April 21 - LBS and Mobile SNS event wrap up

With over 145 guests, including numerous VCs, startups, media agencies, MNCs (Nokia, Alcatel etc), large IT consulting firms, and market intelligence companies, LBS and mobile SNS momo event was the second most successful event of mobilemonday shanghai’s 2 year history.

A big thanks to Interfax for providing a well-suited LBS report, which complemented very nicely the panel, and to the speakers (Mu Rong, Jeff Lin) and Panelists (Iris Hong, Raymond Feng and our two keynotes). The panel was moderated by Bruno Bensaid.

Photos here

Take aways/downloads

Bedo’s innovations are coming from a powerful friend and profile matching algorithm implemented on top of a location-aware platform. The idea is to meet people who match your expectations/profile, locate them geographically and communicate with them anonymously (if needed) over IP (Bedo has designed a VoIP gateway over GPRS). Push to talk and broadcast-to-many are key features of the service. Revenue comes from premium features but mostly advertising from POI etc. - Download the presentation here

Gypsii, a 2008-Navteq Global LBS Challenge Finalist, is positioned as a mobile lifestyle service. Gypsii is coming from a mapping and GPS background. Their focus and expertise is about sharing life experience (hence the UGC component), rather than communicating real-time with people in the vicinity (Bedo), though it is possible too (via sms, IM, or simply phone of course). The geo-tagging component plays an important part, as well as the “search venues and POI” and directions on how to get there. Search is an important component of Gypsii’s offering. - Download the presentation here

Conclusion

Location-based services is a (or I would be tempted to say) THE natural evolution and must-have feature of all new SNS and UGC (User Generated Content) based networks. China is still too early here for mobile, as usual, but considering the sheer size of online SNS in China (if counting Tencent, we talk of at least 270 million accounts created, or otherwise 51.com, in the vicinity of 60 million), let’s hope that mobile location-aware components of existing online SNS should pop up pretty rapidly, with Yahoo as a trailblazer (with YahooConnect) in Asia. Note: YahooConnect is not available in China.

See you on May 26 for another landmark event on Mobile Search!!

0 comment(s)

Mobile Location Based Services, Investigative Report - for MoMo Members!!!

Interfax-China TMT, News & Analysis

The Interfax China TMT intelligence service delivers the latest headline news and inside perspective on the forces driving China’s TMT markets. Understand market dynamics through exclusive, unbiased commentary and analysis by our in-house analysts, coupled with interviews with industry experts on the ground in China. www.interfax.cn

Mobile Location Based Services, Investigative Report

Understand the current state of mobile location based services in China. MobileMonday Shanghai & Interfax are proud to offer the Mobile Location Based Services report. The report provides an in-depth investigation into the development of this industry in China, including an examination of major trends and challenges facing the industry, the outlook for the market, major players and products, current state of the value chain and more. The report will be freely available at the event on Monday evening, and downloadable, upon free registration, after the event (please send download request with your professional detail to info@mobilemondayshanghai.net).

0 comment(s)

China Entrepreneurs Start Up 101 Shanghai, May 13th, 6:15pm

The State of Entrepreneurship in China

China Entrepreneurs is a not-for-profit professional organization dedicated to fostering the growth of entrepreneurship in China. China Entrepreneurs is a partner of Mobilemonday Shanghai. With both domestic and foreign members, our goal is to bring the wide range of personal experiences and resources together to support entrepreneurship in China. The community is open to entrepreneurs of all industries, with businesses of all sizes. Over the course of five years in Beijing, thousands of entrepreneurs have attended our events, listened to countless talks from successful entrepreneurs, investors and people who love the world of entrepreneurship, and walked away with valuable techniques and insight on how to elevate their business. Today, we wish to bring that spirit to Shanghai!

Speakers: Jack Perkowski (ASIMCO Technologies Limited); Dick Kramlich (NEA); Raymond Cheng (Lucky Pai).

Location : Three On The Bund Price : 200 rmb pre-registration or 300rmb at the door (includes light food and refreshments) Register : Before May 12th, email to events@ce-online.cn or phone to 010-6569 1933 Language : English. For more information : click HERE

0 comment(s)

Ad:Tech Singapore 26-27 June 2008

ad:tech Singapore 2008 (26 & 27 June, Suntec Convention & Exhibition Centre), The inaugural event for Asia’s Interactive Advertising and Digital Marketing Exhibition and Conference.

ad:tech Singapore announces its first keynote speaker

Meet Mark Read – WPP’s Director of Strategy and CEO of WPP Digital. Mark will set the pace of the 2 days conference by opening the keynote session. Expect to hear all about the media marketing landscape of Asia and how brands and agencies are increasingly using interactive mediums over traditional media campaigns. www.ad-tech.com/singapore

Click HERE to see who will be speaking at ad:tech Singapore.

Limited exhibition and sponsorship opportunities left available

• Click HERE to view the latest list of the current exhibitors and sponsors.

Other news:

• Hoffman has been exclusively appointed as ad:tech Singapore’s PR agency to ensure that the event is well profiled in the regional media and the Interactive Marketing industry in Asia.

• Conference online registration will go live on 17 March. Secure Early Bird Rate of US$695 for full conference pass before 30th May.

0 comment(s)