… brief, this time!) presentations and panel discussion on:

Mobile Games in China – from the inside.
“Where have we been, and where are we headed?”

Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.
All attendees MUST register – please feel free to forward an invitation to colleagues or others who would be interested.
*Plenty of opportunity for socializing and networking before and after the program.
Location: M1NT Shanghai
Map

Participants include:
John S. Lee, CEO, Mobilebus Inc.
Giordano Bruno Contestabile, Senior Director of Business Development – APAC, PopCap Games
Jung Suh, CEO, Red Rocket Games

Sponsored by X|Media Labs – Kunshan Lab in October

Please register HERE

 

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Mobile Advertising - Sept 21st @ Kathleen's 5

Presentations for the event can be downloaded at
www.slideshare.net/group/mobilemonday-shanghai or here:
AdMob
Madhouse
Casee

First, please indulge a brief appeal to the MoMo Shanghai community:
Due to the natural ebb and flow of careers, family obligations and various other factors, MobileMonday Shanghai is due for a leadership refresh.
Your current team of volunteer leaders, steered masterfully by the indomitable Bruno, has built a strong archive of content, an active and vibrant mobile technology-centric community and a following of over 3000 MoMos during the past three years.
With the impending 2010 Expo and the ever-increasing focus on China’s mobile consumers, technology companies and markets, MobileMonday will continue to play a key role in the dynamism of Shanghai’s business community.
The success of MoMo Shanghai presents a ready-made opportunity for an energetic new team of knowledgeable and passionate mobile industry profesionals to volunteer to shepherd this amazing community into the bright future.
Please make yourselves known, all ye who dare. (And don’t mess it up!)


September 21 MobileMonday
Return to Kathleen’s 5:
The Mobile Advertising Saga Continues

To kick off our Autumn program, we will hear from three dominant mobile advertising networks, sharing the MoMo stage:
Admob, “the world’s largest mobile advertising marketplace,”
CASEE, “China’s largest mobile advertising marketplace,” and
Madhouse, “China’s largest and most intelligent mobile ad network.”
…. this subject is obviously crying-out for an objective discussion.

Speakers include:
Jeff Merkel
Managing Director Asia-Pacific & Latin America, Admob
Xin Ye, CEO, Casee
Sidney Lee, Assistant to CEO, BD International Partnerships, Madhouse

Partner Announcements:
Enter now for the GSMA Mobile Innovation Grand Prix – Asia Pacific Tournament and compete to win a trip to Barcelona and present your company at the GSMA Mobile World Congress in February 2010!
http://www.mobileinnovation.org/awards/AsiaPac2010

The Mobile Marketing Insights Forum on October 22 in Shanghai is providing a corridor to explore and learn about the latest mobile marketing trends and practices in China. Initially priced at 495 USD, register now with a MoMo Shanghai discount code (quote: MM09) at 400USD and come & learn critical insights, real cases and industry trends and developments from industry leaders and brands.
http://www.mmarketingchina.com

MoMo Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.
All attendees MUST pre-register, or risk embarrassment and ridicule.
Please feel free to forward an invitation to colleagues or others who might be interested.
*Plenty of opportunity for socializing and networking before and after the program.

Location: Kathleen’s 5 – Shanghai
5th Floor Shanghai Art Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan).
Tel: 63272221
Map
Don’t forget! Presentations from the June and July ’09.

MoMos are posted on slideshare http://www.slideshare.net/group/mobilemonday-shanghai

 

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mobile application storefronts

Mobile Monday London regular, Anuj Khanna has just emailed us about the new report he’s just written about smartphone usage globally and what that means for the future of mobile application storefronts. Anuj tell us ‘The number of smartphones sold each year will increase from around 165.2 million in 2009 to 422.96 million in 2013, with the total number of smartphone users approaching 1.6 billion, according to Wireless Expertise, an UK-based wireless market research and consulting firm. Its latest report “The future of mobile application storefronts” shows how smartphone penetration will reach approximately 28-30% of the total mobile market by 2013. Wireless Expertise forecasts that the global mobile app market – including games – will be worth $4.66 billion in 2009, rising to $16.60 billion, in 2013.’

To download the free report, click HERE or go to http://www.wirelessexpertise.com/ and click on the report link on the right hand side of the page.

you can reach Anuj at Anuj Khanna at anuj (at) wirelessexpertise.com

 

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GSMA Mobile Innovation - APAC Awards - Deadline Oct 8th to enroll

Enter now for the GSMA Mobile Innovation Grand Prix – Asia Pacific Tournament and compete to win a trip to Barcelona and present your company at the GSMA Mobile World Congress in February 2010! Deadline is Oct 8th , so register asap!

Logon to http://www.mobileinnovation.org/awards/AsiaPac2010 for more.

 

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Mobile Marketing Insights Forum, Oct 22, Shanghai

The Mobile Marketing Insights Forum on October 22 in Shanghai is providing a corridor to explore and learn about the latest mobile marketing trends and practices in China. Initially priced at 495 USD, register now with a MoMo Shanghai discount code (quote: MM09) at 400USD and come & learn critical insights, real cases and industry trends and developments from industry leaders and brands.
http://www.mmarketingchina.com

 

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past event - Nov 30th Event: The convergence of touch screens and mobile advertising services, the successful example of TouchMedia

According to industry analysts, the mobile marketing and advertising market in China — including messaging — could well exceed $100 million in 2009 (optimists talk about $200 million).
Though smaller than in Japan’s market (est. $1 billion), China is expected to close the gap quickly, with almost 200 million mobile internet users (192 million @Sept. ‘09).
Founded in 2003, TouchMedia has become the leading media network in Chinese cities’ taxis, offering a mix of interactive and advertising-based content to passengers.
With the average taxi ride between 18 and 21 min and a captive audience of high income consumers, TouchMedia is now starting to capitalize on higher mobile awareness and usage, and to leverage mobile networks and location-based services, like maps and coupons, to engage, interact and entertain passengers even further.
Neil Ducray, TouchMedia’s Managing Director, will guide MobileMonday Shanghai community on a journey toward convergence of mobile and “outdoor” media.

Participants:

Neil Ducray, Managing Director, TouchMedia – Keynote speaker and panelist

Steven Leong (TBC), Managing Director at Mustang Ventures, and Co-Founder and CFO at TouchMedia – panelist

MoMo Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers. All attendees MUST pre-register, or risk embarrassment and ridicule.

Registrations are now centralized on our EVITE platform. Please register HERE

Please feel free to forward an invitation to colleagues or others who might be interested. *Plenty of opportunity for socializing and networking before and after the program.

Location: Kathleen’s 5 – Shanghai
5th Floor Shanghai Art Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan). Tel: 63272221. Map

MoMos past presentation are posted on slideshare http://www.slideshare.net/group/mobilemonday-shanghai

 

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Mobile Commerce in China 移动电子商务

Summary of 8 March event

Two very enticing presentations from Taobao Wireless Dpt Director, Song Man Yuan, and Harry Liu, CEO of TreasureBeam, sole mobile commerce and payment partner of Guangdong Mobile. Two other companies, PayPal China (M. Michael Zhao, Head of China Integration) and HandPay (M. Chen Dihao, Marketing Director) joined us for the panel discussion.

Some trends first: for operator-driven m-commerce transactions, utility payment and ticketing (lottery, bus tickets, air tickets etc) are by far the most popular items. Ticketing is also avery fast growing category on Taobao wireless which is not dependent on operator billing but leveraging on Alipay mobile payment gateway. For TreasureBeam, mobile education, newspaper and insurance selling on mobile will be the next big things, in addition to traditional m-commerce (clothes, cosmetics etc) which are lagging a bit (small screens to download pictures, etc).

On the downside, when working with operators, the difficulty met is in the transaction size limit, a real hurdle for air tickets (Treasure Beam has yet to launch their airticket service) and bad debt. With China Mobile introducing mobile wallet applications, some of these restrictions will be lifted. Marketing of all these applications will also be a key success factor, as users are usually unaware of all the m-commerce applications they can use on their phone.

Some numbers: on Taobao, the average mobile transaction size is RMB 100. The number of daily transactions reached 100,000 in 2009 and daily transaction volume reached 1 million RMB (302 Mil RMB transactions for 2009 alone). The number of daily visitors reached 4 million at the end of 2009 (2.5 Mil daily active users over 2009 on average). Taobao Wireless saw a “hockey stick” in user growth in the second half of 2009, with 40% increase usage. TreasureBeam, on their side, claim at least 10 Mil subscribers. They also saw similar growth patterns.

The presentations can be downloaded HERE .

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Dear friends and supporters of Mobile Monday Shanghai, we are back with a roar for our first event in the year of the tiger, so be there THIS MONDAY, 8th MARCH! As always, you can look forward to interesting speakers, an open forum and a great opportunity to meet up with like-minded people.

This Monday we talk about an extremely relevant topic that has the potential of impacting the way we go about our lives in the near future. The potential of mobile commerce has always been understood, but lets hear from our speakers about how this potential is being translated into real world commerce. The topic will touch upon:
• Consumer e-commerce on mobile phone
• Popular mobile commerce applications and user experience
• Payment gateways and platforms used for mobile commerce

Guest Speakers/Panelists:

TaoBao: Song Manyuan 宋漫远
Marketing Director of TaoBao wireless Dept 淘宝无线事业负责对外合作总监 www.taobao.com

PayPal: Michael Zhao 赵祺 Head of China Integration, 解决方案部总监 PayPal Beibao China 贝宝中国
www.paypal.com

Treasure beam: Mr. Liu Xufeng 刘旭晖
VP, 广州天运网络科技有限公司 (the mobile payment partner of China Mobile Guangdong Corporation) www.teamix.com.cn ; www.paycm.com

Handpay: Shi weifeng 施伟峰 (TBC)
CEO of Handpay 上海 瀚银 信息技术有限公司
www.handpay.com.cn

MoMo Cost:

100 RMB payable at the door, includes 2 beverages and light appetizers. All attendees MUST pre-register, or risk embarrassment and ridicule. Please feel free to forward an invitation to colleagues or others who might be interested. *Plenty of opportunity for socializing and networking before and after the program.
100 元入场费用包含两杯软饮料和小食。参加者务必事先在网上登记以避免无法入场。欢迎转发给任何感兴趣参加活动的人员。 *正式会议前后均有自由洽谈时间

Momo Partners’s events

GWC – Global Mobile Internet Conference (GMIC) 27 May ~ 29 May 2010 Beijing China
Theme: Mobile Internet Opportunities in Asia
长城会 GMIC2010 全球移动互联网大会
主题：移动互联网的亚洲机遇； 2010 年 5 月 27-29 日 中国北京
Discount code: MMShanghai_Participant, 50% until March 15th
Momo 成员折扣 3 月 15 日前注册可享受 50% 折扣 MMShanghai_Participant 。
www.gmic2010.com/gmic/index.html

IQPC – Prepaid Mobile North Asia 2010 22 June ~ 23 June 2010, Shanghai China
IQPC – 2010 北亚预付费手机业务展
2010 年 6 月 22-23 日 中国上海
www.prepaidmobilenorthasia.com

ad:tech The Pan-asian Industry Event The third regional event for the Interactive marketing community
3 June ~ 4 June 2010 Singapore
ad:tech 泛亚区业务展 2010 年 6 月 3 日 ~4 日新加坡
Discount code for Singapore event: rr79vt9
Momo 成员折扣 rr79vt9
www.ad-tech.com/singapore/adtech_singapore.aspx

 

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